The Manager's Playbook 028: Lola Plaku - French Montana, A$AP Rocky, The Weeknd, A$AP Yams, Artist Management, Girl Connected, Tour Strategy, Label Dynamics & Women in Music
In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected.From building street teams for Big Sean to orchestrating major moves for French Montana, Lola’s story is a masterclass in hustle, strategy, and staying power. She breaks down the realities of artist management, the critical role of communication with labels, and the importance of audience connection in today’s music landscape.We also get into the business of live events, lessons from the road, and how she’s elevating the next generation of women in music through community and mentorship.This is an unfiltered, high-utility conversation for anyone serious about turning passion into long-term purpose in the industry.Simply put, a conversation like this doesn't come cheap. Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook
--------
2:10:46
Inside the Playbook: Ray Daniels on The Letter That Changed Everything
In this clip from The Manager’s Playbook, Ray Daniels shares what it really means to pursue greatness and the price he paid for speaking up.He reflects on the impact of his viral 2020 letter, “Dear White Music Executives,” the pushback he faced, and the lessons learned navigating an industry that wasn’t built for him.From being blackballed to building his own platform, Ray talks validation, integrity, and why choosing purpose over permission changed everything.A conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
--------
15:32
Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last
In this clip of The Manager’s Playbook, Ray Daniels and I explore the “Science vs. Magic” theory in music and why mastering both is key to long-term success.We talk about how artists like Future evolved from pure creative instinct to strategic execution, and how Drake’s blend of intuition and structure sets a new standard in the industry.From viral moments to career longevity, this episode unpacks the real work behind the artistry.Simply put, a conversation like this doesn't come cheap.Listen to the full episode here -Spotify:https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
--------
14:05
Inside the Playbook: Ray Daniels on Jay-Z vs. Kanye vs. Bow Wow and His Truth About Stardom
In this clip of The Manager’s Playbook, we dive into what really makes a megastar.Ray Daniels unpacks the fandom, timing, and cultural impact behind two very different careers: Jay-Z and Bow Wow. One built a business empire later in life; the other dominated early with a loyal youth fanbase.We also get into Kanye, Nas, and why music success often feels like high school, where popularity and power don’t always align.This conversation challenges how we define greatness in hip-hop and why it matters.Simply put, a conversation like this doesn't come cheapListen to the full episode here -Spotify:https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
--------
21:22
Inside the Playbook: Ray Daniels on The Biggest Lie About Publishing Deals
In this clip from The Manager’s Playbook, Ray Daniels and I break down the real difference between pop and urban splits and how the same record can pay out very differently depending on who’s involved.We unpack the math behind a triple platinum hit, talk producer and publishing cuts, and explore what every artist and manager needs to understand about the business behind the music.Plus, a look at Lizzo’s early career and how finding the right audience changed everything.Simply put, a conversation like this doesn’t come cheap. Listen to the full episode here -Spotify:https://open.spotify.com/episode/03kZeeVImpMwMDmv8R2RyX?si=TbPhKp-_Tki18psuvHKelgWatch the Episodes On Youtube: https://www.youtube.com/@managersplaybook
Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.
UK