The Amy Porterfield Show

• Profit > Revenue: Tiny Tweaks, Bigger Take‑Home

  Find The Hidden Profit Potential That Already Exists In Your Business Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem. In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making. Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around. Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom. 2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit. 3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business. RESOURCES MENTIONED IN THIS EPISODE: If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit  Join the waitlist for The Milly Club: millyclub.amyporterfield.com  MORE FROM JAMIE Follow Jamie on Instagram @jamie.trull MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Transformational > Transactional: Sell Identity, Not Steps

  Change Your Message, Attract and Book Your “Highest Self” Buyer  Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with). Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos. Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging.  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation. 2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy. 3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster. RESOURCES MENTIONED IN THIS EPISODE: Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: amyporterfield.com/julie   Check out House of Health on Instagram: @houseofpamelyn  MORE FROM JULIE  Follow Julie: @julssolomon  Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: juliesolomon.net/work-with-julie MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Solopreneur to Six Figures: The Simple Plan That Scales

  The Solopreneur Blueprint I Wish I Had 16 Years Ago If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort. In this episode, I take you behind the curtain and share exactly what I’d do if I were building as a solopreneur in today’s world. From how to find your ideal customer, to building a story bank that makes content creation effortless, to leveraging AI as your marketing assistant, you’ll walk away with a step-by-step guide for growing a sustainable business without the overwhelm. Because the fastest way to scale as a solopreneur isn’t doing everything. It’s doing less, but doing it better. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Simplicity scales – One signature offer for one customer will get you further, faster, than juggling multiple products or audiences. 2️⃣ AI is your sidekick – Tools like ChatGPT, Claude, and Gemini can serve as your marketing assistant, copywriter, and researcher, freeing you up to show up live and connect with your audience. 3️⃣ Stories and testimonials are gold – Building a story bank and testimonial bank early ensures you always have powerful proof and connection points to fuel your marketing. RESOURCES MENTIONED IN THIS EPISODE: Sign up for my weekly newsletter  Learn more about Momentum Join the waitlist for The Milly Club  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• The $15 Experiment That Generated 6-Figures with Sarah Williams

  Coaching Week Converts Better Than Webinars...Here’s How To Do It What if you could run one simple event that builds trust, delivers quick wins, and brings hundreds of new members into your program? I know it sounds too good to be true, but my friend Sarah Williams is here to share the exact formula!  Sarah is the founder of Launch Your Box, and she’s mastered a strategy she calls Coaching Week. After adding over 1,000 members in just one launch using this framework, Sarah has perfected the art of turning warm leads into loyal members. And the best part is it’s not limited to subscription boxes - you can adapt this approach for your membership, group coaching program, or even your digital course. Sarah pulls back the curtain on exactly how Coaching Week works, from structuring daily sessions to creating irresistible bonuses that drive sign-ups. If you’ve been struggling to get traction with your launches, or if you’re just ready for something fresh that actually works, this conversation will give you a scalable plan to implement right away. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Quick Wins Build Trust Faster Than Webinars – Sarah reveals how to deliver tangible, fast result in the first 48 hours, which is the key to converting participants into paying members. 2️⃣ Structure Is Everything – Learn the exact Coaching Week schedule (trainings, interviews, box openings, Q&A sessions) and why it keeps engagement sky-high from start to finish. 3️⃣ Sell Without Feeling Salesy – Discover how Sarah seamlessly weaves membership invites into every day of Coaching Week using bonuses, member stories, and community energy. RESOURCES MENTIONED IN THIS EPISODE: Check out Launch Your Box  Follow Sarah on Instagram: @howtostartasubbox  Subscribe to Sarah’s Podcast: Launch Your Box Podcast  Learn more about Jeff Walker’s Product Launch Formula (PLF) Catch up on my episodes with Stu McLaren MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• 5 Things I Quit to Hit My First Million

  How to Do Less and Earn More  Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence. If you’ve ever felt maxed out, stuck in the weeds, or afraid to let go of something that feels “safe,” this episode will show you what’s possible when you choose to quit with intention. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Doing It All Yourself Keeps You Stuck — Growth only happened once I stopped wearing every hat and started leading my team of contractors like a true CEO. 2️⃣ Data > Gut Decisions — Tracking my numbers (instead of avoiding them) gave me the clarity and confidence to simplify my offers and scale smarter. 3️⃣ Repeatable Systems Create Freedom — When I stopped starting from scratch and built repeatable, scalable systems, I gained momentum, peace of mind, and a reputation that fueled my business growth. RESOURCES MENTIONED IN THIS EPISODE: If you're around that $500K mark or even a little bit more, but you haven't yet had your first million dollar year, then I want you to check out The Milly Club. To be the first to know when the next cohort opens, go to amyporterfield.com/millywaitlist!  Michael Stelzner: @stelzner Social Media Examiner: socialmediaexaminer.com Marie Forleo: @marieforleo  James Wedmore: @jameswedmore  Jasmine Star: @jasminestar  Laura Belgray: @laurabelgray  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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