the bossbabe podcast

• 451: You Don’t Have a Sales Problem: Here’s How to Create Marketing + Revenue Momentum

  Think you have a sales problem? Let’s challenge that today! In this episode, we’re breaking down the real reason sales feel inconsistent and how to create unstoppable momentum in your business. From traffic and conversion strategies to optimizing your sales engine, you’ll get a behind-the-scenes look at how to generate wildly successful results without relying on exhausting launches. We’re also diving into: ✔️ The biggest myths around sales & why most entrepreneurs feel stuck ✔️ The power of pre-launch (and why waiting until launch day is a mistake) ✔️ The three core elements of a high-performing sales system ✔️ How we hit $108K in a week without a launch or revenue push ✔️ Why less complexity = more growth & freedom in your business If you’re tired of feeling like you’re constantly launching to crickets, this episode will help you shift your approach so you can create demand, attract the right audience, and generate consistent sales. TIMESTAMPS 00:00 Most entrepreneurs don’t have a sales problem—they have a marketing problem 03:45 The difference between sales and marketing (and why people confuse them) 07:30 The real reason your audience isn’t buying from you 10:15 Why fixing your sales script won’t solve your revenue problem 13:50 The biggest mistake people make when launching 17:25 How to create demand instead of chasing customers 21:10 The three types of content that drive consistent sales 24:55 Building a marketing system that works on autopilot 28:40 The key to turning followers into loyal buyers 32:20 What sustainable marketing momentum actually looks like 36:05 Actionable steps to take today to fix your marketing problem 39:50 Final thoughts and next steps for creating a predictable sales system RESOURCES + LINKS Create + Refine Your Irresistible Offer With Our Free Workbook. Download It Here. Download Your Free AI Training Guide With Step-By-Step Instructions To Teach ChatGPT To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

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• 450: AI-Powered Marketing: How to Leverage ChatGPT for Business Growth

  AI is transforming the way we work—and when used strategically, it can become the ultimate marketing team, strategist, and business partner. In this solo episode, Lindsay Roselle breaks down how to train ChatGPT to streamline your marketing, optimize workflows, and enhance creativity. You'll learn: The 3-step framework to train ChatGPT like a pro: Make It Work, Make It Right, Make It Better How Team BossBabe uses AI for content creation, brainstorming, and coaching The most effective prompts to get ChatGPT to sound like you Why personalizing AI is the key to making it your second brain Common AI mistakes entrepreneurs make—and how to avoid them Lindsay also shares her personal AI hacks, including voice-noting ChatGPT for brainstorming, using it for mindset coaching, and even training it to help her kids learn about space! If you're ready to unlock AI-powered marketing and business growth, you’ll enjoy this episode! TIMESTAMPS 00:00 Intro: Why AI is a must-have tool for entrepreneurs in 2025 02:38 How ChatGPT can be your marketing team, editor, and strategist 04:58 The 3-step AI training framework: make it work, make it right, make it better 09:47 Step 1: How to train ChatGPT with your brand voice and business goals 14:25 The best way to upload transcripts, newsletters, and high-performing content 16:51 Why gold-standard examples make AI smarter and more effective 19:11 Step 2: How to refine ChatGPT’s responses so it sounds like you 23:55 How voice-noting ChatGPT unlocks better content ideas and clarity 26:22 Step 3: Making ChatGPT better over time—optimizing for results 28:44 The #1 game-changer: telling ChatGPT to remember your preferences 32:05 Lindsay’s AI hacks: how she brainstorms business ideas and content 34:31 Beyond marketing: using AI for coaching, productivity, and parenting 36:50 How Lindsay uses AI in her personal life 39:12 Final thoughts + how AI will shape the future of business RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Lindsay Roselle: @lindsayroselle

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• 449: Instagram Updates, AI Predictions for 2025 + How the Creator Economy is Shifting (FAST!)

  The digital landscape is evolving fast, and 2025 is shaping up to be a pivotal year for business owners and creators alike. In this episode, Natalie and Lindsay break down the latest Instagram updates, the rapid advancements in AI, and the growing shift toward hyper-niche communities. They explore how AI is transforming business operations—from content creation to customer service—and why now is the time to integrate it into your workflow before you get left behind. They also unpack the changing creator economy, from the resurgence of storytelling-driven content to the rise of long-term brand partnerships. Plus, they share insights from the latest CEO Mama retreat, lessons from going viral, and the importance of maintaining authenticity in a world increasingly shaped by algorithms. If you’re looking for actionable insights on where to focus your energy in 2025, this episode is packed with takeaways to help you stay ahead of the curve. TIMESTAMPS 00:14 Bossbabe’s 2025 business and social media predictions — big shifts are already happening. 00:43 Why this January feels different and what that means for the rest of the year. 02:02 The rise of creator-led brands and why personality-driven businesses are winning. 03:51 Balancing creativity and business growth, why many entrepreneurs feel disconnected from their work. 05:14 AI in parenting — is it a helpful tool or a risky shortcut for kids? 07:53 The challenge of being both a content creator and CEO — how to navigate seasons of focus. 09:32 Instagram’s major updates and what they mean for your content strategy. 12:26 The TikTok ban reversal — was it a PR stunt or a wake-up call for creators? 15:51 The future of social media: why hyper-niche content and storytelling are the next big thing. 20:52 AI’s growing role in business operations, marketing, and customer service. 26:27 Why long-term brand partnerships are replacing one-off sponsorship deals. 32:58 The importance of owning your audience — why email lists are more critical than ever. 49:38 Final thoughts on 2025 trends, social media shifts, and what to expect next. RESOURCES + LINKS Download Your Free AI Training Guide With Step-By-Step Instructions To Teach Your AI To Be Your Marketer - Plus 68 Bonus Prompts Inside. Get It Right Here. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Lindsay Roselle: @lindsayroselle

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• 448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

  Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you.  TIMESTAMPS 00:13 How Catherine identified gaps in the fashion industry and launched her first business. 02:08 Leveraging Instagram and early online trends to build brand awareness. 03:34 Pivoting from product sales to brand advising based on client demand. 16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs. 23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach. 27:27 Why intentional packaging and customer experience drive repeat customers. 35:03 Features of the Small Business Planner designed to solve critical business challenges. 37:26 Balancing personal challenges, including IVF, while scaling a business. 46:04 Building a predictable sales engine with paid ads and intentional traffic strategies. 50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework. 53:36 Addressing financial and operational blind spots for small business owners. 59:21 How to fully utilize the Small Business Planner and its digital companion course. 01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers. RESOURCES + LINKS Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Catherine + The Small Business Planner: @cashflow.for.creatives

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• 447: Monetize Your Podcast Without Sponsorships with Joanne Bolt

  *Trigger Warning: Joanne shares her story of being abducted from her office in this episode. In this candid episode, Natalie sits down with Joanne Bolt, founder of PodcastHer, to uncover how she turned adversity into opportunity and built a thriving podcasting business. Joanne shares the harrowing experience of being abducted by a client during her real estate career and how it profoundly shaped her perspective on success, safety, and resilience. You’ll learn: How to monetize a podcast from day one, even with a small audience. The power of Podcast Guesting to borrow audiences and scale your brand. Why visibility is the cornerstone of building authority and growing your business. How Joanne overcame personal and professional challenges to create a business aligned with her values. TIMESTAMPS 00:00 Resources + Links Learn more about the PodcastHer membership. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie PodcastHer: @podcast_her.inc Joanne Bolt: itsjoannebolt

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