A Blog To Watch Weekly

aBlogtoWatch Weekly is back on the main aBlogtoWatch YouTube channel with new releases every Friday!
- https://www.youtube.com/@ablogtowatch

This week on aBlogtoWatch Weekly, Rick and Ariel are holding down the fort without David and Ripley, which means the conversation quickly goes off the rails before diving headfirst into the latest watch industry news. The duo discuss the new Raymond Weil ART and ask the big question: is it a genuinely compelling integrated bracelet watch or just another trend follower? They also debate the rise of integrated bracelet sports watches, micro rotors, and why some brands are chasing familiar formulas while others are trying something completely different.

Plus, there are thoughts on Bell & Ross leaning into modern art inspired design with its latest cubist inspired release, the new TAG Heuer Monaco Speed and its unusual jumping hour display, and whether square watches deserve more love or just more confusion. Along the way, Rick and Ariel somehow find time to argue about sleeping with watches on, lume at 3AM, AI frustrations, and why Bell & Ross might just need its big Hollywood moment. It is exactly the kind of wonderfully chaotic watch conversation you expect from an aBlogtoWatch Weekly podcast with just Rick and Ariel. 

To check out the ABTW Shop, where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/
- Website - https://www.ablogtowatch.com/
- Facebook - https://www.facebook.com/aBlogtoWatch

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Key Timestamps:
[04:07] Sleeping With Watches?
[07:14] Why Ariel & Rick Go Off Track
[11:45] Raymond Weil A.R.T. — Hit or Fad?
[17:10] AI Art, QR Codes & Tech Frustrations
[21:27] Indie Watch Brands & Retail Challenges
[27:29] Bell & Ross Cubism & Micro Rotors
[38:47] TAG Heuer Monaco Speed 12 Debate
[45:29] Swatch “Royal Pop” Queue Chaos
[48:15] Camp Watches & Microbrand Realities
[51:19] What Actually Counts As A Square Watch?
[54:49] ATI ZDM Enigma & Strange Design Choices
[56:49] Forgotten Fashion Watches
[59:49] The Return Of Fashion Watches?
[1:03:04] A Deep Dive Into Versace Watches
[1:05:57] The “Punishment Watch” Game
[1:08:00] eBay Authentication Experiment
[1:09:20] Wrap Up & Next Week’s Challenge

In this episode of aBlogtoWatch Weekly, the gang reunites for another round of semi-organized chaos, fresh off Couture in Las Vegas and ready to unpack what it all means for the watch industry. Rick, Ariel, Ripley, and David dive into the surprising comeback of fashion watch brands like Fossil, Timex, and Movado, and explore how shifting retail strategies and a changing enthusiast market may be creating a whole new lane for affordable watches to thrive again. They also debate whether brands once dismissed as “mall watch” staples are quietly becoming more enthusiast-focused than anyone expected.

The conversation then turns to the new Formex Aria and whether the brand’s leap into a much higher price bracket is a natural evolution or a risky stretch. From micro-rotors and movement value to what really justifies a premium price tag, the team does not hold back. Plus, things get wonderfully weird with meteorite dials, over-engineered space watches, and the growing fascination with watches built for life beyond Earth. Throw in some celebrity ambassador chaos and a Ferrari tangent, and you have another delightfully unpredictable episode of aBlogtoWatch Weekly.

To check out the ABTW Shop, where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/
- Website - https://www.ablogtowatch.com/
- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

This week on aBlogtoWatch Weekly, the team dives into one of the biggest questions in modern watch collecting: Are luxury watches starting to feel too cheap for their MSRP? Ariel, Rick, David, and Ripley debate long waitlists, inflated pricing, and whether brands like Cartier and Universal Genève are asking collectors to pay too much for too little. There is also plenty of entertaining chaos as the crew gets sidetracked into restaurant wait times, French luxury culture, and Ariel’s refusal to stand in line for just about anything.
Along the way, the team shares thoughts on Favre Leuba’s latest revival watch, why Bremont may finally be finding its footing again, and which luxury brands are still delivering real innovation versus relying too heavily on marketing. Plus, there is a surprisingly passionate debate about Cartier’s baffling product specifications, the strange appeal of overpriced watches, and whether some brands have simply lost touch with reality.

To check out the ABTW Shop, where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/
- Website - https://www.ablogtowatch.com/
- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

This week on aBlogtoWatch Weekly, Ariel, Rick, Ripley, and David dive headfirst into the chaos surrounding the Swatch x Audemars Piguet “Royal Pop” launch and ask the important question: Was this a clever collaboration or a full-blown PR disaster? From overnight lines and police involvement to flippers and frustrated collectors, the crew breaks down everything that went wrong with the Swatch x AP launch. They also debate who this release was really for and the strange reality of a pocket watch that nobody seems interested in actually using as a pocket watch.

The team weighs in on the mint-green Hublot Big Bang Unico and why playful luxury watches deserve more love. They take a closer look at the engineering hiding beneath the ceramic case before discussing Citizen’s new Promaster GMT as a surprisingly compelling, value-packed travel watch. Along the way, our crew debates fun versus practicality, collector psychology, and whether posting wrist shots should be banned forever in your watch-related group chats.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!

This week on aBlogtoWatch Weekly, the team dives headfirst into the chaos surrounding the rumored AP x Swatch collaboration, including the internet meltdown over plastic Royal Oaks, pendant watches, and whether luxury watch brands are finally taking things too far. Ariel, Rick, Ripley, and David debate who this watch is actually for, how much it could cost, and whether the entire thing feels more like a fashion accessory than a serious watch release. Along the way, they somehow spiral into discussions about sugary drinks, Scottish Iron Brew, restaurant culture, and the strange power of advertising in America.
The crew also takes a closer look at Ariel’s recent article about luxury marketing and why so many foreign watch brands struggle to connect with American consumers. Plus there are thoughts on affordable tourbillons from Filippo Loreti, lightweight Norqain experiments, and new Casio G Shock screen technology. The team also dives into Hublot’s latest material experiments and debates whether modern watchmaking is becoming more innovative, more ridiculous, or somehow both at the same time.

To check out the ABTW Shop where you can see our products inspired by our love of Horology:

- Shop ABTW - https://store.ablogtowatch.com/

To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:

- Instagram - https://www.instagram.com/ablogtowatch/

- Website - https://www.ablogtowatch.com/

- Facebook - https://www.facebook.com/aBlogtoWatch

If you enjoy the show please Subscribe, Rate, and Review!