Many companies make money by selling goods that need to be constantly replaced; think fast fashion, or tech devices that come out in new versions each year. But according to Vijay Govindarajan, professor at Dartmouth's Tuck School of Business, smart organizations are increasingly eschewing that strategy for one focused on products that grow with the consumer through creative design or software updates. He shares several examples and explains how this approach can deliver more value for the buyer – and for the business – over the long term. Govindarajan is the coauthor of the HBR article "Design Products That Won't Become Obsolete."
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24:41
A Hollywood Producer’s Formula for Taking Bigger Risks
Hollywood is known for huge personalities and behemoth production studios taking big swings. But critics worry that the movie industry is playing it way too safe recently — by churning out remakes and fleshing out franchises, rather than dreaming up new things. And the same can be said of many established businesses in other industries. Larry Kasanoff, a movie producer and former studio head, has lessons from his career taking passionate risks to make groundbreaking movies like Platoon, Dirty Dancing, and Mortal Kombat. He breaks down his framework for innovation in three parts: Create, Ask, and Play. Kasanoff is the author of A Touch of the Madness: How to Be More Innovative in Work and Life . . . by Being a Little Crazy.
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27:49
Boost Your Creativity in Any Job
We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming session. Marketing executives Kathryn Jacob and Sue Unerman argue that we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds. They offer prompts for spurring more creativity -- by yourself or with a team -- no matter where you work. Jacob and Unerman are the authors of the book A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work.
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Tried-and-True Networking Tips from Decades of Experience
Twenty-five years ago, a Harvard Business School case study featured the exceptional networking practices of Silicon Valley entrepreneur and venture capitalist Heidi Roizen. This was before the rise of online social networks and the ubiquity of social media. But today, Roizen says that those developments have not fundamentally changed how she builds and maintains strong personal and professional relationships. Now a partner at Threshold Ventures and a lecturer at Stanford Graduate School of Business, she shares the biggest missteps that she sees people take. She also explains the impact of AI and remote work on networking, her most effective strategies for building relationships, and her frank advice for those just starting their careers. Roizen is subject of the HBS case study “Heidi Roizen.”
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Future of Business: Palo Alto Networks’ Nikesh Arora on Managing Risk in the Age of AI
Palo Alto Networks is the leading global cybersecurity company. Over his six-year tenure there, CEO Nikesh Arora has expanded and reorganized the organization, including safely incorporating generative AI into all of its products. Nikesh explains how he’s managing new opportunities and risks in the age of generative AI – including the single cybersecurity risk that keeps him up at night. He also shares his approach to leading innovation and evolving Palo Alto’s go-to-market strategy when new technologies are developing so rapidly.
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