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First Things THRST

Mike Thurston
First Things THRST
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  • E115 - How To Actually Get Ahead With AI (Before It’s Too Late) | Dan Martell
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.0:00 Introduction01:35 Why Dan loves Dubai’s safety and privacy03:02 Travelling the world while raising and “world-schooling” kids06:20 Building a team that runs with you, not behind you11:24 How deep trust transformed company culture17:42 The real reason most founders bottleneck their team20:39 Dan’s framework for handling mistakes and underperformers23:22 Separating friendship from leadership with healthy boundaries26:15 Why insecure founders sabotage growth by hiring “yes” people30:11 The buyback rate concept for valuing your time33:07 Four skills that build unstoppable leverage36:02 Learning vs shipping and what’s actually stopping you41:23 Why doing things before you’re ready still works43:20 Personal productivity hacks using everyday AI46:04 How Dan uses AI to replace thinking, not just tasks51:38 What robot-powered superintelligence could trigger globally57:47 Why the AI creator economy will collapse old models01:04:14 What really matters in a world of infinite content01:13:53 Preparing your team for full AI automation01:19:00 Living with full freedom and choosing how to serve» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Dan«Instagram: https://www.instagram.com/danmartell/?hl=enWebsite: https://www.danmartell.com/Buy Back Your Time: https://www.buybackyourtime.com/
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  • E114 - Muscle Expert: You Need To Know This To Get Bigger & Stronger (FAST)
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.00:00 Introduction01:40 Gym as a daily ritual and gateway to health04:15 Why muscle should be central to the health conversation08:25 Cardio versus weights and why both matter11:51 Muscle mass and erections linking fitness to performance17:42 Fat marbling inside muscle and hidden metabolic issues21:22 Dr Lyon's weekly training schedule and barf sessions24:44 Maintenance versus gaining and smart training while travelling28:59 Why beginners should start with machines over free weights32:58 Men vs women in training and where the differences lie36:08 Core strength, injury prevention, and the foundational five41:10 National Muscle Health Month and starting a movement46:40 Forget weight loss goals, focus on preserving lean mass48:20 Muscle activates mindset shifts and builds mental strength50:45 Building standards, not goals for lasting consistency54:45 Growth through friction, pressure, and controlled adversity56:52 Too much pressure and the cost of overpushing01:00:25 Cold plunges, cortisol, and creating capacity for stress01:05:35 This decade’s hopeful shift toward personal responsibility01:10:10 Anchoring your mindset to stay strong into your 50s» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Dr Lyon«Instagram: https://www.instagram.com/drgabriellelyon/?hl=enWebsite: https://drgabriellelyon.com/PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/
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  • E113 - Lessons & Stories From the Most Successful Male Model Ever | David Gandy
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.00:00 Introduction01:30 Getting scouted late and breaking into male modelling03:52 Early modelling stigma and the shift toward aspiration07:44 Struggles with sample sizes and building a unique fit11:36 Gym injuries, competitive edge, and learning to scale back15:28 Training, longevity, and dedication through every era19:20 Campaign prep, appearance tricks, and dietary tweaks23:12 Behind launching a clothing line and early business lessons27:04 Why fashion’s a brutal industry for newcomers30:56 Collaborating without conflict and owning your brand image34:48 Exiting M&S, brand evolution, and staying relevant38:40 Modelling’s unpredictability and carving your own path42:32 AI models, declining rates, and the future of modelling46:24 Debunking modelling myths and why few succeed50:16 Moments of doubt and surviving early rejection57:59 Embracing discomfort, training consistency, and hard truths01:01:51 Crafting a personal brand by staying selective01:05:43 Designing legacy beyond his own image01:09:35 Mentorship, new faces, and passing the torch01:13:27 Aging, grey hairs, and why 30s are underrated01:17:19 Escaping social media and the battle for attention» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow David«Instagram: https://www.instagram.com/davidgandy_official/?hl=enWebsite: https://www.davidgandywellwear.com/
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  • E113 - Lessons & Stories From the Most Successful Male Model Ever | David Gandy
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.00:00 Introduction01:30 Getting scouted late and breaking into male modelling03:52 Early modelling stigma and the shift toward aspiration07:44 Struggles with sample sizes and building a unique fit11:36 Gym injuries, competitive edge, and learning to scale back15:28 Training, longevity, and dedication through every era19:20 Campaign prep, appearance tricks, and dietary tweaks23:12 Behind launching a clothing line and early business lessons27:04 Why fashion’s a brutal industry for newcomers30:56 Collaborating without conflict and owning your brand image34:48 Exiting M&S, brand evolution, and staying relevant38:40 Modelling’s unpredictability and carving your own path42:32 AI models, declining rates, and the future of modelling46:24 Debunking modelling myths and why few succeed50:16 Moments of doubt and surviving early rejection57:59 Embracing discomfort, training consistency, and hard truths01:01:51 Crafting a personal brand by staying selective01:05:43 Designing legacy beyond his own image01:09:35 Mentorship, new faces, and passing the torch01:13:27 Aging, grey hairs, and why 30s are underrated01:17:19 Escaping social media and the battle for attention» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow David«Instagram: https://www.instagram.com/davidgandy_official/?hl=enWebsite: https://www.davidgandywellwear.com/
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  • E112 - Become Mentally Strong & Train Your Mind To Overcome Anything | Cory Richards
    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.00:00 Introduction01:30 Why Cory left the mountains to start over in Venice04:17 Contrasting freedom in LA with safety in Dubai10:20 Reducing news and social media to protect happiness13:00 Changing your life starts with changing your story15:06 The Everest Snapchat that sparked public vulnerability17:02 What bipolar disorder actually is and why labels matter20:19 Learning to manage depressive waves with self-compassion23:20 Social isolation vs pushing yourself into connections27:15 Confronting mortality while climbing Everest30:53 Consciousness, nature, and the idea of energy34:20 Psychedelics as a hard reset and mental health tool41:02 Finding purpose and fulfilment through service49:24 Why compassion, not performance, is Cory’s core value54:05 Money as freedom units, not status signifiers55:32 Replacing risky climbs with entrepreneurial adventure58:49 Navigating authority, expectations and independence01:00:42 Generational tension between safety and freedom01:04:09 Online role models, influence, and bad advice01:11:06 Cultivating a strong heart and filtering your circle01:14:15 Heartbreak, resilience, and learning from pain01:19:54 Is love self-sourced or something we find?01:28:41 Cory’s career with NatGeo and letting it all go01:33:02 Capturing moments vs being trapped in the shot01:35:48 Tech, suicide rates, and the illusion of connection» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Cory«Instagram: https://www.instagram.com/coryrichards/?hl=enWebsite: https://www.coryrichards.com/
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About First Things THRST

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
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