PodcastsBusinessConstruction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Craig Wilkinson: Trades and Construction - Tradesman - Trades Freedom Club
Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades
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102 episodes

  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    102. How To Build An Automated Marketing & Sales Funnel In Your Trades Business

    11/2/2026 | 1h 9 mins.
    Imagine having an automated marketing and sales machine generating qualified leads on tap, even whilst you’re sleeping.
    In this podcast episode, I reveal why relying on outdated website contact forms, social media DMs, and email enquiries is killing your sales and costing you jobs. 
    If your sales process depends on you being available to respond, your business effectively closes when you stop working. 
    Instead, I explain how building an automated, well-oiled funnel can generate pre-qualified enquiries, book surveys directly into your calendar, and nurture prospects through automated emails, texts, and WhatsApp, keeping your business open 24/7, 365 days a year.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
    Uncover what a funnel is, how it works and why you must have them in your business
    Discover how you’re silently killing your own sales by using outdated lead generation
    Learn the 2 most important sales triggers that you are missing yet customers crave
    Discover the 6 vital components you need to build the ultimate sales funnel 
    Join the LeadZilla community and training platform, access courses and live trainings
    If you’re ready to generate vetted leads, save hours of time and win more work you need to listen to this powerful episode now.

    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. 

    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    WHO WE HELP AND SUPPORT
    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    101. 4 Step Formula To Achieve Success In Your Construction Business And Life

    04/2/2026 | 1h 31 mins.
    In this episode, I reveal the four-step formula to achieve success in your business and life faster than you ever thought possible. 
    If you’re putting in serious time, money, effort, blood, sweat, and tears but still feel frustrated by the lack of results or freedom, this episode is for you. 
    You’re not failing, you’re just missing four critical steps. I break each one down into 12 clear, bite-sized actions you can implement immediately to close the gap between where you are now and where you want to be. 

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:

    Uncover the deadly self sabotage that’s holding you and your business back 
    Discover the 4 step formula that's stopping you from growing your business and life
    Learn the 6 critical areas of mindset you must change and quick
    5 areas of motivation you need to unleash to skyrocket your results  
    Find out what action and accountability you are going to need to get quick wins

    If you feel stuck, overwhelmed, or fed up, this episode is the key you’ve been working so hard to find. LISTEN NOW!

    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. 

    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    WHO WE HELP AND SUPPORT
    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    100. Charlie Mullins: Growing & Selling Pimlico Plumbers For £145 Million & Now Setting Up We Fix London

    28/1/2026 | 47 mins.
    Meet Charlie Mullins OBE, the world's wealthiest and most famous plumber.
    The council-estate kid who left school at 15 and went on to build a plumbing empire consisting of: 450 employees 230 vans £50M turnover
    In this episode, Charlie opens up and shares his knowledge on how he built “Pimlico Plumbers” then sold it for £145 million and he's now doing the same with his new business “We Fix London”
    He pulls back the curtain on branding, marketing, building a team, culture, what he got right, what nearly broke him and the realities of rapid growth.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
    Discover how important branding and pulling PR stunts is to your brand awareness
    How and why he came up with the famous Pimlico Bible that helped grow his team
    Why standards and value are the most important areas of business to focus on 
    How his son negotiated the deal to sell Pimlico Plumbers for £145 million 
    Discover how We Fix London has scaled to nearly £3 million in turnover in 12 months

    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. 

    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    WHO WE HELP AND SUPPORT
    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    99. 5 Videos Tradesmen Are Missing That Will Generate More Leads In Their Business

    21/1/2026 | 1h 11 mins.
    Most tradesmen know they should be using video marketing, but avoid it. 
    You hate the sound of your voice. You feel awkward on camera. You worry mates will take the mickey. Meanwhile, a younger generation is pulling phones out daily and stealing your customers. 
    In today’s market those who consistently create and share videos are the ones winning all the work. 
    You might be the most established and professional company in your area but if your competitors are using video marketing they are stealing all the enquiries.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
    Uncover the deadly self sabotage that’s holding you and your business back 
    Discover the 8 massive benefits to video marketing and SEO
    Learn the most powerful 5 videos that you must be shooting to win all the work
    Find out what videos you need on your website and social media 
    Links to website and social media showing examples of your competitors videos 

    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. 

    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    WHO WE HELP AND SUPPORT
    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.
  • Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

    98. 20 Ways Tradesmen Can Generate More Leads To Grow Their Trades or Construction Business

    14/1/2026 | 1h 54 mins.
    In this episode, I give you the 20 proven ways you can generate an avalanche of high-quality leads to build, grow, and scale your trades business. 
    I also reveal the exact attract strategy that helps you pull your ideal customers into your world, dominate your local town, city or county and become the number one go-to authority. 
    If you’re still using the same tired, old-school marketing as everyone else, you’re invisible. This episode shows you how to stand out, stop the scroll, and win more leads starting today.

    WHAT YOU WILL LEARN AND KEY ACTIONS FROM THIS EPISODE:
    1. Uncover the deadly old school marketing tactics you will be making
    2. Discover how to create an attract strategy to dominate your market 
    3. Steal our proven 20-step marketing strategy to generate pre vetted leads
    4. Learn how to drive traffic back to 3 ultimate sales tools
    5. How to prioritise which of the 20 strategies to implement first to get results 

    >> CLICK HERE NOW<< and discover how to generate more leads. 

    BECOME A MEMBER: Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Growth Club⁠⁠⁠⁠ and get instant access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to live marketing training, business coaching, courses and a thriving community of professional trades. Guaranteed to help you to achieve time and financial freedom. 

    JOIN OUR FACEBOOK GROUP: Join our free and thriving ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group and community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    APPLY TO JOIN OUR INNER CIRCLE: Apply to join our 12-month ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠business and marketing coaching programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    LeadZilla - Marketing and Sales Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your 14 day free trial now⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ServiceM8 - Job Management Software: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start your extended 28 day free trial and bonuses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    WHO WE HELP AND SUPPORT
    At the Trades Freedom Club, we help tradesmen and tradeswomen such as Plumbers, Heating Engineers, Electricians, Renewable Energy, Plasterers, Builders, Joiners, Roofers, Flooring, HVAC, Glazing, Scaffolders, CCTV, Security companies and Sub Contractors to build, grow and scale their trades or construction businesses.

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About Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Construction industry marketing and business tips on how to build, grow and scale your trades or construction business. Business coaching for tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors: Marketing tips for tradesmen How to generate leads in a trades construction business How to make profit in a trades business How to systemise a trades business How to grow a plumbing or electrical business How to grow a construction company How to create a positive mindset Hosted by Craig Wilkinson founder of Trades Freedom Club
Podcast website

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