Chui Chui, a cross-cultural researcher and strategist, discusses how to do cross-cultural research and why simply hiring a local research agency in the new market might not be the best approach. Chui Chui also shares practical tips and exercises on how to get buy-in from your stakeholders.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to
[email protected]🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/chui-chui-tan-mastering-cross-cultural-researchEpisode highlights00:01:32 - Cross-cultural research and strategy 00:03:33 - Case study: A dating app in Japan 00:06:37 - Understanding cultural ecosystems00:14:21 - Cultural activation toolkit 00:21:50 - Practical tips for cultural research 00:25:16 - Challenges in cross-cultural research00:29:38 - Planning and recruitment considerations 00:39:58 - Conclusion and resourcesAbout our guest Chui Chui Tan Chui Chui Tan is a cross-cultural strategist, advisor and author of Research for Global Growth: Strategies and Guidance for Cross-Cultural Insights. For over two decades, she has helped companies like Spotify, Netflix, Fiverr and Bumble expand and thrive in more than 50 markets, not by simply translating content but by culturalising their product strategies, proposition and growth plans through deep cultural and market intelligence.She works closely with product and UX teams to uncover the hidden cultural assumptions in design and decision-making, helping them build experiences that resonate globally and feel local everywhere.Chui Chui also advises at board and C-suite level, guiding leadership teams through international growth, cross-market complexity and culturally-informed innovation so products and businesses don’t just scale, they land.🔎 Where to follow Chui ChuiLinkedIn👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter
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