Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, ...
This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you should always list your benefits in threes.
Steve’s book: https://tinyurl.com/23u5aysv
Steve’s website: https://influenceatwork.co.uk/
Subscribe to the Nudge Newsletter: https://nudge.ck.page/profile
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28:46
I watched 300 TV ads: Here’s how they nudge you
I spent four hours watching 300 ads back to back.
Today, I reveal how they use psychological principles to persuade you.
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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46:27
The Psychology Behind a Perfect (SaaS) Website
The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets.
Thomas’s newsletter: https://www.sciencesays.com
Subscribe to the Nudge newsletter: https://nudge.ck.page/profile
Get the bonus episode: https://nudge.ck.page/2a6d523eea
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22:48
Can I create a viral YouTube video?
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.
Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb
Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji
Sign up for the Nudge Newsletter: https://nudge.ck.page/profile
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28:02
I shrunk Britain’s #1 bread. Did anyone notice?
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread.
Methods of Persuasion: https://www.kolenda.io/books
Grace Forell’s podcast: https://tinyurl.com/38hu99bu
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
UK