PodcastsBusinessConstruction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
Latest episode

94 episodes

  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    94. How To Use AI, Branding And Customer Journey To Get More Leads And Grow Your Trades Business

    17/12/2025 | 1h 13 mins.

    If you’re not using AI chatbots in your trades or construction business, you’re already falling behind. The modern, fast-paced world is changing, and customers are more impatient than ever. They now expect speed and convenience from your business.In this episode, I break down the three most powerful marketing and systems strategies to help you generate more leads, automate your customer journey, and turn enquiries into paying customers on autopilot.Get this right and you’ll save hours of time per day, wow your customers and increase profits.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Uncover the 3 most powerful marketing and systems you must invest into  2. Discover the 3 brands you need to improve to dominate your market 3. How to flow out and build an automated customer journey that wows customers4. Learn how to use AI Bots to communicate with your customers 24/7 on autopilot5. Discover the #1 piece of software to build your customer journey and AI Bots BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    93. Mindset & Personal Development: How To Transform Your Trades Business And Change Your Life

    09/12/2025 | 1h 41 mins.

    There was a moment in my life when I sat in a lay-by, switched off the engine, placed my head on the steering wheel and broke down crying. Sobbing uncontrollably because my business and my life had hit rock bottom. I was done. Yet somehow, I went from that dark place to building and selling my construction company, coaching 30,000 people, winning awards, and becoming one of the UK’s leading business mentors. In this week’s episode, I reveal the five mindset shifts that transformed my life and business and will transform yours too.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Discover the real reason we all need help in business. We just need to admit it 2. How networking and positivity changed my mindset and put me back together3. How I changed my negative mindset and built a bulletproof, growth mindset 4. How I got rid of the bad habits and replaced them with positive daily routines 5. How I and you can become unstoppable by changing 5 things in business and lifeBECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    92. Goal Setting: How To Set Goals And Achieve Them All In Less Than 12 Months

    02/12/2025 | 1h 2 mins.

    If you're ready to achieve 10 years of growth in the next 12 months, this episode gives you the blueprint.Set these 9 SMART goals in your business and life and you’ll achieve more in 2026 than you have in the last 10 years.This is the exact goal-setting strategy I use that predictably grows my businesses year after year, increases profit, and finances my family’s lifestyle.Most trades and construction business owners don’t hit their goals because they’re not setting them properly… or they’re not setting them at all.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Master the 9 life goals that create a Profitable Business and an extraordinary life2. Learn how to hit all 9 goals in Under 12 Months using the S.M.A.R.T method3. Get the Exact 6-Step Formula for S.M.A.R.T-testing any goal with precision4. Discover how to visualise, manifest, and bring your Goals Into Reality5. How to create your vision board to Engage Your Subconscious Mind BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    91: How Quitting Alcohol Transformed My Life, Health, Mindset And Business Growth

    25/11/2025 | 1h 10 mins.

    Three years ago, I decided to stop drinking alcohol completely, and how that one decision transformed every part of my life and business. Now before you think this is some lecture… it’s not.I used to love drinking.Pints with the lads. Beers at the match. Social nights outStag do’sPartying It was part of who I was.But behind the fun… were the parts nobody sees:The two-day hangoversThe anxietyThe negative thoughtsThe guiltThe lack of focusWHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:The “normal” drinking lifestyle I was living that was killing me slowly The hidden consequences alcohol had on my body, mind and healthThe exact moment I decided to stop and what I did next The 5 things that made quitting easier than I ever expectedThe unbelievable transformation I’ve experienced over the last 3 yearsIf you’ve ever woken up with a hangover and said “Never Again” you need to listen to this EPISODE NOW You don’t realise how much alcohol takes from you, until you remove it.Download: “I Am Sober App” and track your progress and wins Apple or Android BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    90. Mastering Content Creation And Sales Process To Grow Your Trades Business

    18/11/2025 | 1h 24 mins.

    If you want to grow and scale your trades or construction business, you first need to become two things: Content creatorSales person If your competitors create better content and can sell better than you, they’ll be stealing all the work.And the annoying thing is they could be cowboys but still winning all the work. In this episode, I break down the exact marketing content you must create to generate consistent leads and the sales techniques you need to convert them fast. Master these, and you’ll dominate your town while your competitors play catch-up.WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:1. Uncover the deadly mistakes killing your lead generation and conversion rates 2. Learn how to become an expert content creator to get more leads 3. Discover the 5 most valuable pieces of content you need to create now4. Steal our proven 5-step sales strategy to increase your conversion rate 5. What to do and say to customers during a home or site survey to win more jobs BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WHO WE HELP AND SUPPORTAt the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

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About Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Construction industry marketing and business tips on how to build, grow and scale your trades or construction business. Business coaching for tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: Marketing tips for tradesmen How to generate leads in a trades construction business How to make profit in a trades business How to systemise a trades business How to grow a plumbing or electrical business How to grow a construction company How to create a positive mindset Hosted by Craig Wilkinson founder of Trades Freedom Club
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