How to pitch and deliver great work when your client doesn't speak "Design", with John Lynch
Send us a textIn this episode we meet John Lynch, founder of Context Studio based in Dublin, Ireland. John's career path has taken him from countries where design is part of everyone's mindset, to places where some businesses have yet to see the full value that design can bring. He shares the approaches that he's used to gain traction and make the case for adopting Service Design and stories of how design-led approaches have helped his teams to engage diverse stakeholder groups and generate better service outcomes.We talk about the privilege of working with public sector folks, who's vocation is to make society better... and we talk of the impact of "better" vs. "new" and why Renovate often delivers more than Innovate when it comes to Service Design.About John.John Lynch is founder and director of Context Studio, a service design studio in Dublin, and a voluntary board director at the Institute of Designers in Ireland. With a background in software development, John is a committed advocate of design in the service of the public good.References from John's episode.Stratification of Design Thinking -Stefanie Di RussoDanish Design LadderDark Matter and Trojan Horses -Dan HillJohn Heskett Ireland's Action Plan for Designing Better Public Services.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
--------
1:01:38
Design's role in transformation programs with Livework's Ben Reason.
Send us a textDesign is often seen as an activity that happens at the front-end of transformation programs, but what if companies adopted a design-led approach to their overarching transformation?In this episode, we catch up with the legendary Ben Reason, founder of Livework Studio to hear about the firms 6 pillars of design led-transformation, the work that Livework has done with Adidas, TFL, Kone and the NHS (and to get a glimpse into Livework's three, top sectret trophy cabinets).Check out Ben's article on Design Led Transformation here. Its a quick read that's packed with insight.We've adopted a different format for this episode, cutting straight to core topic to give us a shorter, punchier episode. Let us know how you feel about the new approach. Perhaps you miss the quick fire round? Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
--------
41:26
Designing the world's best digital transport experience, with TfL's Hanna Kops
Send us a textTubes, trains, boats, trams, bikes, busses and even a cable car combine to make Transport for London (TfL), a system that helps 9 million Londoners and a few tourists navigate the world's greatest city.Designing the digital tools that help people to turn complex logistics into practical travel plans is no mean feat, but that's exactly what Hanna Kops and her team did with the TfL Go app. In this episode Hanna tells us the story of how the TfL Digital Experience team collaborated with a complex matrix of stakeholders and launched an app that's now on every Londoner's phone. We also talk about:The formative role that playing games with her family had on Hanna's development as a designer and reflect on how the shift to screen-based play will shape tomorrows designers.How the singleminded pursuit of "scale" often strips the value out of designed experiences. If you're curious about the vintage "Mind The Gap" sound bite in this episode and are in the mood for a romantic story, then click here. About Hanna Hanna Kops is Head of Experience at TfL Digital.Over the last few years, she co-built TfL Digital, the team behind the TfL Go app and other future digital experiences. TfL Go includes an innovative new approach to digital maps, was shortlisted for a D&AD Award and won multiple industry awards, including BIMA, The Drum and Design Week.Hanna is also a Visiting Lecturer at the Royal College of Art.Before joining Transport for London, Hanna led design teams, innovation projects and culture change for a wide range of organisations in the UK and USA. She also co-founded a design studio.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
--------
46:42
Emergency Service Design: How design is reshaping policing in Scotland with Chris Muir
Send us a textWhen the Scotland consolidated its police forces it saw an opportunity to add a Service Design team to the new organisation. Not only would this team make a material contribution to Police Scotland's radical transformation, they would also become a core part of the force's new ways of working. In this episode we're joined my Chris Muir, who tells the story of how he discovered service design and how he and the Police Scotland Service Design team work with officers at every level to discover, design and deliver services that keep people in Scotland safer. Chris talks about the benefits of running a design studio in a 14th century castle, once owned by the Blackadder family and of how the design team's six principles helps the to build trust and deliver value through their work. We talk about how spending time out on patrol with officers helps Police Scotland's designers to create services that meet the needs of officers whether they're in high population density Glasgow, or in the rural extremes of the Highlands & Islands.References from this episode. Radical Candor. https://amzn.eu/d/h04WOyVNine Lies About Work https://amzn.eu/d/7m9vFq2This is Service Design Doing https://amzn.eu/d/3DCngOvBeyond Sticky notes: https://amzn.eu/d/j0RFTrHGood Services https://good.services/homeMcDonalds removes AI from their sites https://www.bbc.co.uk/news/articles/c722gne7qngo#:~:text=McDonald's%20is%20removing%20artificial%20intelligence,orders%2C%20was%20announced%20in%202019.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
--------
48:16
The AI YAP Episode
Send us a textIn this short, bonus edition of YAP we spend time thinking about and playing with AI. Most designers state that AI will become the most powerful design tool of the decade, enabling them to mine the world's data, to find inspiration and to create better products and services. Designers who remember sign painters being replaced by naff vinyl sign printing machines see AI as a cut-price competitor rather than a tool. ( Sign Painters is a great -if niche- documentary) So, how will the design profession evolve in the face of AI?In the spirit of exploration we just asked AI... and we also wondered if we could use AI to create an entire episode of YAP.We also saw this experiment as a way to find tools that could help designers to build audio mock ups, or provocatypes; thought provoking artefacts that you don't want to spend too much time on, but which land better with the target audience if they have good production quality. Let us know what you think of the episode and where you think that designers are under estimating the impact AI in the design process at the moment. To create this episode we used:Chat GPT to collate content. The tool gave us deeper case study content, but failed to really bring any new concepts to the table.Jelly Pod structured and create the podcast audio. Jelly Pod's text editor will really help designers looking to create audio provocatypes as its quick and easy to use. The custom voices also make audio mock ups really compelling.Suno was used to create the new closing music. Its simple and even simple prompts generate quality outputs aligned with expectations. Adobe Firefly to create the episode cover. This needed the most rework and lags behind tools like Mid-journey.Service Design YAP is developed and produced by the Service Design Network UK Chapter.Its aim is to engage and connect the wider Service Design community. Episode Host: Stephen Wood Production Assistance: Jean Watanya
Service Design YAP is a community podcast from Service Design Network UK's chapter. Each episode profiles a member of the design community, exploring the lessons they've learned on their career path and the hearing their favourite design war stories. Why did we set up YAP? Well, many designers work in isolation and find it difficult to attend physical community meets ups. The podcast provides a way for everyone to tap into the community, to learn a little about craft and careers and to feel a part of something bigger. Why is the podcast called YAP?Well thats for us to know and you to guess. We hope that these episodes inform, inspire and entertain you in equal measure. If you have a suggestion for great guest the drop us a line. There's a "Send us a Text" link in every episode.
UK