PodcastsArtsFell Into Food Podcast

Fell Into Food Podcast

Jeff Fell
Fell Into Food Podcast
Latest episode

73 episodes

  • Fell Into Food Podcast

    HEATHER JOHNSON & AL SCHUSTER: SAMPLE FINDER / LETS PLAY A GAME / IS RETAIL ACTUALLY DYING

    23/03/2026 | 49 mins.
    The food and beverage industry has a massive blind spot — and it's hiding in plain sight. Brands spend thousands flying reps across the country to do in-store demos, while 90% of shoppers walk right past them without ever knowing the event was happening. There's no centralized place to find where samples are. Until now.

    This week I sit down with Al Schuster, founder and president of Polaris Brand Promotions, and Heather Johnson, the agency's marketing director and co-founder of a brand new app called Sample Finder. Al has been running one of the country's leading experiential marketing and promo staffing agencies for nearly nine years, with over 9,600 brand ambassadors in their nationwide database. Heather brings 15+ years as a brand ambassador and a background in graphic design — and as Al puts it, "I just came up with the idea. Everything else you see? That's Heather."

    The conversation covers how promotional staffing actually works (and why almost nobody knows this industry exists), the frustrating DC grocery store demo that sparked the idea for Sample Finder, how the app bridges the gap between brands and consumers through gamification, rewards, and real feedback — and why they built it nothing like Yelp. We also get into the grocery delivery vs. in-store debate, the pay-to-play problem killing small brand visibility on delivery apps, and some wild brand ambassador horror stories from the field.

    Sample Finder is targeting a public launch in April 2026. Get on the list now at samplefinder.com.

    Follow Al & Heather:
    Sample Finder: samplefinder.com | @samplefinderapp
    Polaris Brand Promotions: polarisbrandpromotions.com

    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
    YouTube - https://lnkd.in/gQM3S5mr 
    Spotify - https://lnkd.in/g_5kFXie
    Apple Podcast - https://apple.co/41RoTm4
    Pandora - https://lnkd.in/gS-wu_YJ

    YouTube: https://youtube.com/@FellIntoFood
    Linkedin: linkedin.com/company/fell-into-food
    Instagram: http://instagram.com/fell_into_food
    Facebook: https://facebook.com/fellintofood
    FellintoFood.com

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • Fell Into Food Podcast

    MIKE MESSEROFF: EMBRACING YOUR SELF-HOSPITALITY

    16/03/2026 | 46 mins.
    In the demanding world of the food industry, many professionals struggle with mental health and self-care. If you’re feeling overwhelmed or burned out, you’re not alone. The food industry is known for its high stress and long hours, often leading to burnout among professionals.

    This week I welcome back Mike Messerroff. Mike is a 30-year hospitality industry veteran turned Personal Freedom Coach and mindfulness advocate. After a high-octane career that saw him go from being JetBlue’s first-ever intern to bartending across the globe—from the Caribbean to New Zealand—Mike reached a breaking point. Despite a life that "looked perfect on Facebook," he hit a wall of deep burnout and depression while living in Breckenridge, Colorado. That "rock bottom" became the foundation for his current mission. Mike realized that the hospitality industry is expert at taking care of everyone except its own people. He now helps high-achieving leaders, chefs, and operators "unwind from the grind" and rediscover presence, clarity, and joy. Check out Episode 35 to hear all about Mikes full story.

    The conversation dives deep into how leaders and young culinarians can set boundaries, overcome the "burnout as a badge of honor" stigma, and use simple mindfulness practices—like 10-minute meditations—to shift from being reactive to being present. Mike also shares a powerful story about how a lost bag at an airport became a lesson in the real-world power of remaining calm and kind under pressure.

    This episode is for anyone who’s ever felt the weight of perfection, the pressure to push through, or the fear of opening up. Your mental health isn’t a luxury — it’s the foundation. Lead with authenticity, set boundaries, and learn the art of self-care. The change starts now.

    🔗 Mike’s Website: mikemesseroff.com
    📖 Join Now: The Self-Hospitality Collective
    📲 Follow Mike: @MikeMesseroff, Linkedin

    Resources Mentioned
    Headspace Meditation App
    The Way App

    Chapters
    00:00 The Launch of the Self-Hospitality Collective
    02:48 Keynote Insights on Leadership and Vulnerability
    05:45 Breaking the Stigma: Vulnerability in the Food Industry
    08:27 Setting Boundaries in High-Pressure Environments
    11:14 Finding a Healthy Work Environment
    14:13 Practical Steps to Self-Love and Mental Health
    16:45 Cultivating Non-Reactivity in High-Stress Situations
    19:28 Leadership Through Vulnerability and Accountability
    21:30 The Power of Non-Reactivity
    21:52 Meditation: A Path to Presence
    24:10 Practical Mindfulness for Busy Chefs
    25:33 Preparing for Chaos: Personal Pre-Shift Rituals
    28:35 Embracing the Journey in the Hospitality Industry
    30:26 Addiction to Intensity: Finding Balance
    32:08 Self-Care and Mental Health in Hospitality
    35:09 The Ripple Effect of Kindness
    41:22 Building a Community of Self-Hospitality

    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
    YouTube - https://lnkd.in/gQM3S5mr 
    Spotify - https://lnkd.in/g_5kFXie
    Apple Podcast - https://apple.co/41RoTm4
    Pandora - https://lnkd.in/gS-wu_YJ

    YouTube: https://youtube.com/@FellIntoFood
    Linkedin: linkedin.com/company/fell-into-food
    Instagram: http://instagram.com/fell_into_food
    Facebook: https://facebook.com/fellintofood
    FellintoFood.com

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • Fell Into Food Podcast

    NAOKI SONODA: OMNI-RINSE / BEHIND THE BAR / WHOSE GOT THE STICKY SHAKER

    09/03/2026 | 57 mins.
    Navigating the bustling world of bars and restaurants often presents unique challenges, especially for bartenders who juggle multiple tasks each night. But what if there was a way to simplify one of the most tedious jobs? In this weeks episode, we delve into the inspiring journey of Naoki Sonoda, a former bartender who identified a significant pain point in the industry and turned it into an innovative solution.
    Naoki's story begins like many others: with uncertainty about his future. After graduating high school in 1995, he pursued an English literature degree, initially dreaming of a career in music. However, a friend's suggestion led him to bartending, which he had never considered before. 
    While attending bartending school, Naoki learned the ropes quickly, transitioning from barbacking to bartending in a matter of months. His passion for cocktails and the fast-paced environment of a bar kept him engaged, allowing him to support his music career while honing his craft.
    During his 15-year tenure as a bartender, Naoki encountered a recurring frustration: the time-consuming process of cleaning bar tools after each drink preparation. Each cocktail required meticulous attention, and cleaning mixing tins was a tedious task that slowed down service. 
    Naoki observed that, despite the efficiency-driven design of bar tools and equipment, there was no quick and effective method for rinsing these essential items. This gap in the market ignited his desire to find a solution.
    His goal was to design a device that would rinse mixing tins and other equipment quickly and effectively without the need for electricity, relying solely on water pressure. After extensive research, including visits to trade shows, he discovered that no one had previously developed such a product. This realization fueled his determination to bring his invention to life, despite the challenges of patenting and manufacturing.
    Naoki’s invention addresses a crucial issue in the bartending industry: hygiene and efficiency. By providing an automatic rinsing solution, bartenders can maintain cleanliness without sacrificing speed during busy shifts. This not only enhances the quality of drinks served but also contributes to overall health standards in the industry.
    Moreover, the automatic rinsing station has potential applications beyond bars, including coffee shops and bubble tea establishments, demonstrating its versatility.
    Naoki's journey from bartender to inventor illustrates the power of identifying pain points and transforming them into innovative solutions. His story serves as an inspiration for anyone looking to make a difference in their field. As the hospitality industry continues to evolve, Naoki’s automatic rinsing station may very well become an essential tool for bartenders everywhere.

    Socials
    Website: https://omnirinse.com/
    Omni-Rinse Instagram: @omni_rinse
    Omni-Rinse LinkedIn: https://www.linkedin.com/company/omni-rinse/
    Naoki LinkedIn: https://www.linkedin.com/in/naoki-sonoda/

    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
    YouTube - https://lnkd.in/gQM3S5mr 
    Spotify - https://lnkd.in/g_5kFXie
    Apple Podcast - https://apple.co/41RoTm4
    Pandora - https://lnkd.in/gS-wu_YJ

    YouTube: https://youtube.com/@FellIntoFood
    Linkedin: linkedin.com/company/fell-into-food
    Instagram: http://instagram.com/fell_into_food
    Facebook: https://facebook.com/fellintofood
    FellintoFood.com

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • Fell Into Food Podcast

    ALVARO LIMA: CHEF ALVYS THREADS / WORK HARD / LEGALIZE MSG

    02/03/2026 | 1h 9 mins.
    It’s been a long time coming, but we finally got one of my favorite people, Chef Alvy Lima, back in the studio. Alvy has been flying all over the world lately, and he’s back to give us the download on everything from his newest business ventures to the shifts he's seeing in global food trends. We jump right into the deep end of the "tech vs. tradition" debate, specifically looking at how AI is shaking up the life of a corporate chef. For full background watch episode 1.
    Alvy breaks down how he’s using AI as a tool to get the "juices flowing" when it comes to recipe development and R&D. While the tech is great for sparking inspiration and gathering ideas, we talk about why it can never replace the actual execution in the kitchen. You still need a chef to taste the food, trial the ingredients, and ensure that what’s on the plate actually works.
    The conversation then shifts to Alvy's latest passion project: his new clothing line Chef Alvy’s Threads. He talks about the transition from the kitchen to the world of apparel, highlighting how the same creativity used in developing a menu is now being channeled into hats, shirts, and "swag" that people are already asking about. For Alvy, this isn't just a side hustle; it's about building a brand that puts a smile on people's faces and creates a community around his unique culinary perspective.
    Finally, we dive into what it really takes to pull off multiple ventures—pure, unadulterated hard work. Alvy shares his philosophy on being a dreamer and the importance of staying consistent even when you think no one is watching. Whether it’s his "MSG" apparel or his corporate chef duties, Alvy reminds us that if you keep doing the work and stay true to your voice, it’s only a matter of time before it all trickles down and leads to success.

    Socials
    Chef Alvys Threads Website: https://chefalvysthreads.com/
    Instagram: @chef_alvys_threads & @chef_alvy
    LinkedIn: https://www.linkedin.com/in/alvaro-lima-b60b43117/

    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
    YouTube - https://lnkd.in/gQM3S5mr 
    Spotify - https://lnkd.in/g_5kFXie
    Apple Podcast - https://apple.co/41RoTm4
    Pandora - https://lnkd.in/gS-wu_YJ

    YouTube: https://youtube.com/@FellIntoFood
    Linkedin: linkedin.com/company/fell-into-food
    Instagram: http://instagram.com/fell_into_food
    Facebook: https://facebook.com/fellintofood
    FellintoFood.com

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
  • Fell Into Food Podcast

    MARIO GOMEZ-HALL: ZEST / DEATH OF THE 1 STAR REVIEW / LYFT TO LUNCH

    23/02/2026 | 31 mins.
    My guest today is a high-level designer and tech visionary who has spent his career at the intersection of human behavior and digital innovation. From building a music curation startup to working at tech giants like Square and Lyft, Mario Gomez-Hall has always been obsessed with one thing: Curation. Growing up with a father who consulted for fisheries, he has a deep-rooted respect for the food industry and the people who make it run. Now, he’s applying that expertise to fix one of the most frustrating parts of being a foodie—finding a place to eat that doesn't suck.
    We dive into how Zest is flipping the script on discovery. Instead of trusting a stranger’s bad mood on Yelp, Zest uses your actual dining history (via secure credit card linking) and the recommendations of your actual friends to build a personalized flavor map. It’s a tool that stays out of the way and lets the experience take center stage.
    Download the Zest Maps app from Apple or Google Play stores. Use code “tryzest” to gain early access
    Socials
    Website: www.zestmaps.com
    LinkedIn: @zest-maps
    Instagram: @zestmaps
    Mario LinkedIn: @mariohall

    Listen to the full episode and more! It would mean the world to me if you could leave a 5 star review on your listening platform to help grow and expand the Podcast.
    YouTube - https://lnkd.in/gQM3S5mr 
    Spotify - https://lnkd.in/g_5kFXie
    Apple Podcast - https://apple.co/41RoTm4
    Pandora - https://lnkd.in/gS-wu_YJ

    YouTube: https://youtube.com/@FellIntoFood
    Linkedin: linkedin.com/company/fell-into-food
    Instagram: http://instagram.com/fell_into_food
    Facebook: https://facebook.com/fellintofood
    FellintoFood.com

    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy

More Arts podcasts

About Fell Into Food Podcast

The Fell Into Food Podcast, where culinary craft meets the evolving world of kitchen innovation. Hosted by Chef Jeff Fell, each episode pulls back the curtain on the tools, technology, business strategies, and human stories shaping how modern kitchens actually work. If you’re a chef, operator, manufacturer, educator, or anyone obsessed with where food and technology intersect, this podcast gives you the conversations you won’t hear anywhere else. Real talk. Real expertise. Real innovation—served with the curiosity and candor. It’s the future of the kitchen, one conversation at a time.
Podcast website

Listen to Fell Into Food Podcast, Dish and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v8.8.3 | © 2007-2026 radio.de GmbH
Generated: 3/24/2026 - 7:51:28 AM