How To Start, Grow and Monetise Your Podcast

How to Find the Perfect Duration for Your Audience
Are you struggling to figure out how long your podcast episodes should be? In this episode of Start, Grow, and Monetise Your Podcast, hosts James Burtt and Alex Chisnall break down the ideal podcast length based on audience preferences, topic depth, and completion rates. Discover how to engage your audience, optimise your episodes for algorithms, and use data-driven decisions to find the perfect duration for your show.This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenueWhat You'll Learn in This Episode:Short-Form vs Long-Form Podcasts:Why most podcasters benefit from 10-15 minute episodes and when longer formats work best.The Importance of Completion Rates:How Apple and Spotify use this metric to rank podcasts and what it means for your show.Data-Driven Decisions:Learn how to use listener feedback and analytics to optimise your podcast length.Audience Engagement Tips:How to crowdsource ideas and understand your audience's listening habits.Splitting Long Episodes:Why turning one long episode into two parts can boost retention and downloads.Key Takeaways:The ideal podcast length should match your audience's preferences and their daily routines (e.g., commutes, gym sessions).Completion rates matter more than episode starts—keep your episodes engaging and concise.Use polls, social media, and tools like Spotify’s personalised questions to gather feedback directly from your listeners.Tailor your podcast length to the content's purpose: education, entertainment, or information.Recommended Tools & Resources:Spotify Polls – Engage your audience with custom questions after episodes.Otter.ai – Use transcription services to make your podcast accessible and SEO-friendly.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallBy implementing these strategies, you'll create episodes that resonate with your audience and keep them coming back for more! 🚀In this show, we discuss:In this show we discuss: Podcast SEO tips, grow your podcast, optimise podcast for search, podcast discoverability, podcast transcripts for SEO, using keywords in podcasting, boost podcast downloads, podcast marketing strategies, start grow monetise podcast
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23:12
Mastering Podcast Monetisation
In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt share actionable insights into how podcasters can turn their passion into profit. Whether you're a beginner or a seasoned podcaster, this episode covers effective strategies for monetising your podcast, including sponsorships, membership tiers, and content repurposing. If you’re ready to unlock the full revenue potential of your podcast, this is the episode for you.This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode:How to Secure Sponsorships for Your Podcast:Discover how Alex landed sponsors ranging from local firms to Virgin Atlantic.Learn the importance of creating a professional sponsorship deck to attract potential partners.Leveraging Paid Membership Tiers:Explore how platforms like Patreon can help monetise your podcast while building a loyal community.Understand the benefits of offering exclusive content, ad-free episodes, and early access.Repurposing Content for New Revenue Streams:Learn how to transform your podcast episodes into books, YouTube videos, or premium offerings.Find out how creators are using back catalogs as a passive income source.Maximising Public Speaking and Merchandise Sales:See how podcasters can use their personal brand to secure speaking engagements and sell branded merchandise.Key Topics Covered:Sponsorship Strategies: From small local sponsors to securing high-value partnerships.Paid Membership Success Stories: Insights into building thriving membership communities on platforms like Patreon.Advertising Networks: Why they might not be the best choice for every podcaster.YouTube Monetisation: How enabling ads on your podcast videos can generate significant revenue.Public Speaking & Merchandising: Turning your podcast into a platform for career growth and income diversification.Takeaways:Monetisation is achievable for podcasts at any stage with the right strategy and tools.A professional sponsorship deck and a clear audience profile are essential for securing sponsors.Repurposing content can create multiple income streams with minimal extra effort.Recommended Tools & Resources:✅ Rephonic – Identify podcasts and potential sponsors.✅ Graphtreon – Track top Patreon creators and earnings.✅ Otter.ai – Affordable transcription services for podcasters.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.Follow Us:Instagram: @podschoolTikTok:
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36:31
Podcast Hosting & RSS Feeds Demystified: Set Up for Success
In this episode we break down everything you need to know about RSS feeds and podcast hosting platforms. Whether you're launching your first podcast or optimizing your existing show, this episode is packed with actionable tips to help you succeed.This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue Key Topics Covered:What is an RSS Feed?Learn how RSS feeds serve as the backbone of podcast distribution and why setting them up correctly is essential for your podcast's success.Podcast Hosting Platforms Explained:Discover the best platforms like Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, and Captivate, and how to choose one based on your goals, analytics, and budget.Optimizing Your Podcast for Discovery:Tips on setting up show descriptions, artwork, and categories to maximize visibility across platforms like Apple, Spotify, Amazon Music, and Stitcher.Audio vs. Video Podcasting:Should you upload video content to Spotify or keep it exclusive to YouTube? We explore the pros and cons of each approach.Cost vs. Features:Insights into free and premium hosting platforms, including which options provide the best value for independent creators.Importance of Show Foundations:Why investing time in the initial setup of your hosting platform ensures long-term growth and discoverability.Key Takeaways:Master the Basics of RSS Feeds: Understand their role in distributing your podcast to major platforms.Choose the Right Hosting Platform: Evaluate ease of use, analytics, and cost to find the best fit for your needs.Optimize for Discovery: Use keywords, tags, and descriptions strategically to improve your podcast’s organic search performance.Leverage Video Content: Explore whether Spotify for Podcasters or YouTube is better for hosting video episodes.Long-Term Growth: Start with a solid foundation to build a sustainable podcast.Resources Mentioned:Hosting Platforms: Spotify for Podcasters, Libsyn, Buzzsprout, Podbean, Captivate, and Acast.Pod School: Join our free community for in-depth training on podcast optimization, branding, and growth. Click here to join!Why This Episode Matters:Around 50% of podcasts are discovered through organic search, making it critical to have a properly optimized RSS feed and hosting setup. James and Alex guide you through everything from technical setups to leveraging analytics for growth.In this show, we discuss: Podcast hosting platforms, RSS feed for podcasts, Best podcast hosting services, Spotify for Podcasters, How to distribute a podcast, Podcast setup tips, Audio vs. video podcasting, Optimize podcast show description, Podcast discoverability tips, Podcast SEO strategies, Best tools for podcast hosting, Captivate vs. Buzzsprout, Podcast analytics and growth
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19:36
Podcast SEO Secrets: How to Rank & Grow Your Audience
In this episode of Start, Grow, and Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive into the world of podcast SEO and keyword optimization to help your podcast get discovered. This episode is bought to you by POD SCHOOL, the ultimate free community for serious podcasters! Learn actionable tips on integrating relevant keywords, optimising show descriptions, and leveraging transcripts to rank higher on platforms like Spotify, Apple Podcasts, and Amazon Music. If you’re serious about growing your audience and maximising your podcast’s visibility, this episode is packed with practical SEO strategies for podcasters.What You'll Learn in This Episode:How to Choose the Right Keywords for Your PodcastLearn how to use tools like Google Trends, Uber Suggest, and YouTube auto-fill to identify trending and relevant keywords for your podcast.Best Practices for Keyword IntegrationDiscover how to naturally integrate keywords into your episode titles, descriptions, and show notes without sounding spammy.SEO for Podcast PlatformsUncover the secrets of optimizing your overall show description and leveraging podcast hosting platforms like Libsyn, Buzzsprout, and Podbean for SEO.Using Transcripts to Boost SEOFind out how platforms like Otter.ai can help you create transcripts that improve accessibility and searchability for your podcast.Retention Metrics & Podcast GrowthLearn why listener retention and engagement are becoming increasingly critical for podcast discoverability.Key Topics Covered:Podcast SEO Basics: Why keywords and organic search are crucial for podcast growth.Keyword Research Tools: Using ChatGPT, Uber Suggest, and Google Trends for better keyword strategies.Optimizing Episode Titles and Descriptions: Writing engaging, keyword-rich titles and descriptions.Transcripts for Accessibility and SEO: How transcripts can increase your podcast’s visibility.Audience Retention Strategies: Understanding how retention impacts rankings and future discoverability.Takeaways:50% of podcasts are found through organic search, so optimizing your podcast is essential.Small changes, like improving show notes or adding transcripts, can lead to big SEO wins.Consistency in keyword usage across all platforms ensures maximum audience reach.Join the Conversation:If you found this episode helpful, share it with someone who’s ready to level up their podcast SEO. For more insights and tips, join our free community at Pod School – the ultimate platform for serious podcasters.JOIN POD SCHOOL FOR FREE, NOWBy implementing the strategies discussed in this episode, you’ll have everything you need to grow your podcast audience and rank higher on podcast platforms.
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12:44
Proven Strategies to Grow Your Podcast Audience: Networking, Guesting, and Social Media Tactics
Grow Your Podcast Audience: Networking, Guesting, and Social Media Tips brought to you by Pod School Welcome to How to Start, Grow, and Monetise Your Podcast, hosted by James Burtt and Alex Chisnall. In this episode, we tackle one of the most frequently asked questions: How can you grow your podcast audience? Discover actionable strategies that leverage social media, networking, guest appearances, and SEO to increase your reach and impact.Episode Highlights:Leveraging Social Media for Podcast GrowthSecure Social Media Handles: Learn why claiming handles across platforms is essential and how to creatively adapt if your preferred name is taken.Leverage Personal Brands: Use your existing social media following to amplify your podcast content and connect with your audience.Platform-Specific Strategies: Discover why LinkedIn might be the best platform for B2B podcasts, while TikTok and YouTube Shorts excel at discoverability.Networking and Utilizing Your Existing AudienceTap Into Your Network: Identify existing connections, forums, and newsletters within your niche to engage your target audience.Form Strategic Partnerships: Invite industry leaders or influential figures as guests to attract their followers to your podcast.Make Guesting Easy: Provide tools like short clips and social media assets to make it simple for your guests to promote their episode.Guesting on Other PodcastsBe Tactical About Guesting: Guest on shows with established audiences that align with your niche to attract listeners already consuming similar content.Pod Swaps and Collaborations: Partner with other podcasters for mutually beneficial audience growth.Use Tools to Find Opportunities: Explore platforms like Podbooker and Matchmaker.fm to discover guesting opportunities.Creating Content That ConvertsFocus on Goals: Tailor your content to align with your podcast’s purpose—whether to educate, entertain, or drive leads.Drive Long-Form Engagement: Use short-form content to highlight key takeaways and encourage listeners to dive into full episodes.Key TakeawaysLeverage What You Already Have: Your existing network and personal brand can be powerful tools for growth.Be Strategic With Guests: Collaborate with individuals whose audiences align with your target listeners.Don’t Overlook Niche Platforms: LinkedIn, newsletters, and industry forums can help you connect with your ideal audience.Consistency is Key: Regularly post on the platforms where your audience is most engaged.In This Episode We Cover:How to grow a podcast audience, Podcast networking strategies, Leveraging social media for podcasts, Guesting on other podcasts, B2B podcast marketing, Tips for using LinkedIn for podcasts, Creating content that drives engagement, Using Pod School to enhance podcast successEnjoyed this episode? Subscribe, leave a review, and share it with fellow podcasters! Join Pod School here to access free tools, resources, and expert advice to help you start, grow, and monetise your podcast.
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17:32

How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.

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