HUNGRY.

From bricks through the window in 1960s Skelmersdale to queues around the block in Liverpool, this is a story of immigrant hunger, insecurity, obsession with standards — and building something that blesses a city. Dan sits down with Nisha Katona — founder of Mowgli Street Food — the woman who turned authentic Indian home cooking into the first national Indian street food chain in Britain. 
Nisha breaks down why Mowgli was never meant to be a “curry house,” why Hindu home cooking avoids garlic and onion at lunch, and how sitting outside Greggs watching men in high-vis jackets shaped her pricing strategy.
We talk about scale, magic, heart, delivery, Empire, authenticity, Nando’s, Greggs, and why growth should never be something you’re ashamed of.
This is a masterclass in building a restaurant brand with soul — and keeping that soul intact across 27 sites.
If you care about food, cities, entrepreneurship, culture — or how to turn anxiety into momentum — this one’s special.

ON THE MENU:
00:00 Intro
00:54 Is Nisha a Workaholic?
02:54 Does Scale Kill Magic in Restaurants?
03:13 Treating Every Restaurant Like Your Child
04:26 Why She Decorated Mowgli to Fail
07:29 The First National Indian Street Food Chain
08:44 Curry House vs Authentic Indian Home Cooking
11:54 The Four Pillars of Building a Restaurant Brand
25:47 Researching Demand Before Opening a Restaurant
26:33 Pricing for Men in High-Vis Jackets
27:14 Chicken Tikka Masala & Britain’s National Dish
32:27 Why Mowgli Finally Launched Delivery
35:28 Temple Daal: Authentic Indian Home Food
41:40 Why Scale Doesn’t Kill Magic
43:18 Why She Backed Uber Eats in the North
44:46 Why Restaurant & Delivery Can Coexist
45:51 Restaurants Are Like Cinema for Your Tastebuds
59:45 Immigrant Parents, £2 in Their Pocket
01:00:50 Growing Up With Racism in 1960s Britain
01:27:00 Why She Refuses to Overbuild
01:30:48 The £35k vs £285k London Rent Decision

This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement.
From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building.
We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out in a saturated wellness market.
We talk Better & Wetter campaigns, Margot Robbie-style bath content, Hailey Bieber’s Rhode, Vivienne Westwood fashion shows, F1 boxes, Michelin-star storytelling hooks — and why the first three seconds of your content might be everything.
If you’re building a brand, running a food or drink business, or trying to crack YouTube, this episode is packed with practical insight and uncomfortable truths.
This isn’t just about electrolytes.
It’s about status, culture, identity — and making something people feel part of.

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ON THE MENU
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The Wellness Culture Backlash
Making Electrolytes Sexy
Consistency vs Quality on Social
Social Media Is Your CV
What Is “Unhinged Luxury”?
Unpredictability Creates Obsession
The £15K Acoustics Lesson
The Iceberg of Content Creation
Why We Can’t Crack YouTube
From Empty Restaurant to Michelin Hook
The Hardest Thing: Having a Point of View
Why Status Beats Shelf Space
Do You Fit at Vivienne Westwood or F1?
Why Rhode (Hailey Bieber) Wins
Business Is Just X to Y
Make Brands Simple Again
The 3-Second Attention Economy
Ignore Traditional Marketing Rules
00:00 Intro
00:01 Milly’s Eating Disorder & Recovery
00:05 Toxic Wellness & Running Culture
00:09 SULT’s "Not That Deep" Philosophy
00:14 Netflix-ification of Brand Building
00:19 Ignoring Experts & Taking Risks
00:24 "Unhinged Luxury" & Storytelling
00:30 Scaling in Public vs Building in Public
00:34 The Whiteboard Content Strategy
00:42 How to Write Viral Hooks
00:46 Organic Growth vs Paid Ads
00:56 The Brooklyn Beckham Story
01:00 Choosing Brand Colors & Standing Out
01:06 Why They Ignore Business Advice
01:08 The Power of Anti-Selling
01:13 Building a Tribe & Status
01:15 Learning from Rhode & Anti-Trends
01:17 Dealing with Copycats
01:20 Embracing Chaos in Business
01:22 Co-Founder Dynamics & Conflict
01:28 The Simon Squibb Story
01:33 Simplifying Business & Branding
01:37 How the Co-Founders Met
01:39 Why Launch an Electrolyte Brand?
01:45 The 4 Pillars of Marketing
01:53 Launching in Boots & Retail Strategy
01:58 Financial Transparency & Investors

  🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother

Most companies bet everything on one big launch.
Doug Lamont thinks that’s how you kill growth.
In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.
Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:
- test cheaply
- back winners late
- kill losers fast
and never rely on a single “big idea” to carry the business
From product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.
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📱 ON THE MENU
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🎯 Why “the one big thing” strategy usually fails
🔥 Rolling innovation vs over-researched launches
🧠 Removing fear from failure inside big organisations
📦 Why marketing can’t save products that don’t sell
🌍 How country expansion really works (3–5 year bets)
💰 When to actually turn on the marketing spend
⚖️ Small and medium bets vs betting the house