326. Shifting strategies | Jam of Garden Place Balloons
In another curated episode by HiFloat, we’re reconnecting with Jam of Garden Place Balloons to hear how he’s pivoted away from the huge, luxurious installs and into deliveries… which have become the bread and butter of his business! He’s still got local balloon friends who have been and continue to be a major support for him when the big jobs do come up, but we’ll hear more about this intentional adjustment he’s made based on the latest demand, as well as the mindset shift he needed to go along with. Jam was kind enough to share specifics about what’s working and what’s not working with his new strategy - including actual product offerings, e-commerce effectiveness, pickups vs. deliveries, boundaries and what the new strategy has meant for his lifestyle. Then of course we hear how the HiFloat products are essential to his business, too. I picked up quite a few little nuggets that I’m planning to integrate into my business after chatting with Jam and I hope you enjoy this conversation as much as I did! In the UGlu Hotline, hear about how one listener makes water weights. RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year) Curated Month by: HiFloat @gardenplaceballoons Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked 2025 Bright Balloon Business Planner UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit Glow Retreat Waitlist - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Courses @thebrightballoon The Bright Balloon on YouTube
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324. Dos and Don’ts of HiFloat & HiShine | Phillip of HiFloat
In our first curated episode by HiFloat, we get to hear from the COO himself, Phillip… who is also a chemist! He shares with us some tips and tricks about using HiFloat and HiShine which I definitely didn’t know before having this conversation. Learn how humidity, proper inflation size, transport bags and even 60/40 valves impact HiFloat performance. And for HiShine, Phillip has two big tips for using it properly, plus offers considerations for when to use the trigger sprayer versus the aerosol version. I also asked him to talk about the products’ safety for us when we use it. Before we get into all of that, though, we’ll learn more about the HiFloat story, which is really neat, as well as some of the changes that have occurred in their 40-year history… including formula changes, the addition of HiShine and external impacts like the pandemic, manufacturer bankruptcy, helium pricing and Party City closing its doors. It was a fascinating and fun conversation and I look forward to more guests hand-selected by HiFloat! In the UGlu Hotline, hear a tip for protecting any marquees you might be renting. RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year) Curated Month by: HiFloat Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked 2025 Bright Balloon Business Planner UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit Glow Retreat Waitlist - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Freeform Freedom | More courses @thebrightballoon The Bright Balloon on YouTube
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322. Pricing transparency | Courtney of Courtney Lynette Creative Co.
I LOVED this interview with returning guest Courtney! We’re talking about pricing transparency and all of the objections and fears that might come with. But that’s not all… we’re also talking about website design, customer behavior and more. It was such a good interview with a bunch of nuggets like: Ways to pre-qualify your leads Why brand shoots matter If e-commerce really works for our industry Planning for a website build How many pages you really need How FAQ sections help The conversation boosted my confidence in some of the ways I operate and I hope it does for you, too! Then in the UGlu Hotline, listen for a tip about utilizing the Profit First method. RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year) Other episodes with Courtney Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co 2025 Bright Balloon Business Planner UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit Glow Retreat Waitlist - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Freeform Freedom | More courses @thebrightballoon The Bright Balloon on YouTube
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320. Balloons at school | Darren of SoCal Balloons
In another curated episode by Kalisan, I’m reconnecting with Darren of SoCal Balloons and (among lots of other things) learned about a very cool arrangement he’s involved in with some local schools to go in and teach balloon twisting to the kids! Darren twisted his first balloon dog when he was four. You’ll hear how he started his business with his sister, branched off on his own, added decor into the mix and now runs his business while also working another position and being a dad. Of course we also talk about his drive-through videos that have been popular on social media, and we have a fun little tangent about how the idea could be replicated with decor businesses. I ask him the same question that I asked Mauricio in the last episode, too, about how decorators could start to experiment with twisting and he offers some helpful resources. Then we hear more about the program in the schools, including who got him into it, how much refinement it needed before approval and what exactly the program includes. If you’re in his area - know that they’re looking for more twisters! Then in the UGlu Hotline, you’re going to hear a tip about participating in parades. RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year) Curated Month by: Kalisan https://www.kalisan.com.tr/ socalballoonco.com | @socal.balloons Twist & Talk with Darren from SoCal Balloons Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co 2025 Bright Balloon Business Planner UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit Glow Retreat Waitlist - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Freeform Freedom | More courses @thebrightballoon The Bright Balloon on YouTube
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318. So many ways to grow | Mauricio of Today's Balloons / Balloons 2 Go
Mauricio knows our industry from multiple angles, so I was really happy when Kalisan chose him as one of the guests in their curated month. In this episode, he shares with us where he found help in growing his business, how he made his pivots and more. We’ll hear about his rapid growth as a twister, which included doing some jobs for celebrities in Miami. He also shares a fun story about how balloons can soften up almost anyone… and then a sad story that became part of the reason he expanded into decor. After a big life change and receiving some coaching and mentoring, Mauricio hit the ground running when fully incorporating decor. So much so that he’s become a “sub-distributor”, which we’ll hear all about. Then I ask him for some advice on how decorators might dip their toes into twisting and he shares some practical tips for doing just that. This was such a fun interview with a bunch of good little tips! Over in the UGlu Hotline, we got a tip for water weight replacements! RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year) Curated Month by: Kalisan @todaysballoons | @balloons2gofw Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co 2025 Bright Balloon Business Planner UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 Balloon Boss Mastermind & Summit Glow Retreat Waitlist - - - - Get bonus episodes 50 Ideas for Email Marketing | Join the Bright Balloon email list Freeform Freedom | More courses @thebrightballoon The Bright Balloon on YouTube
Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business!
I want you to make more money, eliminate stress and learn along with me as we grow our creative businesses together! Welcome to The Bright Balloon
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