Window Treatments for Profit with LuAnn Nigara

• 343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros

  Today on Window Treatments for Profit In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need. You’ll learn: Why Pinterest continues to drive long-term visibility What “fresh pins” and consistency actually mean How to optimize titles, descriptions, boards, and bios for search How local window treatment pros can be discovered by the right clients What’s changed for 2025 and what remains true Be sure to download the updated Goodie for this episode. LuAnn Nigara and Cathy Heflin’s Ah-Ha Moments “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy More About Cathy Heflin Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers. Connect with Cathy Heflin Website Instagram Pinterest LinkedIn What’s new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #223 Allison Fannin – Pinterest Tips for Your Interior Design Firm

  --------  

  1:06:49

  --------

  1:06:49
• 342: Brandon Roellchen: How the Top 1% Lead Sales Teams That Hit Goals Consistently

  Today With Brandon Roellchen: Brandon Roellchen of One Stop Decorating in Kansas City KS is back! In his first appearance (Ep. #225), Brandon took us inside his sales process and team structure. Now, he’s showing us exactly how he leads his sales team to consistently outperform, through culture, communication, and coaching. In this episode, Brandon reveals: His exact structure for 1-on-1 and team meetings and why they work The difference between managing performance and coaching mindset How he trains his team to thrive in a complex, evolving sales environment What it takes to lead with empathy and accountability How his 20+ year membership in Exciting Windows! continues to fuel his growth If you want a real-world example of people-first leadership that drives profit, you’ll love this conversation. Brandon’s business has deep roots in our industry—his father helped shape Exciting Windows in its early days and now Brandon is leading the next generation with clarity and excellence. More About Brandon Roellchen: Brandon Roellchen is the owner of One Stop Decorating, a family-owned window coverings business serving the Kansas City metro for more than 30 years. A graduate of the University of Kansas with a degree in Communication Studies, Brandon combines his background in communication with a passion for design, technology, and customer service. With showrooms in Shawnee, Overland Park, and Lee’s Summit, One Stop Decorating specializes in custom blinds, shades, shutters, and draperies from top brands like Hunter Douglas and Alta. Under Brandon’s leadership, the company has become a local leader in motorized solutions and personalized, shop-at-home experiences. His mission is simple: to help customers Elevate Your ViewTM with beautiful, functional, and lasting window treatments.   Connect with Brandon Roellchen: Website Facebook Instagram What’s new with LuAnn Nigara ⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠ ⁠⁠⁠Watch the Docuseries!⁠⁠⁠ ⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠   Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999!   Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠   Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠Website⁠⁠⁠ LuAnn’s ⁠⁠⁠Blog⁠⁠⁠ ⁠⁠⁠Power Talk Friday⁠⁠⁠ Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠   Other Resources: This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠! ⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠ ⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠ Join ⁠LuAnn University’s Proven Path to Profit⁠! Learn more about WCAA! Sun Shading Expo North America!   Other Shows Mentioned:WTFP #225: Brandon Roellchen: Embracing Modernization: The Importance of Adapting to Changing Business Trends

  --------  

  1:05:33

  --------

  1:05:33
• 341: WWLD: Year-End Tune-Up, Part 2: Lock In Your Profit Plan

  Today on Window Treatments for Profit Feeling like your profit margin doesn’t match your effort? You’re not alone—and you’re not doing anything wrong. But you might be missing what’s quietly draining your bottom line. In Part 2 of our Year-End Tune-Up series, LuAnn gets laser-focused on the real reason profitability slips away—and spoiler alert: it’s not just about how much you earn, it’s about how much you waste. Drawing from years of experience running Window Works and coaching top-performing business owners inside the Exciting Windows community, LuAnn lays out a clear, no-nonsense plan to close the gaps and lock in your profit strategy for 2026. You’ll walk away with practical tools to audit your expenses, rethink your marketing spend, and evaluate your team and pipeline through a profitability lens. Plus, you’ll hear a powerful case study from Exciting Windows member Oana Molodi on how operational overwhelm nearly capped her growth—until she made one strategic shift. In this episode, you’ll learn how to: Cut hidden expenses that quietly kill your margins Reinvest your dollars into high-ROI strategies Build a marketing budget that aligns with your revenue goals Review your pipeline and team to prep for 2026 growth Take real action—not just reflection—before the year ends Listen now and build your 2026 profit plan with clarity, confidence, and intention. Haven’t heard Part 1 yet? Start there, then revisit the full audit series starting with Episode #221. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: Episode 340WWLD: Year End Review, Part 1, The 4 Step Profit Fix Episode 108What Would Lu Do?: Year End 2022 – Questions to Ask Episode 114What Would Lu Do?: Year End: How to Plan Your Marketing Episode 116What Would Lu Do?: Year End Review: Apps, Tech, Memberships and More

  --------  

  23:17

  --------

  23:17
• 340: WWLD: Year End Review, Part 1, The 4 Step Profit Fix

  Today on Window Treatments for Profit As the year winds down, it’s time to stop the hustle long enough to take a real look at your business—what’s working, what’s not, and what needs to change before you roll into 2026. In this episode, LuAnn walks you through The 4-Step Profit Fix—a powerful year-end review process built around four key lenses: mindset, finances, marketing, and operations. You’ll learn how to uncover the beliefs holding you back, identify where your profits are leaking, see which marketing efforts are really paying off, and strengthen the systems that keep your business running smoothly. Whether you’re wrapping up your best year yet or clawing your way out of burnout, this episode will help you reset, refocus, and step into the new year with clarity and control. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: AWDB: Episode #467- Taylor Spellman: Hard Truths on Why You Need to Manage the 80% Business WTFP: Episode #61- Jessica Harling: The 7 Step Sales Process and 3 Proven Sales Techniques to be More Successful WTFP: Episode #221 – Questions to Ask Before the Year Ends WTFP: Episode #222 – Your Marketing Review and Budget WTFP: Episode #223 – Your Tech, Subscriptions, and Operational Audit Episode 269: Bound by Business: Working With the In-Laws Episode 272Bound by Business: Working With a Parent or Child Episode 275Bound by Business: Bloomin’ Blinds, Working with Your Brothers Episode 277Bound by Business: Fathers and Daughters Episode 280Bound By Business: Sisters in Business. Lindsay and Heather Madonia Episode 282Bound By Business: Like Mother, Like Son. Debbie Hall and Trent Hall Episode 283Bound by Business: Forever Friends: Mimi Harling and Susette Kubiak Episode 285Bound By Business: Sibling Success Story – John DeLuca and Agata Olivieri Episode 288Bound By Business: Mark & Laura Perel: Married & Building a Window Treatment Empire Episode 290Bound by Business: Insolroll: Jamie Friedlander and Natalie Lockwood Episode 292Bound by Business: Wilma and Tamara Kulyk: Mother Daughter Duo: Embracing Legacy While Ushering in a New Generation Episode 297Bound by Business: Brandon Barton: Honoring the Family Legacy Episode 302Bound by Business: Insights from Jessica Harling on Family Business Dynamics – Part 1 Episode 308Bound by Business: Tim Yurek: Succession Planning Made Simple: Ensuring a Smooth Transition Without Financial Strain Episode 312Bound By Business: Amy Cramer: The Legal Side of Family Business

  --------  

  39:37

  --------

  39:37
• 339: WWLD: Marketing on a Budget, How to Get Found Without Burning Cash

  Today on Window Treatments for Profit You don’t need a big budget to make a big impact. In this solo episode, LuAnn shares real, practical ways to market your window treatment business without breaking the bank. From reactivating past clients to building referral machines in your own zip code, these are the exact strategies her team uses every day and you can too. Whether you're in a slow season or booked out for months, one thing stays true: you should always be marketing. Tune in and learn: The #1 underused asset in your business (hint: you already know them) How to turn local partnerships into profit Why tracking your leads is more important than fancy funnels Social media hacks that actually move the needle Listen now and start showing up with intention and impact. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠

  --------  

  51:01

  --------

  51:01

More Arts podcasts

Trending Arts podcasts

About Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara: Podcasts in Family