The MotorMouth Podcast

What a journey!
Brandon Burgess has always been a passionate Formula 1 fan, but in 2025, he took his obsession to the next level. He decided to attend every single race of the season while juggling a full-time job and doing it all on a shoestring budget. His adventure led to remarkable recognition, making him the inaugural holder of the Heineken F1 season ticket, which includes travel and accommodation for every race!
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In this episode, Gabs Djay shares her journey from content creator to motorsport influencer, discussing the growth of F1 fandom, the impact of Drive to Survive, and the future of the sport's engagement strategies. We explore how social media, branding, and diversity are shaping the sport's evolution. Hosted on Acast. See acast.com/privacy for more information.

In this Drive to Survive special episode, the former Racing Pilot Podcast, now back to The MotorMouth Podcast, host Tim Silvey interviews Piers Sanderson, a Producer and Director at Box To Box Films, who has been embedded in the world of Formula 1 since season four of Drive to Survive. Piers shares insights into the chaotic nature of race days, the challenges of capturing authentic moments while blending in with the teams, and the impact of the show on the sport's popularity, particularly in the United States. He discusses the pressures of storytelling in a repeatable format and reflects on memorable moments from his career in F1 production.

Not one to miss!
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In this in-depth interview, Russell O'Hagan, Team Principal of rising Formula E team CUPRA KIRO, shares insights into the challenges and triumphs of building a competitive electric racing team. From managing technical transitions to fostering driver and team dynamics, discover how innovation, leadership, and strategic partnerships are shaping the future of Formula E.

Formula E Official Website - https://www.fiaformulae.com/
Gen Four Formula E Car Details - https://www.fiaformulae.com/en/news/2023/november/gen-4-technical-details

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We're back!
Most racing fans only see the thrill on the track—but behind the scenes, a high-stakes business revolution is reshaping Formula One. Tiggy Vallon, host of the renowned Paddock Project, pulls back the curtain on the sport’s explosive growth, revealing how billion-dollar valuations, innovative sponsorship strategies, and media deals are fueling a global empire.
With a background in engineering and finance, Tiggy offers a rare strategic lens into F1’s transformation from Bernie’s exclusivity to Liberty Media’s entertainment juggernaut. She breaks down how the recent cost cap has turned F1 into a lucrative, competitive marketplace and shares why the sport’s future-value lies not just in racing but in its emerging entertainment franchise.
You'll discover how brands like LVMH are redefining sponsorship in ways that could set new standards for sports marketing, and why Netflix’s "Drive to Survive" catalyzed the sport’s American boom.
This episode zeroes in on the evolving sponsorship landscape—from the days of logo badging to today's luxe collaborations and AI-powered activations. Tiggy spills secrets on how F1 attracts a diverse, global audience and what the sport is doing to attract women and younger fans. You’ll get tangible insights into the sport’s most innovative deals, like the ground-breaking LVMH partnership, and what these mean for brands looking to cut through the noise in a saturated market.
Failing to understand this shift could mean missing a golden opportunity—or falling behind in the fiercely competitive world of sports business. Whether you're a seasoned investor, marketer, or hardcore fan eager to understand the real engine driving F1’s skyrocketing value, this episode will change the way you see the sport—and your own brand’s potential.
Perfect for entrepreneurs, sports marketers, and F1 aficionados craving deeper insights, Tiggy’s expertise reveals where the sport is headed—and how you can get in on the action before it’s too late. Don’t just watch the races—understand the business that’s fueling the fastest growth in sports history.
Tiggy is the creator and host of Paddock Project, a top F1 podcast with over a million downloads. With a background in engineering, Stanford MBA, and experience in investment banking, she demystifies the sport's business side for a global audience, blending deep industry knowledge with fresh insights.
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