In The Room

“It's a comms problem” is the diagnosis politicians, pundits and the public often reach for whenever a prime minister flounders. It was arguably Keir Starmer’s biggest undoing. From the beginning, he failed to articulate what kind of prime minister he would be. In the end, nobody really knew what he thought about anything. For today’s guest Lee Cain, Starmer was a “political vacuum” - but believes his successor Andy Burnham is ripe with rhetorical promise.

Cain was director of communications in No 10 under Boris Johnson at the height of the Covid pandemic, and before that was a newspaper journalist for many years. He created the idea of the ‘bubble’ - the group of six people you were sanctioned to mingle with during lockdown’s bleakest days. He was also at the sharp end of Johnson’s counterintuitive policy howlers, like instructing the public to avoid pubs, without actually closing them. In this episode, he reveals how these moments unfolded.

In this episode of Lessons from No 10, Cain reveals how those moments unfolded. He explains the problem of Whitehall’s comms bloat, revisits the “slow-moving car crash” of the pandemic’s communications failures and offers an insider’s view of Burnham’s “social-first” strategy.

Producer: Sam Durham
Executive Producer: Rod Ardehali

Find the best clips from the podcast and more from Helen and Cleo on the show's Instagram page here.

Email your questions to Helen and Cleo on intheroom@independent.co.uk.

This podcast is part of The Independent Podcast Network and is produced in association with Next Chapter Studios.
Hosted on Acast. See acast.com/privacy for more information.

With the Clacton by-election just days away, In The Room welcomes perhaps Nigel Farage’s most unusual opponent: Count Binface.

The intergalactic candidate joins Helen MacNamara and Cleo Watson to defend his manifesto, from capping 99 Flakes at 99p and building “at least one” affordable home to tackling Britain’s badly positioned hand dryers. He explains why housing and homelessness sit behind some of the jokes, reveals what he’d do with Buckingham Palace and offers Nigel Farage some advice should he lose the election: head straight to the nearest Ferrari showroom.

Afterwards, Helen and Cleo look at what is actually happening in Clacton, whether Binface can translate his media momentum into votes, and what the extraordinary contest tells us about Farage, Reform and the state of British politics.

Producer: Sam Durham
Executive Producer: Rod Ardehali
Find the best clips from the podcast and more from Helen and Cleo on the show's Instagram page here.

Email your questions to Helen and Cleo on intheroom@independent.co.uk.

This podcast is part of The Independent Podcast Network and is produced in association with Next Chapter Studios.
Hosted on Acast. See acast.com/privacy for more information.

When Apple chief executive Tim Cook visited No 10, he stopped to admire David Bailey’s portrait of Queen Elizabeth II. Jimmy McLoughlin, then Downing Street’s business director, gave him an impromptu tour and discovered along the way that Cook was also a fan of Netflix’s acclaimed royal drama The Crown.

Working under Theresa May, McLoughlin’s role was to help ensure that some of the world’s most influential business leaders had a productive relationship with the prime minister. Cook’s fascination with the Queen pointed to something broader: the value of British soft power, and the importance of the relationship between Westminster and the corporate world.

In the first episode of Lessons from No 10, McLoughlin joins Helen MacNamara and Cleo Watson to discuss what ministers really need to understand about business. Now host of Jimmy’s Jobs of the Future, he argues that politicians do not all need to have run companies themselves – but they do need to understand the people who have.

Executive Producer: Rod Ardehali
Producer: Sam Durham
Find the best clips from the podcast and more from Helen and Cleo on the show's Instagram page here.

Email your questions to Helen and Cleo on intheroom@independent.co.uk.

This podcast is part of The Independent Podcast Network and is produced in association with Next Chapter Studios.
Hosted on Acast. See acast.com/privacy for more information.

As Andy Burnham's second week in power draws to a close, his rivals are scratching their heads and plotting their summer challenges – with mixed results. Green leader Zack Polanski is facing heat over yet another social media misdemeanour, it’s far from all quiet for Nigel Farage on the Clacton front, and the Liberal Democrats are nowhere to be seen – time for another Ed Davey stunt? Meanwhile, Kemi Badenoch is preparing to embark on a summer tour with the highest approval rating of any Tory leader since April 2021. Today, we bring you the ultimate preview of Westminster's summer.

During August we'll be having our own summer recess, bringing you a special interview series: Lessons From No.10. Jimmy McLoughlin – the podcast host who landed the first interview with the new PM and a former business director in No.10 – tells us what it's really like meeting the world's most powerful CEOs. Peter Hill – principal private secretary to Theresa May – describes what it's like being up close with Vladimir Putin, Donald Trump and Angela Merkel. And Lee Cain – who found himself almost running the country when Boris Johnson was hospitalised during Covid – tells us how to hold government communications together in a crisis. As a new prime minister settles in, this series is the ultimate primer for life inside 10 Downing Street.

We'll be back from the start of September, when Andy Burnham faces Kemi Badenoch at PMQs for the very first time – and the countdown to party conference season begins.

Executive Producer: Rod Ardehali
Producer: Sam Durham
Video Editor: Vali Raza
Find the best clips from the podcast and more from Helen and Cleo on the show's Instagram page here.

Email your questions to Helen and Cleo on intheroom@independent.co.uk.

This podcast is part of The Independent Podcast Network and is produced in association with Next Chapter Studios.
Hosted on Acast. See acast.com/privacy for more information.

Andy Burnham finally sat down to face some old school scrutiny this week.

After weeks of winning praise for his social-first approach to communications – Britain's first TikTok Prime Minister? – he finally sat down for a proper grilling with the BBC's Laura Kuenssberg.

Today, we unpack his performance. How did he handle the tough questions on Trump and Putin? Is he talking about Manchester a little too much? And beyond the polished messaging, does he sound like a Prime Minister with a convincing plan to govern?

Meanwhile, No.10's policy fruit machine spun again with a surprise overhaul of technical education, and Count Binface launched a manifesto that might just be the clearest piece of political communication of the week.

Executive Producer: Rod Ardehali
Producer: Sam Durham
Video Editor: Vali Raza
Find the best clips from the podcast and more from Helen and Cleo on the show's Instagram page here.

Email your questions to Helen and Cleo on intheroom@independent.co.uk.

This podcast is part of The Independent Podcast Network and is produced in association with Next Chapter Studios.
Hosted on Acast. See acast.com/privacy for more information.