This episode is sponsored by Castrol and The Race Group. To learn more about Castrol Service, please visit:
https://www.castrol.com/en_gb/united-kingdom/home.html
Fleet work divides the trade. Some garages swear by it, others swear at it. In this episode, Alex and Leo are joined by Tim Guidotti, second generation owner of Ferdotti Motor Services and founder of Fleet Guy, to tackle the myths head on. Alex explains why he spent years telling garages to get rid of their fleet work, and why he now admits he was wrong. Tim breaks down good fleet vs bad fleet, the truth about labour rates, how to actually win fleet contracts, and why the data suggests retail-only garages could be facing long term decline.
If you run an independent garage and you've ever dismissed fleet work, this one's full of practical insight.
Timestamps:
00:00 - intro
01:04 - tim's story, growing up in the family business
12:34 - joining the business and doing the deal properly
21:52 - Castrol | The Race Group Partnership
23:05 - why alex was anti-fleet, and admitting he was wrong
29:32 - the coffee test, good fleet vs bad fleet
41:09 - winning fleet work and keeping it
52:25 - should your garage do fleet, and where ownership is heading
1:03:05 - the labour rate myth, utilisation and productivity
1:09:23 - why fleet guy exists, building an industry standard
1:16:36 - fleet guy live, plus tim joins as co-host
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