Electric Evolution

• Episode 170: Liz Allan and Belinda Guy - Cutting Through the Noise: Making EVs Simple for Everyone

  We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.Episode 170: Liz Allan and Belinda Guy - Cutting Through the Noise: Making EVs Simple for Everyone.Liz Allan speaks to Belinda Guy, founder of Belinda Automotive and a product marketing specialist who has rapidly become a recognised voice across the automotive and EV sectors.Together, they explore the human side of communication in EV adoption, why clear, jargon-free messaging matters, how companies can better understand their audiences, and the role product marketing plays in shaping trust, confidence, and buying decisions.Belinda shares her journey from secondary school teacher to automotive product marketer, discussing what she learned along the way and why she believes EV communication must be rooted in empathy, education, and real-world experience. The pair reflect on mindset shifts, misinformation, accessibility, and how to support consumers who are overwhelmed by unfamiliar language and big purchasing decisions.Quote of the episode:"If you don't understand who your product is for, how are you designing a good product? Everything starts with knowing your audience." Belinda Guy.Belinda Guy Bio:Belinda Guy is the founder of Belinda Automotive and a highly regarded product marketing specialist working across automotive, EV charging, and emerging mobility technologies. With a background spanning OEM environments, EV charging back-office systems, and consumer engagement, Belinda helps organisations understand their audiences, articulate value, and communicate more clearly. Her work focuses on simplifying complexity, strengthening product positioning and supporting commercial teams to sell with confidence. Belinda is also known for her accessible, educational social media content, where she breaks down automotive concepts for everyday drivers. Belinda Guy Links:Website: https://www.belinda-automotive.co.uk/LinkedIn: https://www.linkedin.com/in/belinda-automotiveLinktree: https://linktr.ee/belinda_automotiveSupport the showIf you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.Click the link below to find out how to add a review on Apple or Spotify https://bit.ly/4dtiMJK The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. Links for Full Circle CI:Visit our website: https://fullcircleci.co.uk/podcasts Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast

  --------  

  58:28

  --------

  58:28
• Episode 169: Liz Allan and Craig Marsden - The Accuracy Revolution: Why EV Charging Needs a Diamond Standard

  We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.Episode 169: Liz Allan and Craig Marsden - The Accuracy Revolution: Why EV Charging Needs a Diamond Standard.Liz Allan speaks to Craig Marsden, CEO of EVCI Global, the team pioneering accuracy testing for public EV chargers and setting the bar with their Diamond Standard accreditation.Craig shares the journey from his early EV adoption in 2013 (and never once successfully rapid-charging away from home!) through to heading up a company that’s quietly doing something transformative: proving whether EV chargers genuinely deliver the electricity drivers pay for.From the surprising gaps in metrology regulations to the real-world consequences for CPOs and EV drivers, Craig explains why accuracy matters for cost, trust, fairness, and the long-term sustainability of the UK’s charging ecosystem. Liz and Craig also talk about EVCI Global’s grant collaboration with the National Physical Laboratory, the future of regulated accuracy testing, and their upcoming “Car-E-OK” road trip, complete with charger testing and singing.Quote of the Episode:“At the end of the day, it’s about fairness, making sure drivers get what they pay for, and CPOs know exactly what their chargers are delivering.” Craig MarsdenCraig Marsden Bio:Craig Marsden is the CEO of EVCI Global, a UK company dedicated to bringing accuracy, fairness, and transparency to public EV charging. With a background in vehicle software optimisation, battery recycling, and environmental stewardship, Craig blends technical expertise with a genuine passion for fairness and sustainability. EVCI are currently working with the National Physical Laboratory to develop a national framework for EV charger accuracy, helping Charge Point Operators understand their networks and prepare for upcoming regulations. Craig is rapidly becoming one of the sector's most trusted voices on charger metrology and accountability. Craig Marsden Links:Website: https://evci-global.comLinkedIn: https://www.linkedin.com/in/craig-marsden-99b71112Support the showIf you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.Click the link below to find out how to add a review on Apple or Spotify https://bit.ly/4dtiMJK The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. Links for Full Circle CI:Visit our website: https://fullcircleci.co.uk/podcasts Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast

  --------  

  49:11

  --------

  49:11
• Episode 168: Liz Allan and Shamala Gadgil - Coventry’s Blueprint for Smarter, Accessible EV Infrastructure

  We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.Episode 168: Liz Allan and Shamala Gadgil -  Coventry’s Blueprint for Smarter, Accessible EV Infrastructure.Liz Allan is joined by Shamala Gadgil, Director of Decarbonising Transport Consultancy Ltd and Senior Programme Manager supporting Coventry City Council. Shamala has spent years shaping one of the UK’s most ambitious EV and transport programmes, delivering practical innovation that genuinely improves people’s lives. Together, Liz and Shamala discuss Coventry’s journey towards becoming one of the most forward-thinking transport authorities in the country, from running four Charge Point Operator contracts and delivering more than 2,300 public charging spaces since 2018 to transforming the city’s entire bus fleet into a near-fully electric operation. They discuss Coventry’s Local Electric Vehicle Infrastructure (LEVI) pilot models, the challenges of accessibility and PAS 1899 compliance, how to repurpose local-authority land to support residents without driveways, and why multimodal hubs are the future of sustainable travel. Shamala also shares her work on dynamic wireless charging, inclusive design for disabled and mobility-restricted EV drivers, and how local authorities, CPOs, manufacturers, and central government must collaborate to get this right. Shamala Gadgil Bio:Shamala Gadgil is the Director of Decarbonising Transport Consultancy Ltd and a Senior Programme Manager working with Coventry City Council. With more than 30 years’ experience as a civil engineer, and a researcher currently completing her PhD, she brings a rare combination of technical expertise, holistic thinking and innovation to the UK's transport transition. She has led Coventry’s major EV programmes, including rapid charging for taxis, extensive on-street charging schemes, and the city’s transformation into an all-electric bus City. Her work is centred on public health, accessibility, and long-term sustainability, and she plays an active national role as Chair of the Transport Technology Forum’s EV Charging Infrastructure Working Group. Quote of the Episode: “Everything that I'm doing is about improving people's lives; reducing emissions, supporting public health, and creating transport systems that work for everyone.” – Shamala GadgilShamala Gadgil Links: Coventry City Council Website: https://www.coventry.gov.ukLinkedISupport the showIf you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.Click the link below to find out how to add a review on Apple or Spotify https://bit.ly/4dtiMJK The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. Links for Full Circle CI:Visit our website: https://fullcircleci.co.uk/podcasts Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast

  --------  

  57:12

  --------

  57:12
• Episode 167: Liz Allan and Laura Wilkes - Paua-ing Real Change in EV Charging

  We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.Episode 167: Liz Allan and Laura Wilkes - Paua-ing Real Change in EV ChargingLiz Allan speaks to Laura Wilkes, Customer Support and Operations Manager at Paua, to explore how one of the UK's most dynamic eMobility service providers is reimagining what “powering up" really means.At the heart of Paua is a spirit of constant innovation, turning complex charging challenges into seamless, driver-friendly solutions. From Paua Access, their roaming network connecting over 69,000 chargers across the UK, to Paua Reimburse, which fairly repays fleet drivers for home charging, and Paua Share, enabling councils and depots to collaborate through shared charging infrastructure, Paua is redefining the EV experience at every level.Laura reveals how these innovations were born from real-world problems: fleets needing fairer reimbursement, councils needing shared access, and drivers needing simplicity. She also talks about Paua's newest frontier, integrating salary sacrifice charging bundles to make public charging more accessible and affordable for employees.Laura shares stories about helping fleet managers embrace EVs, the psychology behind charging habits, and her own journey to buying her first electric car, the MG4. Laura Wilkes Bio:Laura Wilkes is the Customer Support and Operations Manager at Paua, where she helps fleets and businesses make the shift to electric with confidence and clarity. With a background in customer experience and operations, Laura brings a deep understanding of both people and process, ensuring every innovation at Paua delivers real-world value.Known for her enthusiasm, empathy, and problem-solving mindset, Laura plays a key role in turning Paua’s ideas into practical tools that simplify EV charging for drivers nationwide. Her journey from marketing into sustainability reflects her passion for meaningful change and her belief that small actions and big ideas can transform how we move and power our world.Quote of the episode:“Go and test drive one. Just get behind the wheel and see if you like how it drives; that’s the starting point. Once you do, you’ll realise there’s really no difference… except it’s better.” Laura Wilkes, PauaLaura Wilkes LinksWebsite: https://www.paua.comLaura LinkedIn: https://www.liSupport the showIf you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.Click the link below to find out how to add a review on Apple or Spotify https://bit.ly/4dtiMJK The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. Links for Full Circle CI:Visit our website: https://fullcircleci.co.uk/podcasts Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast

  --------  

  1:02:32

  --------

  1:02:32
• Episode 166: Liz Allan and Tim Dexter - Tackling the UK’s EV Charging Lottery

  We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.Episode 166: Liz Allan and Tim Dexter -  Tackling the UK's EV Charging Lottery.Liz Allan speaks to Tim Dexter, UK Vehicle Policy Manager at Transport & Environment (T&E), one of Europe's leading organisations campaigning for cleaner, fairer, and more sustainable transport.Together, they review the findings from T&E's influential "Charging Lottery" report, which used AI to analyse over 250,000 public charging reviews across the UK. The results reveal both progress and persistent challenges in reliability, repair times, and accessibility.Tim shares insights into how air pollution shaped his career, from leading air quality campaigns at Asthma and Lung UK to influencing EV policy at the European level, and why ensuring fairness for all drivers, including those without driveways, is critical to a successful transition to net zero.This episode explores the growing gap between regulation and repair, how local authorities can navigate funding and delivery challenges, and why public reporting of broken chargers could be a game-changer for transparency.Liz and Tim discuss what must happen next to ensure that EV charging infrastructure becomes not just widespread, but reliable, inclusive, and fit for the future.Tim Dexter Bio:Tim Dexter is the UK Vehicle Policy Manager at Transport & Environment (T&E), a Brussels-based NGO driving sustainable transport policy across Europe and beyond. With a background in air pollution advocacy at Asthma and Lung UK, Tim has spent his career connecting environmental data with human impact. At T&E, he focuses on decarbonising road transport, improving EV infrastructure policy, and ensuring a just transition that benefits everyone, from manufacturers to everyday drivers. His work reflects a deep commitment to cleaner air, fair access, and the future of sustainable mobility. Quote of the episode:"Everybody, whether you're rich or poor, rural or urban, should have the right to affordable, reliable charging. This transition has to work for everyone." — Tim Dexter.Tim Dexter Links:Website: https://www.transportenvironment.org/te-united-kingdom/articles/charging-lottery-a-consumers-perspectiveTim Dexter LinkedIn: https://www.linkedin.Support the showIf you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.Click the link below to find out how to add a review on Apple or Spotify https://bit.ly/4dtiMJK The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. Links for Full Circle CI:Visit our website: https://fullcircleci.co.uk/podcasts Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast

  --------  

  51:53

  --------

  51:53

More Education podcasts

Trending Education podcasts

About Electric Evolution

Electric Evolution: Podcasts in Family