James Reed: all about business

At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button? In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing campaign everybody loves. Paul is a writer, producer and director whose credits include Blackadder and Mr Bean. He’s also directed 1000s of popular TV ads, most notably, the Gary Lineker Walkers ads.In 2015, he received an OBE for his services to advertising and the creative industries. 02:24- Paul's Journey into Advertising05:33- Early Career and Breakthroughs09:01- Directing Commercials and Building a Reputation20:14- The Walkers Crisps Campaign25:47- Celebrity Endorsements in Walker's Ads26:09- The Power Struggle with Supermarkets28:15- What Makes a Good Client?29:58- The Evolution of the Gary Lineker Campaign31:58- The Importance of Continuity in Advertising36:10- The Changing Landscape of Advertising42:06- From Ads to Feature Films45:11- Advice for the Next Generation48:19- Reflections and Future OutlookDiscover how to connect with your customers online with our Digital Marketing CourseInterested in watching one of Paul’s movies? Check them out hereFollow James on LinkedInWatch the hand-built by robots ad: https://www.youtube.com/watch?v=-fXV6KzhBbM Watch the infamous Gary Lineker ad: https://www.youtube.com/watch?v=SuKgMSUU6-cAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a podcast to get your elevate your brand, visit Flamingo-media.co.uk

We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good? In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so you can make impactful cultural changes to help your business thrive.Heather is a Trustee and Senior Advisor, the Chancellor of York University and a Partner at Stork and May. She’s also the Chair and Non-Executive Director of CMI Women, where she empowers and develops women in leadership. In 2017, she was awarded an OBE for services to Business and Gender Equality, which is why she’s the perfect person to talk to us about building an inclusive business.02:25 Defining Inclusivity in Business03:58 Challenges and Misconceptions in Diversity06:55 Practical Steps for Inclusivity10:57 Leadership and Inclusivity17:09 The Cost of Ignoring Inclusivity22:59 Real-World Examples and Stereotyping26:23 Gender Pay Gap and Organisational Accountability27:33 Creating Fair and Equitable Workplaces27:59 Inclusive Hiring Practices29:23 The Importance of Leadership in Inclusion30:17 Employee Advocacy and Organisational Response31:00 Personal Experiences with Leadership36:12 Balancing Work and Personal Life44:45 Recruitment Strategies and Positive Action48:16 Looking Forward: Future Goals and Reflections50:45 Conclusion and Final ThoughtsFollow Healther on Linkedin Follow Heather on XFollow James Reed on LinkedinAll About Business is brought to you by Reed Global. Learn more at: www.reed.comThis podcast was produced by Reed Global and Flamingo Media. If you’d like to create a podcast to elevate your brand, visit Flamingo Media

Welcome to 'all about business' with me, James Reed.Every episode, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.