The Business of Stories with Susan Payton

What do you do when you wake up and realise your business bank account doesn't have enough money to cover next month's expenses?
In this episode of The Business of Stories, Susan shares a very honest story about being faced with a frightening cash flow situation. And the simple exercise that helped her stop making decisions from fear, and gave her the clarity to create £20,000 in under 30 days.
Susan takes you behind the scenes of exactly what happened, what she did differently, and why writing one email became the turning point that changed everything.
You'll discover:
Why the story you tell yourself in moments of fear will determine what you do next
How writing one email from your future self can completely change the decisions you make today
The surprising strategy that helped Susan make £6,000, before she'd even launched her offer
The mindset shift that stops you asking "What if this doesn’t work?”
What to do when sales slow down and doubts creep in
The simple question that will completely change how you feel about what you can achieve

This honest and inspiring episode is a reminder that the stories you choose to tell yourself shape the actions you take - and those actions create the results you're capable of achieving.
If you're ready to stop letting fear write your story and start becoming the person who creates the future you want, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here

OFFERS:
Check out The Story Source here
Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:
Win a 1:1 session with Susan
Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan.
It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.

If you've ever wondered how to tell stories that truly connect with the people you want to help - without overthinking, oversharing, or wondering whether you're doing it ‘right’ - this episode is for you.
For the first time, Susan shares the simple 7-step storytelling process she’s previously only taught inside her live five-day challenges. This practical framework is designed to help you turn everyday moments into powerful stories that do the selling for you.
Think of it as a mini storytelling masterclass, complete with a free workbook you can download at thebusinessofstories.com/blueprint - and keep coming back to whenever you need inspiration or clarity.
You’ll discover:
The story you need to rewrite before you can confidently share your own
The one quick practice that will always make your stories more powerful
What to do instead of trying to tell your whole story
The simple shift that makes people feel like they're right there with you
The secret to creating stories people don't just read, but feel
How to turn everyday moments into stories that have purpose and impact
The surprisingly simple way to guide people towards the next step without feeling salesy

This super practical episode walks you, step by step, through a process you can use over and over again, to transform not just one post or one email, but the way you communicate across your entire business.
If you're ready to tell stories that position you as the Guide, and have your content doing more of the selling for you, this episode is a must-listen.
DOWNLOAD THE WORKBOOK
You can download the workbook that goes with this episode at https://thebusinessofstories.com/blueprint/
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
OTHER RESOURCES:
Check out The Story Source here
Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,
The response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.
Mentioned in this episode:
Win a 1:1 session with Susan
Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan.
It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.

If you’ve ever thought, “I don’t have enough interesting stories to share”, you’re not alone.
So many business owners hold back from making storytelling a key part of their marketing strategy because they think their stories need to be dramatic, life-changing or show-stopping.
But what if the problem isn’t that you don’t have enough compelling stories - but that you just don’t know where to find them?
In this episode of The Business of Stories, Susan is joined by journaling coach Sally German, who shares how journaling helped her navigate a major chapter of change, build a thriving business, and uncover the stories, lessons and insights that were hiding in plain sight.
You’ll discover:
• How journaling can help you notice patterns, build self-awareness and create stories that connect
• The powerful exercise Sally uses to better understand her ideal client and the transformation she creates
• Why clarity about your business, messaging and audience comes from looking within, not outside yourself
• How changing the way you tell your stories can attract the people who are truly ready to work with you
• Why throwing out the rule book around journaling can make it easier, more enjoyable and far more sustainable
This warm and inspiring conversation will help you slow down, see your experiences through a different lens and build more confidence in the value you bring.
If you’re ready to uncover the stories that have been there all along and use them with more clarity, compassion and confidence, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out The Story Source here
Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:
Win a 1:1 session with Susan
Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan.
It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.

How do you build a business around one clear message when your brain is constantly bursting with new ideas, opportunities, and directions to explore?
In this episode of The Business of Stories, Susan answers a question so many entrepreneurs struggle with: How do you stay consistent enough to get known for one thing - when you have an ADHD brain that craves variety, creativity, and fresh challenges?
You’ll discover:
Why consistency and sameness are two very different things
How to get known for one thing without feeling trapped or restricted
Why ADHD brains often thrive when they have a clear focus and room for creativity
The power of creating frameworks, methodologies, and resources that strengthen your core message
How to satisfy your need for novelty while building a stronger brand and reputation
The simple mindset shift that helps you stop chasing new business ideas and start building on what already works

This encouraging episode will help you embrace your creativity, honour the way your brain works, and build a business that gives you both freedom and focus.

If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out The Story Source here
Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:
Win a 1:1 session with Susan
Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan.
It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.

Have you ever wondered why some stories capture your heart, resonate deeply, or feel so familiar?
In this episode of The Business of Stories, Susan explores the seven basic story plots that sit behind some of the world's most loved books and films, and shows how they show up in your business too.
From the challenges you've overcome and the milestones you've reached, to the mission you're on and the person you've become along the way, you'll discover how these timeless story patterns can help you uncover more powerful stories, create deeper connection, and share your message with more confidence.
You'll discover:
How the seven basic story plots can help you uncover stories you may have overlooked
How to recognise whether your story is about overcoming a monster, achieving success, pursuing a mission, or becoming someone new
The difference between a Voyage and Return story and a Rebirth story - and why both matter in business
How stories of mistakes, chaos, lessons and transformation can make you more relatable and memorable
The simple question that can completely change the way you tell a story from your business journey

This inspiring episode will help you recognise the power in the stories you're already living, understand why they connect so deeply with others, and see that you don't need dramatic Hollywood movie scripts to make an impact.
If you're ready to find the stories that connect, build trust, and help your audience see themselves in your journey, this episode is a must-listen.

If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
Check out The Story Source here
Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

Mentioned in this episode:
Win a 1:1 session with Susan
Write a review for this podcast, and go into a draw - to win a 1:1 session with Susan.
It's a full 60-minute session to work on anything you want - your stories, your core message, your content strategy … or how you can implement the 7-step process Susan shared in episode 45 so all your content is highly relevant and relatable to your ideal client. All you need to do is write a review of this podcast - on Apple or Spotify - and send Susan a screenshot via social media or to susan@thebusinessofstories.com. And, if you win, she’ll be in touch to schedule in a time for you to work together.