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Amanda Wakeley: StyleDNA

Podcast Amanda Wakeley: StyleDNA
Amanda Wakeley
Join Amanda Wakeley as she is joined by a different celebrity guest each week as she uncovers their very own Style DNA.Guests include Trinny Woodall, James Blun...

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  • Season 7 - Style DNA: Alexandra Shulman
    In this episode I go on a style journey with the longest standing former editor of British Vogue …  Alexandra Shulman CBE.  As a young designer at the time I will never forget being invited by Alex to a one on one lunch at San Lorenzo not long after she became Editor in Chief.  I didn’t quite know what to expect, but I came away thinking how kind and approachable she was…in fact the polar opposite to the intimidating image of most editors at the time…There was never anything Devil Wears Prada about Alex. In this episode she talks openly about her relationship with fashion …proclaiming she knew nothing about fashion when she took the job and maybe “ignorance was bliss”. But when she took the helm of Vogue it was a unique moment in fashion…there was an incredible pool of British design talent and at the same time the High Street was breaking through and democratising fashion. Of course I ask her what she wore on her first day in the ever-imposing Vogue House…  We talk about the pressure of dressing to attend all the shows around the world and she is wonderfully pragmatic about how she knew she was never going to be a “Carine or an Anna”… How the editors grand hotel rooms would always be laden with flowers on arrival from all the big houses, often with handwritten notes from the designers…and a time that Karl (as in Lagerfeld) wrote several pages to her as to how he was feeling about a particular situation… During her editorship she was asked by the then Kate Middleton to recommend British designers for her wedding dress…Alex submitted her ideas, bearing in mind the possible dynamic between the designer and Kate, the obvious need for incredible security not to mention, could the designer/house create a dress worthy of making history for all the right reasons. She had no idea until the wedding day who had actually got the job. She talks lovingly of spending time in her mother’s dressing room as a child (the only time she and her siblings got to see her during the week), watching her get dressed for work as the editor of Conde Nast Brides magazine. How glamourous and stylish she was and indeed still is in her 90’s…   Alex’s book Clothes and Other Things that Matter… is not only about clothes but about the way we live our lives. “From childhood onwards, the way we dress is a result of our personal history”.  Not dissimilar to this podcast, our clothes have stories … I hope you enjoy this episode…it was a rich conversation peppered with stories of the crazy world of fashion. Thank you @alexandrashulman for being so wonderfully open and brilliantly eloquent x
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  • Season 7 - Style DNA: Jim Chapman
    In this episode of Style DNA I go on a style journey with one of the original YouTubers Jim Chapman. It’s hard to believe that that was only 15 years ago and yet it feels, to me at least, like half a life time ago. I am showing my age now, but when I was Gen Z age the internet didn’t even exist and we were consuming our news the old fashioned way…via a printed newspaper or on television, now online is the primary source of news information. So it is not surprising that characters like Jim Chapman achieved such a massive following so quickly…it was a moment in time and by his own admission it happened by accident. But as one of the original ‘content creators’ he has also carved out a role as a high-profile brand ambassador, presenter and writer. He has amassed an audience of over 7.5 million people across social media, has written for various publications, including British GQ, and is a published author.Jim graduated in psychology but wanted a creative outlet, so he turned to creating content and posting it on YouTube, inspired by his sisters the makeup artists PixiWoo who had started to post makeup tutorials. In terms of building a following it was a unique moment in history, it was new and exciting with very few people doing it and followers were  truly organic. By the time Instagram was launched he was ready to pounce on it. Over the years his audience has not only grown, but grown up with him.With a psychology degree under his belt of course we talk about how we message through clothes. He grew up in Norfolk and his stylish mum ran a second hand clothes shop … he always had an opinion on what she wore but he also talks about how he has blanked out his abusive father’s style (unsurprisingly).We talk about the next chapter in the world of Social Media …there are so many issues with it. He has concerns about the fact that the platforms are drawing us all in to get that tiny hit of dopamine as we scroll but as he says, that hit is net negative as you are not doing anything that is constructive, which actually makes people less happy. He is hopeful that there will ultimately be legislation around usage and the need to register your identity so that no-one can post anonymously…idealistic perhaps, but well-meaning for sure.I am always fascinated by how men approach clothes versus women…I hope you enjoy this episode. Thank you@jimchapman for being such a great guest.
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  • Season 7 - Style DNA: Rachel Stevens
    This episode's Style DNA guest is the Best-Selling and multi award winning English Singer, Businesswoman, Model and Actress - the truly fabulous Rachel Stevens. Rachel is best known as one seventh of one of the largest pop bands of the noughties,  S Club 7. Rachel tells me about her sliding doors moment when she was in the right place at the right time to audition for the band and the rest, they say, is history. She was just 19 years old when the band was formed by the brilliant Simon Fuller and by her own admission it was not the easiest time in her home life, S Club provided a "huge and exciting escape". Did she know who she was? Perhaps not...the 90's were high octane but behind the glossiness she had her vulnerabilities and in her words she was "playing a part". The process of writing her recently published book Finding my Voice - A story of Strength, Self-Belief and S Club 7  was clearly a cathartic process. I ask her about finding her own stylistic identity within the group and it is clear that she has always had a passion for fashion and a really clear vision as to what she likes and what works on her... and being a diminutive 5 foot tall has also made her critically aware of proportion. This has stood her in good stead for her collaborations with various fashion brands ...work that she clearly loves.Of course we discuss all of her various costumes from S Club to Dancing on Ice to Strictly and how her clothes have always been part of her performance ..."style is a silent communicator"...so true.It hasn't all been perfect ...she recalls wearing a yellow Julien McDonald dress for the Brits which was not her finest style moment...I couldn't help but ask her about being voted FHMs Sexiest Woman of all time in 2014...quite an accolade whilst being a lot of live up to! She chats about loving the collaborative process of working on the shoots for FHM, how they were done with integrity and how she was fully in control of her sexy image. Refreshing to hear. I hope you enjoy this episode. Thank you Rachel for being such a great guest x
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  • Season 7 - Style DNA: Candice Brathwaite
    In this episode of Style DNA I go on a style journey with the Author, Diversity Advocate, Speaker and Influencer, the simply positively infectious and inspirational, Candice Brathwaite.   Candice is a prominent British author. Her latest book, Manifest(o) was released in September 2024, becoming an instant Sunday Times Best-seller…with good reason. Sharing her revolutionary and inclusive approach to manifesting, The Law of Attraction…call it what you will, there's no denying that using your mind to bring your dreams into reality is having a moment. Believing that you deserve abundance is the route to inviting it into your life. But what if your life experiences so far have demonstrated the exact opposite? What does Manifesting look like if you're not white, thin, traditionally pretty, or able-bodied?  In Manifest(o) Candice, with her customary no bullsh*t candour,  shows you that manifesting can be for everyone - not just those to whom the universe has already been kind…   The conversation I had with Candice had me laughing and nearly crying …she has a lot to say and she says it well…she is massively entertaining often when the joke is on her. Whether recounting stories of slipping out of her school “uniform”,  to her clothes now being her armour. We talk about the sheer luck of finding her perfect wedding dress …or did she manifest it?  …her Oscar de la Renta dress had first been priced at a whopping £22,000, yes you read that right… reduced to the £700 she actually paid for it.    In terms of discovering her personal Style DNA she tells me how she had a lightbulb moment in her early 30s and decided to dress as her and not to cosplay anymore…but not before a time of being in the public eye and feeling the pressure to “be dressing like everyone else” …but the everyone else at the time were “white, middle class, yummy mummies”  wearing Boden, M&S and hiking boots…she confirms that all photographic evidence of this chapter has since been deleted!   We also talk about the inspiration for her shaved head and red lips…and much much more.   Thank you @candicebrathwaite for sharing your style and life stories so beautifully... you are truly inspirational xx
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  • Season 7 - Style DNA: Sophia Neophitou-Apostolou
    In this episode of Style DNA podcast I go on a style journey with a long time friend and collaborator, the woman who I think is the most passionate fashion editor I have ever met… the inimitable and fabulously energetic Sophia Neophitou-Apostolou. Sophia is the Founder, Global Editor-in-Chief and Publisher of 10 Magazine, 10 Men and 10+.  In 24 years, the 10 Magazine empire has grown to include a series of international sister publications, including 10 Australia, 10 USA, 10 Japan and most recently 10 Deutsch. She began her fashion career at British Vogue, and went on to hold Fashion Director titles at a slew of revered publications, including The Independent Magazine, Sunday Times Style, Harper’s Bazaar UK and Vogue China, Japan and Russia. Throughout her career, she has worked alongside industry renowned brands including Antonio Berardi, Elie Saab and Roland Mouret and was Collection Creative Director for Victoria’s Secret for nine years.    Sophia talks so knowledgeably about the industry…we chat about the incredible spectacle of the shows, especially the immersive experience of the Cruise shows put on in exotic locations by the very big houses, and how tough it is for smaller designers trying to compete with that spending power. I ask her about how younger designers can cut through and who has done it well…and of course we chat about the joy of working with both the models and the brilliant creative teams on the Victoria’s Secret shows.   Sophia undoubtedly has real fashion chops but aside from her infectiously positive personality, I have always admired the fact that she found her personal Style DNA quite early and then she has honed it through the years whilst staying very true to herself despite the vagaries of fashion and trends. She talks about being a “curvy girl” and which brands she has always been drawn to…the timeless appeal of Alaia and The Row in particular. I ask her about trade discounts and much quoted press freebies, but for as much as I am sure that there have been those, they do not sway her opinion on what she wears and she is fully prepared to pay full price as she works on the price-per-wear mentality.   We laugh about her choice of wedding dress as a 23 year old Greek/Cypriot bride …considered an “older bride” at the time…and her mother’s reaction to the dress she had commissioned.   We talk about her 600 pair shoe collection…yes, but they have clearly been acquired over decades and all have memories attached…a nostalgic diary of sorts. Then there are the bags…   Thank you Sophia for sharing your warmth, fun and wisdom x
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About Amanda Wakeley: StyleDNA

Join Amanda Wakeley as she is joined by a different celebrity guest each week as she uncovers their very own Style DNA.Guests include Trinny Woodall, James Blunt, Sophie Ellis-Bextor, David Furnish, Yasmin Le Bon, talk about their best and worst fashion moments as well as answering the question, 'What Do They Wear In Bed?'.New podcasts every Thursday.
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