Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Carmela Then: Why Teams Hate Agile (And How to Change That) Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "They just hate it. They absolutely hate it. They had Agile fatigue." - Carmela Then   Carmela describes what success looks like for a Scrum Master, and her answer might surprise you. Years ago, she might have pointed to metrics like cycle time. Today, she measures success by whether teams embrace Agile and Scrum rather than resent it.  She joined a team that was exhausted and bitter—their previous Scrum Master had been a micromanaging project manager in disguise. Stories were broken into disconnected tasks: one for development, one for testing, with no relationship between them. At the end of a sprint, nobody could answer whether something actually worked in production. The team hated Agile with a passion.  Carmela approached them differently—not as a threatening authority figure, but as a humble business analyst there to help. She let the Product Owner vent his frustrations about Agile in a retrospective.  Then, without preaching, she simply showed them another way: how to break down features properly, how to create end-to-end visibility, how to write stories that delivered actual value. Slowly, the team began to experience what Agile was meant to feel like. They stopped being "task deliverers" and started becoming value creators. The transformation wasn't overnight, but the result was a team that finally understood—and even appreciated—why Agile works.   Self-reflection Question: If you asked your team whether they love or hate Agile, what would they say—and are you brave enough to ask? Featured Retrospective Format for the Week: Emotional Seismograph Carmela recommends the Emotional Seismograph as her go-to retrospective format. The setup is simple but powerful: create a graph with the sprint days on the horizontal axis and emotion levels on the vertical (happy at the top, sad at the bottom). Each team member draws a line showing how they felt throughout the sprint. The visual result is striking—and the conversations it triggers are invaluable. Carmela focuses on the extremes: moments of great happiness and moments of stress. She has team members add sticky notes to explain those peaks and valleys, allowing common themes to emerge. Her philosophy is that positive emotions drive productivity: "When the team is having a positive experience throughout their workday, they're actually more productive. Stress is the silent killer—it makes people sick, takes them out physically and mentally, and people will just quit." By putting a finger on the emotional pulse of the team, Scrum Masters can identify what to continue doing and what needs to change to lift the team into a better experience.   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Carmela Then   Carmela is a Senior Business Analyst with 15+ years in financial and mining sectors. A Certified and Advanced ScrumMaster, she excels in leading agile initiatives, delivering business value, and aligning technical outcomes with strategic goals.   You can link with Carmela Then on LinkedIn.

Carmela Then: From Requirements Chaos to Story Mapping Success—How Planning Transforms Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "We can't continue to do this. Something has to change." - Carmela Then   Carmela shares a story of organizational chaos that will resonate with many Agile practitioners. She joined a company where teams would jump straight into writing requirements without pausing to understand what they were trying to achieve. Vendor deliverables were thrown "over the fence" to internal technology teams with the assumption that everyone would magically know what to do. For almost a year, this pattern continued: teams writing stories on the fly while building, creating massive rework, confusion, and burnout.  The Product Owner faced constant stakeholder disappointment, having to explain what wasn't delivered and why. Then came the breakthrough moment—the PO reached out and said, "We can't continue to do this." Carmela introduced a structured approach: workshops that brought business stakeholders and subject matter experts together to walk through end-to-end business processes. She implemented story mapping—visualizing the journey from beginning to end, with each major step broken into smaller, actionable stories.  Critically, she built in feedback loops: playback sessions where the team validated their understanding with stakeholders before committing to development. The result? Teams could now distinguish between well-understood work they could start immediately and the "hairy" items that needed more investigation. The Product Owner could make informed prioritization decisions, and the entire team gained visibility into the bigger picture.   Self-reflection Question: How often does your team pause to map the full end-to-end journey before diving into requirements, and what might you be missing by skipping this step?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Carmela Then   Carmela is a Senior Business Analyst with 15+ years in financial and mining sectors. A Certified and Advanced ScrumMaster, she excels in leading agile initiatives, delivering business value, and aligning technical outcomes with strategic goals.   You can link with Carmela Then on LinkedIn.

Carmela Then: When Remote Teams Stop Listening—The Silent Killer of Agile Collaboration Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Two minutes into it, my mind's starting to wander and I started to do my own thing." - Carmela Then   Carmela paints a vivid picture of a distributed team stretched across Sydney, New Zealand, India, and beyond—a team where communication had quietly become the enemy of progress. The warning signs were subtle at first: in meetings with 20 people on the call, only two or three would speak for the entire hour or two, with no visual aids, no PowerPoints, no drawings. The result? Within minutes, attention drifted, and everyone assumed someone else understood the message.  The speakers believed their ideas had landed; the listeners had already tuned out. This miscommunication compounded sprint after sprint until, just two months before go-live, the team was still discussing proof of concept. Trust eroded completely, and the Product Owner resorted to micromanagement—tracking developers by the hour, turning what was supposed to be an Agile team into a waterfall nightmare. Carmela points to a critical missing element: the Scrum Master had been assigned delivery management duties, leaving no one to address the communication dysfunction.  The lesson is clear—in remote, cross-cultural teams, you cannot simply talk your way through complex ideas; you need visual anchors, shared artifacts, and constant verification that understanding has truly been achieved.   In this segment, we talk about the importance of visual communication in remote teams and psychological safety.   Self-reflection Question: How do you verify that your message has truly landed with every team member, especially when working across time zones and cultures? Featured Book of the Week: How to Win Friends and Influence People by Dale Carnegie Carmela recommends How to Win Friends and Influence People by Dale Carnegie, a timeless classic that remains essential reading for every Scrum Master. As Carmela explains, "We work with people—customers are people, and our team, they are human beings as well. Whether we want it or not, we are leaders, we are coaches, and sometimes we could even be mentors." Written during the Great Depression and predating software entirely, this book emphasizes that relationships and understanding people are the foundation of personal and professional success. Carmela was first introduced to the book by a successful person outside of work who advised her not just to read it once, but to revisit it every year. For Scrum Masters navigating team dynamics, stakeholder relationships, and the human side of Agile, Carnegie's principles remain as relevant today as they were nearly a century ago.   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Carmela Then   Carmela is a Senior Business Analyst with 15+ years in financial and mining sectors. A Certified and Advanced ScrumMaster, she excels in leading agile initiatives, delivering business value, and aligning technical outcomes with strategic goals.   You can link with Carmela Then on LinkedIn.

Carmela Then: The Scrum Master Who Learned That Perfect Boards Don't Build Perfect Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The failure part is, instead of leading the team to work toward a common vision, I was probably one of the persons that helped the divide." - Carmela Then   Carmela shares a vulnerable story from her first Scrum Master role at a bank. Armed with training, certifications, and the ability to build a beautiful physical Scrum board with perfectly straight lines, she believed she was ready to lead. But Carmela quickly discovered a crucial truth: mastering the mechanics of Scrum is vastly different from serving a team's real needs. Instead of showing up as a humble learner willing to grow alongside her team, she put on a facade of competence and confidence.  When two Product Owners began fighting for dominance, rather than stepping back and focusing the teams on their shared purpose, Carmela found herself drawn into the political battle, supporting one PO over the other. The result was devastating—a toxic environment where one PO was demoted, and talented team members left the organization entirely. Looking back, Carmela recognizes that her failure wasn't about the Scrum board or ceremonies; it was about not putting the customer and common goals at the center. She learned that Scrum Masters must lead with humility, focus on outcomes rather than egos, and help teams unite rather than divide.   In this episode, we refer to John C. Maxwell and Failing Forward by John C. Maxwell.   Self-reflection Question: When was the last time you prioritized looking competent over truly serving your team's needs, and what did that cost you?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Carmela Then   Carmela is a Senior Business Analyst with 15+ years in financial and mining sectors. A Certified and Advanced ScrumMaster, she excels in leading agile initiatives, delivering business value, and aligning technical outcomes with strategic goals.   You can link with Carmela Then on LinkedIn.

Steve Martin: Coaching Product Owners to Be the Voice of the Customer In this episode, we refer to Henrik Kniberg's "Product Owner in a Nutshell" video and Product Ownership by Geoff Watts. The Great Product Owner: Rob Gard's Customer Obsession Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "The role of the PO really is to help the team empathize with the user, the customer of the product, because that's how they can develop great solutions." - Steve Martin   Rob Gard worked at a fintech firm and is now CPO of a major fintech company. Steve describes him as having a brilliant mind and being a real agileist—someone Steve learned a huge amount about Agile from. Rob's defining characteristic was his absolute obsession with the user. Everything focused on customer pain points. Working with engineering teams serving military customers, Rob held regular workshops with those customers to understand their pain firsthand. He was literally the voice of the customer, not theoretically but practically. Rob pushed and challenged teams to be more innovative, always looking for better ways of providing better software. His gift was communication—specifically, briefing the team on the problem rather than just reading out stories in refinement sessions. This is the anti-pattern many Product Owners fall into: going through the motions, reading requirements without context. Real product ownership, as Rob demonstrated, is telling a story that helps the team empathize and understand the pain. When teams can internalize customer problems, they develop better solutions. Rob's ability to communicate the problem into the minds of teams enabled them to serve customers more effectively. This is the essence of great Product Ownership: not being a proxy for management, not juggling multiple teams, but being deeply connected to customer pain and translating that pain into context the team can work with.   Self-reflection Question: Do your refinement sessions tell stories that help the team empathize with customer pain, or do you just read out requirements? The Bad Product Owner: Proxies for Management Instead of Customer Advocates Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "They weren't a team, they were a group of individuals working on multiple different projects." - Vasco Duarte   Steve emphasizes that Product Owners often have great intentions but struggle due to lack of training and coaching. The anti-patterns are systemic: commercial managers "dressed up" as Product Owners without understanding the role. Project managers transitioning to PO roles—though Steve notes PMs can make really good POs with proper support. The most damaging pattern is Product Owners spread across multiple teams, having very little time to focus on any single team or their customers. These POs become proxies—representing the voice of senior management rather than the voice of the customer. They cascade requirements downward instead of bringing customer insights upward. The solution isn't to criticize these struggling Product Owners but to help them understand their role and see what good looks like. Steve recommends Henrik Kniberg's "Product Owner in a Nutshell" video—15 minutes, 15 years old, still profoundly relevant. He also points to Product Ownership by Geoff Watts and formal training like CSPO or IC Agile Product Ownership courses. The fundamental issue is meeting Product Owners where they are, providing coaching and support to transform them from management proxies into customer advocates. When POs understand their role as empathy builders between customers and teams, everything changes.   Self-reflection Question: Is your Product Owner the voice of senior management or the voice of the customer?   [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.   🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.   Buy Now on Amazon   [The Scrum Master Toolbox Podcast Recommends]   About Steve Martin   You can link with Steve Martin on LinkedIn.   Steve is an Agile Coach, mentor, and founder of The Agile Master Academy. After over 14 years leading Agile transformation programmes, he's on a mission to elevate Scrum Masters—building high-performing teams, measurable impact, and influence—and raising industry standards of Agile mastery through practical, evidence-led coaching. You can also find Steve's insights on his YouTube channel: Agile Mastery Show.