Better Known

Joanna Jensen discusses with Ivan six things which should be better known.

Joanna Jensen is the founder of the British multi-award-winning baby and child personal care brand, Childs Farm which she created in 2010 as a result of her own daughters’ sensitive and eczema prone skin.

A former Investment Banker in both London and Hong Kong, Jensen transformed an emotional need into a commercial brand from day one. Her brand was launched into mainstream retailers Boots and Waitrose in 2014 and became the number one brand in the baby and child toiletries category in 2019 disrupting the more established legacy brands with its natural, sustainable and fruity formulas, and seeing Johnson Baby’s market share tumble from 32% to 13% in just 5 years.

In March 2022, Jensen sold 92% of Childs Farm for £36.8m to PZ Cussons Plc, the branded consumer goods business and owner of well-known brands such as St.Tropez, Imperial Leather, and Carex selling the final 8% in January 2025.
Jensen is an active keen supporter of female founded businesses. She is an Angel Investor in 11 female founded brands and a leading advocate in supporting female founded businesses. She sits on the Angel Investment Committee for the Invest in Women Task Force.

Jensen’s first book Making Business Child’s Play: How to build a winning brand was published in September 2025. From idea to launch, she details everything entrepreneurs don’t know they don’t know to endeavour to learn what took her six months to learn in 6 minutes.

Small, consistent actions beat sporadic big ones

Your brain treats uncertainty as a threat

A ‘mast' year occurs every 3-5 years

Relationships are the real currency in business

Bees are infrastructure for our food system

Strong social connection is a biological need

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Alexandra Tolstoy returns to the podcast with a special live episode, recorded at a school. She discusses with Ivan six things which should be better known.

Kyrgyzstan https://alexandratolstoytravel.com/

Female Explorers (Lady Jane Digby, Isabel Burton and the Decembrist Wives) https://www1.essex.ac.uk/history/documents/conferences/hero-soroka.pdf

Sailor’s Valentines https://www.worldofinteriors.com/story/sailors-valentines

Carbs https://www.bhf.org.uk/how-you-can-help/events/nutrition-for-sporting-events/carbohydrates-and-exercise

Lesser-known Victorian literature https://potpourri2015.wordpress.com/2018/05/24/author-profile-emily-eden/

Nukus Art Museum in Uzbekistan https://museumstudiesabroad.org/lysenko-savitsky-preserving-soviet-avant-garde/

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Natalie Kyriacou discusses with Ivan six things which should be better known.

Natalie Kyriacou OAM is an award-winning environmentalist, writer, professional public speaker and charity director with a passion to spark curiosity about the natural world. She was awarded the Medal of the Order of Australia and the Forbes 30 Under 30 honour for her services to wildlife and environmental conservation in 2018 and was recognised as one of The Australian’s Top 100 Innovators in 2022. She is a Board Director at the Foundation for National Parks and Wildlife and CARE Australia, the Founder and Chair of My Green World, a UNESCO Green Citizens Pathfinder, and an Australian Delegate and Climate Justice Lead at the W20. She was the United Nations Environment Programme’s Young Champions of the Earth finalist for her innovation in wildlife and environmental conservation and is LinkedIn’s Top Green Voice. Her new book is Nature's Last Dance, which is available at https://uk.bookshop.org/p/books/nature-s-last-dance-natalie-kyriacou/376cc16767a86ffa.

Why Bonobos Have Peaceful Societies https://news.harvard.edu/gazette/story/2022/06/bonobos-tolerant-peaceful-group-relationships-paved-way-for-human-peacemaking/

"Ugly" Animals https://www.smithsonianmag.com/science-nature/are-ugly-animals-lost-cause-180963807/

Chocolate and the Midge https://www.youtube.com/shorts/qFkUdZrfu2Q

The Joy and Impact of Birdwatchers https://www.theguardian.com/environment/2025/oct/12/birdwatching-australia-binoculars-going-birding-life

Nature is the World's Original Pharmacy https://theconversation.com/nature-is-the-worlds-original-pharmacy-returning-to-medicines-roots-could-help-fill-drug-discovery-gaps-176963

Stories of Wonder to Change the World https://www.theguardian.com/environment/2025/aug/24/hope-joy-absurdity-and-marvel-there-is-so-much-more-to-our-world-story-than-loss

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Danny Bate discusses with Ivan six things which should be better known.

Danny Bate is a linguist, writer, broadcaster and podcaster who is fascinated by the study of historical languages and etymology. He took his BA and MPhil degrees from the University of York and the University of Cambridge respectively, and his PhD in linguistics from the University of Edinburgh. He can be found at dannybate.com. His new book is Why Q Needs U, which is available at https://dannybate.com/book/.

The alphabet is a product of migration, born out of a meeting of different peoples and their languages

Our letters started out as depictions of things (body parts, animals, everyday objects)

English's letters are connected via a big family tree to many other scripts, including many that seem 'alien' to its readers (e.g. Arabic, Hebrew)

There isn't universal one way to create writing, you pick which aspects of language (words, syllables, consonants) as a primary base

English and related alphabets aren't phonetically accurate (and that's okay)

Even when spelling diverges from a strict letter-to-sound ratio, new principles and processes can emerge

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Deepa Anappara discusses with Ivan six things which should be better known.

Deepa Anappara’s debut novel, Djinn Patrol on the Purple Line, was named as one of the best books of the year by the New York Times, Washington Post, Time, Guardian and NPR. It won the Edgar Award for Best Novel, was longlisted for the Women’s Prize for Fiction, and shortlisted for the JCB Prize for Indian literature. It has been translated into over twenty languages. Anappara is the co-editor of Letters to a Writer of Color, a collection of personal essays on fiction, race, and culture. The Last of Earth is her second novel and is available at https://www.waterstones.com/book/the-last-of-earth/deepa-anappara/9780861548620

19th century British mapping of Tibet by Indian surveyors https://royalsociety.org/blog/2023/09/mapping-india/

Cartography as a tool for furthering imperialism https://www.theelephant.info/analysis/2026/01/21/cartographic-colonialism-and-the-true-size-of-africa/

How we can find the colonised's experience in the coloniser's records and archives? https://shura.shu.ac.uk/30780/3/Cere-UncoveringColonialLegacy%28AM%29.pdf

The problems with 'Show, Don't Tell' and other similar creative writing diktats https://www.emwelsh.com/blog/show-dont-tell-rule

Indian is not a language! https://www.newyorker.com/magazine/2024/11/25/should-a-country-speak-a-single-language

Tipu's Tiger at V&A https://www.vam.ac.uk/articles/tipus-tiger

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