the brAIn - real AI intelligence for media & entertainment
Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)

Latest episode
69 episodes
AI Studios Drive A New Hollywood Pay Model: Film Equity, Not Just Checks For Creatives
29/07/2026 | 21 mins.This episode is a discussion of Peter Csathy's latest article in his "the brAIn" newsletter, which focuses on Hollywoodās long-standing compensation model for individual Creatives on film, television, and video projects. Each of those projects (like Christopher Nolanās smash The Odyssey) is in its own way a startup venture.Ā
Csathy's virtual co-hosts (generated by his article and prompts using Google NotebookLM) discuss whether generative AIās rapid adoption in the entertainment business ā led by AI studios and agencies ā can rewrite Hollywoodās compensation model for Creatives. What if AI-transformed Hollywood borrows Silicon Valleyās startup playbook to give Creatives an actual slice of the economic pie for each individual project (like The Odyssey) in exchange for lower fixed compensation?Ā
In such a re-imagined system, Hollywood Creatives arenāt just work-for-hire employees anymore. Theyāre actual stakeholders ā invested in the overall success of the creative enterprise. In a sense, they're now on the filmās ācap tableā (just like a tech startup employeesās equity stake shows up on the startupās cap table).
Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.The AI Royalty Marketplace: Key Updates on Content Licensing & Monetization (Exclusive Digital Hollywood Session)
25/07/2026 | 51 mins.This episode features Peter Csathy's recent "AI Royalty Marketplace" exclusive Digital Hollywood session (recorded late July 2026). Peter is joined by an expert all-star panel that features Adam Greenberg of The New York Times, Dave Davis of Protege, Emi Wayner (formerly Google AI), Luke Arrigoni of Loti, and Mickey Maher of Vermillio -- all key players in the world of AI content licensing.
The discussion focuses on the latest updates in the world of content licensing for all facets of AI use (training, outputs, RAG) - and for all forms of media (video, music, text) - and the different approaches used for each of them (and how those business models have evolved, and continue to evolve). Peter drills down deeply with each panelist to get exclusive "insider" information about actual pricing used and other key business and licensing terms not available anywhere else.
It's a fascinating session that is remarkable in the level of critical perspectives, insights and information - for anyone in the overall AI entertainment/media ecosystem - which is essentially all of us.
Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.Generative AI, Copyright, NIL & SAG's New Contract - All The Latest (An Exclusive Digital Hollywood Session)
23/07/2026 | 51 mins.This episode features Peter Csathy's recent exclusive Digital Hollywood AI/Legal roundtable session recorded late July 2026 - in which Peter, Chief Legal Officer Jeffrey Bennett of SAG-AFTRA, and Partner Avery Williams of McKool Smith discuss all the latest developments in the world of AI, copyright, name image likeness (NIL) personal rights, and SAG's new contract.Ā
It's an "Insider's" look of all the key business and legal issues, together with an "insider's" view of how the SAG negotiations transpired. All the key issues. All the latest updates (including on the 125+ global AI copyright litigations).
And it's a session that is "must listening" to anyone who plays any role in the world of entertainment, media, AI and tech -- including consumers themselves.
Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.AI-Generated? Say So. Audiences Now Demand AI Labeling (So Do Streaming Services & Creators)
11/07/2026 | 18 mins.It used to be so simple to answer the question āwhoā made this music, image, video, advertising, or piece of art. Not anymore. Not in the world of generative AI. So it should be no surprise that the āAI labelingā moment has arrived.Ā
In this episode - AI LABEL ALERT - Google NotebookLM's synthetic co-hosts discuss Peter Csathy's upcoming article about the increasing expectation of consumers for AI transparency - and the cost to those creators and brands that choose to stay silent and opaque about their use of generative AI in their content and ads.
It's a timely discussion since just yesterday, The Wall Street JournalĀ reported that a coalition of major music industry trade groups led by the RIAA ā and backed by major Hollywood players SAG-AFTRA and the Human Artistry Campaign ā are pushing Spotify and Apple Music to adopt a dual-tag AI labeling system. Theyāre demanding a black āAIā tile for music tracks generated entirely by AI ā and a lowercase āaiā tile for tracks that merely lean into AI.
Two AI labeling tags. One goal. Let the listener decide!
PETER's NOTE: I've listened to the episode and approve its contents.
Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.- This episode discusses host Peter Csathy's upcoming article about the breaking news that Google's DeepMind just invested $75 million into powerhouse taste-making, auteur-driven, boutique studio A24.
Yes, A24 ā the darling of film hipsters everywhere ā just jumped the AI shark. The studio behind breakout hit Backrooms and Academy Award-winning Everything Everywhere All at Once just shook hands with the biggest of Big Tech bros, Google. The mandate? To develop custom AI tools for A24 filmmakers.Ā
A24's talking points about the deal focus on non-threatening storyboarding AI use cases. But make no mistake. Storyboarding is just the Trojan Horse for AI going mainstream into the full pre-production, production, and post-production workflow -- every step of the way.
Csathy's virtual co-hosts discuss it all here -- including what this deal means to the overall Hollywood creative community. Csathy listened to - and approves - the episode's contents and vouches for the insights.
Sign up for the companion "the brAIn" newsletter via this link.
Check out Peter and his firm Creative Media
Check out Peter's LinkedIn bio here.
And send feedback to bizdev@creativemedia.biz.
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About the brAIn - real AI intelligence for media & entertainment
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com. Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force. He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios. Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.reach out to Peter at bizdev@creativemedia.biz.
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