The Mobile DJ Mastery Podcast

• The Lookalike Life: 150 Inquiries, Will Smith, and the Power of the Unexpected Media Exposure

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this electrifying episode, we switch things up to welcome Shad, a professional Will Smith lookalike and performer who unexpectedly became a highly sought-after mobile DJ and entertainer in the wedding industry. Shad shares his incredible journey, starting from his days as a South London sound system DJ, evolving into a lookalike gig that landed him over 150 inquiries from a single TV appearance on Don't Tell the Bride. KEY TAKEAWAYS Seize Every Opportunity: Shad emphasizes that unexpected opportunities, even if they make you nervous, should always be taken, as you never know where they might lead. The Power of Short Media Exposure: A brief appearance on the TV show Don't Tell the Bride generated over 150 inquiries, booking him out for years, and demonstrating the massive impact of targeted media exposure. From Hobby to Hustle: His love for DJing as part of the South London sound system "Smooth Cut" provided him with the performance and crowd-commanding skills that were essential for his later success as an entertainer. Professional Humility is Key: Despite his celebrity-adjacent work, Shad stresses the importance of staying humble and grounded, a value reinforced by his continued work as a train driver. The Journey to Greatness Requires Consistent Action: He learned that success is not guaranteed by merely wishing for it ("believe and receive"), but by consistent action and not giving up, even if the rewards aren't immediate.  BEST MOMENTS "If you get an opportunity in life, if something lands on your door... I always say when some things come, certain opportunities, take them." "You've got to be able to command a room... The DJing skills that I learned helped me go forward with other things that I do today." "The best thing about [meeting Will Smith] is... he now knows that I exist and do what I do, and I'm thankful for what he's enabled me to do." "I always say to anyone else: it's meant to be, it will be... Just keep the faith and put in the work, be consistent." "If you come out of your comfort zone... It's a good thing. That feeling is the feeling you should feel where, 'I have to do this. I have to.” TO CONNECT WITH SHAD  https://www.instagram.com/willsmithdouble  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Beat Matching, Limiters, and Learning: Part 2 with Daryl from Sweet Vibe Events

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ 2FOUR7 welcomes back Daryl from Sweet Vibe Events for the highly anticipated second part of their discussion.Daryl passionately argues that the skill is the basic, entry-level requirement for a DJ, and modern technology, including sync buttons and visual track grids, leaves no excuse not to master it.  KEY TAKEAWAYS Beat Matching is a Basic Requirement. The fundamental skill of beat matching is the "basic, entry-level requirement" for a DJ, essential for creating seamless transitions and maintaining the momentum and energy of the dance floor. Mastering the Fundamentals is Now Easier: Modern DJ technology, including sync buttons, beat grids, and AI software, makes it easier than ever to learn to mix, meaning there are no excuses for not being able to practice and master the skill. The Seamless Mix Prevents "Momentum Loss". Customers notice when a DJ plays a track, fades it out, and then has a pause before starting the next track, as this stop-start transition kills the vibe and momentum of the party. Sound Limiters and Poor In-House Systems Cause Problems Venue-imposed sound limiters and quiet, inadequate in-house sound systems often make it impossible for DJs to deliver the high-energy party their clients expect, leading to a loss of atmosphere and frustration. Value and Confidence Dictate Price Daryl's experience shows that a DJ's price can significantly increase—from £500 to over £1,000—by adding more services (all-day bookings, MCing) and by converting a client's "want" for a specific DJ into a "need". BEST MOMENTS "You're not just playing music, are you? There's an art to it... otherwise you are essentially a glorified jukebox." "The second you stop that track, you've lost it." "You can't tell me that you haven't got the time to rehearse mixing... for 20 minutes a day in the evening, rather than sitting there scrolling on Instagram." "Most people that go, 'I thought that was what DJs did.' I'm like, 'No, no, no, go through the comments.'" "If you're converting every single person you speak to, you're too cheap." TO CONNECT WITH DARYL https://www.sweetvibeevents.co.uk/meettheteam https://www.instagram.com/sweetvibeevents/  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Level Up Your DJ Business: Google, TikTok, and the Social Media SEO Goldmine

  SUPPORT THE PODCAST and level up your DJ career. Join our Patreon for exclusive business insights and strategies. http://patreon.com/MobileDJMastery HAVE YOUR SAY and join our waiting list for the built to better your business https://mobiledjmastery.com/levelup/ In this episode, DJ2FOUR7 dives into the latest updates in social media and their implications for mobile DJs and entrepreneurs. With a focus on the upcoming Level Up Live 2026 event, he emphasises the importance of optimising social media presence for better visibility and inquiries. DJ2FOUR7 shares valuable insights on effective hashtag usage, the significance of video content, and the rising influence of TikTok as a search engine.  KEY TAKEAWAYS  Google is Featuring Social Media in Search Results: Google is now heavily integrating platforms like Instagram and TikTok into general search results, offering a massive free opportunity for DJs and entrepreneurs to get found by people looking for a service, even if they aren't searching directly on the social platform. The "3 to 5 Minute" Rule is Gold: The most crucial factor for social media SEO and ranking on Google is the amount of time someone spends on your page.  Video is Non-Negotiable (Even Silent Video): Both TikTok and Google prioritise video content. The host highly recommends using captions or on-screen text for all videos, as over 38% of users watch content silently.  Adopt a Targeted Hashtag Strategy: Avoid saturating your posts with dozens of random hashtags, such as #FYP. Instead, use a maximum of three highly relevant hashtags that are relevant to the content.  Focus on Visibility (Dual-Post if Necessary): It's best to master one platform (Instagram or TikTok), but being visible across multiple platforms is better than striving for perfection on just one.  BEST MOMENTS "Time is more important than engagement. If someone comes on and spends a lot of time on your page, it's more important than any likes, any shares, any comments." "The algorithm now becomes your free employee." "If you want to make it easier... something is better than nothing." "We are doing this event for you to make sure you can level up and be better than you were this year." "You only learn something or you win. You only learn something new or you win."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Beyond the Plaque: Why Continuous Improvement is the Real Prize

  In this episode, Mike Readings and 2FOUR7 engage in a comprehensive discussion about the DJ industry. They share personal experiences and offer insights on a range of crucial topics, including mental health, the power of networking, and the transformative impact of technology. The conversation explores the challenges encountered during the COVID-19 pandemic, underscoring the importance of continuous improvement and cultivating strong client relationships. They delve into how innovation can elevate client interactions and emphasize the necessity of collaboration within the DJ community. A key takeaway from the episode is the significance of expanding networking efforts beyond local confines. KEY TAKEAWAYS The DJ Network is Crucial for Growth: Having a small, trusted network of fellow DJs provides accountability, support, and a space for open and transparent business discussions, which is essential for elevation and overcoming difficult times. Prioritise the Client Experience (and Yourself): A high-level, interactive client presentation (like using OBS in Zoom calls) creates an impressive first impression, but it must be backed up by excelling at the wedding itself. Continuous Improvement Trumps Awards: While professional accolades are nice, the real motivation and measure of success is the relentless drive to improve the business, as chasing the next level is more satisfying than the win itself. Physical and Mental Health Directly Impacts Business: Maintaining physical fitness (such as adhering to a strict gym routine with accountability) is paramount for handling the demanding schedule of a high-volume mobile DJ, leading to better energy, reduced physical strain, and improved mental clarity. Seek Industry-Specific Feedback: To truly level up, be prepared to accept brutally honest criticism from those within the industry, as outside friends and family may not have the expertise to provide valuable, actionable advice. BEST MOMENTS "The DJ Network is an individual network just for you. It's not a network that all DJs are a part of." "I know there's going to be some major gems that you can take from this episode. So let's not dilly-dally. Let's get into this one." "I am absolutely pumped, but my wife, she was scared, like massively... I had to do something I hated to prove to my wife that I'm going to make this DJ work." "I thought to myself, if I'm going to create a successful business, I'm never going to get this opportunity again. So, I thought, how can I take advantage of this time?" "My mindset was more about keep pushing, keep pushing, keep pushing, keep pushing. And this is what's pushing me." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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• Anxiety to Adrenaline: Inside the Mind of Club DJ Ray

  SUPPORT THE PODCAST to keep it alive patreon.com/MobileDJMastery LEVEL UP LIVE DJ EDUCATION DAY IS ON SUNDAY 22nd FEB 2026, SAVE THAT DATE, MORE INFO COMING SOON In this episode, DJ2FOUR7 sits down with Ray the DJ, a full-time club DJ in London, to explore her unconventional path to success. Ray shares how she overcame extreme shyness and a challenging job market to leave her corporate marketing career. She details the crucial role of building a strong personal brand and securing high-value, repeat event bookings to escape the low pay of traditional club residencies.  KEY TAKEAWAYS Personal Brand is Income Insurance: Ray emphasises that her success is built on a strong personal brand, which allows her to charge significantly higher fees than what traditional clubs offer. People come out specifically "for you." Events Over Residencies (for now): She avoids low-paying, traditional club residencies and instead focuses on securing repeat, high-fee event bookings. This strategy allows her to earn more money in less time, sometimes doing multiple sets in a single day. Authenticity Sells: Ray advises DJs to be themselves, "find your niche," and avoid copying others. Authenticity is key to creating a presence that cannot be easily replaced by other DJs. The DJ's 'Endorphin Chase': Both Ray and the host admit they are constantly "chasing" the high adrenaline and euphoria of getting a massive crowd reaction (jumping or singing). This drive pushes them to consistently deliver a nine or ten out of ten performance. Professionalism Over Panic: Ray highlights the importance of professionalism, exemplified by fixing technical errors (like a broken deck setup or no headphones) without involving or stressing out the promoter, thereby securing trusted repeat business. BEST MOMENTS "I promise you, I don't like being sent out of attention."  "In London, you need to be rich. I'm telling you that. You need to make whatever money you need to make."  "I would say to focus on your personal brand... that is going to be your saving grace."  "If I drop the fader and everybody shouts the song back at you, that is literally, I imagine that's what people who take crack feel like."  "If you haven't gone through the trenches, there's stuff that you haven't learned, the stuff that you haven't experienced."  OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

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