The Mobile DJ Mastery Podcast

• Unlocking Social Media Success: How Brendan Went Viral with His DJ Content

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 sits down with Brendan of Advantage DJs. Brendan shares his personal story, tracing his path from a childhood music enthusiast to a highly successful wedding DJ boasting an impressive following of over 40,000 on Instagram. The discussion explores the vital role of social media in the modern DJ landscape. Brendan opens up about his evolution from traditional DJ setups to integrating contemporary technology, specifically the FLX4 controller.  KEY TAKEAWAYS Embrace Social Media for Growth: Utilising platforms like Instagram and TikTok can significantly enhance a DJ's visibility and lead to more bookings. Focus on Performance and Engagement: Being an entertainer is crucial in the DJ industry. Moving around, engaging with the crowd, and creating a lively atmosphere can set a DJ apart from others who may lack charisma. Learn from Experience: Recording and reviewing performances can help DJs identify areas for improvement. Self-critique allows for growth in technical skills and stage presence, leading to a more polished performance. Networking and Collaboration: Building relationships with other DJs and vendors can lead to opportunities and referrals. Sharing knowledge and resources within the DJ community fosters a supportive environment that benefits everyone. Quality Over Equipment: Success in DJing is not solely dependent on high-end equipment. Skill, creativity, and the ability to connect with the audience are far more important than the gear used. BEST MOMENTS "If you think work is abundant, you're 100% correct. So you choose which one you want to believe in and which one's going to benefit you." "I feel like one of the biggest things I had to improve on in recent years was to be just more of a showman, like move around more." "It's never the gear that makes the DJ. It's all about what you do." "I started experimenting with short-form content, probably a little bit too late, let's be honest." "Going viral isn't always the same; you can go viral for the wrong reason."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

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• Making the Leap: Transitioning from Part-Time to Full-Time DJing

  Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the transformative journey from being a part-time DJ to making the leap into full-time DJing. DJ2FOUR7 shares personal experiences and insights, emphasising the importance of professionalism, time management, and financial planning. DJ2FOUR7 also recounts his own story of leaving a stable job to pursue his passion for DJing, illustrating the challenges and rewards of taking that bold step.  KEY TAKEAWAYS Time Management is Crucial: Transitioning from part-time to full-time DJing requires reclaiming time that may be spent on non-essential activities like gaming or binge-watching shows. Evaluate Your Finances: Before making the jump to full-time, it's important to assess your spending habits and subscriptions. Cutting unnecessary expenses can help create a financial cushion that supports the transition. Professionalism Matters: Establishing a professional approach to your DJ business, including contracts, email communication, and proper paperwork, can set you apart from competitors and enhance client trust. The Importance of a Support System: Engaging with a community of DJs and attending events like Level Up Live can provide valuable insights, networking opportunities, and strategies to help navigate the challenges of running a DJ business. Embrace the Jump: Leaping full-time DJing involves a degree of faith in your abilities and the willingness to take risks. It's important to prepare adequately but also to be ready to adapt and learn from the experience. BEST MOMENTS "The jump is a move I feel someone has to do, especially when they want to go from part-time DJ to full-time DJ." "Time is the most important commodity anyone on this earth has; some people think money is more important, but I disagree." "When you're cutting your prices and bringing things down for people you don't know, this is not... McDonald's doesn't do that." "You want to try to replace your income, obviously, which makes sense. You want to try to get close to about 70% of what it is that you used to earn." "Nothing's easy, guys. When I bring these experts on to speak about their stories, I like to bring them on because we're all different and we all do things differently." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

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• Bulletproof Your Business: Managing Debt, Contracts, and Mental Health for DJ Success

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 discusses the story of how Tony Roberts, the man behind the Show Me Love brand, evolved his hobby business from a local pub gig to a major entertainment company, highlighting the importance of branding, diversification, and persistence in the music industry. Tony strongly advocates for the "health is wealth" philosophy, emphasising that the physical demands of being a DJ require an active lifestyle for career longevity.  KEY TAKEAWAYS A Strong Brand is Essential for Longevity and Expansion: Tony's "Show Me Love" brand grew from a single pub gig into a successful company by focusing on an appealing music niche. DJ Longevity Requires Prioritising Health and Fitness: The mobile and club DJ industry is physically demanding; maintaining an active lifestyle and focusing on health is critical to managing the physical rigours of consistent bookings, avoiding burnout, and ensuring a long career. Adversity Can Force Positive Transformation: Following severe financial and personal stress during the lockdown, Tony realised he needed a major lifestyle shift, leading to a gastric sleeve operation and a commitment to running. The Music Industry Requires Multiple Income Streams and Backup: Tony emphasises the risk of having "all your eggs in one basket" and the necessity of having personal backups for equipment. The Transition to Full-Time DJing Requires Smart Financial Planning: To transition from a day job to full-time DJing, aspiring professionals should calculate how much a day job earns per month. BEST MOMENTS "If you love what you do, you never work a day in your life." "The body will hold what the voice cannot speak." "Dream, believe, achieve. If you are dreaming of it, you need to take action, you need to change something in your life." "You've got to make sure you've got a decent controller on there, if not, make them pay to fly your controller out there... You want to be confident with your setup when you're somewhere." "If you can even get one or two bookings a month at a decent wage... it is achievable." CHECK OUT TONY ROBERTS ON INSTAGRAM https://www.instagram.com/tonykroberts/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

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• Six-Figure System: How Tartan Entertainment Built a Bulletproof Mobile DJ Multi-Op

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this return episode of Mobile DJ Mastery, DJ2FOUR7 is joined by Euan Lawrence of Tartan Entertainment, who has scaled his mobile DJ business into a six-figure multi-op powerhouse. Yuan shares his journey of building a monster company by prioritizing his DJs and creating a bulletproof business model that ensures service quality and financial sustainability, even after a massive, unexpected VAT bill hit.  KEY TAKEAWAYS Prioritize DJ Pay for Service Quality: Yuan ensures his DJs are paid the full fee they quote upfront, which is then factored into the client's final price. This eliminates the motivation for DJs to underperform or no-show and guarantees client satisfaction.  VAT is a Serious Business Reality: The transition to the VAT threshold should be viewed seriously. Yuan learned the hard way that not correctly budgeting for the 20% VAT (after hitting the turnover threshold) required using his entire personal earnings, stressing the need for immediate, professional financial structuring. Perception is Key for Conversion: Yuan's brand focuses on high-end, high-quality content (showcasing unique moments and energy) on social media. This strong, consistent visual identity allows them to convert clients quickly, who often decide to book within a minute and a half of viewing the content. Multi-Ops Should Not Promise Guarantees: When running a multi-op, it is crucial not to guarantee the contractors' work, as this would require a full-time employment structure. Tartan Entertainment operates with independent contractors who are paid for the gigs they deliver. Don't Be Afraid to Innovate and Learn: Tartan Entertainment's success comes from constantly innovating moments (like unique DJ battles, live musicians, and themed sets) and learning from other DJs' successful ideas (like the DJ battle concept) to create a unique and highly desirable service. BEST MOMENTS  "My objective was to pay the DJs what they asked for... This way, they are guaranteed to get what they paid for and the DJ is not sitting there going, 'I wish I was getting paid more.'" "Success is actually your own demise." "I had to use all of my own personal earnings to pay that bill." "Turnover is vanity, profit is sanity." "The DJ in us will never, never, never, never die." TO CONNECT WITH EUAN https://www.instagram.com/euanlawrence/  https://www.instagram.com/wearetartan/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk

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• The Lookalike Life: 150 Inquiries, Will Smith, and the Power of the Unexpected Media Exposure

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride. KEY TAKEAWAYS Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead. The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure. From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer. Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver. The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate.  BEST MOMENTS "If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them." "You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today." "The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do." "I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent." "If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.” TO CONNECT WITH SHAD  https://www.instagram.com/willsmithdouble  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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