The Fashion Brand Clinic Podcast

I have been trying to get Grace Beverley on this podcast for eight years. Eight!
Grace, if you didn't already know, is the founder of TALA, and in this conversation she is more honest than most founders in her position tend to be about how it actually happened.
The decisions, the mistakes, the things that nearly went wrong.
I learned things in this episode that I genuinely wasn't expecting, and I've been in this industry for over two decades.
We talk hero SKUs, the newness trap, what burnout actually looked like for her, a coat launch that made a million pounds in a single day, and why she was so deliberate from the very beginning about building a brand that didn't revolve around her.
If you own a fashion brand at any stage, this one's worth your full attention.
What we cover: 00:00 — Why Grace is my most-requested guest (and why it took eight years to make it happen)
04:04 — How TALA has evolved — and what "activewear" actually means for them now
09:36 — Why Grace calls newness a drug, and how chasing it nearly derailed the business
13:51 — What I'd tell a bedroom brand owner who's getting inconsistent sales
17:23 — The hero SKU argument: one product, 50% of your revenue — and why even a multi-billion pound brand still works this way
20:42 — Why Grace made sure TALA was never built to depend on her
26:22 — When stepping back helps, and when it makes things worse
29:36 — Burnout: what it looked like, and the advice she ignored for too long
32:21 — What it's really like to build in public as a female founder
35:56 — The full story of the million-pound Storm Puffer launch
43:10 — Opening physical stores at Carnaby and Westfield and why every location had to stack up commercially
47:20 — Why the most useful mentor isn't who you think
Please visit my website to get more information: https://www.elizabethstiles.co.uk/
🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 YouTube 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 video versions. https://www.youtube.com/@elizabethstiles1630/?sub_confirmation=1 🔗
Stay Connected With Me.
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Website: https://www.elizabethstiles.co.uk/

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in your inbox by accident.
But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening.
In this episode, I'm giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send.
In This Episode:
✨ The golden rule of picking one purpose per newsletter
✨ How to write subject lines that get opened (and why emojis help)
✨ The "value before you sell" rule that keeps people reading
✨ Why editorial extras like playlists or moodboards make you stand out
✨ A simple template you can follow to write your next send
👉 Listen now: The Fashion Brand Clinic, Episode 14
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link:https://glnk.io/91954/elizabeth37r
Promo Code: FASHION

If your days feel chaotic, constantly busy but never accomplished then this episode is for you.
Time blocking isn't about rigid colour-coded schedules or mapping every second of your day. It's about taking back control so you feel calmer, clearer, and more focused in your business.
In this episode, I'll walk you through:
✨ The biggest time challenges fashion founders face
✨ How to start your day with a simple "morning menu"
✨ Why language matters when you describe your day
✨ How to structure your diary so you stop reacting and start leading
✨ Why time blocking creates more freedom, not less
👉 Listen now: The Fashion Brand Clinic, Episode 13
This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION

If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you.
Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts.
In this episode, I'm breaking down:
✨ The 4 rules of a CTA that converts
✨ Why "link in bio" isn't your best option (and what to do instead)
✨ How to use tools like ManyChat to boost engagement and grow your mailing list
✨ Simple engagement CTAs that stop your content being a one-way monologue
👉 Listen now: The Fashion Brand Clinic, Episode 12


This podcast is sponsored by Tide Banking
Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.
Sign up link: https://glnk.io/91954/elizabeth37r
Promo Code: FASHION

If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table!
 
Consistent sales don't come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency.
 
In this episode, I'm breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.)
 
In This Episode:

✨ Why your email list should always hear about new products first

✨ How to make newsletters actually valuable (not boring)

✨ The secret to creating a monthly "event" that drives sales

✨ How to use incentives the right way (without cheapening your brand)
 
Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist
 
 
This podcast is kindly sponsored by Tide Banking


Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply.


Sign up link: https://glnk.io/91954/elizabeth37r


Promo Code: FASHION