The Mobile DJ Mastery Podcast

In this episode, DJ2FOUR7 welcomes Scott Duran to dive deep into the often controversial topic of pricing within the DJ industry. They explore the current pricing landscape for mobile DJs in the UK, advocating a shift towards higher standards and rates, specifically targeting £2,000 for evening wedding DJ services. 

KEY TAKEAWAYS

Pricing Standards: The discussion emphasizes the need for DJs to raise their pricing standards, aiming to charge around £2,000 for an evening wedding DJ service.

Branding and Investment: A strong brand presence is crucial for DJs aiming to charge higher rates. Investing in professional branding, including logos and websites

High-Quality Social Media Presence: Consistent and high-quality social media content is vital. DJs should focus on producing glossy, engaging visuals that showcase their energy and style,

Client Management Systems: Utilizing a high-end client relationship management (CRM) system can enhance the client experience. Features like digital contracts and easy payment options can streamline the booking process and make it more appealing for clients.

Understanding Client Priorities: DJs should recognize that clients prioritize different aspects of their wedding. By understanding what is most important to the couple—whether it's food, music, or venue—they can better position their services and pricing to meet client expectations.

BEST MOMENTS

"For a party or a wedding in the UK, you can expect to pay a mobile DJ anywhere from 250 to 700 pounds."

"As an industry, we should be working towards a price of two thousand pounds for an evening wedding DJ service."

"If you can't do something yourself to a very, very high standard, invest in it."

"When you go to a plumber's website or something that's not really that exciting, some DJs have a plumber-type website."

"If you're going to be that level of DJ, you need to be able to offer easy ways to pay." 

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, DJ2FOUR7 welcomes the vibrant and talented DJ Jules Vic, known for her infectious energy and love for house music. They dive deep into Jules' inspiring journey from a music enthusiast to a DJ, discussing her introduction to house music, the pivotal moment that led her to start DJing, and the supportive community she found on TikTok. 

KEY TAKEAWAYS

Community and Support: Engaging with the DJ community on platforms like TikTok can provide valuable support and encouragement, especially for beginners. Many experienced DJs are willing to help newcomers, fostering a positive learning environment.

Importance of Education: Taking structured courses, such as those offered by Crossfader, can significantly enhance a DJ's skills. These courses break down complex concepts into manageable lessons, making it easier for beginners to learn and progress.

Overcoming Limiting Beliefs: The journey into DJing can challenge societal norms and personal limiting beliefs about age and capability. Embracing the opportunity to learn and grow, regardless of when one starts, can lead to fulfilling experiences.

First Gig Experience: The first live performance can be a pivotal moment for a DJ, igniting a passion for the craft. The excitement of playing music for an audience and the connection with them can solidify the desire to pursue DJing further.

Navigating Challenges: Technical issues and personal confidence can pose challenges for new DJs. However, learning to manage these obstacles is part of the growth process, and each experience contributes to becoming a more skilled and confident performer.

BEST MOMENTS

"I think what Jaz has achieved in the last three years from starting to DJ to where she is now is a journey."

"I was always the person at the parties going, have you heard of this track?"

"I think a lot of people my age are going to resonate with some of this." Vick

"I realized by then it was mid to late nineties and I'd missed the Summer of Love, Acid House movement."

"I just feel like you were born to be a DJ." 

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this episode, DJ2FOUR7 welcomes the talented Robin Taylor, a dynamic vocalist and saxophonist known for her electrifying performances. The conversation dives into Robin's musical journey, starting from her childhood karaoke sessions with her mother to her rise as a sought-after performer. Robin shares her unique approach to music, emphasizing her self-taught skills and the importance of following one's instincts.

KEY TAKEAWAYS

Origin of Musical Passion: The guest's love of music began at a young age, inspired by her mother's karaoke sessions, which led her to perform and create dance routines with her sister.

Self-Taught Skills: Despite never studying music formally, the guest has developed her singing and saxophone skills through practice and personal exploration, emphasizing the importance of feeling and creativity over theoretical knowledge.

Impact of Social Media: The guest experienced significant growth in her following and bookings through social media, particularly Instagram, highlighting it as a powerful tool for exposure and connection in the music industry.

Unique Personal Branding: The guest emphasizes the importance of having a distinct style and presence, which helps her stand out in a crowded market. She transitioned from wearing a saxophonist hat to a halo crown to establish a unique identity.

Collaboration with DJs: Working with DJs can enhance live performances through energy exchange and cooperation, but the guest also points out common pitfalls, such as poor communication and a lack of professionalism.

BEST MOMENTS 

"Robin Taylor is a wicked double threat. Not only is she amazing on vocals, and her voice is something different, but she's also a sax player."

"I think the best musicians don't know all of the rules... Music comes from inside. Do you know what I mean?"

"I was like, I just want to be sitting there one day in the living room and just be like... And it fizzled."

"Instagram is literally like, it's just the best free advertising. It reaches everyone you need it to."

"I always tell people, when it comes to you and your style, be bold and stick to it." 

CHECK OUT ROBYN TAYLOR ON INSTAGRAM

https://www.instagram.com/robyntaylorofficial/

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this high-energy episode, DJ2FOUR7 is joined by Dan Ross, a mobile DJ and software innovator, to discuss the intersection of personal branding, social media strategy, and business efficiency. Dan shares his recent journey of building a personal brand from scratch, revealing the psychological and technical "hooks" that allowed him to gain thousands of followers in just 25 days. 

KEY TAKEAWAYS

The Power of the New Page: Starting a fresh social media page can actually be more effective than using an old one, as it prevents disinterested friends and family from "poisoning" your initial engagement metrics with the algorithm.

The Three Pillars of a Hook: To capture a viewer on TikTok or Instagram Reels, you need three elements in the first second: a strong text hook, a viral movement, and engaging speech.

Ditch the Corporate Identity: People on social media want to connect with a person, not a company. Using a clear headshot and a personal name can significantly increase engagement compared to a generic business logo.

Unified Business Management: Many DJs lose money and time by juggling multiple expensive, disconnected platforms for sales and music planning. Consolidating these into one DJ-specific system increases professionalism and workflow.

The "I/Me" Test for Websites: A common marketing mistake is making website copy all about yourself. By auditing your site to ensure you aren't overusing "I" and "Me," you shift the focus to how you fit into the client's dream event.

BEST MOMENTS

"Social media is a beast... if you give me food (content), I will produce you eyes. If you stop, I’ll give you back to crumbs again."

"You don't want to sell the steak; the steak is what you do. You want to sell the sizzle... sizzle sells more than the steak."

"I'm so open to taking anything that any other club has done and maybe we completely rip it off and just put a Saints badge on it. Steal with pride."

"If it didn't get enough views, guess what? Nobody saw. So there's no harm in trying again tomorrow."

"CRM is actually the wrong term for what Planning Beats is... this is a bit of an event planning place."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this episode, DJ2FOUR7 sits down with DJCEEB, a DJ, producer, and entrepreneur whose journey defines the term "relentless drive". DJCEEB provides a deep dive into the technical side of the craft, sharing his specialized systems for organizing Serato music libraries through automation and the specific Serato DJ Pro features that can transform a standard set into a professional performance.

KEY TAKEAWAYS


The Power of Focused Practice: CeeB's journey began with a tiny Hercules controller and hours of practice after college, proving that gear matters far less than persistence.


The High-Value Low-Pressure Gig: One of CeeB’s best strategies for beginners was starting in local gyms. It allowed him to play in front of people for hours without the pressure of a dance floor, building the confidence needed for clubs.


Strategic Networking: CeeB didn't wait for agencies to find him. He used Google Maps to identify every bar and club in his radius and sent personalized Facebook messages to every manager.


Workflow and OCD: For CeeB, consistency is king. He maintains a specific "OCD" ritual for his setup—including setting every EQ knob to 12 o'clock—to eliminate nerves and create a predictable performance environment.


The 5 AM Advantage: To balance a day job, a DJ career, and content creation, CeeB utilizes the "quiet hours" of 5:00 AM to 9:00 AM to work on his business without distraction.

BEST MOMENTS

"If you’re a DJ and you haven’t seen this guy's content... you’re not a DJ." 

"I had to buy an expensive-ish controller to make sure I went ahead with it. I had to invest to make sure I stuck at it." 

"When I’m in that zone, it’s like I’m in the booth on my own and there is no one else in the room." 

"Most DJs are introverts. We’re people that like to sit at home, chill, and play music... then next thing you know, we're in front of thousands of people." 

"No one cares what you look like on stage... they care about the music. No one is saying 'I liked his set, but I didn't like his voice.'" 

TO CONNECT WITH DJCEEB

https://www.instagram.com/djcee_b/

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk