Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

Are handbags losing relevance—or are they simply evolving? In this episode, fashion creator and strategist Jay Choyce Tibbitts explores how changing lifestyles, rising luxury prices, resale, and Gen Z shopping habits are reshaping the handbag industry. We discuss why fewer people carry bags every day, how brands like Coach are thriving while others struggle, and why resale, boutiques, and curated retail experiences are becoming more important than ever. Jay also explains how AI and generative search are changing product discovery—and what independent designers need to know to stay visible.
Key Takeaways:
• The handbag isn't disappearing—it's evolving — Changing lifestyles are redefining how and why people carry bags.
• Culture drives demand — Brands that connect with today's shoppers will outperform those relying on heritage alone.
• Discovery is changing — Resale, boutiques, AI, and curated experiences are becoming the new path to finding great brands.
🎧 Listen now for a fresh look at where the handbag industry is headed—and how designers can stay ahead of the next shift.
Our Guest:
Jay Choyce Tibbitts is a fashion creator, luxury strategist, and industry commentator known for his sharp insights into handbags, retail, and consumer behavior. Through content, trend analysis, and brand strategy, he helps decode how culture, technology, and luxury are shaping the future of fashion.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
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Handbags have evolved from everyday essentials into expressions of personal identity—and that shift is transforming the way retailers buy, merchandise, and discover brands. In this episode, Dorothy Belshaw, CEO and co-owner of NY NOW, shares how the wholesale landscape has changed, why trade shows remain essential in a digital world, and how independent designers can stand out with buyers. From the impact of the 2008 recession to post-pandemic consumer behavior, Dorothy explains why human connection, curated experiences, and genuine product innovation continue to drive retail success.
Key Takeaways:
• Wholesale is evolving, not disappearing — Trade shows and in-person relationships still drive discovery and lasting retail partnerships.
• Handbags have become lifestyle purchases — Today's consumers buy bags as personal expressions, creating new opportunities in the gift and specialty retail markets.
• Curation wins attention — Focused concepts and fresh merchandising help independent brands stand out in an increasingly crowded marketplace.
🎧 Listen now for an insider's look at where retail is headed—and how handbag designers can build stronger wholesale businesses.
Our Guest:
Dorothy Belshaw is the CEO and co-owner of NY NOW, one of the leading wholesale trade shows for gift, lifestyle, and accessories brands. With decades of experience connecting buyers and makers, she has helped shape the evolution of modern retail while championing emerging designers and innovative merchandising concepts.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
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What happens when a handbag is designed as a work of art instead of just an accessory? In this episode, Elif Akaydin, founder of Patent of Heart, shares how her journey from Istanbul to New York shaped a brand rooted in craftsmanship, storytelling, and purpose. She explains how hand embroidery, chain stitch techniques, and upcycled leather create bags that feel personal, while balancing one-of-a-kind artistry with the realities of production, pricing, and growth. Alifa also shares why pop-ups and boutiques have been key to building her business, and how producing in Istanbul supports women artisans while giving back to women's education.
Key Takeaways:
Art creates connection — Handcrafted details transform handbags into meaningful, collectible pieces.
Creativity needs structure — Production, pricing, and scalable design are just as important as inspiration.
Purpose builds loyalty — Ethical manufacturing and giving back can strengthen a brand when they're woven into the business.
🎧 Listen now for an inspiring conversation about craftsmanship, entrepreneurship, and building a handbag brand with heart.
Our Guest:
 Elif Akaydin is the founder and creative director of Patent of Heart, a handbag brand that blends fine craftsmanship, artistic expression, and social impact. Producing in Istanbul with skilled artisans, she creates handcrafted bags that celebrate individuality while supporting women through ethical manufacturing and educational initiatives.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

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Does "Made in Italy" always mean better quality? In this episode, designer and product development expert Karrica pulls back the curtain on luxury handbag manufacturing, revealing what really determines quality beyond the label. Drawing on years of experience developing handbags and footwear, she explains how global supply chains work, why finishing laws can be misleading, and what designers should look for in materials, construction, and factory partnerships. Karrica also shares her journey of launching her own brand while balancing a full-time career, along with practical lessons on pricing, marketing, and finding the right customer in today's crowded marketplace.
Key Takeaways:
Quality goes beyond the label — Materials, craftsmanship, and construction matter more than country of origin.
Know your customer — Strong pricing and marketing begin with understanding who you're designing for.
Build with transparency — Great brands earn trust through honest manufacturing and thoughtful product development.
🎧 Listen now for an insider's look at luxury manufacturing, global sourcing, and what it really takes to build a handbag brand that lasts.
Our Guest:
Karrica is a handbag designer and product development expert with extensive experience in luxury accessories manufacturing. Having worked across global supply chains while building her own brand, she helps demystify the design, development, and production of premium handbags—bridging the gap among craftsmanship, business strategy, and modern luxury.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.
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Can a backpack made from ocean-bound plastic become a global accessories brand? In this episode, Kathrin Melchior of Got Bag shares how thoughtful product development, customer insights, and sustainable innovation transformed a crowdfunding idea into one of the most recognizable bag brands on the street. From designing inside a fast-moving global retailer to helping scale a purpose-driven startup, Katrine explains why great products come from constant testing—not just great taste. She also reveals how one surprising customer insight led Got Bag from backpacks into handbags, and why understanding who actually buys your product is often the biggest breakthrough.
Key Takeaways:
Design with data — Customer feedback beats assumptions every time.
Stay open to surprises — Your real customer may not be who you expected.
Purpose needs a great product — Sustainability succeeds when design and function come first.
🎧 Listen now to learn how sustainable innovation, smart product strategy, and customer insights can build a brand that people proudly carry every day.
Our Guest:
Kathrin Melchior is the Lead of Product and designer at Got Bag, the sustainable accessories brand known for transforming ocean-bound plastic into durable, everyday bags. With experience spanning global fashion retail and purpose-driven product development, she combines design thinking, consumer insights, and sustainability to create products that are both functional and commercially successful.
Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.
Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. 
Support the show
Youtube: / Handbagdesigner101-ihda  | Instagram:/ Handbagdesigner  
TikTok: / Handbagdesigner  | Twitter: / Handbagdesigner