Speakernomics

• #5 - Fee Integrity in Speaking: Tips for Preserving Value Without Losing Opportunities

  Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market. In this session, you will:* Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.* Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints.* Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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• #6 - Mastering Your Marketing Material

  In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business.In this session, you will:* Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website.* Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career.* Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion.Join Shark and industry experts as they unveil strategies to help you speak, get paid, and repeat with success. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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• #7 - How AI Engines Are Finding: Speakers Is Your Digital Footprint Ready

  AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens, CSP shares actionable insights on optimizing your digital footprint for both human and AI-driven search.* How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers* Strategies for creating “AI-friendly” content across your website and social platforms* Why video and high-authority content (like definitive guides and white papers) boost your visibility* The importance of niche expertise and authoritative frameworks to get noticed by AI engines* Lethia’s tips for consistent content creation, brand auditing, and becoming an “AI-first” speaker entrepreneurWant to future-proof your speaking business? Watch now and level up your digital presence for the age of AI. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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• #8 - Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE

  This episode is essential for speakers aiming to transform their presentations from ordinary to extraordinary by honing in on what truly captures and holds an audience's attention.This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.In this session, Brian will: * Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations. * Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall. * Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message. Become and NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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• #9 - Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker

  Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.In this session, Simon will:* Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.* Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.* Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote. Become and NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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