The NDA Podcast

• Creativity & Cashflow

  80% of our listeners are only just managing financially. The creative industry has taken a pummelling over the past few years. From an unstable economy, unpredictable politics, a rise in the cost of living and staffing costs… It’s harder than ever to make money as a creative business.But how are the ‘big’ studios really doing? From their LinkedIn feeds, all seems well – but we wanted to ask them about the reality of their accounts.In this episode, Cashflow & Creativity, we speak to studio founders Caterina Bianchini (Studio NARI) & Max Ottignon (Ragged Edge) about how they’re managing in such an unstable climate. Are the budgets shrinking? How do they pay their staff a fair wage? And, perhaps most importantly, are they making a profit?Don’t miss this unprecedented peek into their P&Ls.–Stats: https://www.statista.com/statistics/1454650/number-advertising-agencies-worldwide/https://www.creativementornetwork.org/news/cost-of-living-surveyhttps://www.itsnicethat.com/features/ones-to-watch-new-views-a-gen-z-outlook-on-the-creative-industry-050625Scott Galloway podcast: https://www.youtube.com/watch?v=moIfa0IqlO0Nils Leonard talk: https://www.youtube.com/watch?v=RzER-_odM30Stories: Lucie Kim / Michu–The NDA Podcast is created by Lucky Dip. Hosted by Katie Cadwell & produced by Hatty Wytton.Edited by James from Be Heard. Original music 'The Theme from NDA' by Jamie Ellul & Toby McLaren. Hosted on Acast. See acast.com/privacy for more information.

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• Season Three Trailer

  We're back with Season Three.Debating and debunking all the biggest secrets in the creative industry. Joined by leaders from all the best design and advertising agencies, we'll be talking about the issues usually kept under NDA – and hearing from our listeners with anonymous stories, to really hear what's going on in our studios.Tune in every Wednesday.–The NDA Podcast is created by Lucky Dip. Hosted by Katie Cadwell & produced by Hatty Wytton.Edited by James from Be Heard. Original music 'The Theme from NDA' by Jamie Ellul & Toby McLaren. Hosted on Acast. See acast.com/privacy for more information.

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  1:26
• Season Two Wrap-up

  Join your host & producer, Katie Cadwell & Hatty Wytton, as they reflect on Season 2. With a whole host of new listener stories and opinions, we look back on all the great conversations from the past 10 episodes – and talk about what’s next.Huge thanks to all our guests and contributors.—————Comments from: Pearse O’Halloran / @pearseohalloranMirella Arapian / @mek.studioMike Andrews / @mandrews.studioVictoria Mackintosh Algy Batten / @algybattenSonia Uznadze /@sonia.uzEmile Chen / @spottedbyemMark Adams / @markadamspictures Sophie Bowyer / @sophierbowyer_creative Natassia Swulinska / @swulinstaIsaac / @isaacnnz Kim Majkut / @kimmajkut Graham Wood / @grahamwood7 Hannah Gander / @gander.hannah Design Business Council / @designbusinesscouncilJamie Samman / @jamiesammanMaisie Benson / @_maisiebensonSarah Grech / @grechsarLucy Hobbs / @lucykhobbsHB Thompson David Nichols Ben Mottershead / @_studiobnd_ Ash Schofield / ash_schoRachel Lewis / rachel.lewis.designRoy Murphy / @g3nr8Laura Shepherd / @ls528Adnaan Narot / @loveandmoney.agency Alister Shapley / @alistershapleyprint Eve Warren / eveawarrenJames Horwitz / @twotimeselliottTim Perry / @timperryconsultingMentions: https://cleancreatives.org/ / @clean_creativeshttps://withjack.co.uk/ / @_withjack https://www.nevernotcreative.org/never-not-finishing-school / @nvrnotcreative https://www.itsnicethat.com/authors/katie-cadwell / @itsnicethatRefs: Clean Creatives on the Edelman Trust Barometer: https://cleancreatives.org/news/edelman-trust-barometer-fact-checkRichard Prince lawsuit - ​​https://www.nytimes.com/2024/01/26/arts/design/richard-prince-copyright-lawsuit.htmlAndy Warhol lawsuit - https://www.artnews.com/art-news/news/warhol-foundation-settles-lawsuit-lynn-goldsmith-prince-series-1234700191/Anthropic AI lawsuit - https://www.musicbusinessworldwide.com/anthropic-asks-court-to-prune-universal-lawsuit-to-focus-court-battle-on-whether-it-is-fair-use-to-train-ai-using-copyrighted-works/Arts and Crafts movement - https://www.vam.ac.uk/articles/arts-and-crafts-an-introduction Hosted on Acast. See acast.com/privacy for more information.

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  45:20
• The problem with pitching

  83% of NDA followers have pitched for a project.Widely debated and often condemned, pitching for creative work is still rife. In an economic climate that gives clients more power than ever, we’re seeing a steady return to speculative work to win projects. We want to get to the bottom of it, talking to Leo Porto & Felipe Rocha (Porto Rocha), who have publicly declared their anti-pitching stance, and Toby Wilkinson (AUFI), who is privy to more studio pitch decks than most, working closely with brands to help them find the right agency partner.We also invite the clients in — with anonymous stories from their point of view, we try to unpack who really benefits from the ambiguity of the ‘pitching’ process.Asking questions like… Why do clients need pitches to choose partners? Do creative teams enjoy working on them? Is the condensed process devaluing creativity? Does it create inequity in the industry? How can we change that?And, let's be honest, does everyone have a project they would throw their morals away for?Credits —Small print: British Design Association resources - https://www.dba.org.uk/members-area/resources/?keyword=free+pitchAUFI guides - https://aufi.com/insights/good-agency-relationshipPaul Woods, How to do great work without being an arsehole - https://www.amazon.com/Great-Work-Without-Being-Asshole/dp/1786273918Mentions: No free pitches - https://nofreepitches.com/Stories: Rita Juárez / Jenny PowellSponsored by Lucky Dipluckydip.studioGet in touch [email protected] Hosted on Acast. See acast.com/privacy for more information.

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  1:08:35
• (AI) Artificial ideas?

  Who has the best ideas – humans or robots?The topic on everyone’s feeds. AI is snowballing faster than anyone can keep up with, with billions of dollars being invested, new models appearing everyday, and a plethora of opinions to boot.But, how does this relate to the creative industry? Some are embracing it, others fear it, and some feel underwhelmed by it. In today’s episode, we want to understand its role in our process.Joined by our guests Pip Bingemann (Co-founder of springboards.ai) & Jess Macintyre (Co-founder of Mac+Moore) we discuss whether it’s homogenising creativity. How it impacts those at the start of their career. Whether it adds or subtracts value from creatives. Who we’re trusting to build the models – and to what extent it’s perpetuating the worst parts of society.A great summary conversation about AI and creativity – a good place to start if you’re unsure how it can benefit your practice. But remember, use responsibly.Credits —Small print:Midjourney - https://discord.com/invite/midjourneyRunway - https://runwayml.com/Not Content - https://www.notcontent.ai/Monika - https://m-o-n-i-k-a.com/Paige - https://air.inc/paigeIt’s Nice That, Shades of Intelligence https://www.itsnicethat.com/shades-of-intelligenceMarcus Byrne, 101 prompt secretshttps://marcusbyrne.gumroad.com/l/101promptsecretsbookMentions:Zoe Scaman, Strategy in the era of AIhttps://zoescaman.substack.com/p/strategy-in-the-era-of-aiOrlaith Wood, Why AI is the kick up the arse copywriters need https://www.creativereview.co.uk/ai-copywriting-reed-words/Stories: Jack Wimmer (Monika) / Engy Elboreini (@engythedesigner) Sponsored by Lucky Dipluckydip.studioGet in touch [email protected] Hosted on Acast. See acast.com/privacy for more information.

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