Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to  @renaultgroup .
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This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:Â
Greg Jackson (CEO, Octopus Energy)Â
Rory Sutherland (Behavioural Science, Ogilvy)Â
Robert Llewellyn (Fully Charged)Â
We're living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what's really going on?Â
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In this episode, we explore:Â
Why fossil fuels are fundamentally inefficient (and losing ground)Â
The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)Â
How the UK's electricity pricing system is distorting costsÂ
The idea of an "energy pension" and how solar could deliver ~11% returnsÂ
Why countries like China are racing ahead while others hesitateÂ
Standout moments:Â
"Oil and gas are like an abusive partner… it's never going to be different."Â
The "Château Pétrus" analogy that perfectly explains energy pricingÂ
Why petrol stations might soon look… completely outdatedÂ
"You just plug it in like a phone. Shut up."
This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy!Â
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00:00:00:00 Welcome and a little caveat!Â
00:01:10 Ad BreakÂ
00:01:32 Set the scene
00:05:20 Greg Jackson, Rory Sutherland & Robert LlewellynÂ
00:07:00 Why?Â
00:09:41 Robert Llewellyn on Efficiency and Internal Combustion EnginesÂ
00:11:18 Rory Sutherland on EV HostilityÂ
00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" - Greg JacksonÂ
00:20:53 Oil and Gas - an "Abusive Partner"?!Â
00:22:56 Market Reform and the Future of BP and ShellÂ
00:28:10 Harm Reduction vs PerfectionismÂ
00:30:45 The Norwegian Paradox and Imported EmissionsÂ
00:33:11 Marginal Pricing: The "Pint of Beer" AnalogyÂ
00:34:31 Overcoming the Standard of Perfection in New TechÂ
00:37:46 Greg Jackson's Three Magic Wishes for Energy ReformÂ
00:40:14 AI Data Centres and Localised PricingÂ
00:43:46 The Perception and Politics of Electric VehiclesÂ
00:45:52 Behavioural Science: Social Copying and the Sigmoid CurveÂ
00:48:21 The IKEA Effect: Loyalty through Sunk EffortÂ
00:50:11 Induction Hobs and the Benefits of ElectrificationÂ
00:51:03 Reframing Clean Tech as an "Energy Pension"Â 00:53:08 Preppers and "Freedom Cars" in TexasÂ
00:54:39 The Success of Global EV Test DrivesÂ
00:56:53 Micro-Mobility and the Quiet Streets of ChinaÂ
01:00:08 Displacing Global Fossil Fuel ConsumptionÂ
01:03:03 Symbolic Action vs. Meaningful Energy ChangeÂ
01:04:45 Closing Remarks and Audience Farewell
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