Deconstructing Digital

Scaling a construction business from small beginnings to £5 million and beyond takes more than tools and talent, it takes the right strategy. In this episode of Deconstructing Digital, Amelia speaks with Greg Wilkes, founder of Develop Coaching, about how construction firms can grow sustainably in a digital-first world. They explore lessons learned the hard way - what happens when systems outpace people - and how to get growth back on track. Greg shares his honest lessons from experience and the five-pillar framework he now uses to help others scale smarter.

How do you transform one of England’s most rural and complex highway networks into a high-performing, data-driven, digitally connected service? In this episode, Kris Westerby, Head of Highways at Northumberland County Council, shares how his team has redefined public service delivery - starting with potholes, and ending with transparency, trust, and performance at scale. With real examples of innovation, impact and ambition, this episode is essential listening for professionals in local government, infrastructure or technology.

What if the biggest barrier to digital transformation in construction isn’t the technology, but the way we think about it? Roman Baran, who leads the digital construction strategy at Canary Wharf Group, joins Deconstructing Digital to unpack why lasting change starts with people, not platforms. Fixing broken processes, empowering on-site champions, and building tech around real-world needs - this is how digital delivers at the scale and complexity of Canary Wharf.

Everyone’s talking about AI, automation and digital twins - but what happens when the data behind it all can’t be trusted? In this episode of Deconstructing Digital, we're joined by Alex Small, Digital Platforms and Innovation Lead at Tata Steel, who makes the case for a radical rethink of how construction product data is managed and shared. He explores how technologies like QR-coded materials and machine-to-machine communication can unlock a smarter, more connected future - and why the industry can’t afford to wait.

What happens when digital ambition meets real-world delivery? Chloe McCulloch, Editorial Director at Assemble Media Group, joins us to unpack what Building Magazine’s Top 150 consultants survey reveals about the state of digital transformation in the built environment. She shares exclusive insights into how firms are approaching AI, where investment is heading, and whether digital strategies are truly delivering results. We explore how tools are being embedded into everyday workflows, what success really looks like, and whether the hype around AI is starting to pay off. This is a clear-eyed look at what’s working, what’s not, and where the industry goes next.