Unilever's acquisition, Glossier's CEO shakeup and Arrae's Siff Haider on predicting wellness trends
In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostrum, and, of course, protein. For many of these trends, Arrae, the supplement brand co-founded by Siffat "Siff" Haider and her husband, Nishant Samantray, has been right there, answering consumer demand with a product featuring that of-the-moment ingredient or speaking to a top-of-mind concern.
Wellness is Haider's passion and something she enjoys thinking about constantly, she said, both to live her best life and to get ahead of the zeitgeist for the brand. She also has a built-in focus group via her online community of 117,000 Instagram followers. Her podcast, "The Dream Bigger Podcast" — where she focuses on business, beauty and wellness — has another 38,000 Instagram followers. Arrae, meanwhile, has 222,000 Instagram followers.
On June 12, the brand introduced its first protein product, Clear Protein+. A box of 20 single-use sachets is $55, without a subscription. The protein is raspberry yuzu flavor, which Haider likens to a "raspberry refresher." In addition to its hero ingredient, hydrolyzed whey protein, it includes electrolytes and collagen peptides.
In this episode of the Glossy Beauty Podcast (16:50), Haider chats with Glossy senior reporter Sara Spruch-Feiner about how she stays on top of wellness's next big things, how she knew creatine was going to have a big moment and what's special about Arrae's latest launch.
But first, co-hosts Lexy Lebsack and Emily Jensen discuss some of the week’s biggest beauty news, including Unilever’s acquisition of the buzzy men’s grooming brand Dr. Squatch, which recently made headlines for selling soap infused with Sydney Sweeney’s bathwater. They also touch on Glossier’s search for a new CEO, as current chief Kyle Leahy is set to step down at the end of the year, and Dossier’s expansion into brick-and-mortar retail.
UK