The Truth Behind Exiting Your Brand For Millions - 22 Lessons from Fuel10k Founder
Barney believed a £50 million pound deal was on the table… but he was nervous.The year before he’d been stung.Stung sharp. Like vinegar and scratched in a paper cut.Barney got so close. Breathtakingly close. Frustratingly close.Fuel10k’s Dream Exit.Big Poppa Dough. Life-changing coin.Fell through,last minute.Snatching defeat from the jaws of victory.This time, Barney was serious.A balmy Spring evening. Italian restaurant. Belgravia.Over seafood spaghetti and red wineBarney looked deep into the white of his eyes.Unflinchingly, Barney said“Are Premier serious this time?”This timePremier were.October 2024, Barney got the big exit.Founders,Navigating the “exit” is perturbingly discombobulatingThe 2D map never predicts the 3D terrainBarney and I dive deep into nuances of the 3D exit terrainIt’s Easier Than You Think To Exit Your Brand For Millions - Fuel10k FounderON THE MENU:Why premier foods almost pulled out of the deal? 95% of deals fall throughIt’s ain’t a deal, till the second deal is done, It ain’t a thing until it’s a thingPlan A vs Plan Bcarry on building the businessThinking about exit will disrupt the karma in your business10 million revenueStrong EBITDAHow do private equity 3x your businessRetrospective strategising is dangerousWhy will this person buy your business? Didn’t have a breakfast range, protein lasting trendDo One Thing Well. Why Fuel10K owned breakfast first, then stretched to morningLanguage is the biggest barrier to communicationPersonalities: people buy from peopleFailure Porn vs Mistake Porn:Skunk Works: small companies and can move fastWhy would someone buy your brand?How much would this business multiply for?Do research on your buyerTwo characters into the same meetingInnocent: codify your values + Codify your values, very, very tightlyPeople vs PerspectiveBecome big one to one buyer: One occasion in the morning, you’re going to dilute somewhereTidy yourself up as business to get a massive exit2D Map vs 3D Terrain:ALL IN. GO ALL IN. Necessity is the biggest motivator
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
--------
2:03:12
--------
2:03:12
Espresso - Seth Godin - WATCH OUT! The Hidden Cost of Commodity Thinking
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
--------
8:58
--------
8:58
What To Actually Put In Your Supermarket Presentation to Unlock Listings - Rebecca Oliver-Mooney and Kieran South
what do you put in your deck to win a listing? what do you put in your deck to move from 100 stores to 500 to 1000 to 2000? How does your marketing change as you move from challenger <> a house hold brand? Is distribution just vanity metric for founders? Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney And Data Don Corleone, Kieran South For a challenger chinwagON THE MENU:Data tells, story sells - buyers still wanna feel the goosebumpsWill Stor Science of Storytelling - humans are homo-nagens, the story telling animalWhy Stories keep us safe but data is the comfort point for buyers Nassim Taleb Data = confidence, rationality = survival 3 questions to ask before every pitch What need are you fulfilling?What’s the need ?Who has that need?Where are those that have the need?Shelves Are Not Stretchy: where is the gap and unmet need in the category?Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homesThe Hidden Cap-Ex requirements for More Distribution Brands: Do the right thing for the shopper and do the right thing for the customers P&L DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? Brands, always ask: What’s the most important message we want to land? Brands, always ask: what are the shopper barriers? Why distribution is just a vanity metric: penetration really builds house hold brands
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
--------
1:11:24
--------
1:11:24
Espresso - Fallow Founders - The Genius of Pierre Koffman
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
--------
8:36
--------
8:36
17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt
If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I’ve EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I’ve listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David’s career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
UK