Made For Us

Ellevest CEO Sylvia Kwan has a striking statistic she uses to explain why the company was founded: in a survey of asset managers by BNY Mellon Investment Management, 86% said their default customer is a man.
In this episode, the first of a two-part conversation, Sylvia Kwan shares why Ellevest is on a mission to close the gender investing gap and why it may be just as important as the gender pay gap.
We discuss:
Why the gender investing gap exists and how it contributes to the wealth gap
What Ellevest discovered about women’s attitudes towards risk
Sylvia's surprising route to becoming chief investment officer and then CEO
How Ellevest is breaking down the barriers that keep women from investing

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About Sylvia Kwan
Sylvia Kwan is the CEO and Chief Investment Officer of Ellevest, a women-founded and women-led financial services firm dedicated to closing the gender wealth gap. Prior to Ellevest, she founded SimplySmart Asset Management and held senior portfolio management positions at Financial Engines and Charles Schwab. A Chartered Financial Analyst with more than 30 years of industry experience, Sylvia serves on the Board of Exit 182, the investment committee that oversees the endowment of Grinnell College.
Learn more about Ellevest: https://www.ellevest.com/
Follow Ellevest on LinkedIn: https://www.linkedin.com/company/ellevest/
Follow Ellevest on Instagram: https://www.instagram.com/ellevest
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/
LinkedIn: https://www.linkedin.com/company/madeforuspodcast
Instagram: https://www.instagram.com/madeforuspodcast/
Newsletter: https://madeforuspodcast.beehiiv.com/

Made For Us is back for Season 3 - and we’re talking about ambition. Hear from founders building AI for underserved languages and designing inclusive medical devices, and investors closing wealth gaps.
Listen to the trailer and subscribe to get notified of new episodes.
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/
LinkedIn: https://www.linkedin.com/company/madeforuspodcast
Instagram: https://www.instagram.com/madeforuspodcast/
Newsletter: https://madeforuspodcast.beehiiv.com/

So your name’s been mistreated by autocorrect. What harm does that cause? And what would it take to fix it?
In this episode, Northeastern University law professor Rashmi Dyal-Chand discusses her research into autocorrect's bias and shares her blueprint for change - from what consumers can do to where the law might need to step in.
Plus: journalist Dhruti Shah on her viral 2018 BBC article that first brought the issue to light.
This is Part 3 of "What's in a Name?", our mini-series about autocorrect and inclusive technology.
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New to the series? Start with Part 1 and Part 2
Listen to the trailer
Enjoying the show? Leave a rating to help others discover it, or share your autocorrect story at [email protected]
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About Rashmi Dyal-Chand
Rashmi Dyal-Chand is a law professor at Northeastern University. Her research and teaching focus on property law, poverty, economic development and consumer law. She is the author of the article, “Autocorrecting for Whiteness”, published in the Boston University Law Review in 2021.
Learn more about Rashmi Dyal-Chand: https://law.northeastern.edu/faculty/dyal-chand/
Read the “Autocorrecting for Whiteness” article: https://www.bu.edu/bulawreview/files/2021/03/DYAL-CHAND.pdf
About Dhruti Shah
Dhruti Shah is a creative practitioner, storyteller and journalist who focuses extensively on belonging. She is a collaborator with I Am Not A Typo.
Read Dhruti’s article: https://www.bbc.co.uk/news/business-46362259
Follow Dhruti on LinkedIn: https://www.linkedin.com/in/dhrutishahstoryteller/
Follow Dhruti on Instagram: https://www.instagram.com/dhruti_journo/
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/
Newsletter: https://madeforuspodcast.beehiiv.com/
Social media: LinkedIn and Instagram

The I Am Not a Typo campaign managed to get tech companies' attention. So what happened next?
We hear from one of the campaign organisers about the conversations with tech giants - and whether anything actually changed.
This is Part 2 of “What’s in a name?”, a new mini-series about autocorrect and inclusive technology.
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New to the series? Start with Part 1
Listen to the trailer
Enjoying the show? Leave a rating to help others discover it, or share your autocorrect story at [email protected]
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About Cathal Wogan
Cathal Wogan is a lead collaborator with I Am Not A Typo, a collective aiming to create social change so no one feels like an oversight. I Am Not A Typo looks at the link between identity and technology, and its flagship UK-based campaign asks tech giants to update their name dictionaries to better reflect the modern multi-cultural United Kingdom.
Cathal is a Senior Consulting Director at communications consultancy Blurred, the agency that convenes I Am Not A Typo and its many cross-industry collaborators.
Learn more about I Am Not A Typo: https://www.iamnotatypo.org/
Follow Cathal on LinkedIn: https://www.linkedin.com/in/cathal-wogan/
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/
Newsletter: https://madeforuspodcast.beehiiv.com/
Social media: LinkedIn and Instagram

For years, people added their "unusual" names to their phone's dictionary, treating it as a minor inconvenience. Then some decided to fight back.
In this episode, we meet the people whose names are constantly "corrected" by their devices and hear how I Am Not A Typo, a grassroots campaign to fix autocorrect, got the attention of tech giants.
This is Part 1 of “What’s in a name?”, a new mini-series about autocorrect and inclusive technology.
Listen to Part 1 and Part 2
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If someone came to mind while you were listening, send this episode their way. And if you have an autocorrect story of your own, we'd love to hear it. Email us at [email protected].
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Guests
Cathal Wogan, Xaymaca Awoyungbo, Vedrana Koren, Wanyu Zhang and Angharad Planells
Learn more about I Am Not A Typo
Website: https://www.iamnotatypo.org/
Instagram: https://www.instagram.com/iamnotatypo
LinkedIn: https://www.linkedin.com/company/i-am-not-a-typo/
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Connect with Made for Us
Show notes and transcripts: https://made-for-us.captivate.fm/
Social media: LinkedIn and Instagram