Habby goes ALL-IN on midcore… and removes ads
Today, we break down Dicero, the latest game from Habby — and honestly, it’s one of the most surprising strategy shifts we’ve seen in a while.
👉 No rewarded ads
👉 Deep midcore progression
👉 Heavy gacha monetization
👉 Roguelite dice gameplay inspired by Balatro
This is NOT the Habby we knew.
We cover:
🎲 Core gameplay (dice poker + roguelite systems)
💰 New monetization (subscriptions, gacha, no ads)
📉 Why removing rewarded ads might hurt scale
📊 Habby’s declining trends vs Survivor.io peak
🎯 UA challenges and creative direction
👉 This is a bold move. But is it the right one?
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
Chapters
00:00 Intro — Habby changed strategy
01:30 Dicero first impressions
03:00 Dice poker gameplay explained
06:00 Balatro comparison
09:00 Why it feels more hardcore
12:00 Monetization shift (NO ADS)
15:00 New gacha + progression system
18:00 Energy economy (and why it’s weird)
21:00 Co-op mode and social systems
24:00 Event and live ops breakdown
27:00 Webshop strategy
29:00 UA creatives analysis
33:00 AI creatives vs weak UGC
36:00 CPI challenges
38:00 Final verdict — risky bet
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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