'James Reed: all about business' puts you at the heart of fun, dynamic, candid conversation with business leaders, philanthropists and charitable celebrities as...
5. The business model to smash a £30million target | BigGive
What if there was a model your business could use to smash your targets faster? And with a team of no more than 10? In this episode of All About Business, James speaks to Alex Day, Managing Director of Big Give. Alex explains how his small team of ten has managed to raise hundreds of millions of pounds for charity. They also discuss how technology is transforming the charity sector, why philanthropy is good for business, and the psychology behind giving money away.Alex Day is Director of Social Impact at Reed and Managing Director of the Big Give, the UK’s biggest match funding charity. Every year, Big Give runs a variety of match funding campaigns, including the Green Match Fund, Kind2Mind and the Christmas Challenge. Since 2008, they’ve raised over £300 million for charities all over the world. Timestamps00:00- Intro02:31- How Big Give's Match Funding Works03:38- The Psychology Behind Match Funding05:38- Campaigns and Themes of Big Give08:18- Digital Transformation in Charity Fundraising12:53- Running a Lean and Effective Team16:37- Engaging Big Figures in Philanthropy23:42- Identifying Your Passion for a Cause25:16- Setting Ambitious Goals27:37- The Importance of Ambition in Social Impact29:26- Supporting Smaller Charities30:50- Innovative Match Funding Strategies31:59- The Contagious Nature of Generosity32:32- The Christmas Challenge Campaign34:18- Philanthropy in Business37:18- The Philco Model41:33- Quickfire Round43:38- Conclusion and Final ThoughtsLinksVisit the Big Give website: https://donate.biggive.org/See what difference you can make: Big Give Christmas Challenge 2024Double the difference this Christmas NOW Follow James Reed on LinkedInFollow the Big Give on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk
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4. This is how you get millions of followers (whilst remaining authentic) | OtherVoices
Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable. In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Philip King of Ireland’s family-run festival, OtherVoices.Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe.They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision. Timestamps01:55- Family Dynamics in Business02:27- Building an Authentic Brand03:57- The Role of Culture and Trust08:23- The Evolution of Other Voices10:35- The Digital Transformation14:33- The Growth of Other Voices20:39- Maintaining the Core Ethos23:32- Navigating the Pandemic24:30- The Birth of Other Voices Courage25:21- Live Performances in Iconic Locations26:51- Challenges and Triumphs in the Music Industry28:59- Spotting and Nurturing Talent33:13- The Unique Experience of Performing in Dingle38:04- Ireland's Edge: Bridging Art and Science42:18- Quickfire Round45:47- Conclusion and FarewellWatch Other Voices live on YouTubeFollow Other Voices on InstagramFollow Other Voices on Tik-TokFollow James Reed on LinkedInFind a creative job you loveFind out about the Big Give Christmas ChallengeAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk
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3. How to build a digital empire with Oli Green | CEO of Brave Bison
One thing that’s on pretty much every business owner's mind is the advent of AI, what it means for your business, and how you can use it to get ahead of your competitors. But AI is only one piece of the digital business puzzle…In this episode of All About Business, James Reed CBE speaks to Oli Green, a trailblazing entrepreneur who has started and acquired multiple businesses across the digital landscape.He reveals the key areas every business should be focusing on when it comes to digitisation and explains why he was able to raise a substantial amount of funding in just a few short weeks.About the guestOli Green is CEO of Brave Bison, a digital advertising and technology services company. Brave Bison bought Social Chain in 2023, a social media agency founded by Steven Bartlett that has worked for global brands such as KFC and LinkedIn. Oli is also Chairman of Tangent, a company that helps enterprises build future ready digital experiences, products and capabilities with a focus on People, Planet and Purpose. 02:21 Digital First Approach03:18 Emerging Trends in AI04:47 Challenges in Recruiting AI Talent06:45 Improving Digital Experiences08:46 Social Media Strategies09:55 Brave Bison's Four Divisions17:18 Acquisition Strategies24:36 Integration Challenges29:18 Working with Family37:41 Public Company Benefits40:19 Conclusion and Future VisionConnect with Oli on LinkedInFollow Brave Bison on LinkedInFollow James Reed on LinkedInAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk
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2. Hollywood’s Paul Weiland reveals the key to profit-growing advertising campaigns
At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button? In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves. Paul is a writer, producer and director whose credits include Blackadder and Mr Bean. He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.In 2015, he received an OBE for his services to advertising and the creative industries. 02:24- Paul's Journey into Advertising05:33- Early Career and Breakthroughs09:01- Directing Commercials and Building a Reputation20:14- The Walkers Crisps Campaign25:47- Celebrity Endorsements in Walker's Ads26:09- The Power Struggle with Supermarkets28:15- What Makes a Good Client?29:58- The Evolution of the Gary Lineker Campaign31:58- The Importance of Continuity in Advertising36:10- The Changing Landscape of Advertising42:06- From Ads to Feature Films45:11- Advice for the Next Generation48:19- Reflections and Future OutlookDiscover how to connect with your customers online with our Digital Marketing CourseInterested in watching one of Paul’s movies? Check them out hereFollow James on LinkedInWatch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-cAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk
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1. Why 'diversity' isn't the goal for a thriving workforce | Dr. Heather Melville, OBE
We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good? In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive.Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to Business and Gender Equality, which is why she’s the perfect person to talk to us about building an inclusive business.02:25 Defining Inclusivity in Business03:58 Challenges and Misconceptions in Diversity06:55 Practical Steps for Inclusivity10:57 Leadership and Inclusivity17:09 The Cost of Ignoring Inclusivity22:59 Real-World Examples and Stereotyping26:23 Gender Pay Gap and Organisational Accountability27:33 Creating Fair and Equitable Workplaces27:59 Inclusive Hiring Practices29:23 The Importance of Leadership in Inclusion30:17 Employee Advocacy and Organisational Response31:00 Personal Experiences with Leadership36:12 Balancing Work and Personal Life44:45 Recruitment Strategies and Positive Action48:16 Looking Forward: Future Goals and Reflections50:45 Conclusion and Final ThoughtsFollow Healther on Linkedin Follow Heather on XFollow James Reed on LinkedinAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk
'James Reed: all about business' puts you at the heart of fun, dynamic, candid conversation with business leaders, philanthropists and charitable celebrities as they use their journeys to give clear, actionable advice.
Hosted by James Reed CBE, the Chairman and CEO of Reed Group, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.
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