The Business of Stories with Susan Payton

In this episode of The Business of Stories, Susan revisits one of the podcast's most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell.
Through powerful real-life stories, you'll discover how the businesses people remember aren't just known for what they do, but for what they believe, the change they're creating, and the future they're inviting others to be part of.
You'll discover:
How to uncover the movement that's already taking shape within your business.
Why the strongest messages begin with a belief, not a business plan.
The powerful question that will completely change how you think about your business.
How your own story could hold the seeds of a movement without you even realising it.
Why people are drawn to businesses that stand for something bigger than what they sell.
The simple exercise that helps you uncover the beliefs at the heart of your business.

This inspiring episode will help you find deeper meaning in your message, connect with the people who share your beliefs, and build a business that people don't just buy from, but genuinely want to be part of.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here

OFFERS:
Check out The Story Source here
Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

In this episode of The Business of Stories, Susan revisits one of the podcast's most thought-provoking episodes, exploring why your pricing is about so much more than numbers.
Through powerful stories and real client examples, you'll discover how your prices shape the way people perceive your value, the clients you attract, and the confidence you bring to your business.
You'll discover:
How your pricing could be shaping people's perception of your business before they've even worked with you.
The surprising story your prices might be telling without you even realising it.
Why people don't buy based on price alone, and what they're really investing in.
How to know whether your pricing truly reflects the value you create for your clients.
The powerful link between pricing, energy, and attracting the right people to your business.
Why understanding the transformation you create changes everything about how you price your offers.

This thought-provoking episode will help you see your pricing through a completely different lens, so you can communicate your value with more clarity, confidence and purpose.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here

OFFERS:
Check out The Story Source here
Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all - the Hero and the Guide.
Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you.
You'll discover:
How to make it easy for the people who need you, to find you
How a simple shift in perspective can completely change the way you show up in your business
Recognising how your clients are really feeling before they find you, and how to make them feel safe, supported and ready to take the next step.
The jungle metaphor that has helped hundreds of business owners reframe any worries about being “salesy”
How to overcome the fear of putting your content out there, and what happens when you hold back
A powerful visualisation that will inspire you to shine your light more brightly.

This inspiring episode will help you show up with more confidence, clarity, and purpose - and step fully into the person your ideal clients are looking for.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here

OFFERS:
Check out The Story Source here
Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

It’s so easy to believe you need more experience, more clients, bigger results or a longer list of testimonials before you have anything worth sharing.
But the truth is, your stories didn’t begin when your business did. They started long before that.
In this episode of The Business of Stories, Susan shares why every stage of your journey is filled with valuable stories, even if you're only just starting out, pivoting in a new direction, or building something completely different.
You'll discover:
The one thing that's far more powerful than having years of experience or a long list of testimonials.
The biggest mistake people make when starting a business (and why waiting until you feel credible only holds you back).
The simple shift that helps you stop worrying about what you don't have... and start using what you do.
Why your business story didn't begin the day you launched - and where your most powerful stories really started.
The story that builds credibility before you've ever worked with a paying client.
How to know if you're sitting on stories that could transform your content without even realising it.

This value-packed episode is a powerful reminder that you don't need to wait until you feel more experienced or more successful before you start telling your stories.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here

OFFERS:
Check out The Story Source here
Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.

As part of the Summer Rewind series, we're revisiting some of the episodes that have resonated most over the past year - and contain ideas every business owner needs to hear more than once.
This episode is for you if you've ever worried that your stories feel too long, too complicated, or are hard to follow.
Join Susan as she shares one of the most simple structures in storytelling, that sits at the heart of almost every story you already know and love. With stories and examples that bring every step of this simple framework to life, you’ll be putting it to use in no time!
You'll discover:
The simple, five-word structure behind every great movie, book and story - and how to use it in your stories
Why the but in your story is where the emotion and connection lives.
The biggest mistake that causes people to switch off from your stories (and how to avoid it)
How to strip away the waffle without losing the emotion that creates connection.
A quick storytelling exercise that will instantly make your stories more focused, engaging and memorable.
This super practical episode will help you transform lengthy or scattered stories into powerful, memorable narratives.
If you want a simple framework that will help you share stories in your posts, talks and clients stories, so they flow and resonate every time, this episode is a must-listen.
If you have a question you would love Susan to answer on the show, please email it (in writing) to susan@thebusinessofstories.com
FREEBIES:
Download Susan’s storytelling blueprint for free here
Download her most popular masterclass: Be The Guide here
Download a free copy of The Business of Stories here

OFFERS:
Check out The Story Source here
Storytelling Mastery here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,

You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here

Connect with Susan:

Email: susan@thebusinessofstories.com
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.