Naked Wardrobe's co-founders are projecting 50% growth in 2025, following a rebrand
When Shirin, Shida and Shideh Kaviani, sisters-turned-co-founders, created Naked Wardrobe in 2012, it was meant to fill a gap in the basics market. According to the sisters, up until Naked Wardrobe's inception, many of the brands releasing basics were either fast fashion brands or luxury brands with an out-of-reach price point for everyday consumers. With Naked Wardrobe, the Kaviani sisters provided an option in the contemporary market that prioritized high-quality materials at a reasonable price.
In the first year of business, Naked Wardrobe drove $1 million in sales, which led the brand on a track to experience 40% year-over-year growth for several years thereafter. Eventually, Naked Wardrobe expanded beyond direct-to-consumer, securing an exclusive domestic retail partnership with Nordstrom. Currently, Naked Wardrobe is 70% direct-to-consumer and 30% wholesale.
Since launching with body-conscious basics 13 years ago, the L.A.-based brand, beloved by A-listers such as the Kardashians, has since expanded to also sell suiting, outerwear and special occasion dresses. And in 2024, Naked Wardrobe underwent a relaunch, introducing a new logo, a new custom-built platform and updated assortments, which resulted in sales growth of 30% year-over-year.
This year, Naked Wardrobe is on track for 50% year-over-year growth. The sisters are kicking Naked Wardrobe's growth up a notch as they plan to open the brand's first flagship store and expand internationally, all while staying true to Naked Wardrobe's DNA.
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