The Mobile DJ Mastery Podcast

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this high-energy episode, DJ2FOUR7 is joined by Dan Ross, a mobile DJ and software innovator, to discuss the intersection of personal branding, social media strategy, and business efficiency. Dan shares his recent journey of building a personal brand from scratch, revealing the psychological and technical "hooks" that allowed him to gain thousands of followers in just 25 days. 

KEY TAKEAWAYS

The Power of the New Page: Starting a fresh social media page can actually be more effective than using an old one, as it prevents disinterested friends and family from "poisoning" your initial engagement metrics with the algorithm.

The Three Pillars of a Hook: To capture a viewer on TikTok or Instagram Reels, you need three elements in the first second: a strong text hook, a viral movement, and engaging speech.

Ditch the Corporate Identity: People on social media want to connect with a person, not a company. Using a clear headshot and a personal name can significantly increase engagement compared to a generic business logo.

Unified Business Management: Many DJs lose money and time by juggling multiple expensive, disconnected platforms for sales and music planning. Consolidating these into one DJ-specific system increases professionalism and workflow.

The "I/Me" Test for Websites: A common marketing mistake is making website copy all about yourself. By auditing your site to ensure you aren't overusing "I" and "Me," you shift the focus to how you fit into the client's dream event.

BEST MOMENTS

"Social media is a beast... if you give me food (content), I will produce you eyes. If you stop, I’ll give you back to crumbs again."

"You don't want to sell the steak; the steak is what you do. You want to sell the sizzle... sizzle sells more than the steak."

"I'm so open to taking anything that any other club has done and maybe we completely rip it off and just put a Saints badge on it. Steal with pride."

"If it didn't get enough views, guess what? Nobody saw. So there's no harm in trying again tomorrow."

"CRM is actually the wrong term for what Planning Beats is... this is a bit of an event planning place."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this episode, DJ2FOUR7 sits down with DJCEEB, a DJ, producer, and entrepreneur whose journey defines the term "relentless drive". DJCEEB provides a deep dive into the technical side of the craft, sharing his specialized systems for organizing Serato music libraries through automation and the specific Serato DJ Pro features that can transform a standard set into a professional performance.

KEY TAKEAWAYS


The Power of Focused Practice: CeeB's journey began with a tiny Hercules controller and hours of practice after college, proving that gear matters far less than persistence.


The High-Value Low-Pressure Gig: One of CeeB’s best strategies for beginners was starting in local gyms. It allowed him to play in front of people for hours without the pressure of a dance floor, building the confidence needed for clubs.


Strategic Networking: CeeB didn't wait for agencies to find him. He used Google Maps to identify every bar and club in his radius and sent personalized Facebook messages to every manager.


Workflow and OCD: For CeeB, consistency is king. He maintains a specific "OCD" ritual for his setup—including setting every EQ knob to 12 o'clock—to eliminate nerves and create a predictable performance environment.


The 5 AM Advantage: To balance a day job, a DJ career, and content creation, CeeB utilizes the "quiet hours" of 5:00 AM to 9:00 AM to work on his business without distraction.

BEST MOMENTS

"If you’re a DJ and you haven’t seen this guy's content... you’re not a DJ." 

"I had to buy an expensive-ish controller to make sure I went ahead with it. I had to invest to make sure I stuck at it." 

"When I’m in that zone, it’s like I’m in the booth on my own and there is no one else in the room." 

"Most DJs are introverts. We’re people that like to sit at home, chill, and play music... then next thing you know, we're in front of thousands of people." 

"No one cares what you look like on stage... they care about the music. No one is saying 'I liked his set, but I didn't like his voice.'" 

TO CONNECT WITH DJCEEB

https://www.instagram.com/djcee_b/

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this episode, DJ 2FOUR7 reflect on key insights and highlights from the previous year, setting the stage for a successful 2026. DJ2FOUR7 emphasises the importance of social media for DJs, sharing personal anecdotes about overcoming anxiety and the challenges of creating content. The episode also touches on the significance of charging appropriately for services, investing in professional help, and the benefits of day hosting to enhance business offerings.

KEY TAKEAWAYS


Embrace Social Media: Utilising social media is crucial for DJs to build their brand and connect with potential clients. It's important to find ways to create content that feels natural.


Overcoming Anxiety: Many DJs experience anxiety when it comes to filming themselves or sharing content. It's essential to recognise that most people are focused on their own lives and are not as concerned about what you post.


Setting Realistic Goals: Instead of overwhelming yourself with the need to post frequently, aim for gradual improvement. For example, if you posted three times a month last year, aim for six this year.


Charge Accordingly: DJs should evaluate their pricing structures and ensure they are charging what their services are worth. Understanding the costs associated with equipment and services can help justify higher rates and improve business sustainability.


Invest in Your Business: As DJs grow, it's important to invest in professional services, such as website design and branding, rather than relying solely on DIY methods. 

BEST MOMENTS

"Social media is how I've built who and what I am today."

"Forget what you think other people may think of you, because people don't really care as much as you think they care."

"Stop doing DIY. The biggest changes I've made to my business have come from investing money into others to do something properly."

"If you're not on social media, you're going to be left behind. It's as simple as that."

"Never be afraid to charge a bit more... always push that boundary." 

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

https://www.skool.com/mobile-dj-mastery-5105/about?ref=564d494d5288499dbe1b44afd5c3f503

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this special Christmas edition of the Mobile DJ Mastery podcast, DJ2FOUR7 shares more than just holiday cheer and his favourite festive drink (pineapple juice and Ray & Nephew rum). DJ2FOUR7 unveils a major evolution for the brand: the launch of the School Academy, an official online community designed to provide structured education and direct support for DJs worldwide. DJ2FOUR7 discusses his mission to change the industry by moving away from the "solo" mindset and toward a collaborative, supportive environment.

KEY TAKEAWAYS


Introduction of the School Academy: A new online platform where DJs can access free community discussions, structured classrooms, and paid subscribers can receive specialised "homework" and sessions to refine their craft.


Level Up Live Event: Final details on the upcoming live event featuring industry legends like Lords DJ, DJ CB, and Tony Roberts, where attendees are encouraged to bring their top business questions for direct feedback.


Return on Investment (ROI) Focus: 2-4 guarantees that anyone who completes their tailored mentoring courses will see a 5x return on their investment within three months.


Shifting Industry Culture: A core goal for the next year is to reduce the "ego" often found in the club scene and foster a "joined-up" community among mobile DJs where advice and wins are shared freely.


Personal Growth & Strategy: The episode emphasises that success in DJing is 80% business management (cash flow, taxes, client management) and only 20% performance.

BEST MOMENTS

"I’m making a space where it doesn't have to be like that... I believe in change; I believe change is possible."

"If you take any one of my courses... as long as you complete, you will make five times whatever it is that you have paid."

"My number one goal is to level up the whole industry. I want to see less negativity from some of the older DJs and see the younger DJs networking."

"Success as a mobile DJ is 80% running and managing your business... the things we don't talk about when it comes to DJing."

"Next year, we are going to change the game for you and for everyone else that’s listening."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies.

http://patreon.com/MobileDJMastery

HAVE YOUR SAY and join our waiting list for the built to better your business

https://mobiledjmastery.com/levelup/

In this episode, host 2fo shares a cautionary tale about a fellow DJ whose career has been put on hold due to a freak injury. The story serves as a stark reminder of the physical demands of the DJ profession and the importance of maintaining physical fitness and health to ensure longevity in the industry. 

KEY TAKEAWAYS


Physical Health is Business Health: Your ability to perform is directly tied to your physical well-being. An injury doesn't just affect your health; it stops your income.


The Danger of Low Activity: Even if you feel "fit as a fiddle," a lack of regular physical activity can leave your body unprepared for the sudden, high-impact movements often required during load-ins and performances.


Longevity Requires Preparation: Implementing a routine of stretching and regular exercise (like 10,000 steps a day or a sport like badminton) can significantly reduce the risk of injury.


Hydration and Recovery: Simple habits like drinking electrolyte water and dedicated stretching sessions after gigs are crucial for recovery, especially during busy periods with back-to-back bookings.


Visibility and Connection: Beyond health, 2fo emphasizes the importance of being visible on social media. Letting clients see your face and hear your voice builds a connection that "speakers and lights" alone cannot achieve.

BEST MOMENTS

"If your body says to you 'no,' you can't do anything. You can't support yourself, you can't support your family, you're letting clients down."

"People buy people. People don't buy speakers and lights when they're buying DJs. So, talk on your camera."

"The body took it as a shock... if you go from you haven't done anything all day and then you do something intense, that can have a problem."

"We can talk about all this business growth, all these great things... but if your body says 'no,' you can't do anything."

"Your body needs to be used to activity... so your body needs to be used to those types of things."

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk