Behind the Craft

Sumeet is the Head of Data at Brex and came personally recommended by the Claude Code team. In our episode, he showed me how to use Claude Code to build a data explorer that lets anyone ask questions and get insights without writing a single SQL query. If you’re tired of analyzing data manually, then this interview is a must-watch.

Summit and I talked about:
(00:00) How to make Claude Code your data analyst
(03:04) Analyzing data with AI: Monitor → Explore → Craft → Impact
(10:23) Live demo: Building a startup funding MCP with 3 queries
(21:10) Context management: Why your data agent gets confused
(26:04) How to connect Claude to Slack and Drive for context
(35:00) Demo: Predicting which AI startups will get Series B funding
(41:32) Brex stats on which AI coding tools are actually winning

Get the takeaways: https://creatoreconomy.so/p/build-an-ai-data-analyst-with-claude-code-sumeet

Where to find Sumeet:
LinkedIn: https://www.linkedin.com/in/smarwaha/

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Tal and Aman are experienced AI PMs so I made us all share our favorite AI product workflows — from writing strategy docs to prototyping with Google AI Studio to building a personal task system with Claude Code. Watch this episode if you want to see 5 real no-BS AI product workflows in 50 minutes.

We talked about:

(00:00) Our best AI workflows for product work
(01:13) Demo 1: Writing strategy docs with Claude Projects
(10:21) Demo 2: Prototyping a new feature with Google AI Studio
(17:10) Demo 3: Building an AI thinking partner with Obsidian + Cursor
(24:06) Demo 4: Managing tasks with Linear MCP
(29:01) Demo 5: Building a personal OS with Claude Code and skills
(40:06) Context engineering 101 from Aman
(48:54) Summary and how you can start today

Thanks to our sponsors:
Korey: The AI Agent for product developmenthttps://www.korey.ai/

Get the takeaways: https://creatoreconomy.so/p/full-course-the-ai-stack-we-use-for-prototyping-strategy-personal-os-aman-tal

Where to find:
Tal: https://www.linkedin.com/in/talsraviv/
Aman: https://www.linkedin.com/in/amanberkeley/
Aman's personal OS Github: https://github.com/amanaiproduct/personal-os

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Teresa is a well-known product coach and author who runs her entire life and business using two Claude Code terminals and a note taking app. It was genuinely mind blowing to watch her use Claude Code to manage her to do list, delegate her research, and write content.

Teresa and I talked about:
(00:00) Why Teresa uses Claude Code to run her life
(03:00) Live demo: The "today" command that builds Teresa's daily to do list
(07:00) Working with Claude Code to brainstorm tasks and ideas
(14:00) Live demo: Writing a blog post together using plan mode
(21:00) How Claude does SEO keyword research for blog posts
(26:00) Why Teresa still writes every word herself (but 10x faster)
(30:00) Pro tips to manage context so Claude doesn't "get dumber"
(36:00) The 3-layer context system: global, project, and reference files
(44:00) 3 tips to get started with Claude Code without feeling overwhelmed

Thanks to our sponsors:

Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/

Get the takeaways: https://creatoreconomy.so/p/build-your-personal-os-with-claude-code-teresa-torres

Where to find Teresa:
LInkedIn: https://www.linkedin.com/in/teresatorres/
Website: https://www.producttalk.org/

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Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅

Yana and I talked about:

(00:00) "By the time you've debated 2 ideas, I've already shipped 10"
(03:21) Think "how would I run this company?" not "what's my job?"
(05:22) Why we banned decisions by committee
(08:25) Cross-functional now means doing the work, not coordinating it
(11:22) Why frustrated users can become your biggest advocates
(15:19) Live demo: Using ChatGPT Atlas to triage emails and defuse emotional ones
(24:38) AI is still terrible at prompting (and what you can do about it)
(28:48) Live demo: Combining qualitative feedback with quantitative data
(37:38) Why AI analytics is lagging (and what needs to change)
Thanks to our sponsors:
Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/

Get the takeaways: https://creatoreconomy.so/p/a-founders-playbook-for-shipping-10x-faster-with-ai-yana-welinder

Where to find Yana:
X: https://x.com/yanatweets
Website: https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy

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As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: “Why has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about how to apply Amazon’s working backwards process to build useful AI products.

Daniel and I talked about:

(00:00) The real reason Amazon delayed adding AI to Alexa
(03:21) Live demo: Alexa uses AI to book Warriors tickets under $100
(09:21) Which AI model(s) power Alexa behind the scenes?
(11:50) How to build AI products using Amazon's PR/FAQ process
(18:30) Speed vs quality: When to ship fast vs when to wait
(23:00) Why Amazon pairs "invent" and "simplify" together
(26:00) The future of AI voice assistants beyond your home

Thanks to our sponsors:
Amplitude: See all your feedback in one place https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy
Linear: The best platform for AI agents https://linear.app/partners/behind-the-craft

Get the takeaways: https://creatoreconomy.so/p/an-inside-look-at-what-alexa-can-do-with-ai

Where to find Daniel:
X: https://www.linkedin.com/in/danielrausch/
Website: http://alexa.amazon.com/📌 Subscribe to this channel – more interviews coming soon!