The Human Skill the Industry Lost — and How Great Dealers Are Scaling It to 10K+ Leads Daily | Industry Spotlight
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.
Today, Sam sits down with Jeremy Nowling, Sales and Digital Retailing Director at Rohrman Auto Group, and Matt Muilenburg, Chief Product Officer of Impel.
This episode is brought to you by Impel:
Impel - Meet the AI Operating System built for a new era of automotive retailing. From CRM to service bay, from website to DMS, it unifies and orchestrates every part of your dealership operations—and your customer lifecycle. Visit @ http://impel.ai and and discover how Impel AI turns routine interactions into VIP experiences.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:45 What do customers expect from dealerships now?
02:01 How is AI changing modern dealerships?
04:32 How did dealerships operate before AI?
05:53 How to implement AI for leads?
07:30 How to customize AI for engagement?
11:14 Why must dealers engage with AI?
14:24 How to train staff on AI?
20:28 What is AI's future in dealerships?
31:56 Final advice for AI adoption?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
Today's show features:
Manny Gonzalez — Fixed Operations Manager, Ramsey Mazda
Jamie Kent — Chief Strategy Officer, Overfuel
Alex Griffis — President, Overfuel
Richard Lupo — Fixed Operations Director, Apple Tree Honda & Acura
This episode is brought to you by:
Cars.com – the #1 most recognized automotive marketplace and the place shoppers turn for trusted expertise and a better way to compare vehicles. Unlike marketplaces that reduce everything to price, Cars.com automatically merchandises your inventory’s most compelling features and accolades to highlight true value and help shoppers make confident buying decisions. Cars.com is the flagship offering from Cars Commerce, an audience-driven technology company simplifying everything about buying and selling cars. Learn more at https://www.carscommerce.inc/marketplace.
Overfuel – Dealers: You’re torching $30 of every $100 in marketing spend when your site flunks Google’s basic performance test. Why keep using outdated website technology that's killing your profits? Overfuel is the new technical standard in automotive websites, proven to grow sales by 30%+. Whether you need more revenue or better support, they’ve got you covered. Go to overfuel.com and use code CDG500 in the comment box for $500 OFF.
CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
—
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
--------
1:00:46
--------
1:00:46
Miller on Alleged Breach, O'Hara on Chicago Market, Davila on Buying Used Cars | Daily Dealer Live
Today's show features:
Brad Miller, CEO of ComplyAuto
Will O'Hara, General Manager at Zeigler Auto Group
Roy Davila, Variable Operations Director at Steele Auto Group
This episode is brought to you by:
Cars.com – the #1 most recognized automotive marketplace and the place shoppers turn for trusted expertise and a better way to compare vehicles. Unlike marketplaces that reduce everything to price, Cars.com automatically merchandises your inventory’s most compelling features and accolades to highlight true value and help shoppers make confident buying decisions. Cars.com is the flagship offering from Cars Commerce, an audience-driven technology company simplifying everything about buying and selling cars. Learn more at https://www.carscommerce.inc/marketplace.
CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
—
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
--------
1:08:02
--------
1:08:02
“Retail Is Detail!” — Why Todd Blue Returned to Luxury Retail and the Model He’s Building Now | Todd Blue, Dealer Principal of Mercedes-Benz of Northern Arizona and CEO of LAPIS
Today I’m joined by Todd Blue, Dealer Principal of Mercedes-Benz of Northern Arizona and CEO of LAPIS.
We break down how luxury dealerships can truly differentiate in a crowded market and why direct customer engagement still drives outsized loyalty.
Todd opens up about leverage, market cycles, and why he exited his business at its peak. We also explore what it really takes to elevate underperforming stores and thrive even when the economy turns.
This episode is brought to you by:
1. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai
2. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ http://t.uber.com/CDGauto today
3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com to learn more.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
00:15 How did Todd Blue's early life shape him?
00:41 Vanity plates: funniest or most memorable?
02:57 Why re-enter the car business?
13:54 Key to building a luxury empire?
20:22 How to handle ultra-wealthy clients?
25:03 Delivering a premium experience: how?
28:52 Secret to building a successful team?
32:29 Why sell a successful business?
46:35 Navigating economic uncertainty: best strategy?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Instagram ➤ instagram.com/cardealershipguy/
TikTok ➤ tiktok.com/@guydealership
LinkedIn ➤ linkedin.com/company/cardealershipguy
Threads ➤ threads.net/@cardealershipguy
Facebook ➤ facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
--------
53:32
--------
53:32
Robb on December Predictions, Scroggins on Developing Service Talent | Daily Dealer Live
Today's show features:
Jeremy Robb, Chief Economist at Cox Automotive
Derek Scroggins, Parts and Service Director at Pilson Automotive and Power Sports
This episode is brought to you by:
Cars.com – the #1 most recognized automotive marketplace and the place shoppers turn for trusted expertise and a better way to compare vehicles. Unlike marketplaces that reduce everything to price, Cars.com automatically merchandises your inventory’s most compelling features and accolades to highlight true value and help shoppers make confident buying decisions. Cars.com is the flagship offering from Cars Commerce, an audience-driven technology company simplifying everything about buying and selling cars. Learn more at https://www.carscommerce.inc/marketplace.
CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more.
Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It’s the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas!
—
Check out Car Dealership Guy’s stuff:
CDG News ➤ https://news.dealershipguy.com/
CDG Jobs ➤ https://jobs.dealershipguy.com/
CDG Recruiting ➤ https://www.cdgrecruiting.com/
My Socials:
X ➤ https://www.twitter.com/GuyDealership
Instagram ➤ https://www.instagram.com/cardealershipguy/
TikTok ➤ https://www.tiktok.com/@guydealership
LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/
Threads ➤ https://www.threads.net/@cardealershipguy
Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683
Everything else ➤ dealershipguy.com
The Car Dealership Guy Podcast Network is your front-row seat to the people, companies, and trends shaping the future of automotive retail—delivered across three focused formats:
The Car Dealership Guy Podcast (Tuesdays & Thursdays)
Hosted by Yossi Levi, these deep-dive interviews feature top dealers, operators, and innovators driving the industry forward.
Daily Dealer Live (Mondays, Wednesdays & Fridays)
Our live-streamed show, also released here in audio format, brings real-time news, sharp takes, and high-impact guests—think CNBC for car dealers.
Industry Spotlight
Hosted by Sam D’Arc, this segment highlights standout dealerships and vendors with tactical insights and stories from the front lines.
Follow us on X, LinkedIn, Instagram, Facebook, and YouTube for highlights and behind-the-scenes content from every episode.
UK