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• How to Think Like a Marketer: Trends, Tactics & How to Stop Falling for Bad Products with Bea Doheny

  In this week’s episode, Ceara sits down with her longtime friend and marketing expert Bea Doheny, for a fun and super eye-opening conversation about the current marketing landscape, trends we’re noticing, and how to think like a marketer. Even if you don’t work in marketing, this episode is packed with insights that will help you shop smarter, understand why brands do what they do, and become a more intentional consumer overall.They rewind to their college days, talk about how far they’ve come in their careers, and unpack the biggest shifts happening in the marketing world right now. From the rise of AI, to TikTok Shop taking over everyone’s carts, to why in-person events and real community are having a comeback, this episode is packed with things that make you rethink the way you shop.Bea also shares a behind-the-scenes look at working at Makeup by Mario during the chaos of Black Friday and Cyber Monday, what makes a product truly worth buying, and why personalization is becoming non-negotiable.If you love shopping, branding, or just want to understand the psychology behind what’s actually influencing you, this episode is for you. TAKEAWAYS:Marketing has evolved fast — and consumers are getting smarter right alongside it.After years online, people are craving real-life experiences again, and brands are following suit.TikTok Shop is no longer a trend; it’s the new storefront.Holiday shopping is shifting toward curation, personalization, and thoughtful gifting.The brands that win in 2026 will be the ones that stay authentic and genuinely human.Community is becoming one of the most powerful marketing tools a business can build.A true friend supports your growth and evolution — inside and outside your career.RELATED EPISODES:Episode # 170 - BTS of A Celebrity Social Media Manager Julia BroomeEpisode # 82 - Manifesting Your Dream Job and Living a Passionate Life with Hannia ZavalaMENTIONS:Bea Doheny - IGAstronobeads - IGRakuten - Ceara’s Referral Link SPONSORS + DISCOUNTS: Get Shopify Point of Sale for your business! Shopify.com/ALREADYFRIENDS to get your $1 a month trial! SOCIAL LINKS:Already Friends Socials: Instagram, TikTokAllison's Socials: Instagram, TikTokCeara's Socials: Instagram, TikTokAlready Friends Patreon: $5 a Month for Bonus EpisodesLet's be friends - join the Already Friends FB GroupIf you enjoyed this episode, we would really really appreciate it if you left a rating and review on Apple Podcast / Spotify or share the show with a loved one. This helps us grow the show so that we can keep doing what we are doing. Thank you so much for the support!To sponsor our show, email [email protected] Sponsors:* Check out Shopify: https://shopify.com/alreadyfriendsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• Holiday Drinking Pressure, Dry January and Reflecting On Your Relationship with Alcohol

  Ep 255: In this solo episode, Allison encourages listeners to explore their own relationships with alcohol by offering insights, personal reflection questions and strategies for mindful consumption. She shares some highs and lows of her journey with alcohol over the last 15 years and reminds listeners that a path of sobriety isn’t typically linear. She emphasizes the importance of having self-love, patience, grace, compassion and understanding for yourself along the way. In the catch up segment, Allison shares that she is recording on her actual due date, but baby is still cozied inside. Her mom and sister came to visit, so she spent the week showing them her day-to-day life in The Netherlands with activities such as biking around, yoga, pilates, going to the market, her favorite local cafes, and the library. TAKEAWAYS:Allison celebrates her due date while reflecting on her pregnancy.Her thoughts on sobriety and its relevance during the holiday season.The duality of multiple experiences being true, related to drinking.The importance of community support in sobriety.The emotional and spiritual benefits of abstaining from alcohol.Suggestions for navigating social situations without drinking.RELATED EPISODES:Episode # 29 - An Honest Conversation About Drinking (Part One)Episode # 81 - An Honest Conversation About Drinking: Part TwoEpisode # 99 - Exploring A Sober Curious Lifestyle with Jordan GraingerEpisode # 122 - An Honest Conversation About Drinking: Part ThreeEpisode # 148 - Seasons of Sobriety with Amber Michele + BTS Publishing Her First BookMENTIONS:Allison’s Amazon Storefront - N/A BeveragesBook Rec - The Mountain Is YouBook Rec - Stash: My Life In HidingSPONSORS + DISCOUNTS: Get Shopify Point of Sale for your business! Shopify.com/ALREADYFRIENDS to get your $1 a month trial! SOCIAL LINKS:Already Friends Socials: Instagram, TikTokAllison's Socials: Instagram, TikTokCeara's Socials: Instagram, TikTokAlready Friends Patreon: $5 a Month for Bonus EpisodesLet's be friends - join the Already Friends FB GroupIf you enjoyed this episode, we would really really appreciate it if you left a rating and review on Apple Podcast / Spotify or share the show with a loved one. This helps us grow the show so that we can keep doing what we are doing. Thank you so much for the support!To sponsor our show, email [email protected] Sponsors:* Check out Shopify: https://shopify.com/alreadyfriendsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• Answering Your Q’s! Starting A Business, Career Pivots, SAHM or Work and Being Underpaid (WWYBD?!)

  Ep 254: In this episode, Allison and Ceara answer listener submitted questions. You can submit questions any time via our website, and then we pull questions to fit a specific theme.In the catch up segment, we talk about Allison getting a special visitor… McKenna (Ceara’s sister)! McKenna is married to a Dutch man whose parents are from the exact same city (Haarlem) that Allison lives in. Such a small world. Allison is also eager for her sister and mom to arrive in The Netherlands for Thanksgiving and for her baby’s birth. We also share some of our upcoming Christmas plans. Allison is excited about high tea with alpacas. Ceara is taking a quick trip to NYC in early December to see the rockettes with her grandma, then all her family will be getting together for the actual holiday. After our catch up, we answer and talk through all of the questions below.TAKEAWAYS:It’s culturally appropriate to know some Dutch if you are a resident. Business ownership and freelancing are emotional self-development journeys.Working for yourself can offer flexibility, but there’s certainly other challenges. You shouldn’t stay at a job just because you feel guilty quitting. Being a SAHM mom could be incredibly rewarding, and temporary. QUESTIONS ASKED:How long are you planning to stay in Haarlem Allison? And why do you have to learn Dutch? Everyone knows English! What advice do you have for someone wanting to start a business or even independently free lance as a career?When did you know it was time to pivot & change your business?I’m overworked and underpaid but I’ve only been at the company for a year. Should I put in my two weeks notice? I’m a new mom and went back to work but I’m struggling being away from my daughter. I know my husband wishes I would quit but I’ve always worked since I was 14. RELATED EPISODES:Episode # 138 - Italy Destination Wedding + Euro Summer Debrief w/ McKenna RipMENTIONS:High Tea with Alpacas - Video on TiktokSubmit your WWYBD Question - On Our WebsiteSPONSORS + DISCOUNTS: Get Shopify Point of Sale for your business! Shopify.com/ALREADYFRIENDS to get your $1 a month trial! SOCIAL LINKS:Already Friends Socials: Instagram, TikTokAllison's Socials: Instagram, TikTokCeara's Socials: Instagram, TikTokAlready Friends Patreon: $5 a Month for Bonus EpisodesLet's be friends - join the Already Friends FB GroupIf you enjoyed this episode, we would really really appreciate it if you left a rating and review on Apple Podcast / Spotify or share the show with a loved one. This helps us grow the show so that we can keep doing what we are doing. Thank you so much for the support!To sponsor our show, email [email protected] Sponsors:* Check out Shopify: https://shopify.com/alreadyfriendsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• Planning A Trip Around The Globe, European Fashion and Final Baby Prep

  Ep 253: In this episode, Allison and Ceara share recent life updates. Ceara is preparing for a four part back to back trip, both work and pleasure. She will be going to the Dominican Republic for a hotel collaboration, then she’s off to Saudi Arabia for a production, then a short solo trip in Qatar, and finally visiting her brother in Thailand. Allison reflects on the highs and lows of operating a business remotely. Even though she enjoys the flexibility, she misses getting to do things in person like talk to customers, merchandise, decorate and have something to leave the house for daily. These feelings have led her to consider opening a community-based business here in The Netherlands to keep their visa. TAKEAWAYS:Ceara is planning a four part trip from the Dominican Republic to Saudi Arabia. Ceara booked her first business class ticket with points.Maximizing points can lead to luxurious travel experiences.Allison misses going to her store on a daily basis. Allison explores ideas around opening a business in The Netherlands.The architecture in Europe allows for aesthetic fashion photography.Allison is cleared with the hospital and midwives to have a home birth.RELATED EPISODES:Episode # 127 - How To Get Paid to Travel w/ Julie Valentina, Travel FilmmakerEpisode # 142 - Netherlands: Community, Cycling and Contrasts to AmericaEpisode # 230 - Exciting Life Updates: Gender Reveal Party, Moving to Europe, and 48 Hours in VegasEpisode # 243 - NYC Recap (Djerf Avenue Pop Up, U.S. Open, Travel Drama) and European Roadtrip Through The AlpsMENTIONS:Ceara’s American Express - Referral LinkAllison’s CapitalOne Venture X - Referral LinkMore Life Updates / Candid Convos - Join Patreon SPONSORS + DISCOUNTS: Get Shopify Point of Sale for your business! Shopify.com/ALREADYFRIENDS to get your $1 a month trial! SOCIAL LINKS:Already Friends Socials: Instagram, TikTokAllison's Socials: Instagram, TikTokCeara's Socials: Instagram, TikTokAlready Friends Patreon: $5 a Month for Bonus EpisodesLet's be friends - join the Already Friends FB GroupIf you enjoyed this episode, we would really really appreciate it if you left a rating and review on Apple Podcast / Spotify or share the show with a loved one. This helps us grow the show so that we can keep doing what we are doing. Thank you so much for the support!To sponsor our show, email [email protected] Sponsors:* Check out Shopify: https://shopify.com/alreadyfriendsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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• How To Figure Out Where To Live and Tips For Moving To A New City or Country

  Ep 252: In this episode, Allison and Ceara discuss the essential steps to take when considering a move, emphasizing the importance of identifying personal preferences and lifestyle goals. We frequently get asked questions about where to move and how to find the courage to try  a new place, so we decided to dedicate an entire episode to the topic. In the catch up segment, Ceara shares about the second half of her Costa Rica work trip. She embraced all the ocean activities like shell hunting, tidepooling, and snorkeling. Allison is 37+ weeks pregnant so she’s in the final preparation stage and is so eager to meet the baby. Her and Clay are leaning into baby moon activities like attending a concert in Amsterdam of one of their favorite artists and going on a road-trip to Gouda for the famous cheese market. TAKEAWAYS:The first step in moving is to identify your current core values.Visit places in the eyes of a local before you move there.There will never be a perfect time to move so don’t wait to take the leap.Start decluttering and getting rid of things at least 1-2 months early.Ensure you’re not running away but instead seeking opportunities.Prepare a substantial financial safety net as there will be unexpected costs. It will take time emotionally to adjust to a new place so give it time.Try to integrate into the local community as soon as you can.It’s okay to feel homesick and miss the comforts of home. Moving to a new place can be both really hard and rewarding. RELATED EPISODES:Episode # 93 - Moving To A New City: Making Friends, Choosing Where to Live, and MoreEpisode # 165 - Making Friends in a New City + Social Wellness with Lindsay Hornecker Episode # 173 - Lessons Learned Living Abroad for 10 Years: Visas, Language Barriers and Letting Go with Faith MabryEpisode # 180 - WWYBD?! Moving, Relationship Uncertainty and Protecting Your PeaceEpisode # 181 - How To Network, Be A Good Communicator and Leverage Social MediaMENTIONS:Website That Shows Transportation Scores - WalkScores.com Website That Shows Affordability and Location Efficiency - H+T IndexSPONSORS + DISCOUNTS: Get Shopify Point of Sale for your business! Shopify.com/ALREADYFRIENDS to get your $1 a month trial! SOCIAL LINKS:Already Friends Socials: Instagram, TikTokAllison's Socials: Instagram, TikTokCeara's Socials: Instagram, TikTokAlready Friends Patreon: $5 a Month for Bonus EpisodesLet's be friends - join the Already Friends FB GroupIf you enjoyed this episode, we would really really appreciate it if you left a rating and review on Apple Podcast / Spotify or share the show with a loved one. This helps us grow the show so that we can keep doing what we are doing. Thank you so much for the support!To sponsor our show, email [email protected] Sponsors:* Check out Shopify: https://shopify.com/alreadyfriendsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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