The Double Cleanse

Have influencers gone too far this time?! James and Robert are back with a new episode of The Double Cleanse and they’re tackling the influencer tomfoolery which is getting them frustrated.

After a debate about what’s acceptable to wear on a red carpet, the twins dive into whether the influencer bubble is potentially bursting. Are people sick to death of influencer culture… even Robert has admitted that he’s reaching his limit!

They talk about the ridiculous names that trends are being given (from your “coconut jelly nails” to “eyemaxxing”) to people dragging their kids into influencer culture. But, where James really gets mad, is when it comes to the filter epidemic.

You know when influencers post videos claiming “No Filter”… while their bottom eyelashes disappear and reappear depending on where the blur effect is? The fingers are blurry… it’s more obvious than the Snapchat dog nose filter! And James has had enough of it!

James and Robert are putting the world to rights and telling their fellow creators: stop packaging basic things as revolutionary trends, stop using filters and pretending they don't, and stop naming everything after food.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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We're back with a new episode of The Double Cleanse - and this week, James and Robert are tackling the infuriating world of toxic social media comments and how brands just can't deal with it in the RIGHT way!

After opening with a rant about how comments on social media can make you "give up on the world", the twins dive into the specific irritations they deal with. James shares his frustration about getting comments that make absolutely NO sense!

They then dive into "what about me" culture - including the bean soup theory - the phenomenon where people watch content and make it entirely about themselves. Someone posts a makeup tutorial? "But I don't like that shade." Someone shares a skincare routine? "But that doesn't work for my skin." There's literally millions of people watching your content, but every comment is "why isn't this for me specifically?"

Our big topic is how brands handle social media interactions with the public – and why some spectacularly fail. From brands messing up their response to how they deal with being "cancelled" online... it's a mess out here!

The twins advice for brands? Hire someone trained in social media and PR. You're a business, and you should be aware of what you're saying and how it comes across.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

Thanks To Our Sponsors

Try AG1 now at http://drinkag1.com/doublecleanse and get £20 off your first order + 5 AG1 Travel Packs for on the go, a bottle of Vitamin D3+K2, and the Welcome Kit for FREE. No risk with the 30-day money-back guarantee. Find all details about the health benefits in the link. Study
results are on file with AG1, 2023.

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It's a new episode of The Double Cleanse - and this week, James and Robert are tackling the ugly truth about lying, fake reviews and manufactured content in the influencer world.

After opening with excitement about beauty launches coming at the end of the year (advent calendars are arriving earlier than ever), we kick off by diving into the absolute chaos of pop-up culture.

Robert shares his horror at seeing adults camp out from 3 am for pop-ups, people passing out from heat and hunger, and one parent literally pulling their kid out of school to queue for a free gift bag that contained... a pen and a towel.

Meanwhile, some influencers have made pop-ups their entire content genre, getting invited so they never have to actually wait in line.

The main topic of the episode is lying and deception in the influencer world: the fake before-and-after videos, making products look "used" (even if you've just taken them out the box) in product reviews... and even brands asking influencers to LIE about the results?

The real issue? Influencers and brands have been trained by the algorithm to believe that fake, dramatic content performs better. But just because something gets millions of views doesn't mean it's ethical.

We wrap up by emphasizing: performance and certain white lies are part of influencer life, but actual deception that affects product reviews? That's where we draw the line.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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We're back with a new episode of The Double Cleanse, and this week James & Robert are diving into the messy world of influencer sponsorships, paid partnerships, and the grey area between authentic content and advertising!

After opening with a cheeky debate about whether they're "influencers" or "content creators", the twins share their favourite types of sponsored content. Robert also champions dog-sponsored content, particularly shout-outs to that golden retriever influencer who took out his own credit card to buy lamb chop plushies in a hilarious sponsored post.

The main discussion: Why do influencers NEED sponsored content? The twins break down that this is just the natural progression of entertainment – it's like radio, magazines, and TV. There has to be something funding content behind the scenes. Some creators juggle full-time jobs alongside influencing (the twins have massive respect for them), but for many, sponsorships are a necessity.

BUT: has the system has gone too far? With sponsored content appearing absolutely EVERYWHERE, has it become impossible to distinguish genuine reviews from paid advertisements?

The bottom line: Follow people you trust, question the integrity of how they monetize, but understand that sponsorships are a necessary part of the influencer ecosystem.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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We're back with another episode of The Double Cleanse - and this week, James and Robert are diving into influencer oversharing, performative emotions online and the privacy concerns that come with putting your entire life on the internet!

After opening with a discussion about brand trips and why bringing your partner along is actually a terrible idea, the twins segue into talking about a popular TikTok influencer who's been documenting her very public divorce and subsequent new relationship through content.

Robert's big question: Why would you drag your partner through that with you? Especially when public breakups and relationship drama inevitably lead to something "not so good."

James and Robert tackle what happens when your worst moments become your best performing content. They discuss the trend of influencers crying on camera, screaming on planes during turbulence and throwing dramatic tantrums on their beds for views.

What happens when your worst moments are also your best performing content? Do you keep manufacturing drama to stay relevant?

The key message: Just because something performs well doesn't mean you should do it. You're allowed to have a private life and boundaries, even as an influencer.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

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