How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall
Turn your podcast idea into an impactful brand and income stream! Join podcast ex...
How to Attract Sponsors and Find Your Niche for Podcast Success
In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall answer burning listener questions about podcast success, sponsorships, and finding your niche. Discover actionable tips on how to stand out in a crowded market, pitch to dream sponsors like Barclays, and define success beyond downloads. Learn why niching down helps build a loyal audience and how to align your podcast with the goals of major brands.
Whether you're new to podcasting or scaling your show, this episode offers tactical advice to help you grow your reach, attract sponsors, and deliver high-value content.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to define what podcast success means to you.
The importance of niching down to stand out in a competitive market.
Proven tips to attract dream sponsors and align your podcast with top brands.
Why your podcast episode length matters and how to get it just right.
Strategies for building your target audience and maintaining engagement.
Key Takeaways:
Podcast Success is Subjective: Define your goals—whether downloads, sponsorships, or meaningful conversations.
Dream Sponsors: Research brand campaigns and tailor your content to align with their messaging.
Niche Wins: Going hyper-specific within a broad category can help you build a loyal audience faster.
Optimal Podcast Length: Deliver value first; your episodes should be as long as necessary to keep the audience engaged.
Content Strategy: Your podcast must resonate with your ideal listener avatar. Understand their needs and preferences to craft standout episodes.
Recommended Tools & Resources:
Facebook Ads Library: Research brand ad strategies for sponsorship alignment.
Apollo.io: Tools for finding key decision-makers within target companies.
ChatGPT/AI Tools: Reverse-engineer content based on current brand campaigns.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast success, how to attract podcast sponsors, podcast sponsorship tips, podcast niche strategy, podcast monetization, how to find a podcast niche, podcast growth tips, best podcast episode length, podcast community building, podcast sponsorship pitch, content strategy for podcasters, dream podcast sponsors, podcast listener engagement, podcast marketing strategy, top podcast tools
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28:03
Master the Perfect Podcast Structure: Secrets to Consistency and Growth
Building a successful podcast starts with a solid structure. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to creating a winning podcast format that keeps your audience hooked and engaged. Learn how to craft a podcast with clear intros, engaging main content, and memorable outroductions while seamlessly integrating sponsorships and signature segments.
Whether you’re a seasoned podcaster or just starting out, this episode is packed with actionable insights to elevate your podcasting game.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
The essential elements of a winning podcast structure, including introductions, main content, and outroductions.
How to seamlessly integrate sponsorships into your podcast with pre-roll, mid-roll, and post-roll placements.
The value of consistent segments like signature questions or recurring themes for audience engagement.
Strategies to test and refine your podcast format for improved listener retention and growth.
Key Takeaways:
Consistency is Key: A structured and predictable format is crucial for building and retaining an audience.
Use Clear Signposts: Guide listeners through your podcast with introductions, transitions, and defined segments.
Effective Ad Placement: Mid-roll ads often perform best, especially when integrated as advertorials.
Signature Segments Work: Unique and recurring segments make your podcast memorable and easier to promote.
Test and Iterate: Regularly experiment with new features and use analytics to refine your content.
Recommended Tools & Resources:
Podcast Hosting Platforms: Libsyn, Buzzsprout, Podbean – for setting up your podcast and managing RSS feeds.
Editing Software: Audacity (free) or Adobe Audition – for polishing your episodes.
Recording Equipment: Zoom H6, Blue Yeti Microphone – affordable yet professional recording gear.
Marketing Tools: Canva for graphics, Hootsuite for social media scheduling.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: podcast structure, a well-crafted story, leverage structured formats, compelling sponsorship messages, consistency, importance of data-driven decisions, podcast improvements
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20:33
Redefining Podcast Goals: What Makes a Podcast Successful?
Success in podcasting isn’t just about numbers. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall redefine podcast success, showcasing how it can mean engaging with your audience, building impactful relationships, or achieving personal milestones.
Whether you're aiming to grow your brand, connect with key industry players, or make a difference in your niche, this episode offers actionable insights to help you achieve your unique version of podcast success.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How to Define Podcast Success: Understanding personal and professional goals.
Beyond the Numbers: Why engagement and impact often outweigh download stats.
The Power of Niche Podcasting: Real-world examples of success through focus.
Strategies for Improvement: Tips on consistency, meaningful conversations, and better content.
Monetization and Opportunities: Creative ways to leverage your podcast for business success.
Key Takeaways:
Podcast success is subjective—define what it means for you.
Focus on building relationships and creating meaningful content over chasing numbers.
Consistency and engagement are key to growing your podcast audience.
Don’t be afraid to dream big; use your podcast as a tool to open doors.
Improvement is more important than scale—get better before getting bigger.
Recommended Tools & Resources:
Buzzsprout: A reliable hosting platform for seamless distribution.
Libsyn: An established RSS hosting solution for podcasts.
Tim Ferriss’ Tools of Titans: Learn from one of the most impactful podcasters.
Podcast Connect (Apple): A must-use tool for uploading and managing your podcast on Apple Podcasts.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: why success means different things to different podcasters, the role of engagement and feedback in measuring podcast impact, creative ways to monetise your podcast, including live events, books, and more, inspiring stories of podcasters using their shows to build careers and connections, practical tips for improving your podcast and growing your audience
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18:48
Step-by-Step Guide to Get Your Podcast on Spotify and Apple Podcasts
Making your podcast accessible on major platforms like Spotify and Apple Podcasts is the first step to global reach. In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down the exact steps to set up your podcast for seamless distribution.
Whether you’re new to podcasting or looking to optimise your setup, this episode provides everything you need to know about using RSS platforms, integrating with Spotify and Apple, and ensuring your podcast reaches its audience wherever they listen.
This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue
What You'll Learn in This Episode:
How RSS Feeds Work: The role of hosting platforms like Libsyn, Buzzsprout, and Podbean in distributing your podcast.
Setting Up on Spotify: The simple steps to manually link your RSS feed for smooth integration.
Apple Podcasts Integration: A detailed walkthrough for creating an Apple Podcasts Connect account and linking your show.
Challenges and Solutions: Common hurdles and how to overcome them with ease.
Best Practices for Global Reach: Tips for building a strong foundation for podcast distribution.
Key Takeaways:
Your RSS feed is the backbone of podcast distribution—set it up correctly for effortless updates.
Platforms like Spotify and Apple Podcasts have different linking requirements; understanding them is key.
The process might seem daunting, but it’s a one-time setup that unlocks global reach.
Resources like Pod School can provide live training and support to help you through the setup.
Recommended Tools & Resources:
Podcast Analytics: Tools to track listener engagement and optimise your schedule.
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.
Follow Us:
Instagram: @podschool
TikTok: @podschool.community
YouTube: @stargrowmonetiseyourpodcast
LinkedIn: James Burtt & Alex Chisnall
In this show, we discuss:
In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget
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12:05
Podcasting for Free: Start Now, Get Perfect Later
Can You Start a Podcast for Free? YES! Wondering if you need a big budget to start your podcast? Spoiler: You don’t! In this episode of Start, Grow, and Monetise Your Podcast, Alex Chisnall and James Burtt break down how to create a podcast without spending a dime. From recording with your phone to using free hosting platforms, this episode is your guide to launching your dream podcast on any budget.Whether you’re just starting or looking to cut costs, this episode is packed with actionable tips to help you start now and perfect later.This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenueWhat You'll Learn in This Episode:How to Record for Free: Using mobile apps, Zoom, and Riverside for cost-effective podcasting.Free Hosting Options: Platforms like Spotify for Podcasters and Anchor explained.Budget-Friendly Equipment: From clip-on mics to affordable alternatives like Blue Yeti.Editing and Artwork Hacks: Leverage free tools like CapCut, Canva, and AI for polished episodes.🔥 When to Invest: Smart upgrades to grow your podcast over time.Key Takeaways:You CAN start a podcast for free—but planning and quality content are key.Free tools like Riverside and Anchor are great for beginners.Batch recording saves time and helps maintain consistency.Invest in affordable upgrades as your podcast grows.Recommended Tools & Resources:Podcast Analytics: Tools to track listener engagement and optimise your schedule.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallWith these tips, you’ll have everything you need to launch your podcast without breaking the bank. Get started today and watch your podcast journey unfold! 🌟In this show, we discuss:In this show we discuss: Podcasting for free, start a podcast, free podcast tools, mobile podcast recording, budget-friendly podcasting, affordable podcast equipment, free hosting platforms, podcast tips for beginners, podcast editing hacks, growing a podcast on a budget.
About How To Start, Grow and Monetise Your Podcast
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall
Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show.
Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.
Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting.
Join the free Pod School community for exclusive resources, trainings, and support.
Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
Listen to How To Start, Grow and Monetise Your Podcast, The Jordan B. Peterson Podcast and many other podcasts from around the world with the radio.net app
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