How To Start, Grow and Monetise Your Podcast

• Podcast Monetisation Myths Busted: Why Small Audiences and Smart Strategies Win

  Many podcasters still believe that the only way to monetise their show is through sponsorships and ads. In this episode of Start Grow Monetise Your Podcast, James Burtt and Alex Chisnall bust the biggest podcasting myths that hold creators back. They reveal why building expert authority, hosting live events, selling digital products, and creating courses can be far more profitable than chasing advertisers. They also explore why a small, engaged audience can deliver more impact than thousands of passive downloads. From emotional storytelling to proactive guest sharing, discover what really drives podcast growth, brand awareness, and revenue. If you want to grow a podcast that attracts clients, builds authority, and scales your business, this conversation gives you the playbook.What You'll Learn in This Episode:Why sponsorships and ads are not the only route to podcast monetisationHow to leverage a podcast to build expert authority and brand trustThe role of live events, masterminds, courses, and digital products in generating revenueWhy audience quality beats audience size every timeHow intentional content attracts high paying clients directly from your podcastWhy proactive guest sharing and emotional storytelling create powerful engagement🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A podcast is a business tool, not just a media channelSmall niche audiences can deliver big financial returns when content is intentionalLive events and networking can turn podcast connections into revenue streamsBig name guests are less effective than engaged guests who actively share contentEmotional stories resonate more deeply and generate stronger listener reactionsJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast monetisation, podcasting tips, how to grow a podcast, podcast myths, podcast business strategy, podcast revenue, podcast sponsorship alternatives, podcast for entrepreneurs, build expert authority with podcasting, podcast marketing strategy, how to monetise a podcast, podcast for coaches, podcast for consultants, podcasting for business growth, podcast content repurposing, podcast live events, podcast digital products, small podcast big impact, podcast for brand awareness

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• How to Turn Every Podcast Episode into a Marketing Machine

  In this episode of Start, Grow and Monetise Your Podcast, Alex Chisnall and James Burtt share how to transform a single podcast episode into a full content marketing machine. They explain how one ten minute recording can generate nine or more pieces of content, from short clips to blogs, carousels, and LinkedIn posts. Discover how to use tools like Opus Clip, Riverside, and Canva to repurpose episodes into engaging video, social media snippets, and articles. Alex and James also highlight why consistency matters more than perfection, why the 80/20 rule is key for content creation, and how audience engagement can be built with even simple, “good enough” posts. If you want to scale your podcast and brand visibility without endless time or budget, this is the episode for you.What You'll Learn in This Episode:How to turn one podcast episode into multiple content assetsWhy consistent posting builds credibility and trust even without likes or commentsHow to use AI tools like Opus Clip for quick clip generationWhy short form content drives attention for long form episodesHow Gen Z and Millennial audiences prefer video contentThe importance of A/B testing thumbnails and titles for better engagementWhy “good enough” content often wins using the 80/20 rule🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A ten minute podcast can fuel an entire week of marketing contentConsistency of posting builds authority even if engagement looks lowVideo content attracts younger demographics and boosts discoverabilityAI editing and clipping tools save time and money while improving reachRepurposing content across LinkedIn, Instagram, YouTube, and blogs maximises valueGood enough content is better than waiting for perfectionJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast marketing, repurpose podcast content, podcast growth strategies, content marketing for podcasts, how to grow a podcast, podcast tips 2025, opus clip tutorial, ai tools for content creators, podcast content repurposing, short form podcast clips, long form podcast strategy, podcast promotion ideas, podcast content marketing, start grow monetise podcast, alex chisnall, james burtt

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• Should You Use YouTube Shorts to Grow Your Podcast?

  Podcasters are rushing to use YouTube Shorts, TikTok, and Instagram Reels as their primary growth strategy. But is it the right move from the very beginning? In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall share contrarian advice about why you should not immediately rely on YouTube Shorts when launching your show. They explain why short form clips can build awareness but rarely convert into long form listeners, which is where brand growth, sponsorship, and monetisation opportunities happen.The conversation covers the balance between short form attention and long form engagement, debates around focusing on audio versus video, and real world examples of creators using short form successfully. If you are serious about growing a podcast that builds authority, attracts sponsors, and drives loyal listenership, this episode will help you decide how and when to use short form content as part of your strategy.What You'll Learn in This Episode:Why starting with YouTube Shorts can mislead you about your true audienceHow short form clips differ from long form engagement in terms of sponsorship and brand growthWhy directing short form attention to full episodes is the most effective approachThe ongoing debate between audio only and video podcasting strategiesHow to set clear goals for your podcast content before choosing formatsReal examples of creators who use short form as their business modelWhy knowing your outcome is critical before investing in video or short form🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Short form content drives attention but does not guarantee long form engagementSponsors and advertisers care most about consistent long form consumptionDo not launch a podcast with Shorts alone, build a library of strong episodes firstShort form works best when it points directly to long form episodesVideo content is increasingly valuable but must align with your overall outcomeA clear strategy is more important than chasing trendsJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:YouTube Shorts podcast strategy, podcast growth 2025, short form vs long form podcast, grow your podcast YouTube, podcast monetisation strategies, TikTok for podcasters, Instagram Reels podcast marketing, audio vs video podcast, podcast sponsorship growth, YouTube podcast tips, how to grow a podcast, podcast marketing tips, podcast discoverability, entrepreneurs podcast growth, content creators podcasting

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• How to Use Paid Ads to Grow Your Podcast in 2025

  Paid advertising can be one of the fastest ways to grow your podcast audience, yet most podcasters never touch it or waste money on ineffective boosted posts. In this episode of Start Grow and Monetise Your Podcast, Alex Chisnall and James Burtt reveal how to use paid ads strategically to attract listeners, test content, and understand your audience. From Spotify ads to YouTube campaigns, Google and Meta ads, LinkedIn targeting, and platforms like Mowpod, you will learn how to spend wisely, test effectively, and measure results. With case studies and real world examples, this episode shows you how to maximise ROI and use paid ads to build a podcast that grows faster and reaches the right audience.What You'll Learn in This Episode:Why boosted posts waste money and what to do insteadHow to use Spotify ads to target podcast listeners already on the platformThe pros and cons of YouTube ads, Google ads, Meta ads, and LinkedIn adsHow Mowpod drives traffic with banner ads and landing pagesThe importance of landing pages and clear calls to actionHow to use small budgets to gather valuable demographic dataWhy testing thumbnails, formats, and messaging improves click through ratesHow to measure ROI and identify what drives downloads and engagement🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Do not rely on boosted posts. They deliver poor results and waste money.Meet your audience where they already are, such as Spotify or YouTube.Use advertising platforms with precise targeting and clear conversion goals.Landing pages give listeners context and improve conversion rates.Even small ad budgets can reveal detailed audience insights.Testing creative elements like thumbnails and formats improves performance.Always measure results to understand what works before scaling spend.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast ads, paid advertising for podcasts, podcast growth strategies, Spotify podcast ads, YouTube ads for podcasts, podcast promotion 2025, google podcast ads, Meta podcast ads, LinkedIn podcast promotion, Mowpod advertising, podcast marketing tips, podcast ROI, how to grow a podcast, podcast promotion strategies, marketing for podcasters, entrepreneurs growing podcasts, podcast community building, podcast discoverability

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• Top 5 Best Podcast Tools for 2025 to Save Time, Boost Quality, and Grow Your Show

  Podcasting has evolved rapidly, and with so many tools available it can be hard to know which ones are worth your time and money. In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall break down the top five podcasting tools you need in 2025. Whether you are launching your first show or scaling an established podcast, these tools will save you hours of editing, improve your audio and video quality, and make your content more discoverable across Apple Podcasts, Spotify, YouTube, and beyond.From AI-powered editing software to all-in-one recording platforms, transcription tools for SEO, and distribution platforms for growth, this episode will show you how to upgrade your podcasting workflow and engage your audience more effectively.If you want to save time, cut costs, and reach more listeners with professional-quality content, these are the tools you cannot afford to ignore.What You'll Learn in This Episode:Why Autopod is the ultimate AI editing tool for multi-camera podcastsHow Riverside outperforms Zoom as a portable podcast studio for creatorsThe role of Otter.ai in boosting podcast accessibility and SEOHow to use ChatGPT for podcast research, strategy, and social media contentWhy Spotify for Creators and Captivate are essential for podcast distribution and audience growth🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Podcasting is easier to start but harder than ever to get noticed. Tools can give you an edge.Autopod saves hours by automatically cutting between multiple camera angles.Riverside offers high-quality remote recording, echo cancellation, and AI transcription.Otter.ai provides fast and affordable transcription that boosts accessibility and SEO rankings.ChatGPT accelerates research, workflows, and content creation but needs human oversight.Spotify for Creators and Captivate simplify hosting, uploading, and managing your podcast.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast tools 2025, best podcast tools, podcast editing software, podcast AI tools, podcast recording platform, podcast hosting platform, Autopod podcast editing, Riverside podcast studio, Otter.ai transcription for podcasts, ChatGPT for podcasters, Captivate podcast hosting, Spotify for Creators tutorial, how to start a podcast, grow your podcast audience, podcast SEO tips, podcast monetisation strategies, tools for podcasters, podcast community building, podcasting for entrepreneurs

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