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The Mobile DJ Mastery Podcast

DJ 2FOUR7
The Mobile DJ Mastery Podcast
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  • Lessons Learned: How a Wedding Gig Almost Cost Me My Life
    In this gripping episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 shares a harrowing personal story about a near-death experience while driving home from a wedding gig in Liverpool. After a long day of setting up a grand DJ rig and successfully merging diverse cultural music styles at the event, the host faces the dangers of fatigue on the motorway. As he recounts the adrenaline-fueled drive, he emphasises the importance of proper setup times, charging for travel and accommodation, and the value of having an assistant to help manage the workload and ensure safety. KEY TAKEAWAYS Setup Efficiency: Aim to set up your DJ rig within 45 minutes to maintain professionalism and ensure a smooth event. A quick setup allows for better recommendations and future bookings. Travel and Accommodation Costs: Always charge for travel and accommodation if the event is over 100 miles away. This ensures that you are compensated for your time and expenses, which can be significant for long-distance gigs. Importance of Assistance: Having an assistant can significantly improve your efficiency during setup and breakdown, as well as help capture content for marketing purposes. Stay Alert While Driving: If you find yourself getting tired on the road, take proactive measures to stay awake, such as pulling over to rest or engaging in conversation with someone on the phone. Safety should always be a priority. Content Creation: Consistently create and share content from your events. This not only helps in marketing your services but also keeps your audience engaged and showcases your work effectively. BEST MOMENTS "If it wasn't for one person, I probably wouldn't be here today, guys. I probably wouldn't be here today." "Your setup needs to be set up in a reasonable time. If you're going to have this big, fancy, massive setup... 45 minutes is the maximum time you want to be doing, man, setting up and breaking down." "I fell asleep twice on the motorway. He said, 'Nah, bruv, that's dangerous.'" "Content is king because it can help with your consistency... if someone else can get it for you, you are in the shot doing what you do." "If you die, the clients gave you the price, so you didn't have to do that." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
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  • Unlocking Profit Potential: Danny from Double Impact Shares Secrets to Effective Upselling for Mobile DJs
    In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Danny from Double Impact Events. With over 28 years in the entertainment industry, Danny shares his journey from being "Disco Danny" to establishing a successful events company. Danny emphasises the importance of adding upsells to existing packages, such as uplighting and photo booths, to significantly increase revenue. Danny also discusses his experience during the pandemic, how he adapted his business model, and the power of social media in building a following. KEY TAKEAWAYS Importance of Upselling: Adding upsells to existing DJ packages can significantly increase revenue. For example, introducing uplighting as an additional service can enhance the overall package and attract more clients. Branding Transition: Transitioning from a personal brand (like "Disco Danny") to a more professional name (like "Double Impact Events") can elevate the perception of the business and attract higher-end clients. Diverse Offerings: Expanding service offerings beyond just DJing, such as photo booths, draping, and uplighting, can create multiple revenue streams and make the business more appealing to clients. Market Research and Pricing Strategy: Understanding the competition and pricing services slightly lower can help secure more bookings. Offering bundled services at a reasonable price encourages clients to choose your services over others. Adaptability and Resilience: The ability to pivot during challenging times, such as the COVID-19 pandemic, by diversifying income sources (like starting a window cleaning business) and managing finances wisely is crucial for long-term success in the entertainment industry. BEST MOMENTS "There's one thing that we can do to make more money almost instantly and that's adding upsells to the current packages that you already offer." "I was charging at the time, 150 quid for my disco... and he charged £250 to light the room." "I believe everybody deserves the right to party and have a celebration." "If your budget is very, very, very small, then you can have a speaker, a stand, a gig bar, and a lead to plug your phone in." "You need to start documenting your job and your life." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
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  • Creating a Supportive DJ Community: Sharing Bookings, Music, and Experiences
    In this episode of The Mobile DJ Mastery Podcast, DJ 2FOUR7 emphasizes the importance of building a small network of like-minded DJs, highlighting how such connections can significantly enhance a DJ's career. DJ 2FOUR7 discusses the benefits of sharing bookings, supporting one another, and exchanging valuable insights and music. DJ 2FOUR7 also addresses the negative impact of trolling within the DJ community and advocates for unity and collaboration over competition. KEY TAKEAWAYS Build a Small DJ Network: Every DJ should establish a small network of at least two other DJs to share bookings, support, and ideas. This network can help enhance your business and provide a sense of community. Share Bookings and Recommendations: When unable to take a booking, recommend your network members to clients. This not only helps your peers but also maintains good customer service and can lead to reciprocal recommendations. Support and Learning: Having a network allows DJs to share experiences, struggles, and successes. This support system can provide valuable insights and learning opportunities that can enhance your skills and business. Avoid Competition Mentality: Shift your mindset from viewing other DJs as competition to seeing them as potential collaborators. This can lead to shared resources, ideas, and ultimately, more business opportunities. Engage in Physical Meetups: Attend DJ events and meetups to connect with other DJs in person. Building relationships in real life can strengthen your network and lead to more meaningful collaborations and support. BEST MOMENTS "Every single DJ must have a really small network of other DJs... you're looking for three of you." "One of the worst things as a DJ is getting bookings and then throwing them out into the ether." "Don't throw them out to the winner. Don't just be like, oh, I'm not available and hope you find a DJ." "The only people that think about competition are people that are scared." "Having that network is so powerful in so many ways, not only with bookings, but when it comes to support." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
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  • Unlocking The Secrets From a Talent Agent: Insights from Afaron Gordon
    In this episode of the Mobile DJ Mastery Podcast, DJ 2FOUR7 welcomes Afaron Gordon to dive deep into the world of talent agencies with a seasoned talent agent. Afaron shares valuable insights on the importance of branding, marketing, and legalities such as public liability insurance and PAT testing. Afaron emphasize the need for DJs to showcase their skills through engaging visual content rather than traditional audio mixes, and they discuss the significance of setting appropriate pricing structures for different types of events. KEY TAKEAWAYS Importance of Branding and Marketing: DJs should focus on building a strong personal brand and effective marketing strategies. This includes having a consistent social media presence that showcases live performances and audience engagement, rather than just audio mixes. Legal Requirements: DJs must have public liability insurance and a PAT test certificate for their equipment. These legalities are crucial for working with venues, especially post-COVID, as many venues now require proof of these certifications. Unique Selling Proposition: DJs should strive to differentiate themselves by offering unique experiences, such as collaborations with other musicians or incorporating live instruments into their sets. Pricing Strategy: DJS need to have tiered pricing based on the type of event (corporate, private, etc.). Having a single price for all events can undervalue their services. Content Creation: Regularly producing visual content, such as videos of live performances or engaging social media posts, is vital. This not only helps in marketing but also provides potential clients with a clear idea of the DJ's style and capabilities, making it easier for them to make booking decisions. BEST MOMENTS "I thought, why not bring on a talent agent and find out what do they want from DJs?" "I realized I could do A&R. I could be a music producer, do music for film. There’s so much more I can do." "I kind of stayed away from DJs mainly because, A, I don't think they know how to brand themselves properly." "Don't send me a mixtape. No one cares about the audio. I need to see you mixing in that video." "Today's price is not yesterday's price. When you join the agency now, what your undercut price is, we immediately double it." GUEST SOCIALS https://www.instagram.com/afaron_gordon/ https://www.instagram.com/mmtauk/ https://linktr.ee/momentummusictalentagency?fbclid=PAZXh0bgNhZW0CMTEAAadPI8jpyWZHCjiWw74qXJaEHegTJlcfBtZSQfjg3eCOJiYIa0fazQHiTPE1lw_aem_KGG0nxv5wKKdrIAAHApJGQ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
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    55:23
  • Respect on the Dance Floor: Lessons Learned from a Rowdy Gig
    In this episode of the podcast, DJ 2FOUR7 introduces a new segment called "Story Time," where he shares a personal experience from a challenging DJ gig that nearly escalated into a fight. He recounts the events leading up to the incident, including a corporate Christmas party where he faced disrespect from a drunken attendee demanding specific music. DJ 2FOUR7 reflects on the lessons learned from the experience, emphasizing the importance of maintaining professionalism, the dangers of discounting services, and the need for clear communication in high-pressure situations. KEY TAKEAWAYS Avoid Discounts: Accepting lower fees can lead to disrespectful treatment and negative experiences. It's important to stick to your pricing to maintain the value of your service. Maintain Professionalism: Keeping your cool in challenging situations is crucial. A moment of lost temper can overshadow your professionalism and affect how others perceive you. Understand Client Behavior: Recognize that intoxicated clients may act out of character. It's essential to manage interactions with them carefully and not take their behavior personally. Know Your Rights: Having clear clauses in your contract regarding abuse and the right to terminate services can protect you in difficult situations. Always ensure you are legally covered. Communicate Clearly: If issues arise, it's important to communicate clearly with the client about expectations and boundaries. Providing warnings and seeking resolution can help avoid escalation. BEST MOMENTS "What you're paying for is what you saw... You're not just paying for a DJ, you're paying for what you saw and you want that to happen again." "I thought it was fine. I thought it was okay. Anyway, there comes a point when the woman who booked me comes out... she is also intoxicated." "When the guy said that, I haven't heard these kind of terminologies since I was in college... I literally, I saw red and I grabbed the guy by his shirt." "One of the most important ones for me was keep your cool. I lost my cool guys for about eight seconds." "Discounting your price, sometimes you don't know what you're getting yourself into... the respect just wasn't there from the get-go." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
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About The Mobile DJ Mastery Podcast

Are you a DJ looking to level up your mobile business? This podcast is your go-to resource for tips, tricks, and inspiration to take your career to the next level. Hosted by a DJ 2FOUR7 with years of experience (and a knack for comedy), each episode dives deep into the business side of DJing with practical advice, personal stories, and plenty of laughs. Expect engaging storytelling, expert guests sharing their knowledge, and relatable moments from behind the decks. Whether you’re just starting or a seasoned pro, this podcast will educate, entertain, and motivate you to grow your business while having fun. Get ready to learn—and laugh!
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