HUNGRY.

• 41 Ways DIRTEA Built a Die Hard Cult: The Science of Status, Habit & Storytelling

  DIRTEA isn’t just another wellness brand selling mushroom powder. It’s a behavioural-science masterclass — an experiment in habit formation, storytelling, and modern ritual.Founded by brothers Simon and Andrew Salter, DIRTEA turned ancient adaptogens into a luxury lifestyle — one that sits perfectly between neuroscience, self-optimisation, and social identity. Their rise wasn’t built on ads or hype, but on behavioural insight — understanding how humans build rituals, seek belonging, and buy into meaning.===============🍄 ON THE MENU ===============🍵 Turning mushrooms into modern rituals — and why it works🧬 How habit loops and identity drive wellness loyalty🎯 Storytelling, scarcity, and social proof in premium branding⚙️ The psychology of pricing, packaging, and sensory triggers👯‍♂️ Building a cult-like community through emotion and aspiration💡 The thin line between product and placebo — and why both matter💰 Lessons from Apple, Aesop & Athletic Greens on brand behaviour==============================================♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ==============================================🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible:​►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)This episode was edited by:G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================💷💶💵For more on MIMO payments, financing & cash flow visit 👉 mimoHQ.com ✨North Star: (www.northstarbc.co.uk) 

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• Espresso: Grenade Founder - Surprising Lessons From Richard Branson

  Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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• The Cornish Chef Who Revolutionised East London’s Food Scene - Tom Brown

  "The food is like almost the last piece of the puzzle." So says acclaimed chef Tom Brown, who joins us to peel back the layers of London's vibrant food scene and his own culinary philosophy. From his 'Willy Wonka' creative process at The Capital, where dishes like his crab custard defy expectation, Brown reveals that true restaurant success hinges on 'setting, service, food'  a lesson from Marco Pierre White. He shares his journey from Cornwall to making Hackney home with Cornerstone where he soaked up all the sage wisdom of legend Nathan Outlaw. Tom has always been driven by the belief that "if you do something good, people will come." He finds solace in solo dining at places like Shoreditch's Navy Clubs, emphasizes the "business of happiness," ensuring guests leave feeling better than when they arrived. He delves into his obsession with oysters, learning their 'terroir' from Irish farmers, and the art of fish butchery inspired by Josh Niland. This episode is a masterclass in relentless improvement, drawing parallels between culinary reinvention and the evolution of bands like Arctic Monkeys, all while navigating the tight margins and evolving landscape of modern hospitality. =============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================✨North Star: (www.northstarbc.co.uk)😱Got empty tables? EatClub connects your restaurant with diners in real time, turning quiet hours into profit. Contact us: [email protected]🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

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• Espresso: Rory Sutherland - The Fatal Mistake of Being Too Process Driven

  🚀 Is talent about flow or grind? In this clip, Rory Sutherland unpacks the myth of “effortless genius” — from Mozart’s fluency to Beethoven’s brute force, and Da Vinci’s four-hour bursts of brilliance. He draws a striking line between creative process and intelligence strategy, showing how the best breakthroughs — in art, advertising or espionage — often come outside of the process, not from within it. From Tarantino’s poolside scribbles to Bletchley Park’s eccentric hiring methods, Rory argues that distraction isn’t procrastination — and that forcing creativity into procedural neatness is a fatal error. 🧠 ON THE MENU: 🎼 Mozart vs Beethoven: effortless genius or deep wells of work? 🖋️ Did Shakespeare really write without blotting a word? 📚 Why judging talent by output might be the only thing that matters 😵 ADHD, flow states, and Rossini’s lazy brilliance 🎬 Tarantino’s 4-hour rule — and the power of soft creativity 🛁 Why Archimedes didn’t have the idea in the bath — but getting into it 📦 Stacking the dishwasher as a gateway to insight 🕵️‍♂️ Bletchley Park’s “hire first, define later” philosophy 📊 Why hierarchical structures fail in pattern recognition work 🔍 Intelligence as creativity: GCHQ, Turing, and flexible working 🚫 The danger of defining success too early in creative or investigative work 🔓 How repetition made Enigma codebreaking possible Essential viewing for creatives, founders, and anyone who’s ever been told to “trust the process.”  Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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• The £600M Brand Exit Expert: How Grenade Disrupted the Chocolate Industry

  🔥 From a shed in Birmingham to a £611M exit — Al Barratt’s story is a masterclass in brand-building, balance, and staying sane in the chaos.The Grenade founder reveals how he built a world-class product, a world-class team, and a brand people actually love — while ignoring industry noise, financial vanity metrics, and the temptation to chase every shiny trend.This is an episode about focus, systems, and having fun while you build something remarkable — even when revenue is flat, growth stalls, or the journey feels uphill.===============💥 ON THE MENU===============🍫 How Grenade reinvented the protein bar category — “We didn’t invent them, we invented good ones”🚀 From shed to £611M exit at 27x EBITDA🧠 Don’t solve problems that don’t exist — why simplicity wins🏋️‍♂️ “Be good and new” — how to win in stale categories💼 The hidden path to profitability (and why you should never use your own money)🔥 “Better revenue ≠ better business” — how flat sales can still mean a better company👊 Building a world-class team and killing cultural cancers fast📊 Understanding systems: category, context, and shelf strategy💸 The 6 rules Al uses when investing in other founders🥇 Compete where you’re strong and they’re weak — love competition😌 Finding contentment on the journey — and why happiness fuels success, not the other way around==============================================♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 ==============================================🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible:​►Mimo: For more on MIMO payments, financing & cash flow:visit (mimoHQ.com) ►North Star: (www.northstarbc.co.uk) Get a FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/f...🤝 Let's Connect!►Let’s link-up here ​ ( / daniel-pope  )►Stalk me here ​ ( / _hungry.pod  )This episode was edited by:G.Thomas Craig (

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