AdTechGod Pod

• Ep. 78 FAST Forward: Bill Condon on the Future of Streaming

  In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on the future of streaming, the impact of digital advertising, and the innovations that are shaping the industry. The conversation highlights the importance of accessibility, discoverability, and the changing landscape of consumer behavior in the media space. Takeaways Bill Condon has a rich history in the ad tech space, starting from the agency side. The rise of FAST has transformed how consumers access content for free with ads. Content distribution is evolving, with a focus on accessibility and discoverability. Streaming is becoming a significant player in the advertising landscape, especially with live sports. The integration of ad tech and streaming is creating new opportunities for advertisers. FAST channels are filling gaps in content availability, especially during the pandemic. The economic model of content distribution is changing, with a shift towards digital. Advertisers are increasingly recognizing the value of streaming platforms for reaching audiences. The future of streaming will see more big-scale events and innovations in targeting and data usage. The industry is still in its infancy, with much potential for growth and evolution. Chapters 00:00 Introduction to Bill Condon and His Journey 06:34 The Rise of FAST and Streaming Television 12:21 The Evolution of Content Distribution 18:07 The Future of Streaming and Digital Advertising 32:05 Looking Ahead: Innovations in Streaming and Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TV

  In this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what’s next for Possible. Key Takeaways from the Interview: Possible was built to go beyond the traditional conference model, blending inspiration with intimacy. 66% of attendees were VP level or higher, reinforcing a focus on senior decision-makers. The event prioritized connection, with a single venue layout encouraging nonstop networking. AI was a central topic, but it didn’t dominate. A curated speaker lineup, including unexpected voices, kept the content fresh and engaging. Despite economic uncertainty, the event radiated optimism, innovation, and industry momentum. Plans are already in motion for future Possible events, continuing the emphasis on relevance, diversity, and executive-level impact. Refresh News Segment with Kait: No antitrust updates this week—just a deep dive into NewFronts and the future of TV, video, and streaming. Key Discussion Points: Shoppable video and interactive formats – Advertisers are leaning into content that engages and converts, powered by generative AI for targeting and recommendation. Video content expansion – Major publishers like The New York Times are going all-in on vertical content, video podcasts, and short-form series to compete with TikTok and Instagram. Podcasts go visual – YouTube reports 400M+ hours of podcast viewing per month via its TV app. Vertical video enters streaming – Netflix and Tubi now support vertical video in their mobile apps, collapsing the barrier between social and streaming content. Women’s sports surge in value – Vox, Yahoo, and others are investing in women’s sports media rights and marketplaces, capitalizing on passionate fan bases and NIL-driven athlete platforms. AdTech infrastructure takes over – From Tubi to LG, streaming platforms are investing in data partnerships, creative tools, and measurement integrations to keep pace with performance demands. CTV as the anti-walled garden – Advertisers view streaming TV as a scalable, open web alternative to Meta and Google. Flexibility rules – Economic pressure and tariff threats are driving demand for programmatic guaranteed, dynamic buying, and more agile contract terms. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular

  AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market. Takeaways Bob Regular has 30 years of experience in digital media. The ad tech industry is characterized by constant change. Entrepreneurship requires a passion for chaos and problem-solving. Building direct relationships with publishers is crucial for success. Transparency in advertising is increasingly important. The business of arbitrage in ad tech has diminished. AI is set to transform workflows and creative processes in advertising. InfoLinks focuses on creating unique ad units for better performance. Publishers are facing significant challenges in monetization. The future of ad tech will involve adapting to new consumer behaviors. Chapters 00:00 Introduction to AdTech and Entrepreneurship 03:00 Bob Regular's Journey in Digital Media 05:47 The Evolution of Ad Networks 12:09 Building InfoLinks: A New Approach 18:02 The Importance of Direct Relationships in AdTech 23:49 Transparency and the Future of Advertising 30:02 Looking Ahead: Trends in AdTech Learn more about your ad choices. Visit megaphone.fm/adchoices

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• The Refresh News: May 5 - Bots, and Big Tech Earnings

  AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your behalf, and improving ad targeting with granular user data. Hardware partnerships fuel expansion – Perplexity will be pre-installed on new Motorola Razrs and is in talks with Samsung. This move mirrors Google’s own bundling tactics… just as Google faces antitrust heat. OpenAI launches shoppable search – You can now shop directly within ChatGPT results, with comparisons, recommendations, and product discovery baked into the interface. Shopify integration is rumored, but no ads—for now. The web is changing – In this new model, websites aren’t for browsing. They’re for bots to scrape, analyze, and feed insights back to the user in one seamless chat interface. Apple earnings – $95.4B in revenue, beating expectations. Hardware ticked up slightly, but services brought in $26.65B, growing 11.65% YoY. Meta earnings – $42.3B revenue (+16%), driven by ads. Ad impressions rose 5%, pricing jumped 10%. Meta boosted AI capex projections to $64–$72B. Alphabet earnings – $90.2B in revenue (+12%), strong performance in search. YouTube ads slightly missed projections. Tariff pressures are hitting Google Shopping spend. Amazon earnings – $29.3B in ad revenue, right on target, but a gloomy Q2 forecast due to tariffs and consumer uncertainty dragged stock down 4%. Microsoft earnings – $70B revenue (+13%), thanks to resilient software and cloud services. Hardware may take a hit, but they’re better positioned than most to handle turbulence. Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Ep. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen Nguyen

  In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers. Takeaways Curation is a growing focus in the advertising industry. Yen's journey into curation was accidental but impactful. The audio advertising space has significant untapped potential. Curation is not just about supply; it's about expertise. Digital audio spending is on the rise but still underutilized. Education is key to shifting budgets towards audio advertising. Curation can bridge the gap in fragmented ad tech solutions. Innovations in AI and digital out-of-home are exciting trends. The emotional impact of audio ads can rival that of video. The future of advertising lies in making the buyer's job easier. Chapters 00:00 Introduction to Curation and Yen Nguyen 01:01 Yen's Journey in Curation 05:11 Curation's Evolution in AdTech 10:50 The Future of Audio Advertising 15:50 Bridging the Gap in Audio Advertising 19:06 The Role of Curation in AdTech 25:29 Innovations in AdTech and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

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