Welcome to NFU Shed Talks
In this week’s episode, hosts Bizza Walters and Luke Cox are joined by David Wheatley, founder of Petit Peonies, and Cambridgeshire potato grower Luke Abblitt from Farmer Luke Potatoes to explore how social media and direct-to-consumer sales are helping farmers reconnect with customers and take greater control of their businesses.
David shares how the disruption of Covid, combined with a devastating farm fire, forced him to rethink his business model, ultimately leading to the creation of a thriving direct-to-consumer peony business now selling around 100,000 stems every year.
Inspired by David’s success, Luke explains how he adopted a similar approach with potatoes, building a loyal customer base through postal deliveries and local sales while reducing reliance on volatile wholesale markets.
The conversation explores whether direct sales are becoming more than just a niche opportunity, and what this shift could mean for the long-term resilience and future of UK farming businesses.
Looking beyond the UK, the episode also features Helena Lawi, Gender Specialist at Farm Africa, who discusses the organisation’s work supporting women farmers in Tanzania. Helena explains how improving access to finance, training and agricultural inputs is helping women move from subsistence farming into the cash economy through crops such as sunflower and sorghum.
She also highlights why meaningful empowerment depends on involving men and wider communities in the conversation, helping to shift attitudes, support women into leadership roles and create lasting change at farm level.
In the Westminster section, Neeve McGinty and Ruairi Hodges reflect on the fallout from the local elections and what the political changes could mean for rural communities and farming policy. They also break down Parliament’s prorogation ahead of the King’s Speech, the rush to pass legislation before the session ended, and two significant NFU lobbying wins linked to the Devolution Bill and the Crime and Policing Bill.
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For more information on today’s episode, head to the links below:
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Petit Peonies website: https://www.petitepeonys.co.uk/
Petit Peonies Instagram: https://www.instagram.com/petitepeonys/
Farmer Luke Potatoes: https://farmerluke.co.uk/
Farmer Luke Instagram: https://www.instagram.com/farmerluke.co.uk/
Farm Africa: https://www.farmafrica.org/
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