875: 2025 Launch Playbook: What’s Changing, Why Trust Matters, and How to Stay Ahead with Amy Porterfield
For years, Amy Porterfield has been my unofficial business mentor turned best friend, and let’s just say, there’s no one I talk shop with more.
We have DAILY convos about what’s working, what’s changing, and how we’re navigating the shifts in online business. And in 2025? It’s all about agility, strategy, and getting creative with how we show up.
In this episode, Amy and I are diving into the biggest trends we’re noticing, the shifts we’re making in our businesses, and why Pinterest is having a MAJOR moment right now.
If you’re looking for a way to drive more traffic without constantly creating new content, I’ve got you covered! My free training Create Once, Traffic for Months: My 1-Hour Pinterest Strategy to 120x Your Content’s Life is ready for you!
Click play now and let’s dive into this conversation that originally aired on The Amy Porterfield Show.
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Goal Digger Show Notes: https://jennakutcherblog.com/lead-generation-strategies-that-still-work
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53:00
874: The Simple Hack to Making Your Content Live and Work Longer
For most of us, creating content is the part that feels natural, but promotion feels more vulnerable. So we do what we’ve always done… we make something new. We stay busy. We stay in motion.
But what if the real power isn’t in making more, but in letting what you’ve already made breathe a little longer? What if the magic isn’t in more content, but in more intention behind how it’s shared?
Visit http://www.teachmetopin.com to learn about the platform I’ve been teaching about for over eight years, one I’ve helped over 25,000 people use in their business to create content systems that actually last!
In this episode, I’m walking you through a simple mindset shift that changed everything for me. If you're feeling burned out, tired of feeding the algorithm, or wondering why your content doesn’t seem to carry the weight it should, this one’s for you.
We’ll explore what it looks like to shift from short-term content bursts to long-term, strategic sharing. I'm talking about ways to make your creations live longer, reach further, and work harder without requiring more from you every single day.
If you’re ready to get off the content hamster wheel and start building a business where your work keeps working, even while you rest, this is your permission slip. Press play now!
And don’t forget: save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com!
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Goal Digger Show Notes:https://www.jennakutcherblog.com/content-repurposing-strategies-to-beat-burnout
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42:18
873: Why Pinterest Is the Smartest Platform for Growing Your Business in 2025
What if I told you there’s a way to make that same piece of content live longer, work harder, and drive traffic for months, without creating more, more, more?
Head to http://www.teachmetopin.com and I’ll show you how!
Today’s episode is a roundtable with two of my favorite women in the Pinterest world: Kate Ahl of Simple Pin Media and Heather Farris of Heather Farris & Co. We’re all Pinterest Educators, and we’re pulling back the curtain on how we use Pinterest in 2025 to give our content new life.
This isn’t about trendy graphics or chasing viral pins. It’s about strategic, sustainable visibility in just ONE hour a week. If you’re tired of the content hamster wheel and you want to make your work work harder for you, this one’s for you!
And if you love this convo, save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/pinterest-growth-strategy-2025
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
Find a co-host today at http://airbnb.com/host.
Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at mercury.com/goal. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
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57:34
872: Validate Before You Create: Stop Wasting Time on Offers That Don’t Sell
We’ve all been there—pouring time, energy, and maybe even money into an idea that felt like a winner, only to launch it and hear… crickets. It’s frustrating, it’s discouraging, and it can make you second-guess everything.
But what if you could know before you create whether an idea is actually worth pursuing?
In this episode, I’m breaking down how to validate your ideas before you invest in them so you stop wasting time on offers, products, or projects that won’t sell. I’ll share the simple ways I test demand, get real audience feedback, and tweak ideas before they ever go to market.
Whether you’re launching something new or refining what you already have, I want to help you save time, energy, and a whole lot of stress. Ready? Press play!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/what-products-actually-sell-and-how-to-validate-your-idea
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
Find a co-host today at http://airbnb.com/host.
Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at mercury.com/goal. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
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46:31
871: What’s Actually Working with Paid Social Ads in 2025
Let’s be real: paid ads have changed a lot over the years, and keeping up with what actually works can feel like trying to hit a moving target. But lucky for me (and for you), I’ve had the same brilliant ads strategist in my corner for years, and she’s here today to break it all down for us!
Kerry Swetmon is a business strategist, a systems nerd, and a master of simplifying the complex world of online advertising. And she’s not just ANY expert in Facebook ads—she’s been MY personal go-to strategist for 8 and a half YEARS, helping me navigate the ever-changing digital landscape and making sure my ads are working for me, not against me.
The last time Kerry was on Goal Digger was in 2017, so I think it’s safe to say we are over due for an updated look at the ads landscape in 2025!
In this episode, we’re diving into what’s actually working for Facebook ads in 2025—what strategies are performing best, what’s not worth your time or money anymore, and Kerry’s biggest tips for maximizing your ROI and there’s a shocking fact in this episode that I think will blow your mind when it comes to ads. Whether you’re running ads for the first time or looking to fine-tune your approach, this episode is packed with gold.
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
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Goal Digger Show Notes: https://www.jennakutcherblog.com/tips-for-building-a-paid-social-ads-strategy
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.
Find a co-host today at http://airbnb.com/host.
Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today!
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at mercury.com/goal. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
Redefine your vision of success, one episode at a time. The Goal Digger Podcast is a live-workshop-style business and marketing podcast hand-delivering actionable advice through conversations with entrepreneurs that feel like Facetime calls with your friends. Every week, the New York Times best-selling author of "How Are You, Really?" host Jenna Kutcher is redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals. We’re helping thousands chase bolder dreams and run businesses that don’t run YOU.
Whether you’re growing your business, are curious about leaving your 9-5 and starting one, or gain a new marketable skill, you might find yourself asking questions like: “Am I ready for a career change?” “How do I market my business?” “How can I make money online?” “How can I grow my social media following?” “How do I get better with my finances?” “What kind of goals should I be setting?” And the biggest question of all: “Can I REALLY turn my dream into reality?”
If this sounds like you, then you’ve just come across the podcast you NEED to shift your limiting mindsets, hand over the best guidance on the internet, and design your dream business and life!
Along with sharing her best actionable advice that she used to escape the suffocating corporate hustle and become a self-made millionaire, Jenna Kutcher interviews other top industry experts, authors, culture-changers, creatives, and even listeners like you who share their secrets to ensure you are seen, heard, and hired.
With 110 MILLION downloads and counting, the Goal Digger movement is growing every day and now it’s YOUR TURN to hear from your favorite leaders, get inspired, and tackle your biggest goals along the way!
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