Espresso: Rory Sutherland - The Marketing Model you SIMPLY NEED to know about
Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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Escaping Depression, Finding Your Calling, Cooking Every Fish In The World - Andrej Cooks Fish
should I put a bullet in my head?… Andrej thought as walked the lonely streets of Dusseldorf.He shackled in the corporate chains of hell.Depressed.Aint’ Gettin’ No Satisfaction.Andrej decided to escape. He simply had too.Called his Old Man“this isn’t for me… I want, no, I need to cook”“…I am going to Paris… to Le Cordon Bleu, I’m training to be a chef”In Paris, dark lifts, lightness enters.Next,Andrej opens a successful Fish & Oyster restaurant Dusseldorf.becomes Europe’s first Fish SommelierToday, Andrej is cooking every. single. fish in the world.I rocked up to record at 11.30amAndrej had a Spicy Martini locked & loaded.Yup. My kinda nut job.OFF_THE::*WALL conversation this one.episode:Europe’s First Fish Sommelier, Finding Your Calling, Cooking Every Fish in The World - Andre Cooks FishON THE MENU:David Foster Wallace: “This Is Water” Speech and Sips of WisdomThe Difference between Passion and Love: Passion is unrequited, always follow your passion.How to Soldier On When Owning Your Own Restaurant: “be oblivious to the costs and pain of running a restaurant”Why “Luck” is the Greatest Business plan of all time + how to create your own luckHow to deal with pain of following your dream “It’s a choice to choose your trauma or not?”Anthony Bourdain’s “Kitchen Confidential” + The Nirvana of running your own restaurantWhy the best boss’s admit when they don’t know what they don’t knowWhy Germany is a Culinary Waste Land and How London Became the Foodie Capital of The World
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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2:12:32
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2:12:32
Espresso - Seth Godin "Every Marketeer Needs to Know This Secret"
Espresso's are powered by our sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
Rory Sutherlandtook a TOTALLY new angle to this conversationRory like you’ve never heard him before.ON THE MENU:Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will moveThe 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the otherNassim Taleb, KFC Salads,Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different modelsNassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humansWill Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”How Couples Sexting in 1980’sChurchill’s Marketing Secrets to win world war twoSmart answers lie in dumb questionsM16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for themJOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for themA lot of people do nothing, some people do a lotJust because it makes sense, doesn’t make it trueWe underestimate the power of randomness in Everyday lifeRick Rubin: You’re measured on your outputs “Distraction is not procrastination”What are we trying to do here really?Exposure to natural variation in stimulus is healthy for humansHow this plays into branding, I.e. predictability vs randomnes.18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic19. The Disney Question: just because it makes sense, doesn’t mean it’s true.20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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2:23:54
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2:23:54
Espresso - Rory Sutherland on The Brilliance of "Thinking Fast and Slow" by Daniel Khaneman
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
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