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How To Start, Grow and Monetise Your Podcast

Pod School
How To Start, Grow and Monetise Your Podcast
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  • How to Get Featured on 10 Podcasts in 30 Days: The Exact Strategy That Works
    In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt reveal a step-by-step strategy for getting booked on 10 podcasts in just 30 days — perfect for product launches, course promotions, or brand visibility campaigns. From crafting a powerful one-pager to writing a bespoke email that actually gets replies, this episode is packed with actionable tactics for landing high-quality podcast guest spots. They also break down how to target the right podcast categories (hint: don’t just say “business”), the power of follow-ups, and how to stand out to busy podcast hosts. Whether you’re a coach, founder, or content creator, this guide will help you amplify your reach and grow your audience fast.What You'll Learn in This Episode:How to create a punchy one-pager that opens podcast doorsWhat makes an irresistible guest email (and what to avoid)Why personalisation and follow-up are more powerful than automationThe podcast pyramid strategy for building authority and momentumHow to identify subcategories that match your niche and goalsTools and platforms to find podcast contact details fast🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A great one-pager should show how you help the audience, not just list your bioAvoid long, generic outreach emails — go bespoke, specific, and value-firstUse tools like PodSeeker to find podcast email addresses and streamline your outreachBe strategic — focus on shows that align with your topic and sub-niche, not just the top 10Follow-up is everything: persistence wins, especially with busy hostsBuild authority by starting with smaller shows and working up the podcast pyramidRecommended Tools & Resources:YourPodcastCourse.com – 55+ on-demand videos, cheat sheets, and blueprints for launching and scaling a podcastCanva – Easily design a visually appealing, professional one-pagerPodSeeker – Find verified podcast email addresses and contact infoSpotify & Apple Podcast Charts – Research niche-specific shows to targetVoice Notes on Instagram – A creative hack for standing out when following upJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast guesting strategy, how to get on podcasts, podcast pitching, podcast marketing, how to be a podcast guest, podcast outreach, grow your brand with podcasts, podcast visibility tips, how to write a podcast pitch, podcast one-pager, personalised podcast email, podcast launch strategy, business podcast guesting, podcast email template, entrepreneurs, coaches, authors, course creators, personal brands, marketing consultants, podcast hosts, content creators, founders, startup teams
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  • How to Turn Podcast Listeners Into Leads
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into how to turn your podcast listeners into qualified leads — and why most podcasters are missing out on one of the easiest lead-generation tools: your show notes. With podcast listeners 14x more likely to click a link in show notes than on other platforms, James and Alex reveal how to create compelling CTAs, use quizzes and lead magnets effectively, and take back control from algorithms by building your own email list. Whether you're just starting out or looking to monetise a mature podcast, this episode is packed with actionable insights to help you grow your audience, capture data, and convert your content into revenue.What You'll Learn in This Episode:Why podcast show notes are your most underrated lead-generation toolHow to craft high-converting calls to action (CTAs) for your podcastThe importance of capturing listener data via lead magnets and landing pagesHow to use quizzes and score apps to drive engagement and email signupsWhy building your email list is essential for long-term monetisation🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Clickable show notes matter — podcast listeners are 14x more likely to click than other media usersAvoid too many CTAs — a confused audience takes no actionControl your platform — drive traffic to landing pages, not just your website homepageLead magnets work best when they solve one specific, high-value problemQuizzes and score apps are a fun, effective way to collect data and deliver valueEmail lists are your safety net — never rely entirely on social platformsRecommended Tools & Resources:ScoreApp – Ideal for creating engaging podcast quizzes to capture leadsMeta/Facebook Ads – Run traffic to your lead magnet or podcast quizChatGPT – Use AI to generate SEO-optimised show notes, titles, and lead magnetsJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast monetisation, podcast lead generation, grow your podcast, podcast marketing, podcast CTA, podcast show notes SEO, how to turn podcast into leads, podcast lead magnet, podcast quiz, build podcast email list, podcast conversion strategy, email list for podcasters, podcasters, content creators, digital marketers, coaches with podcasts, entrepreneurs, podcast course, lead gen for podcasts, podcast business growth
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  • How to Create Podcast Thumbnails That Drive Clicks and Boost Reach
    In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into one of the most overlooked growth hacks in podcasting: creating irresistible thumbnails and cover art. Whether you're on YouTube, Spotify, or Apple Podcasts, your podcast thumbnail is your first impression—and it can make or break your episode’s reach. From using Canva for pro-looking designs to leveraging AI tools like ChatGPT for SEO-optimised titles and descriptions, Alex and James unpack the strategies that globally successful shows like Diary of a CEO and High Performance are using to dominate the charts. Plus, they share their own workflow for thumbnail testing and cover art optimisation that’s helped launch over 400 podcasts. If you're ready to get more clicks, more listens, and more growth—this is the episode you can't miss.What You'll Learn in This Episode:The psychology behind what makes people click on a podcast thumbnailWhy your thumbnail title and episode title should never be the sameHow to design eye-catching graphics with Canva (no graphic designer needed)Beta testing thumbnails on YouTube for higher engagementUsing ChatGPT and AI to generate SEO-friendly titles and show notesHow individual episode artwork boosts discoverability on Apple, Spotify, and more🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Faces sell: Use high-resolution images with eye contact for maximum engagementContrast is key: Pair strong emotions in the title and thumbnail for curiosity clicksKeep it under 7 words: Your thumbnail copy needs to grab instantlySquare it up: Reformat thumbnails for Spotify, Apple, and Amazon MusicDouble the hooks: Your title and thumbnail headline should be different but complementaryUse the algorithm to your advantage: New features like individual episode artwork are prioritised by platformsRecommended Tools & Resources:Canva – For easy, professional-looking graphic designChatGPT – For SEO-optimised show notes, YouTube descriptions & episode titlesYouTube Thumbnail A/B Testing – Built-in feature to test click performanceYourPodcastCourse.com – 55+ video modules, cheat sheets, and proven blueprints for launching and scaling a podcastJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast thumbnail design, how to design podcast artwork, YouTube podcast growth, podcast SEO, Canva for podcasters, how to grow your podcast, podcast cover art tips, thumbnail A/B testing, ChatGPT for podcasters, Spotify podcast artwork, Apple podcast cover image, how to launch a podcast, Your Podcast Course, Alex Chisnall, James Burtt, podcast growth tips, DIY podcast branding
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  • Solo vs Guest Episodes: Which Format Grows Your Podcast Faster?
    In this value-packed episode, Alex Chisnall and James Burtt dive into one of the biggest format questions for podcasters: solo episodes vs guest interviews. Whether you're just starting or looking to grow and monetise your podcast, understanding how each format contributes to reach, authority, and audience engagement is crucial. From storytelling strategies to content repurposing hacks, this episode gives you a real-world, no-fluff comparison backed by personal experience and hundreds of podcast launches.What You'll Learn in This Episode:The biggest benefits (and drawbacks) of solo episodesHow guest interviews can organically boost your reachWhy doing both formats can supercharge your podcastThe role of thought leadership in the expert economyReal-life examples from top podcasters like Steven Bartlett and Gary VeeTips for scripting, pacing, and bullet-point prompting in solo episodesHow to build a deeper connection with your ideal listener🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Solo episodes help build expert authority and position you as a thought leaderGuest episodes are brilliant for growing your reach and tapping into new audiencesYou don’t have to pick one—mix formats based on what serves your audience bestPre-recorded content allows you to be human—don’t aim for perfectionAlways make content with your ideal listener in mindRecommended Tools & Resources:YourPodcastCourse.com — Step-by-step tools, templates & trainings to launch and grow your podcastOtter.ai — Our go-to tool for fast, accurate podcast transcriptionsGary Vee's Content Deck — Google this free guide for repurposing macro content into 70+ micro piecesJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:solo podcast episodes, guest podcast format, how to grow your podcast, podcasting for entrepreneurs, podcast tips 2025, how to monetise your podcast, start a podcast, podcast launch strategy, B2B podcasting, podcast thought leadership, Alex Chisnall podcast, James Burtt podcast, Your Podcast Course, solo vs guest podcast, content repurposing podcast, podcasting tips YouTube
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    14:19
  • The Ultimate Guide to Repurposing Podcast Content for Massive Reach
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal the complete strategy for repurposing podcast content to dramatically increase reach, boost brand awareness, and position yourself as a thought leader. From using AI tools like Otter.ai and ChatGPT to generating blog posts, carousels, and viral short-form clips for YouTube Shorts, Instagram Reels, and TikTok—this is your step-by-step blueprint for turning one episode into a month’s worth of engaging, multi-platform content. Whether you're a new podcaster or scaling a growing show, these actionable tips will help you work smarter and get more visibility with less effort.What You'll Learn in This Episode:The smartest way to repurpose podcast episodes for multi-platform contentHow to use Otter.ai for accurate transcriptionsHow to turn transcripts into blogs, newsletters, and social postsThe power of YouTube Shorts, Instagram Reels, and TikTok clipsHow ChatGPT can help you build a week’s worth of content in under an hourThe benefit of batch content creation and scheduling tools🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Repurposing content helps you extend the life and reach of every episode.Use transcription tools like Otter.ai to kickstart content creation.Short-form video content is crucial for discoverability in today’s algorithm-driven platforms.AI tools like ChatGPT can streamline and scale your content marketing efforts.Batch-creating content monthly saves time and boosts consistency.Recommended Tools & Resources:Otter.ai – AI-powered transcription toolChatGPT – Generate blog posts, carousels, captions, and LinkedIn articlesYouTube Shorts / Instagram Reels / TikTok – Platforms to distribute short-form clipsGary Vee Content Deck – Framework for scaling macro to micro contentYourPodcastCourse.com – Access to a dedicated training video on repurposing podcast contentJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:how to repurpose podcast content, podcast content marketing, podcast marketing strategy, grow your podcast, AI for podcasters, how to use ChatGPT for podcasts, podcasting tips, how to use Otter.ai, YouTube Shorts for podcast, Instagram Reels podcasting, TikTok podcast clips, start grow monetise podcast, podcast content creation tools, podcast growth hacks
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About How To Start, Grow and Monetise Your Podcast

How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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