Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, ...
I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge.
Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n
Watch Nudgestock: https://www.youtube.com/@nudgestock
Control emails: https://im.ge/i/Control-emails.fEPKZW
Handwritten emails: https://im.ge/i/handwritten-emails.fEPfX0
Stats for the control email: https://im.ge/i/Control.fEP9YK
Stats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hF
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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25:00
17½ persuasion tactics in 28 minutes
This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you should always list your benefits in threes.
Steve’s book: https://tinyurl.com/23u5aysv
Steve’s website: https://influenceatwork.co.uk/
Subscribe to the Nudge Newsletter: https://nudge.ck.page/profile
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28:46
I watched 300 TV ads: Here’s how they nudge you
I spent four hours watching 300 ads back to back.
Today, I reveal how they use psychological principles to persuade you.
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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46:27
The Psychology Behind a Perfect (SaaS) Website
The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets.
Thomas’s newsletter: https://www.sciencesays.com
Subscribe to the Nudge newsletter: https://nudge.ck.page/profile
Get the bonus episode: https://nudge.ck.page/2a6d523eea
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22:48
Can I create a viral YouTube video?
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.
Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb
Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji
Sign up for the Nudge Newsletter: https://nudge.ck.page/profile
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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