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Car Dealership Guy Podcast

Car Dealership Guy
Car Dealership Guy Podcast
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  • Car Dealership Guy Podcast

    Search Isn’t Being Replaced...It’s Evolving – How Dealers Win Search in the AI Era | Zach Billings, Co-Founder of Wikimotive

    24/02/2026 | 49 mins.
    Today Sam D'Arc is joined by Zach Billings, Co-Founder of Wikimotive.

    We break down why AI search is an evolution of SEO—not a replacement—and why consumer behavior is changing far slower than the hype suggests.

    Zach explains where GEO actually matters today, why reputation and human content outperform technical gimmicks, and why most dealers should still double down on traditional search.

    The big takeaway: AI is loud, but the real lead opportunity hasn’t moved yet.

    This episode is brought to you by:

    1. Openlane - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. If you’ve never used OPENLANE before, or it’s been a while since you have, you’re eligible to earn up to $2,500 in buy or sale fee credits. Learn more @ openlane.com/cdg

    2. Siro - Siro’s AI gives dealerships full visibility into every conversation. It records, transcribes, and analyzes in-person conversations. Proactively flagging compliance issues, missed revenue opportunities, and training gaps. Go to @ https://www.siro.ai/cdg to learn more

    3. Wikimotive - Wikimotive delivers organic and paid search solutions to hundreds of dealerships from rural rooftops to multiple top-5 national dealers. Their focus is simple: get your store in front of people already searching for a car or service, and measure success by the leads and appointments that follow — not vanity metrics. Visit @ https://wikimotive.com/CDG/ to learn more.

    Check out Car Dealership Guy’s stuff:

    For dealers:

    CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    For industry vendors:

    Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Topics:

    02:00 Consumer habits haven't shifted to AI search yet.

    05:45 Google (with Gemini) will win the AI war.

    06:25 The tech isn't ready for inventory searches.

    08:05 AI search is just 0.5% of opportunity.

    09:45 Reputation (consensus) is the #1 factor.

    10:52 Traditional SEO is the #2 lever.

    11:52 Structure content with clear subsections and FAQs.

    15:30 Perfect schema markup is overhyped busy work.

    29:58 Winning requires a 12-month SEO horizon.

    41:50 Google now devalues AI-generated content.

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  • Car Dealership Guy Podcast

    Lebowitz/Sansone on NJ Brokers, Billings on AI Search, Wood on Store Turnaround | Daily Dealer Live

    23/02/2026 | 1h 9 mins.
    Today's show features:

    - Jake Lebowitz, Partner/Dealer Principal of Raceway Auto Group



    - Paul Sansone, Owner of Sansone Jr Auto Group



    - Zach Billings, CEO of Wikimotive



    - Michael Wood, General Manager of Land Rover Chantilly

    This episode is brought to you by:

    Impel – Your sales team should be selling—not answering the same questions after hours or chasing low-intent leads. Impel AI works 24/7, instantly answering complex inventory, trade-in, and financing inquiries while booking appointments automatically. And with Agentic Response capability, Impel AI interprets the context of each lead source in real time and delivers tailored journeys that drive 26% more sales conversions. Your reps can finally focus on engaging with ready-to-buy shoppers at exactly the right moment and closing deals more efficiently. See how we turn your BDC into a sales powerhouse. Learn more at https://carguymedia.com/3MZnxmf.

    Check out Car Dealership Guy’s stuff:

    CDG Circles ➤ ⁠https://cdgcircles.com/⁠

    CDG News ➤ ⁠https://news.dealershipguy.com/⁠

    CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠

    CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠

    My Socials:

    X ➤ ⁠https://www.twitter.com/GuyDealership⁠

    Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

    TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

    LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠

    Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

    Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

    Everything else ➤ ⁠dealershipguy.com
  • Car Dealership Guy Podcast

    Fixed Ops Friday w/ David Rogers, Bill Demaree | Daily Dealer Live

    20/02/2026 | 58 mins.
    Today's show features:

    - David Rogers, Fixed Operations Director of Piazza Auto Group



    - Bill Demaree, Corporate Director of Fixed Operations at Tom Wood Automotive

    This episode is brought to you by:

    Stream Companies – How much revenue is slipping through the cracks at your dealership? Stream Companies’ Missed Opportunities Report analyzes your strategy and highlights where you can drive more sales, faster. Request your free report today at https://www.streamcompanies.com/MissedOpportunitiesReport/

    Check out Car Dealership Guy’s stuff:

    CDG Circles ➤ ⁠https://cdgcircles.com/⁠

    CDG News ➤ ⁠https://news.dealershipguy.com/⁠

    CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠

    CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠

    My Socials:

    X ➤ ⁠https://www.twitter.com/GuyDealership⁠

    Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

    TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

    LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠

    Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

    Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

    Everything else ➤ ⁠dealershipguy.com
  • Car Dealership Guy Podcast

    "Like Rocket Fuel for Growth!" – The Scale-Up Playbook Behind a Rapidly Expanding Dealer Group | Matt Stuckey, President of Stuckey Automotive

    19/02/2026 | 46 mins.
    Today I'm joined by Matt Stuckey, President of Stuckey Automotive.

    Matt explains how real estate mandates, throughput targets, and workforce pipelines intersect, and why productivity—not volume—is the real competitive edge in today’s market.

    This episode is brought to you by:

    1. iPacket - iPacket also offers iPacket Recon, iPacket OnTargeting and iPacket Value - the newest product to the iPacket line-up. iPacket partners with thousands of dealer partners and is headquartered in Williamstown, WV. For more information, visit @ here or follow the company on Facebook and LinkedIn.

    2. Lotlinx - What if ChatGPT actually spoke dealer? Meet LotGPT — the first AI chatbot built just for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT delivers instant insights to help you merchandise smarter, move inventory faster, and maximize profit. LotGPT is free for dealers, but invite-only. Join the waitlist now @ here.

    3. CDG Recruiting - Hire top dealership talent, fast. From sales managers to GMs and C-suite execs, we’ve placed over 1,000 roles across auto retail. Ready to scale without the hassle? Visit @ here to get started.

    Check out LotGPT here: https://lotlinx.com/lotgpt-waitlist/

    Check out Car Dealership Guy’s stuff:

    For dealers:

    CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠

    Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Fix your dealership’s social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    For industry vendors:

    Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Topics:

    05:08 Why waste prime retail real estate on dirty, used car reconditioning?

    05:18 The "Shrink the Footprint" strategy for building high-leverage, low-overhead dealerships.

    09:07 The "150-unit rule" that dictates exactly when you must centralize operations.

    22:08 Why the secret to a happy family business is never working in the same building.

    23:48 How to force your sales team to average 25 units—double the national average.

    25:12 Why 45 minutes is the "magic number" that defines a modern car delivery.

    25:27 The "Stopwatch Audit" trick to find out exactly where your deals are dying.

    26:45 Ending the "Print-Scan-Shred" insanity to reclaim hundreds of lost staff hours.

    33:45 The "Clock is Ticking" mindset for stealing B2B market share from competitors.

    41:53 Why the "tech shortage" is a myth fueled by lazy dealership training.

    Car Dealership Guy Socials:

    X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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  • Car Dealership Guy Podcast

    Brunell on New Car Acquisition, Kilway on Cost Per Sale, Kaulback on Subaru | Daily Dealer Live

    18/02/2026 | 1h 2 mins.
    Today's show features:

    - Richard Brunell, General Sales Manager at Toyota of Bellingham



    - Jarrod Kilway, VP of Digital Ops at Casa Auto Group

    - Devin Kaulback, General Manager of Subaru of Niagara

    Stream Companies – How much revenue is slipping through the cracks at your dealership? Stream Companies’ Missed Opportunities Report analyzes your strategy and highlights where you can drive more sales, faster. Request your free report today at https://www.streamcompanies.com/MissedOpportunitiesReport/

    Check out Car Dealership Guy’s stuff:

    CDG Circles ➤ ⁠https://cdgcircles.com/⁠

    CDG News ➤ ⁠https://news.dealershipguy.com/⁠

    CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠

    CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠

    My Socials:

    X ➤ ⁠https://www.twitter.com/GuyDealership⁠

    Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠

    TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠

    LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠

    Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠

    Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠

    Everything else ➤ ⁠dealershipguy.com

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About Car Dealership Guy Podcast

The Car Dealership Guy Podcast Network is your front-row seat to the people, companies, and trends shaping the future of automotive retail—delivered across three focused formats: The Car Dealership Guy Podcast (Tuesdays & Thursdays) Hosted by Yossi Levi, these deep-dive interviews feature top dealers, operators, and innovators driving the industry forward. Daily Dealer Live (Mondays, Wednesdays & Fridays) Our live-streamed show, also released here in audio format, brings real-time news, sharp takes, and high-impact guests—think CNBC for car dealers. Industry Spotlight Hosted by Sam D’Arc, this segment highlights standout dealerships and vendors with tactical insights and stories from the front lines. Follow us on X, LinkedIn, Instagram, Facebook, and YouTube for highlights and behind-the-scenes content from every episode.
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