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How To Start, Grow and Monetise Your Podcast

Pod School
How To Start, Grow and Monetise Your Podcast
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  • How to Create Podcast Thumbnails That Drive Clicks and Boost Reach
    In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into one of the most overlooked growth hacks in podcasting: creating irresistible thumbnails and cover art. Whether you're on YouTube, Spotify, or Apple Podcasts, your podcast thumbnail is your first impression—and it can make or break your episode’s reach. From using Canva for pro-looking designs to leveraging AI tools like ChatGPT for SEO-optimised titles and descriptions, Alex and James unpack the strategies that globally successful shows like Diary of a CEO and High Performance are using to dominate the charts. Plus, they share their own workflow for thumbnail testing and cover art optimisation that’s helped launch over 400 podcasts. If you're ready to get more clicks, more listens, and more growth—this is the episode you can't miss.What You'll Learn in This Episode:The psychology behind what makes people click on a podcast thumbnailWhy your thumbnail title and episode title should never be the sameHow to design eye-catching graphics with Canva (no graphic designer needed)Beta testing thumbnails on YouTube for higher engagementUsing ChatGPT and AI to generate SEO-friendly titles and show notesHow individual episode artwork boosts discoverability on Apple, Spotify, and more🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Faces sell: Use high-resolution images with eye contact for maximum engagementContrast is key: Pair strong emotions in the title and thumbnail for curiosity clicksKeep it under 7 words: Your thumbnail copy needs to grab instantlySquare it up: Reformat thumbnails for Spotify, Apple, and Amazon MusicDouble the hooks: Your title and thumbnail headline should be different but complementaryUse the algorithm to your advantage: New features like individual episode artwork are prioritised by platformsRecommended Tools & Resources:Canva – For easy, professional-looking graphic designChatGPT – For SEO-optimised show notes, YouTube descriptions & episode titlesYouTube Thumbnail A/B Testing – Built-in feature to test click performanceYourPodcastCourse.com – 55+ video modules, cheat sheets, and proven blueprints for launching and scaling a podcastJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast thumbnail design, how to design podcast artwork, YouTube podcast growth, podcast SEO, Canva for podcasters, how to grow your podcast, podcast cover art tips, thumbnail A/B testing, ChatGPT for podcasters, Spotify podcast artwork, Apple podcast cover image, how to launch a podcast, Your Podcast Course, Alex Chisnall, James Burtt, podcast growth tips, DIY podcast branding
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  • Solo vs Guest Episodes: Which Format Grows Your Podcast Faster?
    In this value-packed episode, Alex Chisnall and James Burtt dive into one of the biggest format questions for podcasters: solo episodes vs guest interviews. Whether you're just starting or looking to grow and monetise your podcast, understanding how each format contributes to reach, authority, and audience engagement is crucial. From storytelling strategies to content repurposing hacks, this episode gives you a real-world, no-fluff comparison backed by personal experience and hundreds of podcast launches.What You'll Learn in This Episode:The biggest benefits (and drawbacks) of solo episodesHow guest interviews can organically boost your reachWhy doing both formats can supercharge your podcastThe role of thought leadership in the expert economyReal-life examples from top podcasters like Steven Bartlett and Gary VeeTips for scripting, pacing, and bullet-point prompting in solo episodesHow to build a deeper connection with your ideal listener🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Solo episodes help build expert authority and position you as a thought leaderGuest episodes are brilliant for growing your reach and tapping into new audiencesYou don’t have to pick one—mix formats based on what serves your audience bestPre-recorded content allows you to be human—don’t aim for perfectionAlways make content with your ideal listener in mindRecommended Tools & Resources:YourPodcastCourse.com — Step-by-step tools, templates & trainings to launch and grow your podcastOtter.ai — Our go-to tool for fast, accurate podcast transcriptionsGary Vee's Content Deck — Google this free guide for repurposing macro content into 70+ micro piecesJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:solo podcast episodes, guest podcast format, how to grow your podcast, podcasting for entrepreneurs, podcast tips 2025, how to monetise your podcast, start a podcast, podcast launch strategy, B2B podcasting, podcast thought leadership, Alex Chisnall podcast, James Burtt podcast, Your Podcast Course, solo vs guest podcast, content repurposing podcast, podcasting tips YouTube
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  • The Ultimate Guide to Repurposing Podcast Content for Massive Reach
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal the complete strategy for repurposing podcast content to dramatically increase reach, boost brand awareness, and position yourself as a thought leader. From using AI tools like Otter.ai and ChatGPT to generating blog posts, carousels, and viral short-form clips for YouTube Shorts, Instagram Reels, and TikTok—this is your step-by-step blueprint for turning one episode into a month’s worth of engaging, multi-platform content. Whether you're a new podcaster or scaling a growing show, these actionable tips will help you work smarter and get more visibility with less effort.What You'll Learn in This Episode:The smartest way to repurpose podcast episodes for multi-platform contentHow to use Otter.ai for accurate transcriptionsHow to turn transcripts into blogs, newsletters, and social postsThe power of YouTube Shorts, Instagram Reels, and TikTok clipsHow ChatGPT can help you build a week’s worth of content in under an hourThe benefit of batch content creation and scheduling tools🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Repurposing content helps you extend the life and reach of every episode.Use transcription tools like Otter.ai to kickstart content creation.Short-form video content is crucial for discoverability in today’s algorithm-driven platforms.AI tools like ChatGPT can streamline and scale your content marketing efforts.Batch-creating content monthly saves time and boosts consistency.Recommended Tools & Resources:Otter.ai – AI-powered transcription toolChatGPT – Generate blog posts, carousels, captions, and LinkedIn articlesYouTube Shorts / Instagram Reels / TikTok – Platforms to distribute short-form clipsGary Vee Content Deck – Framework for scaling macro to micro contentYourPodcastCourse.com – Access to a dedicated training video on repurposing podcast contentJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:how to repurpose podcast content, podcast content marketing, podcast marketing strategy, grow your podcast, AI for podcasters, how to use ChatGPT for podcasts, podcasting tips, how to use Otter.ai, YouTube Shorts for podcast, Instagram Reels podcasting, TikTok podcast clips, start grow monetise podcast, podcast content creation tools, podcast growth hacks
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  • How to Monetise Your Podcast Before You Even Launch
    In this game-changing episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how you can start earning money from your podcast before you even publish a single episode. From brand sponsorships and Patreon memberships to leveraging existing networks and offering services, they unpack actionable strategies used by podcasters around the world to generate revenue from day one. Whether you're planning a launch, already recording, or relaunching an existing show—this episode will help you build a podcast that doesn’t just grow an audience, but grows your income too.What You'll Learn in This Episode:How to secure sponsors and brand deals pre-launchWhat makes Patreon and other membership platforms effectiveThe hidden costs of Apple podcast subscriptions (and how to price correctly)Why client acquisition > sponsorship for most podcastersThe exact pitch strategy that landed a £50,000 deal before a single episode aired🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Start monetising early—you don’t need huge audience numbers to earn.Sponsorships can come before launch if your brand or network is strong.Exclusive content and early access can drive paid subscriptions.Use your podcast to attract high-value clients, not just advertisers.Serving a niche market can be more profitable than trying to reach the masses.Recommended Tools & Resources:Patreon – A leading platform for building podcast memberships.Graphtreon.com – Track top-earning podcasters and see what works.Spotify for Podcasters – Use for subscriptions and exclusive content features.Apple Podcasts Subscriptions – Monetisation with platform-specific considerations.YourPodcastCourse.com – 55-video step-by-step system to start, grow & monetise your podcast.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:how to monetise your podcast, podcast sponsorship before launch, patreon for podcasters, podcast revenue tips, make money podcasting, podcast launch strategy, grow podcast audience, start a podcast 2024, podcast business model, podcasting for entrepreneurs, how to get podcast sponsors, podcast client acquisition, podcast pre-launch strategy, podcast monetisation tips, build podcast membership, Your Podcast Course
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  • How Podcast Guesting Can Rapidly Grow Your Audience
    In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall unpack one of the most powerful—and underrated—strategies for growing your podcast organically: podcast guesting. Fresh from guesting on other shows himself, James shares exactly how showing up on the right podcasts can help you build awareness, grow your subscriber base, and drive real results. They discuss why guesting often outperforms paid podcast ads and traditional press, and how to make sure your appearance converts listeners into loyal fans. Plus, they share actionable tools and platforms to help you start booking guest spots today. Whether you're relaunching a podcast or launching from scratch, this episode is a must-listen.What You'll Learn in This Episode:Why podcast guesting is more effective than traditional PRHow to choose the right shows for your nicheTactics to ensure your podcast gets mentioned (and linked!)How to overcome the platform-switching challengeThe biggest mistake podcasters make when pitching themselves🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Relevance matters: Target podcasts that serve your ideal audienceEase of discovery: Link directly to your show on the platform listeners are already onGuesting = visibility: Showing up on other shows beats most other promo methodsStart small, grow up: Don’t pitch yourself to the biggest shows right awayThe magic is in the follow-up: Most opportunities are missed due to lack of follow-throughRecommended Tools & Resources:www.YourPodcastCourse.com – The ultimate step-by-step guide to launching and monetising your podcast (55 videos, on-demand access)Matchmaker.fm – Find podcasts to guest onPodbooker.com – Connect with hosts looking for guestsGuestio – A marketplace for podcast interviews with influencersJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:Podcast guesting, how to grow a podcast, podcast growth hacks, podcast marketing, Spotify podcast tips, Apple Podcasts SEO, Matchmaker.fm tips, Podbooker guesting, how to get podcast listeners, podcast audience building, how to get 100 podcast downloads, organic podcast growth, podcast promotion strategies, best podcast launch tips, how to get podcast guests, how to grow a podcast audience, James Burtt podcast, Alex Chisnall podcast
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About How To Start, Grow and Monetise Your Podcast

How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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