Season 3 Episode 005 : How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw
Today I’m joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she’s back after a powerful brand relaunch that’s been nothing short of inspiring. Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset. If you’ve ever felt like you’ve lost your spark, doubted your next move, or wondered if it’s “too late” to start again then this one is so worth a listen. In this episode, we cover: 🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing 🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again 📱 Her content strategy that doesn’t feel salesy → Including how she talks around the product and stays consistent without burnout 🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team 📦 Building momentum without reinventing the wheel → Why she’s leaning into repeat bestsellers, smart restocks and email marketing 🧠 CEO mindset shifts & what’s changed since round one → From making data-led decisions to letting go of perfection 🌸 Her dream for the next year (yes, there’s a shop mention!) → And how she’s growing slowly, intentionally and creatively Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗 🔗 Links & Mentions Amy Fuchsia / Fuchsia Shaw – follow Amy & shop the collection Join my Instagram broadcast channel @elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!) Listen & Watch You can listen by click through to Apple Podcast here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
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Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie’s Slow Fashion Brand ‘This is My Housedress’
Today I’m joined by the wonderful Maddie, founder of This Is My Housedress. It’s a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa! We’ve worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision. If you’ve ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in! In this episode, we cover: 🛋️ How This Is My Housedress was born during lockdown → And how Maddie’s fashion background shaped the brand from day one 📱 Content pillars that go beyond the product → Why talking around your product matters and what it looks like in practice 📈 Going viral & what it changed → The standout moment that shifted everything and how she handles visibility now 🧵 Scaling production while staying small-batch → From tariffs to stock gaps, the real challenges of managing growth with integrity 💬 Handling pricing pushback with confidence → Why Maddie is unapologetic about her price point (and how you can be too) 🧠 The biggest mindset shift in year one → And a few lessons she took from working with me (cue tears 🥹) 📦 Planning for what’s next → Dream collabs, long-term goals & how Maddie defines success now 🔗 Links & Mentions This Is My Housedress – shop the collection Follow Maddie on Instagram @thisismyhousedress Join my broadcast channel on Instagram @elizabethstilesuk for Q&As and behind-the-scenes extras Listen You can listen by clicking through to Apple Podcast here You can also watch the episodes over on my Youtube Channel! 💬 If you loved this episode, don’t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
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Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom
Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales! Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans! Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you! In this episode, we cover: 👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr 🚀 Scaling Fast & Staying Focussed → The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game 💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically 👯♀️ Building a Team That Supports Growth → Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved 📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie 💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community 💡 Launching a Subscription Product? → Sofia’s honest advice for anyone thinking about launching one 🌱 Looking Ahead → What Sofia’s planning next and what her dream next 12 months look like Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now. 🔗 Links & Mentions Unndr – shop the collection Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests! Watch this episode on YouTube 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast here You can also watch episodes over on my Youtube Channel! Remember to hit the follow + button or subscribe so you don’t miss an episode! Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
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Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh
Today I’m joined by Alie Mackintosh, the brilliant mind behind AYM! It’s a British womenswear brand known for its empowering, timeless pieces and commitment to sustainable UK production. In this honest chat, we go behind the seams of AYM’s journey from its early days as Boom Boom Boutique, to dressing Kim Kardashian! Plus we chat about Alie becoming a viral sensation on social media as the face of her brand. If you’re a fashion founder navigating growth, content burnout or the balance between creative and commercial, you’ll absolutely love this one! In this episode, we cover: ✨ The evolution from Boom Boom Boutique to AYM → Why Alie rebranded and how the brand has grown since 🧵 UK production at scale → The pros, challenges and realities of manufacturing locally as you grow 📊 The key numbers that guide AYM’s decisions → From margins to stock levels and sell through rates 🗂 Systems behind the scenes → What’s helped Alie feel more in control of operations 📣 The power of a recognisable content strategy → How the brand became iconic and why rinse & repeat marketing works 🎥 Going viral & building visibility → From gifting “normal” women to consistently viral posts… how AYM does it and whether it’s actually planned! 📅 Marketing structures across email, Instagram & TikTok → Alie’s planning process and the type of content that truly moves the needle 🧠 Lessons learned & what’s next → The tough moments that shaped AYM and what Alie’s hoping for over the next 12 months Plus: a quickfire round to finish things off! 🔗 Links & Mentions AYM Studio – explore the collection here Follow Alie on Instagram @aym.studio / @aliemackintosh Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests! Watch this episode on YouTube 🎥 ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps! Listen You can listen by clicking through to Apple Podcast here You can also watch the episodes over on my Youtube Channel! Remember to hit the follow + button or subscribe so you don’t miss an episode!
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Season 3 - Episode 001 - The Key Shifts Needed to Scale Your Fashion Brand with Host - Elizabeth Stiles
🎙️ The Fashion Brand Clinic — Season 3 Episode 1 The Key Shifts Needed to Scale Your Fashion Brand Host: Elizabeth Stiles Welcome to Season 3 of The Fashion Brand Clinic Podcast! I’m back from a short break and excited to kick things off with a brand new format ... yes, we’re now on YouTube too 👀 In this solo episode, I’m diving into the essential mindset and strategy shifts you need to make if your fashion brand has hit the six-figure mark and you’re ready to scale sustainably (without burning out!). In this episode, we cover: 🌿 The Tree vs Hedge analogy → Are you growing sideways with overwhelm, or growing upwards with intention? 📈 Shift 1: From Reactive Marketing to a Scaleable Strategy → Stop posting in panic & start planning like a pro. 🗓 Shift 2: From Last-Minute Chaos to a Clear Production Critical Path → Sync your marketing & production to build real demand. 🙋♀️ Shift 3: From Doing It All Yourself to Building the Right Support → Why outsourcing isn’t a luxury. It’s a necessity. 🧠 Shift 4: From Small Business Owner to CEO → Step into your next level with data, delegation & direction. If you’ve been feeling stuck in the 'messy middle' this one’s for you. 🔗 Links & Mentions The Scaling Project: My mastermind for six & seven figure brands ready to grow strategically. DM me on Instagram @elizabethstilesuk with the word SCALE to chat about joining! Watch this episode on YouTube 🎥 Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast! ✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!
After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.
My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.
UK