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Drapers Talks

Drapers
Drapers Talks
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5 of 37
  • The community behind Primark’s marketing strategy
    Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.
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    27:34
  • Matalan: how the retailer harnesses influencers
    Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.
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    25:49
  • Cos’s learnings from re-platforming
    This chat with Simone Williams, technology, digital and business development director at Cos, uncovers how the brand transformed its entire tech stack.
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    26:23
  • Boosting loyalty with Frasers
    David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.
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    34:18
  • Orlebar Brown: personalisation and unified commerce
    Orlebar Brown’s Jamie De Cesare and Shopify’s Deann Evans discuss how unified commerce is driving personalisation at the menswear brand.
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    29:49

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About Drapers Talks

Welcome to our podcast series Drapers Talks, bringing you insights from fashion retail industry leaders and cutting-edge content from our market-leading live events.
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