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Sold a Story

APM Reports
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30 episodes

  • Sold a Story

    S2 E6: Get Ready!

    12/11/2026 | 27 mins.
    Zig Engelmann’s Direct Instruction has a strong evidence base — so why is it so hard to find in schools? We look at why schools keep giving it up and visit a charter network in North Carolina that’s stuck with it for more than a quarter century.

    Read: Direct Instruction doesn't last in schools. Here's why
    Video: Scripted lessons make teachers cringe. Should they?

    Read: Transcript of this episode

    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    Call us: (612) 888-7323
    More: soldastory.org

    Dive deeper into Sold a Story with a weekly email newsletter from host Emily Hanford.
  • Sold a Story

    S2 E5: Why It Works

    05/11/2026 | 24 mins.
    Direct Instruction has decades of research behind it, but what makes it work? We dig into Zig Engelmann’s theory of instruction, what cognitive science reveals about how children learn and what hundreds of studies show about the program’s effectiveness.

    Read: The evidence for Direct Instruction
    Read: Transcript of this episode

    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    Call us: (612) 888-7323
    More: soldastory.org

    Dive deeper into Sold a Story with a weekly email newsletter from host Emily Hanford.
  • Sold a Story

    S2 E4: What Can You Do for My Black Children?

    29/10/2026 | 27 mins.
    In a poor, Black neighborhood in Houston, Principal Thaddeus Lott transforms a struggling elementary school with Direct Instruction. Soon, his students are outperforming students at much wealthier schools. The results are so remarkable, some people think it’s too good to be true.

    Video: The secret to Wesley Elementary’s success
    Read: Teachers who use Direct Instruction tend to like it

    Read: Transcript of this episode

    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    Call us: (612) 888-7323
    More: soldastory.org

    Dive deeper into Sold a Story with a weekly email newsletter from host Emily Hanford.
  • Sold a Story

    S2 E3: The Forgotten Experiment

    22/10/2026 | 31 mins.
    Zig Engelmann gets the chance of a lifetime: Put Direct Instruction to the test in one of the largest education experiments ever conducted. The results could have changed the direction of American education. Instead, they’re contested — and ultimately cast aside.

    Read: Why America’s massive educational experiment didn’t transform schools
    Read: The forgotten voices of Project Follow Through
    Video: The biggest education experiment you’ve never heard of

    Read: Transcript of this episode

    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    Call us: (612) 888-7323
    More: soldastory.org

    Dive deeper into Sold a Story with a weekly email newsletter from host Emily Hanford.
  • Sold a Story

    S2 E2: The Remedy Is Always Teaching

    15/10/2026 | 27 mins.
    At an experimental preschool in Illinois, Zig Engelmann and his colleagues begin turning his ideas into a classroom teaching method. Along the way, they make a series of discoveries about effective instruction. Their mantra: “If the student hasn’t learned, the teacher hasn’t taught.”

    Read: What is Direct Instruction?
    Video: The 5 key concepts of DI
    Video: Who was Zig Engelmann?

    Read: Transcript of this episode

    Support: Donate to APM Reports
    Email us: soldastory@apmreports.org
    Call us: (612) 888-7323
    More: soldastory.org

    Dive deeper into Sold a Story with a weekly email newsletter from host Emily Hanford.
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About Sold a Story
Sold a Story is an investigative podcast about how kids learn — what works in the classroom, the science behind those insights and why that research often doesn’t make it into schools. Season 1 revealed why so many kids are struggling to learn how to read, and it sparked a wave of change across the country. In Season 2, we go beyond reading to look at teaching itself.
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