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  • #147: The Power of Quiet Influence with Casey Sinnema
    How do you lead change when you’re not the boss? Casey Sinnema shares what it takes to build trust, influence outcomes, and make Monday feel a little less dreadful. Overview What happens when you give a self-proclaimed utility player the freedom to poke holes in broken systems and lead cross-functional change without official authority? In this episode, Scott chats with Casey Sinema about navigating ambiguity, building trust without a title, and leading impactful change through curiosity, clarity, and a deep understanding of what people actually need. References and resources mentioned in the show: Casey Sinnema Wolf Pack by Abby Wombach The Let Them Theory by Mel Robbins Micromanagement Log Subscribe to the Agile Mentors Podcast Join the Agile Mentors Community Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at [email protected] This episode’s presenters are: Scott Dunn is a Certified Enterprise Coach and Scrum Trainer with over 20 years of experience coaching and training companies like NASA, EMC/Dell Technologies, Yahoo!, Technicolor, and eBay to transition to an agile approach using Scrum. Casey Sinnema is a self-described utility player who’s built a career by asking great questions, poking holes in broken systems, and leading meaningful change across teams—without ever needing the official title to do it. With a background in accounting and a talent for cross-functional problem solving, she brings curiosity, empathy, and real-world savvy to every challenge she tackles. Auto-generated Transcript: Scott Dunn (00:01) Well, welcome everyone to another episode of the Agile Mentors Podcast. I am your takeover, not your normal host, of Brian Miller, who's done a smash up job over a hundred plus episodes if you haven't checked those out. But part of the podcast takeover was not only a fresh voice, but also perspective and a lot of what I typically focus on for the people who know me. On leadership and culture and leading change. And I thought of no one better that I'd rather talk to about some of this. Casey Sinnema and I'll give you a little bit of introduction about who she is, what she does. Maybe also I think it'd be fascinating Casey on how you yourself in the role that you have. I think it's kind of a cool role, at least on paper. You can flesh that out a little bit more but I'll hand off to you. Tell us a little about yourself. Casey (00:46) Yeah, hey, thanks for having me. Yeah, so I currently am most often referred to as a utility player. And I'm still trying to figure out my elevator speech for how I talk about what I do because my role, my title is manager, which doesn't say much, right? And I actually don't do a function, but the easiest way to talk about it is I'm a project manager of sorts. I'm involved in a wide variety of projects from a varying level of involvement, from leading the project to leading the change to being a key stakeholder to just being the voice to leaders or executives or that type of thing. So yeah, I am a little bit of everything. And I got here on accident. I have... Scott Dunn (01:32) I was... Casey (01:34) You know, way back in the day when I was, you know, doing the like, what am I going to do for the rest of my life? I'm like, I just want a marketable skill. So I have a business degree and I went into accounting and I quickly became the troubleshooter. So I would go into a company, troubleshoot, fix the process, fix something broken, and then find myself in another company doing the same thing. And, so throughout my career, I've just sort of built this unique set of skills that allow me to poke holes in processes. and help companies fix them and then kind of find the next thing. So that's just kind of how I wound up here. I've been at my current company for almost a decade, which is going to be a record for me. And, but I'm still doing the same thing. I'm moving around the company and finding new places to, you know, rock the boat a little bit. Scott Dunn (02:20) Cool. Very cool. Yeah. It does sound like you have a number of things on your place to where that makes kind of expand on that a little bit and where you comfortably share those stories as we go through some of this because there's a lot, there's a lot more underneath based on what Casey shared before. And I love it that you found yourself like a happy accident and I guess have enough challenges and learning and growth there as long as they move you around that you're, you know, you need to be working on that are meaningful. things to be working on. Casey (02:51) Yeah, absolutely. That's the biggest thing, right? Is to like find work that you find valuable and that has an impact on the people around you, which is, know, squarely aligned with my values. Scott Dunn (03:01) Well, you touched on one thing that I know a number of other people could relate to and I could too as well as the kind of troubleshoots process can just easily see that things aren't working at a larger view. Some of that. maybe add on a little bit. What is it like about your role? For those who are kind of thinking they're in quasi space, they can hear you talk about that role and like, hey, that sounds like me too. What are the points of that different projects, different things you're involved with that that's what really lights you up? Casey (03:27) Yeah, I, it's so interesting because a lot of us find that the things that we're good at are the things that, you know, give us energy and that motivate us, right? I happen to be uniquely skilled at poking holes in things, including in my own life. So it works in my personal life as well. I could just sort of see things from different perspectives and find the gaps. And so it just sort of on accident. I think what's interesting is Scott Dunn (03:43) You Hmm. Casey (03:53) throughout my career and throughout my life, the biggest challenge has been to hone that skill for good, right? To lead with kindness and to manage my expectations along with the expectations of the world around me and troubleshoot the things or poke holes in things that need holes poked in instead of like everything. You know what mean? Scott Dunn (04:15) I love that. Two things that I want to, I guess, add on a little bit more there. One, you mentioned something and the other thing is I think you might just put out there like, same thing from different perspectives. I imagine for the people, we've all been around folks who just they only think their way. And you're just kind of reflecting on that. But Keith, it sounds like you can go into a meeting and you can hear three different state views and you can genuinely understand from their perspective why that's important to them or why that's a problem to them, right? If I'm hearing you. Casey (04:42) Yeah, absolutely. That's really key in all of the different types of projects that I've played a part in, right? Like hearing things from different people's perspectives and really understanding what they're looking to get, what they need and what's in it for them and being able to connect those things across stakeholders. Scott Dunn (04:59) Yeah, that's powerful. Yeah, but looking for commonality, alignment, et cetera. I do think there's a specialness, and we've talked about it a bit, like in the facilitation class, that looking for those folks having common and generating alignment is a unique gift that we just don't see a lot in corporate people kind of lobby for what they want. And actually, it's, it would be an afterthought to think about other people's perspectives and yet who draws different areas of the company together who are to get some new about the door or whatever like that. So you're kind of touching on that, which I think is really powerful. Is there anything that you see as like a go-to mindset that you bring in those situations or go to like tools that you're kind of using, whether that's things you're doing in writing down or in mural or even just how where your head is at when you walk into some of those meetings where you feel they have different perspectives and on the same page, you're supposed to walk out of that session on the same page. Casey (05:51) Yeah, the first one is to sort of leave my ego at the door, right? What I think is the right thing can't come in the door with me, right? Like I, of course I'm influencing, right? Where I feel like it matters. But it's not, I'm probably not the decision maker and the people that are not on the same page, when they need to get aligned, they need to be able to get there on their own. So what I think is the right way, I got to leave it at the door. So that's my number one thing. Scott Dunn (05:57) heheheheh. Casey (06:18) And then the next thing I do is just really stay curious, ask lots of questions, actively listen, model that active listening behavior so that everybody else is also actively listening. That's a big thing. And really just sort of helping people find a common language, I think, is really important. So I do a lot of restating what I'm hearing so that other people can maybe hear it from a different set of words and connect it. Scott Dunn (06:29) Hahaha Casey (06:42) more readily to the way that they're thinking about the topic. Scott Dunn (06:45) Yeah, you say these as if they're like, I mean those are short little pithy statements, but boy, powerful. I think it reflects an attitude beginning with what he said as the ego is like, we might know a whole lot, we gotta leave that at the door. Just at work, awesome. Here and you say something, I'm making notes like this would be good in life too, right? In personal life and relationships, stay curious, active. Don't assume that the way you see it is reality, right? So, I think that's super. The other thing you mentioned though was about Go ahead. Casey (07:17) I will say I'm better at it at my job than in my personal life because, Scott Dunn (07:23) Of course, I think, yeah, for everyone listening, they're like, me too. Why can't I do this? I can tell some stories. So the other one, though, you should just poke holes as if like, it's this little thing we're doing. But there might be something inside. I think I might be able to relate that is driving perhaps towards this isn't running as well as it could, or this isn't running. I think we know that, or this could be better. Something inside you that that you feel is churning, that you're seeing holes no matter what that is, if it's a small process, large process, a team, multiple teams. Tell me a little bit more about what does that mean to you when you say poke holes in things? What's running through your mind? Casey (08:01) Yeah, it's complex, right? Because sometimes it's really easy. This is broken. you know, right? Or there's a bottleneck, something that's really like you can, it's data driven, you can see in the data where something is not working well, that those are the easy ones, right? And you can just start asking sort of the five whys or the finding the root cause of what's happening there. Scott Dunn (08:06) Those are the easy ones, yes. Casey (08:26) But in the case where there's friction or there appears to be barriers or there's just this. any kind of challenge or even when there's not a challenge, quite frankly, I have this unique ability to like listen across people and across like data and technology. That's a weird thing to say is listen across technology, but I sort of just find where things are misconnected or disconnected and start to ask questions there. And so I can find something that maybe isn't working as well as it should without anybody else noticing which. Scott Dunn (08:35) Yeah. Casey (08:59) I've learned I need to be careful with. Scott Dunn (09:01) That's great. So at least the next question was any hard lessons, anything so you could do a redo on that one that you could pass on so someone else doesn't have to learn the hard way from Casey's experience. Casey (09:11) Ha yeah. Everything I learned, I learned the hard way. So if you feel like that's what you're doing, you're not alone. Yeah, the thing that I have learned probably the most often, and I will learn it several more times in my career, I'm sure, is when I think I have found something, go make sure it's true before you start to really socialize it. So like, I'm going to go ask the question of the expert. Scott Dunn (09:20) Ha Whoa. Casey (09:42) before I bring it up because maybe I'm not seeing it from all of the right angles or maybe I don't understand exactly what it's doing or quite frankly maybe I'm missing some context. And so really talking and building relationships with people who are experts on the topic or in the field is really kind of where I start. Scott Dunn (10:00) was great, great period. the number of times we miss out on relationships, especially in that one, really key. Casey (10:00) And. Yeah. Scott Dunn (10:08) I think I'd add to that though. sometimes I'll phrase it as rather wait to be sure than lose capital because if I go out saying things that aren't true. So sometimes we'll jump in on the outing side and they'll be like, why haven't you gotten yet? And I'll be clear, like, I'd rather wait and be sure than hurry and be wrong. And then we got to that mess before we get back to the work we're supposed to be doing. And sometimes it's a while to pick that up, depending on who got affected by We'll put out there sometimes innocuously, we thought, well, here's the numbers results. And someone's like, that's actually not correct. But now everyone knows we have now we have a PR problem, something like that. So I'm not alone in that. I've been there. That's a tough one. But also on the coin, though, what would you point to as wins if you look back like that's talking about? That's why this is important. That's what you feel good about. Casey (10:54) Yes, absolutely. Yeah, I think from a win perspective, the, a really good example, I'm going to go way back in the day. I had a, a chance to work, in a motorcycle dealership and we had huge, was, you know, weird economic times, right? And so there's weird financial things happening in this, you know, motorcycle dealership company and, and, everybody's just trying to stay afloat and You find the like the friction between either the mechanic shop and the, the sales shop. And when you find those and you can solve those problems and make the experience smooth for the, for the client, right. For the customer and make that like walk in the door experience consistent and smooth. This in this case was just people, right? It wasn't even technology. wasn't really a process. It was just people. And the biggest wins are when like. the people start to notice. And then what happens is everybody's life gets better and everybody has more fun doing whatever it is that they're doing. And it just changes the vibe. Scott Dunn (12:08) I love that. I love that. I do believe very much like the work that we could be doing here. People enjoy their work more people enjoy coming to work. doesn't have to be a place that people don't want to be in or watching the class. I love you touching on that's great. Casey (12:21) Yeah, there's a balance there, right? Like, because they call it work for a reason. It's a job. We don't love everything that we do all of the time. But, you know, are we doing the things that we can do to make life good for ourselves and for others? Scott Dunn (12:33) Yes, so nice segue because what I feel like I've learned later in my career, we'll just phrase it that way, that the importance of self-care, taking care of ourselves so that we have the energy and attitude to keep doing work that we're doing, especially if you're a leading changer, in some ways you're a change artist trying to bring that about, change agent, it can be taxing. So are there things along the way that are either You just know a good way that you take care of yourself could be learning, could be space, could be the road you carry, or that you actually do to protect yourself and that work-life balance emotionally, mentally. you aren't kind of aware of, what does it look like to do good self-care and help make sure you're taking care of yourself to deliver good value in the workplace. Share what that means to you and maybe some of the things that you do. Casey (13:21) Yeah, it's so important, right? Like I am also not in the early stages of my career and still learning how to take care of myself and protect myself and, you know, build good boundaries, right? I, yes, yes. So I have good personal routines, right? Like I do yoga, I meditate. I'm a big fan of podcasts and. Scott Dunn (13:31) Hahaha Right. Boundaries is a good word, yes. Casey (13:46) I'm a learner, so I'm always learning. Maybe there's a boundary there too, like how much can you self-improve before it becomes, I don't know, toxic? But when it comes to boundaries, really it's, I start with the relationships, right? Like at work, making sure that my expectations are clear and that of my leadership chain is clear no matter what job I'm in. Scott Dunn (13:47) Hmm. you Casey (14:11) and setting boundaries that are clearly expressed so that I can protect myself and my personal life and that balance, and I can deliver the way that I'm expected to deliver. And that just makes life easier for me. Scott Dunn (14:23) Super, super, super, super. I'm thinking there's a lot of people. I it's a ways back. We cover accommodative and assertive, you know, as far as power styles and the cowl. And what's been fascinating for all these years, most people are all on the accommodative side. When I hear you say something like, hey, the expectations clear or use the word bad, that sounds like someone who has a balance of, no, I'm there for people, but I don't overextend myself to where I no good. Casey (14:23) Thank Scott Dunn (14:50) I burned something like that. So I think that's really great for everyone to hear. It hurt to define the relationship with make sure your expectations are clear for me. And then sometimes, you know, there's someone else that could take that on or might play this role, etc. But sometimes we're so helpful that we overload ourselves and actually don't do good job. We do, you know, average job on a lot of things instead of a job on a few and they could have found maybe someone else. think that's awesome. You said podcasts, there other ways, is that your way of learning? there other things that you, as far as what, for the learning side? Casey (15:26) Yeah, so books are my go-to. I'm somebody who does a lot of highlighting and note taking and flagging in books, because I'm always going back to them. And I love to learn things that are sort of outside of my lane, if you will. It's kind of how I got involved in Agile. I have a business degree in finance, and Agile doesn't really play into that until it does, right? And so I started to like, I'm curious about that, or I'm curious about Six Sigma or those types of things. And so I just sort of go find them and take the nuggets that apply directly to me and put the other ones on the shelf for like when it does apply to me, if you know what I mean. Um, so I just, I'm a learner, so I'm always looking to, to, to learn new things. I'll be frank, podcasts for me, I'm not learning things. I'm entertaining myself. Scott Dunn (16:20) I try, I try to really be focused to get, I like listening, but yeah, the actually applying is not as much. I'm definitely same about I'm a higher. Someone said the difference in studying is the pin. So I'm always like, unless I'm marking it up, am I really digging into this book or, or Kendall? So I'm to hear I'm not alone on that one. So I want to shift a little bit because some of what we've done is leading change. think the conversation we had were around. Casey (16:38) Absolutely. Scott Dunn (16:45) So moving around from just you to the broader culture, how would you describe what a great culture like or feels like? Maybe some of us haven't even been in a great company so they don't know. They can't picture, imagine what that could be like. And you've been to a number of places with different roles. What's good culture, great culture look like in your opinion? Casey (17:06) Yeah, I think that it's gotta be a cliche out there. I'm pretty sure I've seen it on a meme, but good culture is defined by how you feel on Sunday night, right? Like if you're not dreading going into work on Monday, right? Like you probably are in a culture that's a good fit for you because I think culture doesn't have a one size fits all perspective. Like big companies, small companies, different types of work, different groups of people. sort of lend themselves to different kinds of culture. I've been in companies where the culture is great for me and everybody else is miserable. And companies where the culture is great for everybody else and I'm just not a good fit. So I think that in general, good culture is... I talk about it in this like self-awareness perspective. If the culture itself is a little bit self-aware, then it is what they say it is. So if you say your culture is one thing and everybody agrees, including the culture, including the behaviors of what's expected in the environment, if all of those things are aligned, the culture is probably good, even if there are people who aren't good fits for it. I don't know if that answers your question. That's my perspective. Scott Dunn (18:03) Hehehehe That's great. Oh, it's it's better. That one's a good wrap up now. Like that really to me, it's a bit of a mic drop because it's so good. It's simple. But you're right. How you feel on Sunday night? A ton about what's happening with you and the job you have and what's happening around you. Absolutely. And that different like sometimes it is just a fit because a lot of people can be excited about it, but you're bothered by it or might rub you wrong. And I know we've gone through the values in the class as well. I've been at companies where we're absolutely about get stuff done and that's fine. But it's kind of a burnout. I love the very collaborative, but sometimes I'm like, man, I want to get stuff done. I'm getting frustrated that we're like, we really connect and talk a lot. I don't see stuff happening. So you're right. Obviously, you know, some people are sensitive to that. And that last piece about like the behavior. it should be considered. And I do sometimes see like leadership will say something or there'll be things on the walls. But you look around like, yeah, I don't actually think anyone's actually behaving that way. It's like an aspirational vibe about what they want to be, but they're not really doing it. So I think all those lenses are giving are right. And they're simple. Someone can look around and just see what you're saying. And then you make their own calculations of that. Some of the good. Some of that's a bit too. Casey (19:26) Yeah, absolutely. Absolutely. Scott Dunn (19:32) In the sense like either either change it for the better or You know what I mean? Like I don't want to be the person that's been there seven like this place is terrible What are you doing? What why have you been here 17 years hating it? I don't Casey (19:32) you Yeah, it's really important that we're honest with ourselves as much as our companies are honest with us, right? Like, what do I need from my job? What do I need from my career? And am I at a place that can support that? Scott Dunn (19:45) Good. Yes. Yeah, and and i'll serious in this case. I think there is some point where people I hear them And i'll just straight up. I don't think leadership has any intention to changing in the way you're describing Right. So in the end like so what would you like to do? And it's not even like it's a bad thing really. It's just like that's like It's a bit when you said that part some people are so passionate they forget like Yeah, and you're wrong like you could be wanting this coming to change in a way. It's not who they are or what they're about or you're Found by 80 people who are actually quite good with the way things The fact that you're so passionate doesn't mean you're right. It might just mean this is not a good fit. So don't stay here trying to change everything, which probably wouldn't work anyways if that's, you know, they're comfortable with what are. It's almost like in self-preservation, just say, I just need to exercise my agency and there's not a good guy. What's that song? There Ain't No Good Guy, There Ain't No Bad Guy. It's me and you and we just disagree. You move on to another and they'll be happier somewhere else is what I would think. So I think that's a good perspective. People can get past space about, you know, and agile and all that and then rail against something that's an immovable in some organizations. Casey (21:08) Yeah, being aware of the things that you can control, the things that you can't control, is really the crux of your own sanity, if you will. Scott Dunn (21:16) Yeah, it's a good way of saying it, Yeah, and you can control a lot of that. You can influence it. can influence it. Let me follow up on that because clearly, in my opinion, seems like you've that about bringing about change when you don't necessarily have authority. You can't dictate to some of these folks. What do you think is a key aspect of being successful around influence or people who... I get asked this all the time, how do we influence, how do we manage up, et cetera. What would you prefer as your thoughts on that about influencing others? Casey (21:50) Yeah, I actually listened to a podcast recently about leading without influence. one of the key comments, I guess I am also learning through podcasts, I guess. But one of the comments in the podcast was there are people who lead with a hammer, people who lead with influence. And I kind of love that because I haven't been a people leader in more than a decade. Scott Dunn (21:55) There you go. So they are some good. Casey (22:13) which means I don't have any authority, right? I lead all of my influence. All of my leadership is through influence. And the way that I approach that is I start with. It's a, it's a gooey word, but empathy, understanding the people that I'm talking to and working with and understanding what they need and what their challenges are, and then meeting them where they are. Right. The easiest way to gain influence with. Most people, is to build trust and to build trust, need to build relationships. And so I would say 90 % of my influence comes first from relationships. And probably the other 10 % comes from my ability to stand up and say, I was wrong when I did something wrong or when my perspective was incorrect and when I behaved outside my values, like just owning it up when I'm like, Scott Dunn (22:59) Wow. Casey (23:04) Yeah, I was having a bad day. I apologize. There's a lot of trust that comes from that kind of vulnerability. Scott Dunn (23:11) Yeah, which is not easy to do not easy to do But I've been in meetings where I like I know it like I don't play this year But I like things so in some ways people look at influence about how we phrase things or how we present but you're just saying like look happy build a real relationship Have some humility if you're willing to say we're wrong. So people know you'll also that when you're wrong or made of your core element of strength or something like that. think that's a real nice, everyone, if you think about that, that's not out of any of us to say, you know what, I'm going to try to be more honest and authentic and have some empathy and try to listen. Casey (23:45) Absolutely. It also helps to be able to connect the dots across different people and what they need and the strategy of whatever project you're working on so that you can connect the change to something that is it like what's in it for me, right? So what's in it for the people that you're talking to and being able to connect those things. So it's not just relationships and empathy, right? That's the soft stuff. It's that ability to really critically think about what it is you're driving change for. Scott Dunn (24:08) Mm-hmm. Casey (24:12) and connecting it to how each of these different stakeholders can benefit. Scott Dunn (24:18) Yeah, the part about connecting the dots and this is one thing if I'm ever in a meeting and I feel like I'm not getting it I actually will pause into my head. I'm thinking What is this person's concerns? And if I can't if I can't clear that I'd probably need to ask more questions but for any of us in those meetings just kind of go around through those stakeholders the people sitting around the desk or on the zoom and quick like in a sentence or two what what would be important to them? What are they? What's the win or what's the pain? But if you don't feel like you can articulate, then the good thing is you have to see that asking questions around that is never a problem because they're actually share because you're basically asking them about yourself. Tell me what's important to you. And they would like to share that. And it doesn't hurt to double check that. So I love what you're saying about connected dots. It won't be necessary that they're saying what you're listening and watching. I also watch what they react to. So something might jump out that would be outside of their say their role. but it's about people and there's an aspect that they really do care about how their people feel, not just the, this process is important in terms of our strategy and the technology we're using, but it might come out like, well, all their people would be really excited to put their hands on that new technology too. But they're not gonna say that because that sounds like that's a weak reason to be for a project, but you know it's important to them because they lead those people or that person. So I like what you're saying, connect the dots, think about those perspectives, because the empathy is gonna help them to connect in the dots, right? more is emotional than the logic of that stuff. So think that's great. Really, really great. On this, I believe you're remote, correct? Partially? Okay. ⁓ fully. Okay. Let's talk about that small. It hasn't come up in the last five years, but let's talk remote. So from your experience, it's always a big topic to me. I do care about this. I think we deal with a lot, every company, because some people at least that are remote, or certainly partial remote, Casey (25:45) I am. Fully. Scott Dunn (26:05) What's your thoughts on what to be worried about and what to make that successful? you're seeing more and more almost like these two sides of the aisle, maybe some aspect of demanding people come back. And yet you have a whole generation who can't buy a house. So I'm figuring out where's the balance of remote work. So yeah, your thoughts on remote work, how to make it successful scene. Casey (26:27) Yeah, I mean, I have two different ways I could approach this, right? I have the personal thing that what works for me part, right? But as somebody who is often having these conversations with people who are in various buckets of people who are, know, partially remote, fully remote, fully in the office, that kind of a thing, I find that what I think is less relevant every single day. I for sure feel I have a lot of privilege. Scott Dunn (26:33) Mm-hmm. Casey (26:50) being fully remote. Like that's really cool because it's good for me. I'm at a spot in my career where it makes sense. I'm good at building relationships in lots of different kinds of ways, including through, you know, zoom meetings and that type of thing. But I don't think that there's a right answer. I think that the each company and each team and each group of people need to find what works best for them. and make that happen. I see real benefit to being together, especially when you're early in your career or when you're doing something that you need a whiteboard. I mean, I'm pretty good at Mural. I'm pretty good at using the whiteboard in the Zoom meeting, but there's no replacement for standing at a whiteboard with a bunch of stickies and flowing out process. So I just don't... Scott Dunn (27:33) That's so true. You're so right. Casey (27:40) I don't know that there's a right answer. And I think that different size companies have different complexity of making that decision. And it sort of goes back to that comment we were making before. Like, if it isn't a good fit for you, find something that is. You know, I don't know. That's my thought. That's my thought. Scott Dunn (28:00) Yeah, true. Makes sense. For the folks that are managing or leading these remote work, are things that they do to make that go better in their context. Casey (28:12) Absolutely. are ways to, especially if you have hybrid, it even gets more complex, right? All virtual is the easiest way of virtual, right? Because then everybody's always virtual and you're always on Zoom and you're always on Slack and whatever. That's for sure the easiest way to manage teams that are virtual. When you have that hybrid space, you've got that opportunity to be in a conference room or in a huddle group or in the cafeteria. and on Zoom meetings, and it gets kind of funky, right? Because sometimes you can't hear, or you have those water cooler conversations. The key really is to have what I found is a good working agreement, right? Like, what types of communication are we going to have? How are we going to do that? What happens when we had a really great conversation in the break room? How do we communicate that to the rest of the team who wasn't there? And really just sort of build team trust through a good quality executed working agreement. And sometimes that takes a little bit more effort from the leader or even from every individual, right? But that's part of that culture, right? Scott Dunn (29:16) Right. I think the folks you make me think that's personally in a meeting and it's good that I try to get the groups together in these different locations as they're talking. I can't tell. I talking. I don't know these. I don't know them all that well. So I can't I can't tell by voice yet. If these are different groups are working with each other. The thing is, look, that person's kind of off camera or either they're on camera. They're so far back. Is that is their mouth moving? Is there a delay? I can't tell. So that sets the connection. I'm surprised for me as a more of a relator, how much it becomes a problem like nothing beats in person. So at least get that regularly. get in person. There was another client that saying that very same thing. Like they love it when we all get back together. And so they kind of have their cadence of pulling the whole group better. Could be like you're off site, could be all hands could be, but I think those opportunities to keep connection. I do like remote. I do think you have a good point about depending on the maturity of the career. Some people just know like I know I got to take care of these biopsy that they've noticed other XYZ. So they do too. So if they're new in their career, they may not even catch that I should be probably working. what is this at home on the zoom and in their PJs or something like that. I think it's a good point. Look at those and also the work. The fact that you would take that to the team and say, what do you all think is very empowering. You have an open conversation around what they all think and definitely there's a assumptions that people are making about what it should be, et cetera, but they those explicit and they kind of carry that around with them a little. Right. So that's a yeah, really nice nugget on that. That's everyone for sure. So last thing I'm to add a little bit on the back on leading change. So in this case, it could be remote, could be these other projects that we'll try to adapt. I think you'd say this earlier about there's no company that's not going through this crazy time of change right now. When it comes to change, have you seen something that's helpful, especially if it's a more significant change, you gave some good fundamentals around influence and trust and relationship, empathy, et cetera. Are there other aspects on how that change is rolled out or a process change or the groups that are leading the change that you've seen be like more systemically just successful aside that people might change, but the way we handle change is done this way. That you think there's a tip or two out there that would help out. They're trying to kick off, you know, a new way of working. We're trying to refresh remote policies or how they work, Because a lot of people in the middle of change. Have you seen overarching themes about how this lead that you found have been more successful? Casey (31:57) Yeah, think, gosh, it's the hardest thing, right? Like figuring out a way to roll out change across teams is the most challenging thing that I've ever done. And I've been doing it for a long time. And I'm always learning new ways and new ways not to do things and all that jazz, right? I have this little nugget that I got from a mentor. Scott Dunn (32:11) Hahaha, yeah. Casey (32:24) 20 years ago almost, and he's a motorcycle rider. And when you ride a motorcycle, the thing that you do to go on a corner is to turn your head, right? Turn your head to get to where you're going. And the non-motorcycle sort of connection to that is the what's my plan. And so really understanding what the plan is so that you can very clearly articulate what it is you're doing at each phase of the change. If you're prepping people for change, what's the plan? If you're starting to design a project, what's the plan? And just get really clear with where you're going, what the expectations are, what each individual person's role is, and be explicit about it because we're all dealing with a lot of things coming at us all the time. And if you're leading with kindness and you're saying, okay, your part of this is to simply accept the change. That's not condescending, that's empowering. That tells that person that like, this decision has been made, I gotta get myself there, and this person's here to help me get there. And so just being really clear about it, that's the biggest thing for me that I've seen that is successful. It's hard to do though, because that's a lot of people and a lot of Scott Dunn (33:36) Yeah. Well, yes, that's why it makes it so surprising. Number of times a company has to bring in outside help to get the change because it's not a capability or muscle they really have about how to change ourselves. Right. We execute against what we build or do here really well for help. But but that idea of getting outside the box and thinking different how we can improve, like you said, poke holes and so that's why I like it that there's someone When a company sees someone with your skill set and the way that you're wired and leverages it to say like, we kind of informally have this person like really helping things about because it's commonly not a muscle that they really have. Sometimes they have the awareness they don't, but sometimes they don't the long, really large change initiatives that take a long time and either never really get off the ground or never really where they should have gone or before they kind of just either die on the vine or we just call it, you know, just call it good. They don't draw in. It gets a group above everyone trying to lay change on top of folks instead of incorporate everyone into change and then go through it together. Learning together with someone like you that can connect the dots, connect with people, can bring that about. And think in a way it's really powerful and effective. Yeah, I was going to tease you. don't know if you have anything on that. But you mentioned books, you mentioned podcasts. Do have any favorites that you just would throw out? Classic go to book, current read, current podcast. Casey (35:01) My favorite all time book is a book called Wolf Pack by Abby Wambach. She's a soccer player, she's fantastic, and it's a book about leadership. It's like 70 pages long. It has a set of like four rules. And yeah, it's written from a like, you know, girl power, woman empowerment, leadership empowerment kind of thing, but it's universally adaptable to life, to it doesn't matter what your gender might be. what your job might be, Wolfpack. I can't recommend it enough. And then most recently, I read the let them theory and it's life changing. It's not a new topic, right? It's not a new concept. Of course you should control the things that you should stress about the things that you can control and let the things you can't control go, right? There's lots of different places that that comes up, but Mel Robbins just did a great job, like putting it into stories that you could like directly apply it to your life, or at least for me anyway. And I find myself quoting that book to myself pretty regularly. Yeah. Scott Dunn (36:03) That's a good sign. That's a really good sign. I find myself too. That's I literally will go through something. I start to realize like you've mentioned this book or this thing like three times now in the last few weeks. Like, OK, that's obviously significant. You didn't miss a time. you make another really good point. I really say like at the meta level in some ways, when it impacts you personally and you connect to it personally, it's going to be helpful and relevant in the work you do because you're going to be sharing the expression of who you are. And I say that because some people will go like, here's this top leadership book this year. I'm to read this well-known. And sometimes I'll struggle to just like really pick the book. Even if it is good content, I don't connect to it. I'm not sharing with others. It's not part. It doesn't become a home and gets spread. So I love what you're saying. Casey (36:48) completely agree with that. read, I spent a lot of time last year reading a book called Mind Your Mindset. I don't know if you've read that one. But in theory, it's great. But it's so business focused that like I didn't personally relate to it. And so I had to go find some other book that was less business structured to, to like, bolster that topic. All the words were the same. It's just the storyline really, really changes it for me. So telling stories, right, is the most important thing of how we connect. to the world. Scott Dunn (37:20) Yes, yes, yes. And I believe in that. That's how we're just wired. brains are wired. Story really sticks. And you're making me think like, yeah, those books I recommend the most are more not have a lot of stories, even if it's less directly tied to the work I do. Maybe it's not even technology. It's not even maybe it's not even around business, but it's got stories they do and stick and connect. I love that. So I'll check that out. I have not read Will Peck. I think I've seen it, but now that I know it, pages I'm also enticed to on that. I can get through it. Casey (37:52) It's one hour of your time max. Scott Dunn (37:53) us. If I can't do that over breakfast, then what's going on? Awesome. I appreciate that. This has been great. I think there's a lot of nuggets for folks that are listening. I wouldn't be surprised, by the way, that this could get chopped up into part one, part two. I think we like them. But this is great because I think it's a great part one, part two, given how we kind of split the conversations. And I love the personal aspect on that as well. So thank Thank Casey for the time. It's been wonderful. think I really look forward to people's feedback on this and a lot of takeaways, a lot of that can be, they can try out some of these things very next week in terms of how they show up and who they are and what they're about. There's just a whole lot of good pieces of this that I think are readily possible for so many people. So I really, really appreciate that too as well. I'm on automatic sites. love them. The Builder Backs, they can do something right away with that. And you gave them a lot of Thank you for that. Thank you for your time. I know you have a lot on your plate. for us, but you appreciate it. Hope to see you soon. Thanks Casey. Casey (38:54) Yeah, thanks for having me. Thank you. Scott Dunn (38:57) Woo!
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  • #146: Agile Leadership That Actually Works with Brendan Wovchko
    What does it look like to lead a 300-person software org inside a 1,000-person company—and still stay focused on people first? Brendan Wovchko shares what he's learned about leadership, agility, and building a culture that actually works. Overview Brendan Wovchko, CTO at Ramsey Solutions, joins Scott Dunn to talk about what it really takes to lead Agile teams inside a large, fast-moving organization. From developing leadership habits to navigating team dynamics and staying grounded in purpose, this conversation is full of thoughtful takeaways for anyone working at the intersection of people, process, and product. References and resources mentioned in the show: Brendan Wovchko Ramsey Solutions #80: From Struggling to Success: Reviving Agile Teams with Mike Cohn #143: What Still Makes Teams Work (and Win) with Jim York What Is a High-Performing Agile Team? by Mike Cohn Four Quick Ways to Gain or Assess Team Consensus by Mike Cohn Elements of Agile Assessment Join the Agile Mentors Community Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at [email protected] This episode’s presenters are: Scott Dunn is a Certified Enterprise Coach and Scrum Trainer with over 20 years of experience coaching and training companies like NASA, EMC/Dell Technologies, Yahoo!, Technicolor, and eBay to transition to an agile approach using Scrum. Brendan Wovchko is the CTO of Ramsey Solutions and a lifelong student of what it takes to build great software, lead great people, and scale both with purpose. With roots in engineering and startups, he brings decades of hands-on experience in product, leadership, and agile culture—plus a knack for turning big ideas into results that matter.
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  • #145: How to Lead Without Burning Out (or Burning Bridges) with Ginger Boyll
    How do you grow a remote-first team from 30 to over 100 while still being voted a "great place to work"? Ginger Boyll says it’s part Agile mindset, part trust, and part Dungeons & Dragons—and we’re not arguing. Overview In this episode of the Agile Mentors Podcast, guest host Scott Dunn sits down with Ginger Boyll, Director of Client Experience at Stable Kernel, for a refreshingly candid conversation about leadership, collaboration, and creating cultures where people thrive, even remotely. From the magic of psychological safety to timesheet woes, CliftonStrengths charts, and the underrated art of letting someone else just do the thing, this episode is a masterclass in how empathy and agility show up far beyond process. References and resources mentioned in the show: Ginger Boyll Stable Kernel The Fearless Organization by Amy Edmonson Range by David Epstein Built to Last by Jim Collins Unreasonable Hospitality by Will Guidara The Tipping Point by Malcolm Gladwell The Coaching Habit by Michael Bungay Stanier Paul Graham’s Maker’s Schedule, Manager’s Schedule 25 Questions That Will Help You Know Your Teammates Better Join the Agile Mentors Community Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at [email protected] This episode’s presenters are: Scott Dunn is a Certified Enterprise Coach and Scrum Trainer with over 20 years of experience coaching and training companies like NASA, EMC/Dell Technologies, Yahoo!, Technicolor, and eBay to transition to an agile approach using Scrum. Ginger Boyll is the Director of Client Experience at Stable Kernel. She is a natural problem-solver with a passion for people, bringing deep experience in Agile delivery, tech strategy, and cross-functional collaboration to every project she touches.
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  • #144: How Modern Agile Teams Predict the Unpredictable with Lance Dacy
    Real Agile forecasting runs on math, not magic. Brian and Lance dive into Monte Carlo methods, DORA metrics, and how AI is shifting the future of project management. All with a human-first approach that builds better teams, not bigger spreadsheets. Overview In this episode of the Agile Mentors Podcast, Brian Milner and Lance Dacy unpack why Agile teams need to rethink how they forecast work—and why math, not magic, is the real secret. From the roots of Taylorism to today's Monte Carlo simulations, they explore how to navigate uncertainty with data-driven tools like DORA metrics, flow metrics, and probability theory, while keeping the heart of Agile leadership focused on trust, transparency, and better decision-making. References and resources mentioned in the show: Lance Dacy Free Chapters of Agile Estimating and Planning by Mike Cohn Join the Agile Mentors Community Mountain Goat Software Certified Scrum and Agile Training Schedule Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at [email protected] This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Lance Dacy is a Certified Scrum Trainer®, Certified Scrum Professional®, Certified ScrumMaster®, and Certified Scrum Product Owner®. Lance brings a great personality and servant's heart to his workshops. He loves seeing people walk away with tangible and practical things they can do with their teams straight away.
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  • #143: What Still Makes Teams Work (and Win) with Jim York
    What does soccer, soda, and software have in common? According to Jim York—everything. In this episode, he and Brian Milner break down what great teamwork really means, why shared goals matter more than job titles, and how understanding your team’s unique contribution can unlock better flow and results. Overview In this episode of the Agile Mentors Podcast, Brian Milner sits down with veteran Agile coach and trainer Jim York for a deep dive into what makes real teamwork tick. They unpack what separates a group of coworkers from a high-functioning team, explore the role of shared goals in driving motivation, and walk through value stream thinking using vivid analogies from sports and soda cans alike. Whether you're part of a Scrum team or leading cross-functional initiatives, this episode will help you think differently about collaboration, flow, and how teams can work better together. References and resources mentioned in the show: Jim York Jim's Blog Jim's Video Library Lean Thinking: Banish Waste and Create Wealth in Your Corporation by James Womack & Daniel Jones Liftoff Vision: Launching Agile Teams and Projects by Diana Larsen & Ainsley Nies GoatBot Join the Agile Mentors Community Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at [email protected] This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Jim York is a business owner helping teams discover how to delight their customers. He uses systems thinking, agile and lean to co-create resilient, learning teams. As a coach, he works with his clients to help them grow in directions that matter to them to achieve their goals. Jim is a Certified Agile Coach®️, holding both the Certified Enterprise Coach and Certified Team Coach credentials; Certified Scrum Trainer®️; Agile Fluency®️ facilitator; LeSS Practitioner. In 2007, Jim co-foundered FoxHedge Ltd with his wife, Melissa York. Auto-generated Transcript: Brian Milner (00:00) Welcome in Agile Mentors. We're back here for another episode of the Agile Mentors Podcast. I'm with you as always, Brian Milner. And today I have the very distinguished gentleman, Mr. Jim York with us. Welcome in, Jim. Jim York (00:12) Well, thank you, Brian. Glad to be here. Brian Milner (00:15) Very excited to have Jim with us. We were just chatting before and Jim and I met years ago at a conference. We got introduced by a mutual friend, Mr. Kurt Peterson, who has been on the show. He came on a little bit earlier to talk about Kanban. And just for those people who aren't familiar with Jim, Jim is a co-founder of a company called Fox Hedge. And he has been an Agile coach, a Scrum trainer for quite a while now and I give him the title Luminary, kind of scrum luminary, thought leader, been around doing this for a while. I hope that doesn't sound insulting in any way, Jim, to call you that. Jim York (00:55) Nope, nope, just trying to shine my light and help others shine theirs. So that's what a coach does. So. Brian Milner (01:00) Awesome, Cool, well, we wanted to have Jim on because we had this topic that it's kind of a broad topic, but it's, I think, actually crucial to today's world. And that's just the broad topic of teamwork itself. So I'll start this way, Jim. I want to get your opinion. In today's world, with the changing kind of landscape with AI and everything else that we see that's kind of influencing how we work, has teamwork had its day? Is it time now for something new or is teamwork still the best way to build things? Jim York (01:34) Yeah, well, teams are universal. I think once you get more than one single individual and you get some task that requires more than what one person can do, it's inevitable. We've to work together. And so I don't see that going away. It might change a bit. But in many ways, think the things that we face today are, in many ways, things that we faced before. They might be showing up in a different way, but I think there's some universality. universality to teamwork. Brian Milner (02:03) Yeah, I agree. And so what do we mean by teamwork? Why don't we define that a little bit for everyone? Jim York (02:09) Yeah, I guess we have to step back and start looking at what's a team. If we talk about teamwork, there's this whole expression, teamwork makes the teamwork. So what's a team? And the classic definition of a team is it's a group of individuals working on a shared goal. And so it's kind of like built into the definition, we're working on a shared goal. So teamwork is that combined action. Brian Milner (02:13) Yeah. Yeah. Jim York (02:32) And so that's kind of the general concept. It's, you know, some of the parts, you know, is greater than the whole. And so it's taking that mix of experiences, knowledge, skills, and bringing them together and having that dynamic, that energy, and kind of focusing it in the same direction. You know, that's really what teamwork is about. Brian Milner (02:55) Yeah, it's good to clarify it, because I think the word team gets quite widely used in today's world. you'll hear people describe that, hey, that's my sales team. When you look at it and how they actually work together, there's not really a lot of teaming actually happening. It's just a group of individuals who have the same job and that. that format. I do think you're right. It's important to understand the difference between that kind of a team and what we're talking about here as a team. Jim York (03:25) Yeah, there are different kinds of teams and people in a sales team, even if they're not working with each other, the fact that they have a shared goal does create some sense of team. And there's different teamwork where everybody's providing kind of their unique thing. And then you have, I think like a team in a rowing, when you have like four people in a rowboat. they might have somebody who's steering the boat, you know, but they have the four people holding onto the oars and, you know, they're working at a similar cadence. You can say to a certain degree they're individuals. I don't know if they're fungible. I don't think they're necessarily fungible, but they're working together to accomplish that shared goal. know, the people in rowing, that's different from people on like a soccer team. You know, on a soccer team, you're... You got the whole pitch, you know, you're all over the place and the ball's moving around and there's this kind of coming together and going apart of various team members interacting at different places and at different times throughout the game. You're kind of acting dynamically to where the ball is and where the opponents are and where they are on the field. And so there's this creativity that occurs there that's kind of a different kind of creativity than you might see in a rowing type of competition. Brian Milner (04:18) Yeah. Jim York (04:42) But yeah, I think there are different kinds of teams, but I think that universal theme of being a group of individuals that are having that shared goal, I think that's the thing that's in common. It's not the nature of the work that some people might call agile versus predictive or planned work. mean, the concept of a team is more universal thing. Brian Milner (04:43) Yeah. Yeah. I like the example of kind of the crew, right? Of rowing and stuff. I think that's a good picture because you're right. I mean, it's very subtle, but there's a lot of combined movement. And if one person is off a little bit, it really affects how others are working. I've used the example sometimes in my classes as a contrast to think about like a golf team. You know, like the idea that you have the group of people who, again, I say this in classes. So anyone listening to this who's a golf expert, it really loves golf. Please, email in and tell me if I'm wrong about this. But this is what I say in my classes. You know, if you're on a golf team, it's a group of individuals who are each shooting their own 18 holes. But then at the end of the round, you just total up the score. And if you have the lowest lower score than another team, then you win, right? But it's, When I'm shooting my 18 holes, I'm not necessarily aware of what everyone else on my team has done or what they're doing at the same time. We don't play off each other, right? I don't take the first shot and then they take the second shot. It's all on me to do my best. And then hopefully everyone else has done their best and we just kind of see how it works out at the very last second. Yeah. Jim York (06:17) Yeah, so teams are different. know, teams are definitely different. And I think it's that idea of the shared goal that is the thing that kind of the glue that holds the team together and that shared goal that can be at various levels. I mean, it can be at this grand big picture level. You know, sometimes what's referred to as a product vision, it can be at a more discrete team level. Sometimes that's referred to as, you know, our our unique contribution to the product division. So that would be like our team mission. And then there's maybe, you know, a specific task. And so, you know, we might be working on a specific, very small, discrete task. And, you know, there's a potentially a group of people working on that thing. And, and, and those people have that shared goal of moving that task, you know, through a process to a completion state. And so there's, there's some variability here in the different kind of levels and Hopefully, there's some alignment between those different levels when you're talking about a team. Brian Milner (07:14) All right, so there's some different kinds of teams and it kind of is wide ranging in how we would describe it. There's different configurations, but we have a single purpose. We're working together towards a single purpose. That's kind of our unifying factor there. So then what makes teams work? What's the glue other than our purpose? How do we actually... Combine efforts, how do we play off each other's strengths? How does that happen? Jim York (07:47) Yeah, well, it depends, right? I mean, that's the classic consultant's answer. It depends. How do we play off of each other? If you're in an environment where you've got a known solution to a known problem and you're just executing steps in a plan, those dynamics are pretty well understood. People in that process can be trained to do different types of activities. They can gain experience in that. Brian Milner (07:50) Yeah. Jim York (08:08) That's a fairly predictable kind of process, but then there are others where it's emergent. And so we have to kind of figure it out on the fly as we go. And even those environments where it seems that we've got a pre-existing solution, there is a very clear variable there, and that's people. People show up different every day. I might have had a poor night's sleep, and people might think, well, Jim's normally fairly easy to work with, but wow, today he's... got a short temper or whatever it might be. And so we have to of figure out on the fly how we adapt to those variables. anything that has to do with people, you're going to have some variability. think stepping back, Brian, I think one of the things that is important to kind of understand or get a sense of what part of the system that we want to understand when we're talking about a team and they are dynamics, they actually are fitting within some sort of product ecosystem. And so where are the boundaries of what we mean by our shared purpose, our shared vision within that ecosystem? There's a classic book called Lean Thinking by James and Womack. And there's a really interesting example, simple diagram in the book of a value stream. And it's a value stream of a cola can. And it's kind of fascinating. You kind of see this very simple value stream in there and it starts with aluminum being, well, not the aluminum, but the bauxite actually being mined. And it goes through a reduction mill and then to a smelter. And then it goes through some hot rolling and cold rolling process. And so finally you get basically rolls of sheet aluminum that go to a can maker and the can maker is cutting the cans that are then formed into the cola can. You know, and that can maker is actually the middle of the value stream because all the things I've described so far are upstream. Downstream of the can maker, once they've made the cans, the cans go to a can warehouse somewhere and they sit there until a bottler says, hey, we need some cans because somebody's ordered some cola. And so, you know, the cans make their journey to the bottler and they get filled and then they get... Brian Milner (10:01) Hmm. Jim York (10:17) go to a bottling warehouse and of course there's transportation, there's trucks carrying these empty cans from the can maker to the bottler and then the filled cans from the bottler to the bottler warehouse and then ultimately they go to some wholesale operation and then to a retail store and then you and I perhaps will go into the store and buy a six pack of cola and we go home and we drink the cola. And so you see this very simple kind of journey, this little value stream. from the perspective of the can maker. And so, first time I encountered that value stream, I'm sitting there looking at the can maker and I'm asking myself the classic question that I ask my clients. One of the first questions I ask is, who's your customer? And so for the can maker, it can be very easy to look at that and go, well, it's the bottler because the bottler is the one who places the orders for the cans. So clearly the customer for the can maker is the bottler. Of course from a lean perspective we look further down the stream We were looking at the end of the stream to see you know, what's what's it all for? What's it all for? And if you look at the diagram you get to you know finally to the end of the stream and there's the home where the person's potentially sitting on their couch and enjoying you know that that cola and so you know if you think about all the different steps along the value stream from the mining to the to the smelting to the bottler and Brian Milner (11:17) Ha Yeah. Jim York (11:38) the can maker themselves, the retail store that's selling the cola. The thing that you would ask them that would be the glue that would hold them together for this would be what Diana Larsson and Ainsley Nees call in their lift off book, the product vision. And so the product vision is really kind of what's it all for? And the cool thing about a product vision is it's very concise, it's very succinct and everybody can hold it in their heads very easily because of that. It's typically one sentence. And so I'm going to speculate this because I'm not a, I'm not part of this value stream where Cola makes its journey to people in their homes. But I'm guessing the product vision for all of these various people along the value stream boils down to something along the lines of our customers enjoy a convenient, refreshing beverage. And so the cool thing about that simple statement is that Brian Milner (12:23) Mm-hmm. Jim York (12:28) If you were to go to the mine and ask a miner and say, some of this bauxite that you're mining, in the context of this soda, what's it all for? Now, they're probably mining bauxite for a variety of different customers and a variety of different products. But in the context of this particular value stream, they could look down to the end of the stream and say, it's all about that person sitting on their couch at the end of a long day who simply wants to have a convenient, refreshing beverage. And so that's what you know, this particular product vision is. And so that kind of calls into view a couple of things. One is context is important. So when we're talking about the product, we have to be very specific about what it is that we mean, who is that customer at the end of the stream, and what is the experience that we want them to have. And so this product vision is, as I said, very simple. our customers experience a convenient, refreshing beverage. Now, that makes it simple in terms of this particular value stream, but it also makes us aware that it's very complex for the miners because they've got to deal with competing interests from a whole lot of different customers. And so if they've got limited capacity, they may be trying to figure out, which customer do we satisfy? And so the usefulness of the product vision is being able to go to that mining company and say, do you find value in, do you want to support this activity of creating this experience for this customer with convenient refreshing beverage? And if they buy into that, if they agree with that, that's your leverage, that's your argument. why you should deliver against this value stream versus some other value stream. Now, you don't always win that argument, which is really what life is about, is we're always dealing with trade-offs and we're dealing with different options or opportunities. And so I think that's one aspect of this. But when we talk about the team in the context of a product vision, The team is huge. The team is absolutely huge because it's not just a can maker and the can maker team. It's also the bottler and the bottler team. It's maybe the truckers union that's providing transportation between these different things. the retail store. It's the retail warehouse. All of them potentially have their own concept of team. And in order to create value, it's not just what you do and provide to your next partner on the value stream. You have to really pay attention to the entire value stream because ultimately anything that doesn't come together in the right way at the right in the right place right time It puts it all at risk It puts it all at risk. So I think it's important that we kind of understand the product vision this highest level glue that holds us together and then at a more discrete level look at your team, for example the can maker and What is their unique contribution? In Liftoff, Diana Larsson and Ainsley Niece call this the team mission. And so what is the team's unique contribution to the product vision? And so for the can maker, it's also fairly simple. It's like, we make the cans. And they could flavor that a bit with, they use the latest technology and they use environment. sensitive manufacturing processes, know, they source things using sustainable, you know, approaches and the like. at the team mission level, we're getting a little bit more discreet in terms of what it is that that team is contributing to the greater whole. So think part of this is just kind of stepping back and thinking about what it means to be a team. Brian Milner (16:12) Hmm. Jim York (16:24) You know, are we talking about we're a team that's the collection of all of these things? At times that might be a useful way of thinking about it. At other times we need to kind put our heads down and focus on what our unique contribution is and make sure that we're doing the appropriate job there. Brian Milner (16:24) Hmm. Yeah, this is fascinating because so what I'm hearing is that really we have to expand our thinking a little bit about teams because teaming teams are, know, in one sense, the small group that you're working with on a on a regular basis, but it's there's a larger team concept as well of the entire value stream from end to end. All the people who are contributing, they all are are working towards that ultimate goal of, in your example, someone having a refreshing beverage at the end of their long, day at work? And how often do we actually realize that or look at that? Are the miners really even aware of the fact that they're contributing to that sort of a larger team goal? I think that's a great question. Jim York (17:21) Yeah, that's an excellent point. And what are the implications of either that awareness or lack of awareness? And I think this kind of comes to play when we think about what motivates teams. If all I know is that I'm mining bauxite, that might work for some folks. That's enough motivation. Sometimes people say my paycheck is enough motivation. Brian Milner (17:44) Ha ha. Jim York (17:45) But if you really understand what it's all about, that maybe ties into a bit of self-worth, that I'm a contributing member of society. It could also help you make the right decisions and perform the right actions if you know ultimately what this is gonna lead to. And sometimes that's a calculation that's done in terms of the quality. of the work that you're doing or the output that you're creating. For certain applications, the quality might have certain characteristics where the quality has turned up very, very high in some areas or maybe it's lower in other areas because it's good enough. And if you overbuild quality, you might be introducing some waste because it's not. It's not necessary for the job at hand. In other places, if you deliver below quality, you introduce some risk that the product is not going to be, or the ultimate customer experience is not going to be what it is. I don't know about you, but I've occasionally gotten one of these plastic soda bottles where they've made the plastic so thin for the soda bottle that the liquid is actually needed inside the bottle to maintain the structural integrity of the bottle. Brian Milner (18:54) Yeah. Jim York (18:54) And if I were that customer sitting on the couch at the end of a long hot day, let's imagine it's a white cloth couch and I'm drinking orange soda and I reach over to pick up the soda and my hand, you know, grasping around the soda bottle, all of sudden the soda bottle just collapses in my hand and orange soda goes all over me and the couch and everything else. mean, that's, you know, there's some quality characteristics, some specifications around that. Brian Milner (19:02) Ha ha ha. Jim York (19:18) container that that plastic container that has to integrate well into the rest of the process. It has to work with the bottler and it has to work with the consumer when they're actually using it. So it's understanding the whole can certainly help teams feel a sense of purpose and also can guide that decision making in those actions around it. Brian Milner (19:30) Yeah. Yeah, I think that's an important thing to keep in mind and remember because, you you mentioned, you know, some people would say paycheck is a motivator. And I, you know, I, I kind of subscribe to the Dan Pink kind of motivation philosophy that, know, that, can only do it so far that it is a motivator, but it is a motivator only to a certain point. Beyond that point, we need more. We need more to motivate what we're going to do. Cause you know, there's a million things out there that can give me a paycheck. I could work in a lot of different places, but I've chosen to do what I do for a reason. There's something that fulfills me from doing that, or I prefer it in some way to what my other options might be. I know I've heard people say this in classes before, the idea of how do you have a vision for somebody who builds clothes hangers? We have this talk about vision, this grand design. Big purpose. Well, how do you do that for someone who has clothes hangers? You know, like I get that, you know, there's not everything, every product in the world has, you know, a save the world kind of vision, right? But I think you can, in your example of kind of the mining thing, I think is a good example of this because you can connect it to that ultimate value. And when you connect to that ultimate value, it doesn't that motivate people more to think, hey, I'm helping someone who's had a hard day. I know what that's like. Have a hard day, sit down on your couch and you just want to relax a little bit. Yeah, I want to help that person. Like that, is something that that'll gets me out of bed, you know? Jim York (21:06) Mm-hmm. Yeah, and I think that does require you to think beyond what we often think of as being the team. Because to make it all come together and result in that ultimate product vision, that, you know, the person having the convenient refreshing beverage, in my example, you know, all of those different parts have to come together. And any one of them, if it doesn't happen, you know, that we don't have that value that's realized at the end of the value stream. And so having that connection to what it's really ultimately about is critically important. And understanding where you fit into that and what your value add work is, I think is critically important. And so we talked about like at high level product vision, we talked about this unique contribution of your team like the can maker, and so our team mission, we make the cans. And then we get to the practicalities of the task that's in flight, the work that we're doing right now. And I think that's a critical piece of this puzzle. What is it that's the thing that's being acted upon right now? The work in process or the work in flight. And depending on what the nature of that is, I think that drives a lot of... decisions and one of them is around, you know, who do we need? So who are the actual people, you know, that have the right skills, knowledge, experience in order to do that work? And also it informs our process and so, know, again, that process could be something where it's a known process and we're just, you know, turning the crank or it might be something where we're having to figure it out on the fly. Regardless of the nature of the work, there's going to be a workflow. When we're trying to get something done, the work is going to be flowing through some sort of process. And it's that flow that really intrigues me. we want to look at the flow, especially if speed matters. And why would speed matter? Sometimes speed matters because customers want what we are building yesterday. So they want it as soon as possible. So time to value is often what's considered there. If we're something new that hasn't existed before, sometimes we're also building quickly so we can get it in front of someone to get their reaction to see whether it's fit for purpose. So we might think of that as being time to feedback. But the flow itself is there's the workflow. And so work, the nature of it is a piece of work is something that maybe an individual can go work on. Other times there's a piece of work that requires more than one person to work on. So there's an element of collaboration with that. Even when it's an individual that can work on a piece of work, usually they've received something from somebody that allows them to start that piece of work. And when they're done with that piece of work, they're passing what they've done along to somebody else and that other person is picking up. So even if... there's an ability to work on a discrete task by yourself, there's still an interaction often on the front end of that and the back end of that. So work is still flowing and we have to figure out how to collaborate in such a way that the work that is not being held up in some queue somewhere where we're getting some bottlenecks and that they're constraints. so figuring out how do you enable the work to flow and how do you enable the people to flow? Years ago, I had an opportunity to coach soccer and on my team, I taught them, in addition to like skills, I taught them three concepts. And so the first one was, everybody on the team should know where the ball is. And so it seems pretty obvious, you should know where the ball is. But if you look at this from a team building software perspective, does everybody know where the ball is? You know, what is the work that's in flight and what's the current state of that? I mean, we use information radiators to try to help people understand where the ball is, but often I don't think we use them as effectively as we might. So I'm always challenging teams to figure out, you know, how do you use your communication systems, your information radiators to enable everyone in your ecosystem to understand, you know, what's the work in flight and what is its current state? And why do you need to know that? Brian Milner (24:55) Hmm. Yeah. Jim York (25:24) Well, if you know where the ball is, you can get a sense of what are the things that are in the way of that ball moving forward. So my second rule for the team was know where your obstacles are. And so in a soccer game, you're seeing your opponents. And so you might have a great plan on how you're going to advance the ball from where it is currently down the field towards the goal. But little problem with that. You've got people on the other team trying to keep you from getting there. So you're having to react real time in the moment to those obstacles. And so in addition to everybody on the team knowing where the ball is, everyone on the team needs to know where the obstacles are. And so when you have that information, and again, for a team building software, this is the kind of thing that should be readily available in some sort of information radiator, real time ability to see where the ball is and to see what's in the way. Why is that important? Well, if you know where the ball is and you know where the obstacles are, you can position yourself as a team member to be what I called the help. And so by the help, that's the one or two people on your soccer team that if you're the one with the ball, you know you can pass to them easily. You know, that they are constantly moving around and positioning themselves to be in the place where it's possible for you to get the ball to them. So who are those two people? Well, it changes depending on where the ball is. And so what the team has to do is kind of get a mental mob. Brian Milner (26:41) Ha ha. Jim York (26:47) in their heads of the actual position of people on the field and get a sense of if the ball's here and the obstacles are here, then I should put myself here. Now, it isn't for all the team members to position themselves to be the help because that would be crazy. Just as we see on Agile teams, when somebody picks up a task, the whole team typically doesn't swarm on that task. It would be too many people on the task. Brian Milner (27:06) haha Jim York (27:16) So who shows up to work the task? The right number of people with the right skills and knowledge. So how do they know to come? It's because the work is made visible. And so they come because they see that they're needed. How fast do they come? Ideally, they're there instantly. Now, why might they not be there instantly? Because they might be working on some other tasks. And so if this were to happen in soccer game, you would see the other opponent, you know, they would be... basically scoring goals against you right and left because when you try to pass the ball, you wouldn't have somebody there to receive the ball. So knowing where your help is, if you've got the ball and passing it to that person helps you continue the flow down towards the goal. So if you're not the person who has the ball and you're not one of those two people that are the help currently, What you're doing as another team member is you are. orienting yourself on the field so that you will be the help when it's needed. And so there's this constant movement of people down the field. And where this really brings it home, I'll use this example, and I'm coaching agile teams, is they'll talk about how all their work and stuff, and I'll use the example of the soccer game and the one ball, and they say, now let's imagine you put two balls in flight. Brian Milner (28:16) Hmm, that makes sense, yeah. Jim York (28:36) Can you optimally move those balls down the field towards your opponent's goal? And typically, there is a limit, right? How many balls can you put on the field? Two, three, 15? It's like, yeah, it really drives home the point of limiting the work in process. the teamwork is made more effective and efficient if we have some sense of where the work is, what is the nature of it so that people can come and go, I call this people flow. so we're looking at things like the, well, out of... Brian Milner (29:05) Yeah. Jim York (29:09) out of the concept of open space, the law of mobility. It's like within our organizations, within our teams, can we have people flow to where the work is needed and also have people flow away from the work when they're not needed? And so enabling that autonomy of the individual to be able to go where they need to go in order to optimize the flow is a... Brian Milner (29:13) Yeah, yeah. Jim York (29:34) is a key organizational design problem. Brian Milner (29:37) Yeah, yeah, this is fascinating stuff. mean, I love the analogy with the soccer teams and that I mean, I, that makes sense to me. I love kind of where you're going with this. If people are hearing this and thinking, well, I like to hear more about this stuff. We're going to put links in our show notes back to Jim's site on this because he's got a lot of blog posts. They're kind of around the same theme on this. And we'll link to those specific blog posts for you so that you can find them. But Jim, I want to be respectful of your time and our listeners' time. So thank you so much for taking your time out to share this with us. Jim York (30:08) Well, I've been very pleased to join you, Brian. Thank you for the opportunity. Brian Milner (30:13) Absolutely.
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