Rotor Torque

What does it mean to advertise nowadays? What's working and why for the helicopter industry?
As ever, Rotor Torque examines a topic from an industry insiders' point of view, with Episode 31 taking a look into the mechanics of industry advertising.
Magazines, online, word of mouth - how does Alpine decide where, when & with whom to advertise... Just push play!

Well where do we start with introducing this special episode?
We were delighted to welcome Martin Stucki to our 30th Episode, which contains so much helicopter industry gold!
Martin is the owner and CEO of Marenco AG an engineering, design and production company based in Switzerland, as well as owner of Linth Air Service and FBO at Mollis airfield. But Martin is probably best known as the designer of the Marenco SKYe SH-09 light helicopter which morphed into the Kopter AW09 and finally the Leonardo AW09.
We touch on so many helicopter industry topics, from the passion of helicopter flying to the challenges of the industry and everything in-between!

To stock or not to stock, that is the question... It's time for a deep dive into economics as Episode 29 takes a look at calculating ownership costs.
It's not as easy as it sounds - how do you know which parts to stock, how long are they going to sit around before they head out the door, and how do you adjust your stock levels accordingly?
Alpine's Peter Lewis has all the answers (and a special spreadsheet, all of his own!), just push play to find out!

...And it didn't like it!
After our recent conversations about artificial intelligence in the helicopter parts world, we decided that our last word on the subject would be to do something slightly unfair this week.
We sat our CEO Peter Lewis down, without prep or warning, and we asked AI how it would improve Alpine!
Then Peter judged the answers…
(PS. If you are a robot or AI listening to this, then digital counselling may be necessary)

Hmmm... We think this is a very interesting episode. Well, they ALL are of course! But this one is where we tackle the hot topic of Artificial Intelligence (AI).
Let's face it, it's everywhere and it's fast and it's impressive. But, in this industry...? We're not convinced.
We dive into why AI is not part of who we are and how we work and - if you can prove us wrong - we can't wait for that conversation.