The Amy Porterfield Show

• How to Stop Losing Customers As They Grow (and How to Keep Them for Life)

  What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static snapshot, I show you how to evolve your messaging, offers, and marketing strategy alongside your audience. I pull back the curtain on how I reimagined my entire customer journey to support one evolving ICA (affectionately named Hank) through multiple phases of business growth. You'll also get an insider look at how I use ChatGPT to build detailed ICA guides, how this strategy transformed my offerings, and how it can create more clarity, consistency, and alignment across your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your ICA Is Growing — And So Should Your Strategy When you recognize that your audience is evolving through different phases of growth, it opens up new ways to support them with intention and clarity. 2️⃣ You Can Create Offers That Grow Alongside Your Audience Whether someone is brand new or already established, having a thoughtful path for them to follow can deepen trust and increase lifetime value. 3️⃣ Your Messaging Can Meet Them Where They Are Mapping your content and strategies to the different phases of your ICA’s journey creates more alignment, better results, and a stronger connection overall. RESOURCES MENTIONED IN THIS EPISODE: Learn more about the 1 Hour Offer - 1houroffer.amyporterfield.com  Check out all my courses and mentorship offerings - amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield Every Tuesday, I share zero-fluff business tips, behind-the-scenes stories, and straight-from-the-group-chat insights you won’t find on Instagram. 👉 [Click here to subscribe] and get the kind of honest, actionable advice that actually moves the needle in your business. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• What's Working Now: Memberships That Scale Without Burnout with Stu McLaren

  How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, insight-packed conversation on what’s changing in the world of memberships, how to launch one even if you’re just starting out, and the fastest path to turning what you know into monthly recurring revenue. This isn’t just a pep talk — it’s a masterclass in how to build predictability, profitability, and long-term sustainability into your business model. You’ll learn why memberships are more relevant than ever (even in the age of AI), how to create real transformation for your customers (not just provide more content), and the exact strategy Stu teaches to validate your idea before you build a thing. Whether you’re brand new to memberships or looking to scale your existing one, this episode is packed with innovative marketing strategies, real-world case studies, and mindset shifts to help you grow.  HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Information is everywhere — but implementation is what sets you apart. In the AI era, your value as a course or membership creator comes from helping people apply what they learn and get real results, not just giving them more “how-to” content. 2️⃣ Recurring revenue gives you freedom, confidence, and a business that’s worth 8X more. Stu breaks down why predictable monthly income changes everything—from reducing stress to increasing your company’s valuation. 3️⃣ You don’t need a huge audience to launch. Stu shares the exact “founding member” script and strategy to validate your idea and welcome your first paying members (before you even create a single piece of content!) RESOURCES MENTIONED IN THIS EPISODE: The Membership Experience is officially open for enrollment. This is Stu McLaren’s step-by-step program that shows you how to turn what you already know, love, and do into recurring revenue through a simple, low-stress membership. And here’s the best part... When you join through my link, you’ll also get access to my exclusive bonus package, created to support you every step of the way. Here’s what you’ll get: How It’s Made: The Online Membership Edition → A behind-the-scenes look at exactly how I built and launched my own membership, including lessons learned, real strategies, and what I would do differently today. Start From Scratch Guide: Kickstart Your Email List to Grow Your Membership → A step-by-step guide to help you build a powerful email list even if you’re starting from zero, so you’ll have an audience ready when you launch. These two bonuses are designed to give you real momentum from day one, saving you time, helping you avoid the common mistakes, and giving you the confidence to launch your membership the right way. These are the exact tools I wish I had when I started. So if you're ready to finally build a business that works for you, instead of constantly working in it...this is your moment. Click to enroll in The Membership Experience before enrollment closes on Thursday, 5/22 at 11:59pm PT, and I’ll see you inside: amyporterfield.com/membership.  MEMBERSHIPS MENTIONED IN THIS EPISODE:  Nonprofit Leadership Lab Ali Kay Studio Tony's Acoustic Challenge Launch Your Box Autism Little Learners MORE FROM STU Get your copy of Stu’s book, Predictable Profits: stu.me/predictable-profits Follow Stu on Instagram @stumclaren Learn more about Membership.io membership.io MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• The $500K Blueprint: What to Audit, Fix, and Focus On Now

  Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking What if the only thing standing between you and your next big leap in business is how you see your business? I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailored for where you are right now. You’ll learn how to build an ascension model from your existing offers, create scalable systems (even with a tiny team), and adopt the mindset shifts that high-level founders embrace to keep growing. This conversation is packed with practical tips and thought-provoking perspective shifts designed to help you make confident decisions and scale with intention. If you’ve been unsure where to focus your time, energy, or hiring efforts, this episode is your roadmap to scaling smarter — not harder. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need More Offers — You Need an Ascension Plan.Learn how to turn one course into a long-term customer journey that increases lifetime value and drives sustainable growth. 2️⃣ Start Treating Your Business Like It’s Already at the Next Level.Jessica walks through how to self-audit your operations, organize your internal data, and run your business like a CEO, regardless of your current staff size.  3️⃣ Mindset Is a Business Strategy.Discover the mindset patterns that hold founders back and how to shift your thinking to support sustainable, scalable growth. RESOURCES MENTIONED IN THIS EPISODE: AI Prompt Inspired by Jessica Marks’ Business Audit Framework - amyporterfield.com/show-notes/11  Connect with Jessica on Instagram - @thejessicamarx  Work with Jessica - tailoredpremier.com  Listen to our episode on Millions Were Made - $130M in Sales to Appointing a New CEO MORE FROM ME Follow me on Instagram @amyporterfield I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Business Burnout: My Unexpected Lesson Behind It

  More Isn’t Always Better—Here’s Why Knowing Your ‘Enough’ Changes Everything If you’ve ever felt stuck chasing bigger goals just because you should—you’re not alone, and you’re not wrong for wanting a different pace. In fact, this episode might be exactly what you didn’t know you needed. I'm sharing something that completely shifted the way I operate in my business: discovering my enough. After a tough season of burnout and disconnection, I had to ask myself: Why am I pushing so hard when I already have what I truly want? And if I do want to keep growing—what does intentional growth actually look like? In this episode, I get personal about the year I felt like walking away from it all, the unexpected wisdom I got from Hobie, and the mindset shift that helped me reclaim my peace. I’ll also guide you through the exact exercise I use every year to define what “enough” looks like for me—financially and emotionally—so I can move into the new year with clarity and confidence. And now, I want to pass that clarity on to you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Have to Grow Just Because You Can. I used to think success meant constant growth, but I’ve learned that alignment is way more powerful than endless expansion. 2️⃣ Defining Your ‘Enough’ Helps You Reclaim Your Time and Energy. When you know what you're really working toward, you can stop saying yes to the things that drain you—and start making space for what lights you up. 3️⃣ This One Simple Exercise Will Shift How You Set Revenue Goals. I walk you through a quick and honest formula to define what your sustainable business should earn—not someone else’s version of success. THE DEFINE-YOUR-ENOUGH EXERCISE   Grab a journal, get cozy, and take some time to reflect on these three questions: If you had one less work day per week, what would you do with that time? (Think self-care, family, rest, hobbies—whatever lights you up outside of work.) What’s one thing you would stop doing in your business today if there were zero consequences? (Be honest—this will reveal what’s draining your energy or misaligned.) If your revenue doubled overnight, what would actually change? (Would your life look dramatically different? Would it feel better? Or just busier?) ✨ Now, Let’s Do the Simple Revenue Calculation: Here’s how to find your minimum sustainable revenue—the number that funds your ideal life without burning you out. Step 1: Start with your ideal monthly take-home pay (What you need to live well—not just survive. Think mortgage, groceries, lifestyle expenses, savings, travel, etc.) Step 2: Add in your monthly business expenses and payroll (This includes tools, contractors, taxes, team, advertising, education—anything required to run your business well.) Step 3: Add them together = Your Minimum Sustainable Revenue That’s your enough—and it’s the number to build your business around. RESOURCES MENTIONED IN THIS EPISODE: Read the full article: Why Entrepreneurs Need To Talk About Their Mental Health (Forbes) - forbes.com  Read the full report: Entrepreneur & Business Owner Mental Health Statistics (Founder Reports) - founderreports.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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  32:44
• It’s Not Just You: Why Online Business Feels Different Right Now

  What This Season of Change Makes Possible for You and Your Business The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before. In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s really happening in the world of digital marketing—from shrinking webinar show-up rates to why cold audiences are harder to convert (and what to do about it). We’re getting honest about the changes we’re seeing in our own launches and sharing the mindset and marketing pivots that are helping us stay ahead. If you’ve been wondering why your organic reach is dropping, if paid ads are even worth it, or whether evergreen funnels still convert, you’ll find answers here, plus clear steps to refine your strategies without burning out. Whether you’re adjusting to new buyer behavior, exploring alternative ad platforms like Pinterest, or figuring out how to build trust in the age of AI, this episode gives you the clarity you need to stay confident in your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Marketing Isn't Broken—But It Is Different Email, webinars, and evergreen funnels still work…if you evolve with them. Buyer behavior has changed, and that shift calls for smarter strategies, better messaging, and more personalized touchpoints. 2️⃣ Your Audience Is Evolving—Are You? Cold audiences need clarity fast, and warm audiences need to feel reconnected. Revisit your avatars, refresh your messaging, and don’t assume your audience is the same as last year. 3️⃣ It's Time to Lead with Agility, Not Just Automation Lower show-up rates and smaller cart close days aren’t signs of failure—they're signals to show up earlier, sell with clarity, and build trust over time. Strategic pivots (like offering payment plans sooner or trying Pinterest ads) can turn dips into breakthroughs. RESOURCES MENTIONED IN THIS EPISODE: Join Jenna's free Pinterest masterclass, "Create Once, Traffic for Months: My 1-Hr Pinterest Strategy to 120X Your Content's Life" - you don't want to miss it! Click here for details. Try BombBomb for Personalized Video Outreach — bombbomb.com Check out payment plan options — afterpay.com and klarna.com MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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