The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)
Most brand newsletters are either boring or non-existent. They show up only when there’s a product to sell, or they read like a flyer that landed in your inbox by accident. But a good newsletter? It feels like a mini magazine. Something people actually look forward to opening. In this episode, I’m giving you a simple, step-by-step structure to write the perfect newsletter. No blank-page panic, no overthinking. Just a clear rhythm you can use every time you hit send. In This Episode: ✨ The golden rule of picking one purpose per newsletter ✨ How to write subject lines that get opened (and why emojis help) ✨ The “value before you sell” rule that keeps people reading ✨ Why editorial extras like playlists or moodboards make you stand out ✨ A simple template you can follow to write your next send 👉 Listen now: The Fashion Brand Clinic, Episode 14 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link:https://glnk.io/91954/elizabeth37r Promo Code: FASHION
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The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking)
If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn’t about rigid colour-coded schedules or mapping every second of your day. It’s about taking back control so you feel calmer, clearer, and more focused in your business. In this episode, I’ll walk you through: ✨ The biggest time challenges fashion founders face ✨ How to start your day with a simple “morning menu” ✨ Why language matters when you describe your day ✨ How to structure your diary so you stop reacting and start leading ✨ Why time blocking creates more freedom, not less 👉 Listen now: The Fashion Brand Clinic, Episode 13 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION
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The Inbox Series – 012 – Why Your CTAs Aren’t Working (And How to Fix Them)
If you’ve ever ended a post with “link in bio” and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They’re the difference between content that gets ignored and content that actually converts. In this episode, I’m breaking down: ✨ The 4 rules of a CTA that converts ✨ Why “link in bio” isn’t your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue 👉 Listen now: The Fashion Brand Clinic, Episode 12 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION
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The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales
If your email marketing is stuck on “welcome sequence” and “launch announcement,” you’re leaving money on the table! Consistent sales don’t come from one-off big launches. They come from regular, thoughtful touchpoints with your customers that build trust and create urgency. In this episode, I’m breaking down the four types of emails you should be sending to grow your sales steadily throughout the year (without feeling spammy.) In This Episode: ✨ Why your email list should always hear about new products first ✨ How to make newsletters actually valuable (not boring) ✨ The secret to creating a monthly “event” that drives sales ✨ How to use incentives the right way (without cheapening your brand) Join the waitlist for Magnetic - https://www.elizabethstiles.co.uk/marketing-waitlist This podcast is kindly sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION
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The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand
The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts of growing a fashion brand. How do you delegate without sounding bossy? Give feedback without crushing someone’s confidence? Or step into being a “leader” when you’ve always seen yourself as a creative? This episode breaks down what good leadership really looks like — with lessons from my own experience working with different managers, plus a little inspiration from reality TV’s most unlikely role model… Captain Sandy from Below Deck. Because you don’t need to be loud, corporate or scary to lead. You just need to be calm, clear and kind. In This Episode: ✨ The fears founders secretly have about leading a team ✨ What I learned from my best (and worst) managers in fashion ✨ Why leadership is a skill, not a personality trait ✨ How to set boundaries with kindness ✨ Practical phrases you can use to lead with more confidence 👉 Listen now: The Fashion Brand Clinic, Episode 10 This podcast is sponsored by Tide Banking Offer: Get £50 cashback when you open a business account with Tide and spend £100 on your new card. T&C's apply. Sign up link: https://glnk.io/91954/elizabeth37r Promo Code: FASHION
After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.
My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.
UK