The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy
Ever feel like you’re throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and wondering what you're doing wrong. In this episode, I’m sharing the unexpected story of what happened after I launched the Magnetic Marketing Accelerator… and why 17 out of the original 25 fashion founders chose to stay on. Not because they had to, but because it was working. We’ll talk about: What really helped them hit consistent sales How they went from winging it to feeling in control Why “busy” doesn’t always equal growth And what might be keeping you stuck without even realising If you’ve been craving structure, clarity and a strategy that actually fits your brand, this is your sign. What You’ll Learn: The power of a marketing container that actually supports implementation Real results from real fashion founders (not just flashy wins) What Magnetic is and what it isn’t Why you don’t need a magic fix, you need a plan The Doors Are Open! The Magnetic Marketing Accelerator is open right now and I’m taking on calls for the next cohort in September 2025 (Spoiler Alert : I’m currently offering an early bird discount!) If you’re ready to stop guessing and start growing, let’s book in a chat. 👉 Book your call here This could be the turning point you've been waiting for 💫
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The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic
Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running. And now… I’m bringing those words to your ears! These short and sweet episodes (just 5-10 mins!) are simply me reading out that week’s email (with afew bonus ad libs of course!) Perfect for a little boost on your lunch break, morning walk or while packing orders. What To Expect : Honest reflections from behind the scenes Thought starters for growing your brand Quick mindset shifts that actually stick 📝 Want to read these instead? Join the mailing list to get them straight to your inbox every week! Let’s keep it consistent, simple and super accessible. Thanks for listening! Elizabeth x
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Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand
In this season finale, I’m joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what’s happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you’ve ever wondered how to build momentum and keep it going, this one’s for you. In this episode, we cover: ✨ The viral success of the Gaia dress and what came after 💬 Taking big risks in business and what happens when they don’t pay off 🗂 Fisayo’s current team structure and her move to 3PL 🧵Sample sales with fans flying in from the US 📣 Building community through events, tote bags and niche meetups 🧠 Her marketing mindset and finding creative clarity in a chaotic world 🌟 The importance of rest, hobbies and reclaiming her spark as a founder 🔗 Links & Mentions Follow Fisayo Longe and shop the brand: https://www.instagram.com/fisayolonge https://kaicollective.com/ 🎧 Listen & Watch You can listen by clicking through to Apple Podcasts or Spotify You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!) 💬 If you enjoyed this episode, please remember to rate, review & subscribe! ✨ Sponsors A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
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Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum
This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets. Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values. In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth. In this episode, we cover: 💸 Where she spent her initial £2k to make the biggest impact ⚡️ The strategy that helped her hit six figures in under a year 📷 How she creates luxury-level imagery without overspending 📩 Building an email strategy that feels considered, not pushy 🌍 Managing international logistics as the brand grows 🧠 Balancing creativity, leadership and letting go of control 🌟 What’s next for Khanum’s—and the big vision driving it all Whether you’re bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully. 🔗 Links & Mentions Follow Rokeya and shop the brand: https://www.instagram.com/khanums https://www.instagram.com/rxkeya/ https://khanums.co/ 🎥 Watch this episode on YouTube 💬Don’t forget to rate, review or subscribe as it really helps more fashion founders find the podcast. Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
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Season 3 Episode 9: The Styling, Strategy and Story That Built Khanum’s With Rokeya Khanum
This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets. Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values. In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth. In this episode, we cover: 💸 Where she spent her initial £2k to make the biggest impact ⚡️ The strategy that helped her hit six figures in under a year 📷 How she creates luxury-level imagery without overspending 📩 Building an email strategy that feels considered, not pushy 🌍 Managing international logistics as the brand grows 🧠 Balancing creativity, leadership and letting go of control 🌟 What’s next for Khanum’s—and the big vision driving it all Whether you’re bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully. 🔗 Links & Mentions Follow Rokeya and shop the brand: https://www.instagram.com/khanums https://khanums.co/ Listen & Watch You can listen by clicking through to Apple Podcast here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) 💬Don’t forget to rate, review or subscribe as it really helps more fashion founders find the podcast. Sponsors ✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.
My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.
UK