Electric Evolution

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Episode 189: Liz Allan and Victoria Hutton – Rethinking EV Marketing, Customer Behaviour and Brand Loyalty.
Liz Allan is joined by Victoria Hutton, a fractional Chief Marketing Officer with a fascinating background spanning global brands, digital strategy, and the rapidly evolving electric vehicle sector.
The conversation explores how EV marketing is shifting as adoption grows, and why understanding real customer behaviour is more important than ever. Victoria shares her journey from working with global brands to shaping marketing strategies in the EV space, and how data, curiosity, and fresh thinking have guided her approach.
Together, Liz and Victoria discuss the changing nature of brand loyalty, the challenges businesses face in balancing long-term strategy with the need to react quickly to market shifts, and the increasing role of AI in marketing. They also explore the importance of connecting marketing to real-life experiences, particularly regarding EV charging, cost understanding, and customer expectations.
Quote of the Episode:
“The brand loyalty is not to the brand itself. It’s to the experience you have with the people behind it.”  Victoria Hutton
Victoria Hutton Bio:
Victoria Hutton is a fractional Chief Marketing Officer specialising in growth, strategy, and digital marketing within the electric vehicle sector. Originally from Moscow, she rebuilt her marketing career in the UK, working across a diverse range of industries before moving into the automotive industry.
Her experience includes working with global brands such as Polestar, where she helped shape marketing strategies during a pivotal stage of EV adoption, as well as leading digital transformation and customer growth initiatives within the EV charging sector. Victoria now works with businesses on a consultancy basis, helping them navigate market entry, improve customer engagement, and drive sustainable growth through data-led decision making.
Victoria Hutton Links:
Website: https://www.vhutton.com
LinkedIn: https://www.linkedin.com/in/victoria-hutton
Support the show
If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

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https://bit.ly/4dtiMJK
The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. 
Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts
Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.
Episode 188: Liz Allan and Tom Riley - Truth, Transparency and the EV Industry.
Liz Allan is joined by Tom Riley, founder of The Fast Charge, for a candid and thought-provoking conversation about the realities of the EV and EV-charging sectors.
Tom shares his perspective on the importance of transparency within the industry, drawing on his experience uncovering stories that challenge the narrative around electric vehicles, infrastructure, and policy. Together, they explore the gap between perception and reality, from public charging challenges and accessibility issues to the role of media, messaging, and trust.
They also reflect on the broader policy landscape, including EV incentives, data transparency, and the complexities of regulation as the UK works towards net zero.
Importantly, Tom also shares his personal journey navigating a serious health diagnosis while continuing to build and grow The Fast Charge. His story brings a powerful perspective on resilience, purpose, and the risks worth taking, both personally and professionally.
Quote of the Episode:
"If it sounds too good to be true, it probably is." Tom Riley 
Tom Riley Bio:
Tom Riley is the founder and editor of The Fast Charge, an independent newsletter focused on the electric vehicle and charging infrastructure sector. With a background in government communications, including roles within HMRC and involvement in major national initiatives, Tom brings a sharp, investigative lens to the industry. His work often explores transparency, policy, and the realities behind EV adoption, making him a respected and distinctive voice in the space. 
Tom Riley Links:
Brain Cancer Justice Campaign: https://www.braincancerjustice.org
The Fast Charge Newsletter: https://www.fastcharge.email
LinkedIn: https://www.linkedin.com/in/tom-riley-comms
Support the show
If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK
The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. 
Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts
Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.
Episode 187: Liz Allan and Abbey Graham - Why People Are the Key to Growing EV and Clean Energy Businesses.
Liz Allan is joined by Abbey Graham, Co-Founder and Director at EVEREC Recruitment, to explore what it really takes to build strong, effective teams across EV, battery storage, and the wider clean energy sector. The conversation focuses on the role people play in that growth and on what businesses can do to create teams that are not only capable but also aligned, engaged, and set up to succeed.
Liz and Abbey discuss the importance of clear communication, trust, and understanding what both businesses and individuals truly need from the recruitment process. They explore how taking a more thoughtful, people-first approach can lead to better outcomes, stronger retention, and more sustainable growth across the sector.
Abbey also offers practical insight into how organisations can refine their hiring approach, ensuring they attract the right talent while creating environments where people can thrive as the transition to net zero accelerates.
Quote of the Episode:
"Recruitment isn't just about filling roles. It's about understanding people and what really drives them.” Abbey Graham.
Abbey Graham Bio:
Abbey Graham is the Co-Founder and Director at EVEREC Recruitment, where she leads EV charging recruitment across the UK, Europe, and North America. With a background in psychology, Abbey brings a uniquely human and relationship-led approach to recruitment, focusing on understanding people rather than simply matching CVs to job descriptions.
After gaining early experience in EVs through Enterprise and later building a specialist EV charging desk, Abbey co-founded Everec to challenge traditional recruitment models and create a more honest, consultative approach. Today, she works closely with businesses across EV charging, battery storage, and renewables, helping them build teams that truly align with their purpose and growth ambitions.
Abbey Graham Links:
Website: https://www.everec.co.uk
LinkedIn: https://www.linkedin.com/in/abbey-graham/
Support the show
If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK
The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. 
Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts
Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.
Episode 186: Liz Allan and Lois Loxley - The Future of EV Needs People, Not Just Technology.
Liz Allan is joined by Lois Loxley, Project Manager at Zemo Partnership, a non-profit organisation working at the heart of transport decarbonisation.
Having entered the EV and sustainability sector straight from university, Lois shares her journey from hospitality into a role that brings together government, industry and academia to accelerate the transition to zero-emission transport. Her story is refreshingly honest, highlighting both the opportunities and the challenges faced by young professionals entering the EV and net-zero space.
Together, Liz and Lois explore why the transition to net zero cannot happen in silos and why collaboration across sectors is essential to creating meaningful change. 
The conversation also dives into critical issues around diversity, inclusion, and career pathways in the EV sector, as well as practical insights into how organisations can better support young talent, especially women, entering the industry.
Quote of the Episode:
"The journey to net zero requires a holistic approach. You can't do this in silos."
Lois Loxley 
Lois Loxley Bio:
Lois Loxley is a Project Manager at Zemo Partnership, a UK-based organisation dedicated to accelerating the transition to zero-emission transport.
Starting her career in hospitality, Lois quickly progressed to a leadership role before transitioning into the sustainability sector following her degree in Hispanic Studies and Politics. Her work now focuses on bringing together government, industry and academia to drive meaningful change in transport decarbonisation.
Lois is particularly passionate about improving access to the EV sector for young professionals and ensuring that the transition to net zero is inclusive, collaborative and people-focused.
Lois Loxley Links:
Zemo Partnership Website: https://www.zemo.org.uk
LinkedIn: https://www.linkedin.com/in/lois-loxley-427b2724
Support the show
If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK
The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. 
Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts
Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.
Episode 185: Liz Allan, Jane Lanceley and Amy Howells - Rethinking Heat: Practical, Low-Carbon Solutions That Work Anywhere.
Liz Allan is joined by Jane Lanceley, the Domestic Sales Manager, and Amy Howells, the Business Development Manager, from Herschel Infrared Heaters, for a refreshingly practical conversation about low-carbon heating and what it actually takes to make it work in the real world.
Together, they explore why heating is never a one-size-fits-all solution, from single rooms in domestic homes through to complex commercial environments and even historic buildings like churches. The discussion brings to life how understanding heat loss, insulation, and how a space is actually used is far more important than simply choosing a technology.
The conversation also touches on the role of policy, the need for broader recognition of alternative low-carbon technologies, and the flexibility now available through everything from simple thermostats to fully app-controlled systems.
Quote of the Episode:
"We've got a huge amount of experience in heating all sorts of different applications… we can pretty much heat anything." Jane Lanceley 
Jane Lanceley Bio:
Jane Lanceley has spent over a decade helping customers understand and adopt low-carbon heating solutions. Her career has taken a varied, people-focused path, from working in HR to running a baby-signing franchise, and later moving into estate agency. She initially joined Herschel in an administrative role, but quickly found a natural fit speaking with customers about the product and its real-world applications. Over time, this evolved into a sales leadership role, in which she now combines technical expertise with a practical, customer-first approach.
Amy Howells Bio:
Amy Howells brings a strong background in customer-facing roles across manufacturing and lighting. After studying sociology and criminology at university, Amy moved into sales and has built her career through a range of regional and business development roles. Amy focuses on understanding individual needs and helping customers find the right solution for their space. Her approach is centred on building trust, simplifying decisions, and making low-carbon heating solutions feel accessible and relevant.
Jane Lanceley and Amy Howell's links:
Website: https://www.herschel-infrared.co.uk
Jane Lanceley LinkedIn: https://www.linkedin.com/in/jane-lanceley-8b868a290
Amy Howells LinkedIn:
Support the show
If you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.

Click the link below to find out how to add a review on Apple or Spotify
https://bit.ly/4dtiMJK
The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. 
Links for Full Circle CI:
Visit our website: https://fullcircleci.co.uk/podcasts
Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast