162. The Spark: Emily Jeffrey-Barrett on Creative Graft, Imposter Syndrome & Wyoming Dreams
In this joyful, laugh-out-loud episode of The Spark, our founding editor Katy Cowan sits down (again!) with the brilliant Emily Jeffrey-Barrett, founder of creative agency Among Equals, to continue where they left off—with less business chat and more banter.
Expect everything from shameful Brownie troop confessions and controversial creative opinions (spoiler: she doesn't think we're artists), to what it's like flying business class for the first time and being traumatised by cyclists in London.
Along the way, Emily shares the two pieces of advice that have helped her survive as a creative leader, reveals the one word that gives her the heebie-jeebies, and admits her irrational comfort phrase, courtesy of her Yorkshire grandparents: "Hope it works out for you".
There's even talk of Wyoming ranches, Branston Pickle nostalgia, and a shared hatred of faffing. Honestly, it's a miracle anything got done.
This one's for the high-achievers, the people-pleasers, and anyone who's ever been told to "just relax".
This season is proudly sponsored by the School of Communication Arts.
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33:04
161. No Shame, Big Goals: Scaling & Selling a Creative Agency with Emily Jeffrey-Barrett
In this candid and energising conversation, our host, Katy Cowan, sits down with Emily Jeffrey-Barrett, founder of creative agency Among Equals, to mark its fifth anniversary. From launching in lockdown with nothing but patio furniture and ambition to opening a second office in Dubai, Emily shares the real story of building an agency entirely on her own terms.
They talk openly about what it means to take up space as a woman in business: being talked over, underestimated, and navigating the exhausting tightrope between being "too much" and "not enough". In fact, they had to record the episode twice after having too much fun the first time around — which sparked a deeper conversation about likability, being taken seriously, and the narrow boxes women are still expected to fit into.
We also hear about Among Equals' unique philosophy, its bold plans for the future (including an eventual sale), and what real disruption might actually look like in the creative industry.
Funny, honest, and packed with insight — this is one to bookmark if you're dreaming of building something of your own.
This season is proudly sponsored by the School of Communication Arts.
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52:44
160. The Spark: Adrian Carroll on Making the Logo Bigger, Noseybonk Nightmares, and Tokyo Dreams
Welcome back to The Spark, your extra dose of insight and fun from this week's guest. Today, Adrian Carroll of D8 returns to answer a few quick-fire questions—and as you'd expect from someone with decades of experience, his answers are full of wisdom and wit.
Adrian shares his most controversial creative opinion (and it's a good one), the best advice he's ever received, and the one ordinary day he'd relive if he could. He also reveals the word that gets on his nerves the most, his favourite place in the world, and a random dream that's stuck with him. And yes, we discover his party trick.
It's the perfect way to wrap up the week, with a few laughs, a few surprises, and even more insight into the creative mind behind D8.
This season is proudly sponsored by the School of Communication Arts.
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29:03
159. Adapting & Thriving: 26 Years of Change with Adrian Carroll of D8
In this episode, our founding editor Katy Cowan sits down with Adrian Carroll, co-founder and executive creative director of D8, a leading creative agency with studios in Glasgow, Amsterdam, and beyond. With over 26 years in the industry, Adrian reflects on the constant change he's weathered—from the dawn of the internet to economic crises, the rise of social media, and the latest wave of AI disruption.
They talk candidly about starting out in the late '90s, why human relationships still sit at the heart of good business, and how trust and intuition have helped D8 grow into one of the most respected independent studios in the UK.
Adrian also shares exciting news about D8's latest venture: the launch of a bespoke type foundry, ABCD8, and why ownable, AI-proof assets are becoming essential in today's creative landscape.
Expect a thoughtful, grounded conversation about longevity, integrity, and why sometimes... the logo does need to be bigger.
This season is proudly sponsored by the School of Communication Arts.
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52:37
158. The Spark: Emma Barratt on Being Yourself, Bad Buzzwords and Winning Every Argument
In this bonus Spark episode, Emma Barratt returns for a funny, honest, and brilliantly unfiltered chat with Katy Cowan. She takes on some of our favourite quick-fire questions — from the best advice she's ever received to the song she'd like played at her funeral.
Emma shares her most controversial creative opinion (spoiler: not everything is "transformative"), the word that gives her the ick, and why she relates most to an octopus. She also opens up about OCD rituals, arguments she has to win, and the rejection that taught her the most — including the first time she applied to Wolff Olins.
Packed with warmth, dry wit and big heart, this is the perfect follow-up to Emma's main episode on class, creativity, and carving your own path.
This season is proudly sponsored by the School of Communication Arts.
Join host Katy Cowan on The Creative Boom Podcast, where candid conversations with fellow creatives explore the real stories behind our careers—the highs, the lows, and everything in between. Whether you're a graphic designer, illustrator, animator, marketer or creative entrepreneur, this show brings warmth, humour, and insight into the challenges and triumphs of the creative journey.
We tackle everything from confidence to burnout, offering advice and inspiration for building a fulfilling, sustainable career while not shying away from the tougher topics. Expect fun, honesty, and plenty of takeaways to help you thrive both personally and professionally.
The Creative Boom Podcast is part of Creative Boom, a magazine that has been a leading platform for the creative community since 2009. Discover more at www.creativeboom.com.
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