Sneakernomics

• 9. Footnotes

  Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak.Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research.Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith.Rob . . . . . Wilf Scolding Phil . . . . . Trevor White Waitress . . . . . Cecilia AppiahProduction Trainee: Marithe Van Der Aa Assistant Producer: Ben Hollands Sound: Peter Ringrose Producer: Sasha YevtushenkoSpecial thanks: Peter Moore, Julie Dixon, Nelson Farris, Sonny and Pam Vaccaro, Paul Litchfield, Anna Bryher, Rob Harrison, Mimmy Kowell, Matt Powell, Sebastien Kopp, Angel Martinez, Bob Woodell, Sigi Dassler, Michael Dassler, John Boulter, Joe Foster, Joe Franklin, Gary Aspden, Clare Ewing, Adam Gibbons and Simon Ward.First heard on BBC Sounds in 2021.

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• 8. Nobody Remembers Number Two

  Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak.Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research.Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith.Rob . . . . . Wilf Scolding Michael . . . . . Martins Imhangbe Phil . . . . . Trevor White Sonny . . . . . Joseph Balderrama Cheryl . . . . . Cecilia Appiah Paul . . . . . Ed GaughanProduction Trainee: Marithe Van Der Aa Assistant Producer: Ben Hollands Sound: Peter Ringrose Producer: Sasha YevtushenkoSpecial thanks: Julie Dixon, Sonny and Pam Vaccaro, John Boulter, Joe Foster, Angel Martinez, Professor Akilah Carter-Francique, Jeff Johnson, Bob Woodell, Nelson Farris, Peter Moore, Dr Todd Boyd, Paul Litchfield, Victoria Purcell, Michelle Apodaca, Clare Ewing and Jamie Larsen.First heard on BBC Sounds in 2021.

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• 7. The Cri de Coeur

  Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak.Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research.Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith.Ron . . . . . Ed Gaughan Nurse . . . . . Charlotte East Frank . . . . . Martins Imhangbe Phil . . . . . Trevor White Rob . . . . . Wilf Scolding Bob . . . . . Joseph Balderrama Jeff . . . . . Ian Dunnett Jnr.Production Trainee: Marithe Van Der Aa Assistant Producer: Ben Hollands Sound: Peter Ringrose Producer: Sasha YevtushenkoSpecial thanks: Russ Gater, Jeff Johnson, John Boulter, Mike Deegan, Gary Aspden, Neal Heard, Julie Dixon, Peter Moore, Nelson Farris, Joan Benoit Samuelson, Gina Millson, Clare Ewing and Jamie Larsen.First heard on BBC Sounds in 2021.

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• 6. Kingmaker

  Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak.Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research.Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith.Horst . . . . . Mark Edel-Hunt Kathe . . . . . Jane Whittenshaw Reporter . . . . . Gunnar Cauthery João . . . . . Joseph Balderrama Rob . . . . . Wilf Scolding Phil . . . . . Trevor White Adriaan . . . . . Roger Ringrose Secretary . . . . . Cecilia AppiahProduction Trainee: Marithe Van Der Aa Assistant Producer: Ben Hollands Sound: Peter Ringrose Producer: Sasha YevtushenkoSpecial thanks: Michael Dassler, Sigi Dassler, John Boulter, Patrick Nally, Sonny and Pam Vaccaro, Julie Dixon, Angelo Anastasio and Andrew Jennings.First heard on BBC Sounds in 2021.

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• 5. The Birth of Cool

  Sneakernomics is a close encounter with the visionaries, artisans and journeymen who’ve made, and been made, by trainers. We’ll follow in the footsteps of mavericks, hustlers and dreamers, and hear their tales of boom and bust, fame and infamy, hope and heartbreak.Across nine episodes, Sneakernomics tells the extraordinary origin stories of some of the world’s biggest brands, and how sponsorship deals and celebrity culture redefined our relationship with products. It’s also a business story – how leisure has evolved into a multi-billion dollar industry; a sports story – how games became organised and grew into a global spectacle; and it’s a story of invention – how enthusiastic hobbyist-pioneers often took extraordinary risks that changed the course of sport and fashion. The sneaker story is characterised by fierce competition and rivalry. We explore how the quest to be number one tore families and friendships apart and divided towns. Above all, this is the story of the people behind the shoes. What you’ll hear is a mix of interviews with many of the key individuals who’ve played their part in that extraordinary story, interlaced with moments of fiction inspired by their testimonies and our research.Written and presented by Nicholas Smith, with 1Xtra presenter Ace. The drama is written by Al Smith.Paul . . . . . Gunnar Cauthery Steve . . . . . Aaron Gelkoff Tony . . . . . Arun Blair-Mangat Bill . . . . . Nathan Osgood Barbara . . . . . Jane Whittenshaw Shoji . . . . . Daniel York Loh Phil . . . . . Trevor White John . . . . . Mark Edel-Hunt Doug . . . . . Joseph Balderrama Rob . . . . . Wilf ScoldingProduction Trainee: Marithe Van Der Aa Assistant Producer: Ben Hollands Sound: Peter Ringrose Producer: Sasha YevtushenkoSpecial thanks: Walt Frazier, Art Simburg, Tony Alva, Steve Van Doren, Jeff Johnson, Julie Dixon, Bob Woodell, Peter Moore, Russ Gater, Cindy Yoshimura, Patricia James, Clare Ewing and Jamie Larsen.First heard on BBC Sounds in 2021.

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