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How To Start, Grow and Monetise Your Podcast

Pod School
How To Start, Grow and Monetise Your Podcast
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  • Top 5 Best Podcast Tools for 2025 to Save Time, Boost Quality, and Grow Your Show
    Podcasting has evolved rapidly, and with so many tools available it can be hard to know which ones are worth your time and money. In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall break down the top five podcasting tools you need in 2025. Whether you are launching your first show or scaling an established podcast, these tools will save you hours of editing, improve your audio and video quality, and make your content more discoverable across Apple Podcasts, Spotify, YouTube, and beyond.From AI-powered editing software to all-in-one recording platforms, transcription tools for SEO, and distribution platforms for growth, this episode will show you how to upgrade your podcasting workflow and engage your audience more effectively.If you want to save time, cut costs, and reach more listeners with professional-quality content, these are the tools you cannot afford to ignore.What You'll Learn in This Episode:Why Autopod is the ultimate AI editing tool for multi-camera podcastsHow Riverside outperforms Zoom as a portable podcast studio for creatorsThe role of Otter.ai in boosting podcast accessibility and SEOHow to use ChatGPT for podcast research, strategy, and social media contentWhy Spotify for Creators and Captivate are essential for podcast distribution and audience growth🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Podcasting is easier to start but harder than ever to get noticed. Tools can give you an edge.Autopod saves hours by automatically cutting between multiple camera angles.Riverside offers high-quality remote recording, echo cancellation, and AI transcription.Otter.ai provides fast and affordable transcription that boosts accessibility and SEO rankings.ChatGPT accelerates research, workflows, and content creation but needs human oversight.Spotify for Creators and Captivate simplify hosting, uploading, and managing your podcast.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast tools 2025, best podcast tools, podcast editing software, podcast AI tools, podcast recording platform, podcast hosting platform, Autopod podcast editing, Riverside podcast studio, Otter.ai transcription for podcasts, ChatGPT for podcasters, Captivate podcast hosting, Spotify for Creators tutorial, how to start a podcast, grow your podcast audience, podcast SEO tips, podcast monetisation strategies, tools for podcasters, podcast community building, podcasting for entrepreneurs
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  • How to Use Podcasts to Build Community, Engage Customers & Drive Loyalty
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive into how podcasts can become powerful tools for customer engagement, retention, and community building. They explore why retention is the new growth, how podcasts can be used for onboarding and upselling, and why intentional content creation is key to building deeper connections. Alex shares lessons learned from growing a fast-paced Facebook group and the pitfalls of treating it like a sales funnel, while James highlights how podcasts can drive people into meaningful communities. They also discuss how Screw It Just Do It will become the official podcast of the Festival of Entrepreneurs, bridging live events and ongoing engagement. This episode is packed with strategies for turning listeners into loyal customers, building community-driven podcasts, and creating intentional content that drives long-term impact.What You'll Learn in This Episode:Why podcasts are one of the best tools for customer engagement and retentionHow to use podcasts for onboarding, upselling, and loyaltyThe difference between a group and a true community and why it mattersHow to integrate podcasts with live events to sustain energy and connectionWays to involve listeners directly through interactive content like voice notesWhy intentional content creation is key for long-term podcast success🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Retention is the new growth: engage the listeners you already have.Communities thrive when people feel part of something, not when they’re sold to.Podcasts can bridge live events and ongoing digital engagement.User-generated content (like voice notes) deepens trust and belonging.Being intentional with podcast content makes it more engaging and impactful.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads
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  • How to Grow Your Podcast on Spotify for Free
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal exactly how to grow your podcast on Spotify without spending a penny. With Spotify’s creator tools leveling up fast, podcasters now have access to game-changing features like video podcasting, clickable thumbnails, and algorithm-boosted clips. James and Alex unpack how these tools can supercharge discoverability, increase engagement, and even lead to viral growth, sharing a real-life example of a clip that pulled in 180,000 downloads overnight. They also explain Spotify’s monetisation model, why it’s the only major platform investing heavily in podcast creators, and how you can leverage it to build a loyal audience while generating revenue.Whether you’re just starting or looking to scale, this episode gives you the step-by-step tactics to get more reach, more listeners, and more opportunities without blowing your budget.What You'll Learn in This Episode:How to grow your podcast on Spotify without spending moneyWhy Spotify’s algorithm boosts creators who use new toolsHow to upload and optimise video podcasts for maximum reachThe power of clickable thumbnails and viral clipsHow a single clip generated 180,000 downloads overnightSpotify’s monetisation model and how to activate itTips for repurposing content for multiple platforms efficiently🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Spotify is the only major podcast platform currently investing heavily in creator tools and discoverability.Adding video, thumbnails, and clips increases algorithmic reach and attracts new audiences.Clips aren’t just for social media, Spotify uses them to drive traffic to full episodes.Monetisation opportunities now rival YouTube, with ad revenue and premium subscriber share.The upload process is similar to YouTube, so it’s easy to integrate into your current workflow.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads
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  • Turn Podcast Listeners into Clients: Lead Gen Strategies That Work
    Think podcasting is just about chasing sponsors and ad revenue? Think again. In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall pull back the curtain on how you can use your podcast as a powerful lead generation machine, especially if you’re a B2B business, coach, consultant or expert in a niche market. Learn how to convert listeners into paying clients, turn interviews into discovery calls, and use your podcast to open doors that cold emails can’t. They also reveal how a single podcast guest led to £40K in recurring revenue, how a podcast in a hyper-niche market closed 6 out of 25 dream clients, and why your show should be set up intentionally to attract leads, not just listeners.What You'll Learn in This Episode:Why lead generation should be your podcast’s #1 goal (especially for B2B)How to use podcast interviews to convert potential clientsWhy post-interview conversations often lead to high-ticket dealsThe biggest monetisation misconception in podcasting (and what to do instead)How to build a funnel from podcast to conversion using content repurposingWhy your call to action really matters — and what it should look like🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:You don’t need sponsors to monetise a podcast — you need strategyA 10-minute guest interview can be more effective than a sales call.Even niche podcasts (like geological deep piling recruitment!) can land dream clients.Content repurposing drives traffic and conversions — if funnelled intentionally.A strong CTA and purpose-built landing page are non-negotiables for podcast lead gen.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads
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  • How to Turn Podcast Listeners into Super Fans And Customers
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall break down the step-by-step tactics to transform casual podcast listeners into engaged super fans and ultimately, paying customers. From using email newsletters to building community through live events and social media interaction, this episode is packed with actionable strategies to deepen audience relationships and increase podcast ROI. Whether you’re just starting out or looking to grow your brand and business, this is a masterclass on audience engagement, loyalty, and monetisation through podcasting.What You'll Learn in This Episode:Why you don’t need thousands of downloads to have a valuable podcastHow to use newsletters to understand and engage your audienceThe power of live events even with small listener basesSmart ways to respond to your listeners and drive loyaltyHow podcast superfans convert into paying clients🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A small, niche audience can be more powerful than a large but passive oneNewsletter engagement builds stronger audience insight and loyaltySocial proof and community can be created through simple interactions and live meetupsSuper fans often become brand ambassadors and buyersStart where you are: Appreciate the few, and the many will comeRecommended Tools & Resources:Otter.ai – for accurate episode transcriptionAuphonic – for easy, AI-powered audio editingCanva – for on-brand episode artwork and content sharingInstagram & YouTube – for building direct engagement through comments, DMs, and repostsPat Flynn’s book Superfans – for deeper insight on building podcast communityJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast growth, podcast monetisation, podcast marketing tips, build podcast audience, podcast super fans, email list for podcasters, start a podcast for free, grow your podcast, podcasting 101, podcast launch strategy, podcast community building, pat flynn superfans, podcast engagement, podcast listener retention, how to build a podcast brand, podcasting for coaches, podcasting for entrepreneurs
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About How To Start, Grow and Monetise Your Podcast

How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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