If you were to google 'how to be more sustainable' you would get a slew of posts sharing 'ten top things to do to cut your carbon footprint' or similar.Very few (if any) mention the huge potential influence that we can all have, by sharing the things that we're doing, talking to other people, voting etc etc.
Which is why when I first came across a paper called 'Choices for climate action: a review of the multiple roles individuals play', and it included these very things, I was super excited, and promptly used it as a framework for diving into climate action in my Carbon Literacy courses.
I was delighted to be able to dive into this in more detail with one of the paper's authors, Dr Sam Hampton, who is an academic at not one, but two universities, Bath and Oxford! We discuss not only the paper I mention above, but a new paper that has just been published about the role of hairdressers as 'everyday influencers' - a phrase I absolutely love! We are ALL everyday influencers, and our choices matter and shape the decisions of those around us. I find this hugely empowering, and I hope you do too!
Sam Hampton
LISTEN...
USEFUL LINKS:
Sam Hampton
- Website
- Linked In
Choices for climate action: a review of the multiple roles individuals play
[188] - Money, money, money with Lisa Stanley-Mann
Household contributions to global greenhouse gas emissions
- This paper says 60%
- This paper says 72%
Katharine Hayhoe
- Saving Us (book)
- Katharine on the Sustainababble podcast
- TED talk
Globally representative evidence on the actual and perceived support for climate action
Experimental evidence for tipping points in social convention
[118] - A beginners guide to COP26 (I reference this episode with Laura on the podcast)
Hairdressers as 'everyday influencers' on climate change and sustainability
Green Salon Collective
[154] - Leading by example, does it work? With Steve Westlake
Green and Healthy Frome
[185] - Is it all b*llocks?
Outrage and Optimism podcast episode with Lorraine Whitmarsh
Ipsos Perils of perception study
Oxford University Climate Leadership Research Centre
Larger Us - Lets Talk Climate project
Sustainable(ish) Clubhouse - doors opening again soon!
Carbon Literacy
- Carbon Literacy with me!
Pie chart showing the six domains for individual action on climate change
I'd love to hear your thoughts on 'everyday influencers' , and if this episode has helped you to think more broadly about the impact we can all have.
Let me know!