Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.
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27:34
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27:34
Matalan: how the retailer harnesses influencers
Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.
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25:49
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25:49
Cos’s learnings from re-platforming
This chat with Simone Williams, technology, digital and business development director at Cos, uncovers how the brand transformed its entire tech stack.
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26:23
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26:23
Boosting loyalty with Frasers
David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.
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34:18
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34:18
Orlebar Brown: personalisation and unified commerce
Orlebar Brown’s Jamie De Cesare and Shopify’s Deann Evans discuss how unified commerce is driving personalisation at the menswear brand.
Welcome to our podcast series Drapers Talks, bringing you insights from fashion retail industry leaders and cutting-edge content from our market-leading live events.
UK